...Communication is a way of exchanging thoughts between the two people or group of people. Commutations are of different types but written communication has its own importance in both personal and professional life. Through written communication we can easily understand other's party's verdict .Written communication can never be denied once its documented. For a healthy competition in the market, its very important to compare one's company data on customer's satisfaction with its fellow competitors by conducting different surveys on customer's demands. Customers rely more on written verdict than communicated verbally .And for this, with the advancement of technology, emails play a pivotal role in business so its very important to respond to the emails of customers instantly. By keeping the record of the customer's past experience, a company can bring positive changes in their future projects. Customer's feedback should be responded within the time frame via email, fax or letter etc. Customer satisfaction via written communication is of utmost importance to any organization involved in any kind of business in an industry related to direct customer sales and service. Written communication is very essential for the organization in order to convey the company policies and procedures linked to customers in everyday operations of the company. Well written and ethical communication helps the company in boosting its business and helps to know the customer's psyche, behavior and...
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...Organizational Behavior Terminology/Concepts Paper FARAN SHAFIQUE MGT/307 - ORGANIZATIONAL BEHAVIOR AND GROUP DYNAMICS APRIAL 4, 2011 PAUL (TONY) MAHLMEISTER Organizational Behavior Terminology/Concepts Paper Organization employees today are working hard day and night to make changes to better their working environment, so they are able to accomplish all their goals set by the organization. Some changes made by the organization can sometime have undesirable result, which can cause the organization not to succeed. Organizational behavior is a key concept of hard working employees working individually or as a team can help reduces these negative results of a change and organizations are able to succeed in their goals. In order for an organization to understand organizational culture, organizational behavior, diversity and communication, they first need to create a better and more efficient working environment for their employees. The following essay will describe each of these four organizational behavior terminology and how each of these concepts are applied in a working environment. Organizational culture is defined as “A set of understandings or meanings shared by a group of people that are largely tacit among members and are clearly relevant and distinctive to the particular group which are also passed on to new members” (Louis 1980) (National Defense University, 2006) . Culture plays a huge part in a working environment as stability and security. This helps us...
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...Business Communication Essentials, 6e (Bovee/Thill) Chapter 1 Understanding Business Communication in Today's Workplace 1) Which of the following is true about the importance of effective communication to your career and to the companies where you will work? A) Communication is important for most jobs, except technical jobs such as engineering or finance. B) The higher you rise in your organization, the more time you spend using the technical skills of your profession, and the less time you spend communicating. C) Good communicators are generally more difficult to find than good accountants, good engineers, or good attorneys. D) Good communication has not been linked to financial advantages for companies. E) Communication is important for most jobs, unless you are an entrepreneur. Answer: C Explanation: C) The world is full of good marketing strategists, good accountants, good engineers, and good attorneys—but it is not full of good communicators. Acquiring good communication skills will provide you with an opportunity to stand out from your competition in the job market. Classification: Conceptual AACSB: Communication Abilities LO: 1 Difficulty: Easy Learning Outcome: Describe best practices in team and interpersonal communication 2) Which of the following is true about the importance of effective communication to your career and to the companies where you will work? A) Communication is important for most jobs, except technical jobs such as engineering...
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...Topic Statement To determine the importance of positive communication at Singers Jamaica Ltd Thesis Statement An investigation into the importance of positive communication at Singers Jamaica Ltd Aims * To determine the factors that contributes to positive and negative communication. * To determine the effectiveness of positive communication on employees. Objectives * To determine the advantages of having positive communication among employees. * To determine the disadvantages to the firm when positive communication is not practiced by employees. * To determine the main barriers to effective communication in the firm. Background “Communication is a transactional process of exchanging messages and negotiating meaning to establish and maintain relationships. It is generally agreed that we communicate with a purpose in mind and that the most important purpose is to satisfy a personal or social need. The communication process includes people, messages, signs and codes, meaning, interpretation encoding and decoding and medium and channel. Thus communication is always contextual meaning it is influenced by the time, place, status and relationship of the participants. –Sheila Steinberg (2007). Communication is not just simply just a matter of face-to-face exchange of information. In organizations people communicate in different levels of communication such as interpersonal, intrapersonal...
