INTRODUCTION
Effective communication is an essential part of a smoothly running business organisation. Effective communication is important in an organization because it creates mutual understanding environment between the management and employees. Directly, it also helps in increasing the employee's productivity. Communication involves the transmission of information from a source (or a number of sources) to receivers. The information is communicated in the form of a message. In the modern organisation there will be multi-channel flows of communication. Increasingly these interactions will be carried out by electronic media such as through a sales website, e-mail communications and other means.

DEFINITION
Communication is the sharing or exchange of thought by oral, written, or nonverbal means. To function effectively, managers need to know and be able to apply strategically a variety of communication skills that match varying managerial tasks. These tasks might call for nonverbal, presentational, or written skills as the manager meets others, speaks at meetings, or prepares reports to be read by clients or those higher on the organizational ladder. To work effectively, managers also need to know sources of information. Finally, managers need to understand the different communication channels available.
Effectiveness of communications depends on

1.The clarity of the message.
2.The quality of the medium used to transmit the message. The medium is the means of communicating e.g. e-mail, telephone, letter, etc.
3.Any distracting 'noise' that prevent the message from effectively getting through. For example, if the recipient receives lots of e-mail messages, they may fail to give proper attention to the sender's message.
3.The ability of the receiver to decode the message. For example, they may not be able to understand the instructions given.

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