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Store and Non-Store Retailing

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Store and Non-store Retailing
Store Retailing * Consists of the sale of goods or merchandise from a fixed location.

* Specialty Stores - is a store, usually retail, that offers specific and specialized types of items. These stores focus on selling a particular brand, or a particular type of item.
Specialty stores include: * Limited-line stores that offer a large assortment of a few related product lines. * Single-line stores that emphasize a single product. * Category killers which are large, low-priced limited-line retail chains that attempt to dominate a particular product category.

* Convenience Stores – are retailers whose primary advantages to consumers are location convenience, close-in parking, and easy entry and exit.
Non-store Retailing * It is the selling of goods and services outside the confines of a retail facility.

* Catalogs and Direct Mail – the advantages of this type of non-store retailing for marketers are that consumers can be targeted effectively and reached in their homes or at work, and assortments of specialty merchandise can be presented with attractive pictures and in-depth descriptions of features and benefits. * Vending Machines – are a relatively limited method of retail merchandising, and most vending machine sales for beverages, food and candy. Vending machines are available for sales 24 hours a day, they can be placed in a variety of high-traffic locations, and marketers can charge higher prices. * Television Home Shopping – includes cable channels dedicated to shopping, infomercials, and direct-response advertising shown on cable and broadcast networks. This method allows better visual display than catalogs. * Direct Sales – are made by salespeople to consumers in their homes or offices or by telephone. Salespeople can demonstrate products effectively and provide detailed feature

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