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...Marketing Communications Article Analysis PSY/322 November 19, 2012 Consumer Psychology and Marketing Communications Article Analysis This paper will define what is consumer psychology is and show its relationship with marketing communications. An overview will be discussed about the psychological concepts of consumer psychology and its importance of developing an effective marketing communication message. It is crucial for effective marketers to know how to use their knowledge of consumer psychology for the development of effective marketing promotions of its products and services. Perner (2010), consumer psychology is “the study of individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society” (para. 2). Recognizing the importance of consumer behavior is vital for the development of any successful marketing message for the public. For example, marketers understand that is best to show a television advertisement of snack products during the period in which the viewer is more prone to be hungry such as late afternoon (Perner, 2010), There are various ways in which data and information about consumers are attained. Marketers and businesses often utilizes mail questionnaires, phone surveys, online surveys, focus groups, scanner data, and personal interviews to learn more about consumers and customers of their...
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...INTRODUCTION Effective communication is an essential part of a smoothly running business organisation. Effective communication is important in an organization because it creates mutual understanding environment between the management and employees. Directly, it also helps in increasing the employee's productivity. Communication involves the transmission of information from a source (or a number of sources) to receivers. The information is communicated in the form of a message. In the modern organisation there will be multi-channel flows of communication. Increasingly these interactions will be carried out by electronic media such as through a sales website, e-mail communications and other means. DEFINITION Communication is the sharing or exchange of thought by oral, written, or nonverbal means. To function effectively, managers need to know and be able to apply strategically a variety of communication skills that match varying managerial tasks. These tasks might call for nonverbal, presentational, or written skills as the manager meets others, speaks at meetings, or prepares reports to be read by clients or those higher on the organizational ladder. To work effectively, managers also need to know sources of information. Finally, managers need to understand the different communication channels available. Effectiveness of communications depends on 1.The clarity of the message. 2.The quality of the medium used to transmit the message. The medium is the means of communicating...
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...Abstract Several years ago, organizations were intended to make profits. However, with the past of years was necessary to embrace the new changes and challenges that were emerging such as, globalization and new technologies. Implementing new culture, values and strategies to survive and be successful. Introduction The organization's success depends on its employee's performance and its customers. For this reason, the organizations must implant values, norms, and beliefs that create a healthy environment with strong and integrate culture that support its vision, strategies, and goals. The environment in which its culture will dictate the good behavior of employees, efficient communication among leaders, customers and employees, In which diversity will help to open other doors of the business market. Organizational Culture Organizational culture is valued, assumptions, beliefs, and norms established by the company, which will influence members' attitude and behaviors. An organizational culture of an organization is crucial because it helps to establish behavioral norms of individual or group of people who are embedded in the organization with the goal of working in health environment to achieve their success and organization too. Besides that, a stronger culture is a talent- tractor. In nowadays talented people no longer want to work in any company, they are interested in building their careers in a healthy environment where they can enjoy and be successful. Moreover, a strong...
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...SAMPLE ANSWER 01 CAM CAM Diploma Marketing and Consumer Behaviour December 2010 Contents Task 1: Marketing Principles Task 2: Communication Task 3: Communication, Advertising and Media Task 4: Consumer Behaviour Task 5: Channel Behaviour Appendices: Background information to THE AGE Appendices to task 2 4 - 14 15 - 20 21 - 31 32 - 43 44 - 47 48 - 54 References 55 - 57 Task 1 Word count 1618 Marketing Planning Planning is an essential task to ensure THE AGE continues to be a market leader. Drummond et al (2005) suggest planning should be systematic and structured, and is required in order to adapt to the changing business environment. The corporate objectives are at the heart of the marketing planning process (Brassington et al, 2000). The marketing plan will contribute to the corporate plan by developing specific functional strategies and tactics to achieve the corporate objectives. Figure 1.1 demonstrates the process. THE AGEs corporate plan is ‘to build on profits from the previous year and continue to be Britain’s number one quality selling newspaper’. From this, the marketing plan could be ‘to increase the number of subscribers’. Marketing planning process diagram A common framework to use in the planning process is the SOSTAC model, see figure 1.2 Marketing planning process • • Situational Analysis – The first stage of the planning process is to look at where the THE AGE is now - Britain’s number one selling quality newspaper with...
