purchase a product or service. The razzmatazz, pace and creativity of some promotional activities are almost alien to normal business activities. The cost associated with promotion or advertising goods and services often represents a sizeable proportion of the overall cost of producing an item. However, successful promotion increases sales so that advertising and other costs are spread over a larger output. Though increased promotional activity is often a sign of a response to a problem such as competitive
Words: 4863 - Pages: 20
WS5 Case Study Paper Christina M. Barden Indiana Wesleyan University WS5 Case Study Paper The initiatives and promotional strategies of organizations and corporate substructures differ greatly depending on each particular entities goals, interests, and objectives. While many choose to implement specific strategies to open up and increase their consumer market, some utilize techniques that are limited to maintaining
Words: 1059 - Pages: 5
is advertising. Before firms begin this step in ‘promotional mix’ business must understand the important relationship between the product and the market place. {Advertising is the most important element of promotion, which is a key component of the Marketing Mix.} What is Marketing Mix? This is one of the most famous marketing terms when studying Marketing and Advertising. “The marketing mix is the set of controllable tactical marketing tools. That considers the the 4P’s. * Product *
Words: 3484 - Pages: 14
SALES AND MARKETING SERVICES MANAGEMENT NOTES FOR 1ST WEEK Francisco T. Africa PROMOTIONAL TOOLS: The promotional tools available to any firm are typically classified into: 1. Personal selling – direct communication with an audience through paid personnel of an organization or its agents in such a way that the audience perceives the communicator’s organization as being the source of the message; 2. Advertising - is a non-personal form of communication intended to persuade an audience
Words: 935 - Pages: 4
telecom services. 3. Evaluation of Tools available for COMPANY X There are many tools that COMPANY X uses to communicate with its customer. Filipinos prefer, Television, door-to-door and face-to face communication. Those tools can be evaluated as follow: 1. Television: is a very successful marketing method; however, it is very expensive and usually television advertises are made for very special and big events such as national day. Even through this tool is considered very effective for this
Words: 823 - Pages: 4
THE PROMOTIONAL MIX A company’s total promotion mix also called its marketing communications mix; consists of the specific blend of advertising, public relations, personal selling, sales promotion, and direct marketing tools that the company uses to persuasively communicate customer value and build customer relationships. THE FIVE MAJOR PROMOTION TOOLS The Nature of each Promotion Tool ADVERTISING Each promotion tool has unique characteristics and costs. Marketers must understand
Words: 2351 - Pages: 10
approximately 3%-5% rejection rate during production resulting in cabinet re-work or replacement costing cabinet manufacturers two to three times the cost of the fastener. Product Enginuity by Duo-Fast is an application based assembly system consisting of tools, fasteners and placement guides specific to
Words: 8629 - Pages: 35
access, car parking, signage LO3 Understand the tools and techniques of internal sales promotion and merchandising Design considerations: customer ergonomics (ease of access to product and point of sale), environment/ambience eg heating, lighting, seating, noise, equipment Internal merchandising: internal signage, sales materials, electronic sales aids, matching materials to image created by external methods Sales promotions: range of promotional activities; matching activities to market and business;
Words: 667 - Pages: 3
Demographics & Marketing Mix | December 7, 2009 | | When using demographics and the marketing mix tools, marketers have a greater capacity to reach the most desired target market for the product being marketed. These marketing applications therefore have an important impact on the decision to purchase. | Demographics and the marketing mix tools have an important impact on the decision to purchase. In using these, marketers have a greater ability to reach the most desired target market for
Words: 1691 - Pages: 7
March 27, 2011 “Activity 4, Colgate-Palmolive Case Study-Promotion Strategy.” Promotional strategy objectives vary among organizations. Some use promotion to expand their markets, others to hold their current positions, still others choose to present a corporate viewpoint on a public issue. Promotional strategies can also be used to reach selected markets. Most sources identify the specific promotional objectives or goals of providing information, differentiating the product, increasing
Words: 1774 - Pages: 8
