ZARA: The Technology Giant of the Fashion World ZARA:ZARA is one of the largest international fashion companies. It belongs to Inditex, one of the world’s largest distribution groups. The customer is at the heart of our unique business model, which includes design, production, distribution and sales through our extensive retail network. 1.As completely as possible, sketch the supply chain for ZARA from raw materials to consumer purchase. Speed of the supply chain ZARA top speed of response, whether
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Technical Case Studies SOLUTIONS Case: Accounting for Lease Extension (Revised and updated 5/2013) Jack leases an office building from Jill. The lease is classified as an operating lease under the guidance of ASC Topic 840, Leases. The lease does not include any renewal options upon the expiration, but Jack is in the process of negotiating an extension of the lease. Jack proposes to make a single up-front payment of $1.2 million to Jill in exchange for an extension of the lease at the current
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would bring them an opportunity to enter the consumer market and seek the best distribution alternative. A. There are 4 major distribution alternatives available for Star Chemical Company. First, the company can sell the germicidal chemical to consumers directly. This would bring the company the highest profit since there is no middleman. However, it could cause a low inventory turnover since their own sales force does not have an experience in consumer market. What it means is that
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however, the key to offering lower prices stems directly from Wal-Mart’s distribution and inventory system. Through the application of advanced technological practices to the establishment of distribution centers throughout the country, Wal-Mart has been able to out-maneuver competitors by ensuring that store shelves are rapidly re-stocked with items that consumers wish to purchase. How exactly does Wal-Mart’s distribution system correlate to lower prices for their consumers one may ask; the answer
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Store and Non-store Retailing Store Retailing * Consists of the sale of goods or merchandise from a fixed location. * Specialty Stores - is a store, usually retail, that offers specific and specialized types of items. These stores focus on selling a particular brand, or a particular type of item. Specialty stores include: * Limited-line stores that offer a large assortment of a few related product lines. * Single-line stores that emphasize a single product. * Category killers
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Mediaaaa… Correlations | | | B1 Volume | B1 Bar Media Investment | C6 Sales Volume | C6 media Investmtent | B1 Volume | Pearson Correlation | 1 | .413* | -.063 | -.033 | | Sig. (2-tailed) | | .012 | .714 | .850 | | N | 36 | 36 | 36 | 36 | B1 Bar Media Investment | Pearson Correlation | .413* | 1 | -.322 | .521** | | Sig. (2-tailed) | .012 | | .056 | .001 | | N | 36 | 36 | 36 | 36 | C6 Sales Volume | Pearson Correlation | -.063 | -.322 | 1 | -.298 | | Sig. (2-tailed)
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promotional strategy that should be used in developing the strategic marketing plan. • Develop an initial sales promotion schedule. • Create an advertising plan. • Identify public relations opportunities for the product or service. • Analyze the effect of channel management decisions on the marketing of your selected product or service. • Select appropriate distribution channels for your product or service and address costs in terms of placement, shipping, and middlemen. •
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CHAPTER 7 DISTRIBUTION CHANNELS DISTRIBUTION CHANNELS ▪ Distribution channel (marketing channel) is a set of interdependent organizations involved in the process of making a product or service available for use or consumption by the consumer or business user. In other word, it comprised all organization or people involved in the distribution process. ▪ Channel members refer to those organization and people in channel of distribution. It includes manufacturers, service providers, wholesalers
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such as production, marketing and sales, and distribution. 2. Establish procedures and processes to ensure smooth operations 3. Provide timely operational information and assistance to the CEO Fiscal Year 2011 Financial Position Sales Revenue Total Expenses Net Income Stock High/Low Earnings Per Share $10,107,787 $9,765,175 $342,612 $73.33/$34.04 $1.96 *All in thousands, except Earnings Per Share. Biggest Challenges in FY 2012 • Improve Distribution Effectiveness • Situation • Whole
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2010 3/17/10 I. SITUATION ANALYSIS Nature of Demand EMI is the largest independent music company and is 3rd among the top 5 music companies globally, with 12.6% of the global market share. The firm engages in the recording, producing, and distribution of music, mainly through CDs. EMI is a British based company, but North America is the largest market for the music industry. CD buyers have low brand awareness and loyalty. They typically don’t even know the music company that is producing
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