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...Management Sample Exams Questions Question 1 Your company supplies components for the automotive industry. Your largest customer has recently announced that it is moving towards a lean manufacturing system that will adopt ‘just-in-time’ principles of component delivery within one year. Write a report to your marketing director stating the implications of this announcement and suggesting what your company should do in order to be prepared for this change within one year. Question 2 Marketing is continuing to evolve. Identify and explain what in today’s marketplace you consider to be the important elements in the making of quality decisions within the overall marketing planning process. Illustrate your answer with appropriate contemporary examples. Question 3 (a) Identify and briefly explain the key factors and sub-factors that influence consumer behaviour. (b) Discuss the nature and importance of reference groups in the context of consumer buying behaviour. Question 4 Identify and describe the nature of the major elements of the communications mix, and state under which conditions each would be more appropriate. Provide an example of each element. Question 5 Identify...
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...Effective Business Communication 1) Communication is the process of A) transferring information and meaning. B) listening actively. C) writing messages. D) speaking to others. E) none of the above. Answer: A Explanation: A) Communication is the process of transferring information and meaning between senders and receivers, using one or more written, oral, visual, or electronic media. The other answers are only part of the communication process. Diff: 2 Page Ref: 3 Skill: Concept Objective: 1 AACSB: Communication Abilities Learning Outcome: Discuss the challenges and importance of business communications. 2) When it comes to communication skills, employers express particular frustration with A) experienced workers who shun new technologies. B) recent college graduates who haven't learned how to adapt to a professional environment. C) employees whose first language is not English. D) male workers. E) employees who believe they are tech-savvy. Answer: B Explanation: B) Not all situations call for the same type of communication skills. If you learn to write well, speak well, listen well, and recognize the appropriate way to communicate in any situation, you will gain a major advantage that will serve you well throughout your career. The other groups of employers are not necessarily going to have trouble communicating in a professional environment at all times. Diff: 1 Page Ref: 3 Skill: Concept Objective: 2 AACSB: Communication Abilities Learning...
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...Through Effective Business Communication 1) Communication is the process of A) transferring information and meaning. B) listening actively. C) writing messages. D) speaking to others. E) none of the above. Answer: A Explanation: A) Communication is the process of transferring information and meaning between senders and receivers, using one or more written, oral, visual, or electronic media. The other answers are only part of the communication process. Diff: 2 Page Ref: 3 Skill: Concept Objective: 1 AACSB: Communication Abilities Learning Outcome: Discuss the challenges and importance of business communications. 2) When it comes to communication skills, employers express particular frustration with A) experienced workers who shun new technologies. B) recent college graduates who haven't learned how to adapt to a professional environment. C) employees whose first language is not English. D) male workers. E) employees who believe they are tech-savvy. Answer: B Explanation: B) Not all situations call for the same type of communication skills. If you learn to write well, speak well, listen well, and recognize the appropriate way to communicate in any situation, you will gain a major advantage that will serve you well throughout your career. The other groups of employers are not necessarily going to have trouble communicating in a professional environment at all times. Diff: 1 Page Ref: 3 Skill: Concept Objective: 2 AACSB: Communication Abilities Learning Outcome:...
