NOODLES’ Submitted To: Prof. R. Ravi Sir Submitted by:Group No. 6 Anubhav Gupta (Group Leader) 14 Abhay Rathod 33 Dhrupal Patel 27 Meenakshi Mathpal 04 Manikandan B. 43 Amit Sharma 80 Q.1 How did Maggi climb the ladder of success through its branding activities in its initial years? Ans.NESTLE introduced Maggi brand in INDIA in 1982. Maggi also good substitution of chinese noodles in India Indian like spicy food habit so Maggi launched masala flavor to attract indian consumers. With the
Words: 494 - Pages: 2
1.How would you characterize Levi’s branding strategy in general? What are the positive aspects? Are there any negative aspects? Levi’s branding strategy was to create a very loyal base of customers who will buy their products without any hesitation. They advertised their products so that people can associate themselves with the products and brand. They focused exclusively on quality to ensure strong brand loyalty and focused mainly on men. Positive aspects of their strategy was constant growth
Words: 598 - Pages: 3
Raffles College of Design and Commerce Associated College of Shanghai Marketing Strategy 003FM410 Yumiko Zhang | | RCDC: 124FZG9584 Date of Submission: Week 10 November 5, 2012 Lecturer: Delphine L Table of Content Abstract…………………………………………………………………………….4 CHAPTERE 1 - External environment analysis………………………………..5 1. General environment (PESTGD)…………………………………………….6 2.1 Demographic……………………………………………………………………6 1.1.1 Population size……………………………………………………………7 1.1.2 Income
Words: 8954 - Pages: 36
interweave lectures, guest speakers, readings and in-class exercises—all of which will culminate in a Brand Audit group project that students will present in the final days of class. The course will provide students with an appreciation of the role of branding and (taking a consumer-centric approach) will augment students’ ability to think creatively and critically about the strategies and tactics involved in building, leveraging, defending, and sustaining
Words: 6017 - Pages: 25
The branding management of Tsingtao brewery Tsingtao Brewery Co., Ltd In 2004, China with the output of 27 million tons of beer became the world largest beer producer in the world. At the same time, Tsingtao Brewery Co., Ltd – the Hong Kong and Shanghai listed company had became China’s largest beer producer and exporter, with annual sales of 3.71 million tons of beer. By using four years of time, the company expanded its market share in China from 3% to 13% (1999-2002) and turn out to be the
Words: 653 - Pages: 3
Contents Why this project important Before taking up the main subject 1. Executive Summary 2. Overview of Current Situation (with some background) 3. Situation Analysis ( Country, Industry, 3 C’s: Customers, Competitors, Company) 1) Analysis of overall attractiveness of a country 2) Industry A. Diamond Model (Michael Porter) B. Analysis of failure examples in SPA industry C. The major background of SPA brand’s failure at first entry to the market D. Characteristics of SPA 3)
Words: 5787 - Pages: 24
When it has to consider choosing a brand strategy, the decision area consists of four choices. They are line extension, brand extension, multi-brands and new brands. First of all, line extension is adding of another variety of a product to an already established brand line of products. For example, car companies such as Jaguar or Mitsubishi motor; they may invent new design, improved engines create any requirement and make reasonable arrangement to cope with the customer’s current demand. (I.e.
Words: 274 - Pages: 2
Prestigious and Luxury brands such as Gucci, Louis Vuitton and Vertu represent the uppermost level and form of craftsmanship. They demand and hindercustomer loyalty that is not affected by trends. These brands set seasonal trends and are capable of generating consumers, wherever they are established.In luxury marketing, there is a delicate relationship between 4 factors that most strongly influence the purchase of the luxury consumer. They are the exclusiveness of the brand, the reputation of the
Words: 262 - Pages: 2
UNIVERSITY OF NICE SOPHIA ANTIPOLIS Institut d’Administration des Entreprises ROLES AND CONSIDERATIONS OF BRAND COMMUNICATIONS IN BRANDING: ADVERTISING, BRAND ELEMENTS, ONLINE ACTIVITIES Mémoire en vue de l’obtention du Diplôme De Master II ès Sciences de Gestion Soutenu par: Mojtaba Jebreili & Dirigé par: Professeur Damien Bo Advisor: Professeur Camelia Akbari Année universitaire: 2009-2010 0 Acknowledgment First of all I want to direct my thanks to my supervisor, doctor Damien
Words: 26997 - Pages: 108
Promotion Promotion involves creating awareness about the brand and informing the customers about the products and the value on offer. As any other step in the marketing mix, promotion too is of paramount importance. Jaquar has always recognized promotion as a very important and effective component of their existence. They have always been proactive and ahead of their competitors when it comes to marketing and promoting their products. Traditionally bath fittings and taps were low involvement
Words: 1882 - Pages: 8
