Name: Instructor: Course: Date: Impact of Digital Marketing in Modern Business Background Small and Medium Enterprises (SMEs) in Nigeria have been seeking a platform they can utilize to establish their brands in order to gain relevance and compete with large firms. With a population of at least one hundred and eighty million citizens, Nigeria has a wide variety of business opportunities. Currently, the country has been experiencing technological growth which has attributed to expansion within
Words: 774 - Pages: 4
nd swFactors behind the brand switching in telecom industry The issue of Customer’s switching to other service providers have been the cause of intensive research from many years now and have given rise to many theories.Due to the increased competition in the telecommunication industry it has become extremely important for the companies to pay attention towards retaining of the customers.This research study particularly investigated the causes of customer switching behavior.A prolific way to gain
Words: 6853 - Pages: 28
(1998), Classification on the basic on Integration and explicitness by d'Austos and Seguin (1999) and finally Shapiro's (1993) classification of brand placement. Over the years Advertising has emerged as a key component of integrated Marketing communication. Moreover, it has adjusted with the changing economic environment and consumer behavior. The clutter in the product market and media has made the task challenging for marketers to reach their consumers. Thus both the Media and Advertiser‟s search
Words: 743 - Pages: 3
Abstract Leading Change by John P. Kotter and Organizational Behavior and Management by Ivancevich are centered around the themes and concepts of an eight stage process that incorporates the ideas of establishing a sense of urgency, creating the guiding coalition, developing a vision and strategy, communicating the change vision, empowering employees for broad-based action, generating short-term wins, consolidating gains and producing more change, and anchoring new approaches of each author.
Words: 4053 - Pages: 17
Information and communication technologies or ICTs[1] allow users to participate in a rapidly changing world in which work and other activities are increasingly transformed by access to varied and developing technologies. By this definition, you could almost say ICT is technology's version of economic growth, to satisfy the needs and wants of the community over time. ICT tools can be used to find, explore, analyze, exchange and present information responsibly and without discrimination. ICT can
Words: 312 - Pages: 2
is the second official language of the country. There are two types of communication, the verbal communication and the non- verbal communication. Being a Filipino it is the “lingua franca” of social, professional and the business world as to develop one’s proficiency in English. However, what are the factors that affect poor communication skill among students especially on PCU. In addition, what is the importance of communication in their future field of work? As English Major Students, one studies
Words: 2527 - Pages: 11
Overview of Organization The organization that will be the topic of discussion of my course project is Verizon Communications. Verizon Communications headquartered in New York, is a global leader in delivering broadband and other wireless and wireline communications services to consumer, business, government and customers and employees 75,000 nationwide. The company operates more than 1900 retail stores and kiosks locations. There are two major parts of the business; wireless and wireline
Words: 2593 - Pages: 11
Discuss the influence of the following factors on whether a customer would consider SA Home Loans as preferred service provider of home loan: Perception Perception will basically relate to what potential customers see as valuable to them. This is how they look at and classify, a person, product or company. In terms of SA Home loan’s marketing strategy, the organisation has positioned itself in such a way that it is perceived as a life saver. When SA Home loans entered the market in 1999, the
Words: 730 - Pages: 3
Restaurant strategies to attract customers Impact of incentives to employees Effective Customer care Hotel guest satisfaction Factors to develop tourism in your place Problems that occur in hotel and restaurant Hospitality Generally, hospitality refers to jobs in the hospitality industry, such as hotels, restaurants, catering, resorts and casinos as well as other hospitality positions that deal with tourists. Hospitality involves the relationship process between the hotel and a guest. It
Words: 480 - Pages: 2
systems. Just like electrical wires, neurons are responsible for the conduction or transmission of all the information produced between the neurons and cells communication. From its name, it is obvious that neurons are excitable parts of the nervous system which assume very important functions. The brain is the central part that makes communication of the different body systems successful with the neurons ‘bridging’ the sending and receiving of signals passing through special receptors, connections and
Words: 270 - Pages: 2