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...Importance of business communication for a better management Introduction The modern-day business world is very competitive and full of innovations. For an organization to survive the competition has to be very alert and effective. A firm must make a potential business planning and should make sure that it is capable of conveying its strategies to its employees, shareholders and ultimately to the customers. It is here, where an effective communication system becomes the backbone of an organization. A proper communication system is of paramount importance for an organization as it manages the internal as well as the external management system of an organization. An effective communication also helps to manage changes in an organization. Read more: http://www.ukessays.co.uk/essays/management/importance-of-communication-system-for-organization.php#ixzz3WbkSjZsx COMMUNICATION: Communication is a process of transfer of information from a sender to a receiver through a proper channel. Types of communication: Verbal: The sharing of information between individuals by using speech. Individuals working within a business need to effectively use verbal communication that employs readily understood spoken words, as well as ensuring that the enunciation, stress and tone of voice with which the words are expressed is appropriate. Read more: http://www.businessdictionary.com/definition/verbal-communication.html#ixzz3WcMtXrt9 • Written or oral use of words to communicate ...
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...Abstract This article presents the role of communication research in the clothing industry in Bangladesh. The aim of our research was to show how these clothing and textile companies use a marketing communication mix for the promotion of products and brands. Our findings suggest that a properly used marketing communication mix is a factor for success in the Bangladeshi clothing industry. The research results address three groups of companies. Companies with a more developed brand name place more importance on advertising in the marketing communications mix, while the second and third groups of companies give more importance to personal selling. Differences between the groups are obvious, and these correlate to the development of a brand name. The ready-made garment (RMG) industry of Bangladesh started in the late 1970s and became a prominent player in the economy within a short Period of time. The industry has contributed to export earnings, foreign exchange, employment creation, poverty alleviation and the empowerment of women. The export-quota system and the availability of cheap labor are the two main reasons behind the success of the industry. In the 1980s, the RMG industry of Bangladesh was concentrated mainly in manufacturing and exporting woven products. Since the early 1990s, the knit section of the industry has started to expand. Shirts, T-shirts, sweaters and jackets are the main products manufactured and exported by the industry. Bangladesh exports its RMG products...
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...Assignment 2 Marketing Essay Assignment 2 MKT 202 Marketing Communication The heart of any business success lies in its marketing. Most aspects of any business depend on successful marketing. The overall marketing umbrella covers advertising, public relations, promotions and sales. Marketing is a process by which a product or service is introduced and promoted to potential customers. Without marketing, the business may offer the best products or services in your industry, but none of the business’s potential customers would know about it. Without marketing, sales may crash and companies may have to close. 1 Marketing communications is a management process through which an organisation engages with its various audiences. 2A new era is unfolding in the field of advertise, promotions, and marketing communication. All organisations – large and small, commercial, government, charities, educational and other not-for-profit organisations all need to communicate with a range of stakeholders. This may be in order to get materials and services to undertake their business activities, or to collaborate and coordinate with others to secure suitable distribution of their goods and services. In addition, there are consumers – you and me – people who are free to choose among the many hundreds and thousands of product offerings. At this Marketing communications provides a core activity so that all interested parties can understand the intentions of others and appreciate the value...
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...Communication barriers becomes more common problem within nowadays organisations as there is getting more and more international chains such as hotels, companies around the world, international trade always occurs between different countries, and many organisations’ work environment becomes more multicultural. Eubanks et al. (Samovar & Porter, 2010, p.137) illustrated that ‘cross-cultural or intercultural communication is between individuals and groups whose perceptions and symbol systems are distinct enough to alter communication event’. This assignment discusses what the potential communication barriers across cultures could be and what the solutions are to overcome these cultural challenges. Robbins et al. (2011) indicated that language could be the most common problem in cross-cultural communication, even people use same language could have communication problem because of different age and context groups could use words differently. Except language differences, problems relates to language difficulties, could be semantics, word connotations and tone differences. Semantics could cause communication barrier as there could be some uncommon words within different languages that might be difficult to translate, for instance, there is no direct Russian equivalents for the English terms – efficiency, free market and regulation. Connotations could be another reason to result in language difficulties. Individuals from various nations could imply words differently that incur misunderstanding...
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