Product and Brand Strategies Cola Wars Continue: Coke and Pepsi in 2010 1. Why, historically, has the soft drink industry been so profitable? Coca Cola was formulated in 1886 by a pharmacist in Atlanta who started to sell it in drug stores as a ‟portion for mental and physical disorders.“ Five years later the Asa Candler acquired the formula for Coca-Cola syrup which was a well-protected secret of the company. He also granted the first bottling franchise which grew qucikly. In the following
Words: 1704 - Pages: 7
rats that had been given only the sugar-sweetened liquids for 10 days. The rats that experienced the inconsistent relationship between sweet taste and calories had lost some of their ability to compensate for the calories in the food. The National Soft Drink Association later argued that the study was flawed and that many other studies showed that the use of artificial sweeteners does promote
Words: 607 - Pages: 3
Soft skills enhance your technical skills. © iStockphoto/peepo In almost all jobs, your people skills – also known as "soft skills" – have as much of an impact on your success as your technical skills. That's especially true when you're in a management or leadership role. The importance of having solid people skills transcends industry and profession; so, whether you lead people, aspire to lead people, or work within a team of professionals, you need to apply people skills to achieve your
Words: 5278 - Pages: 22
Summary of the Case On august 20, 2003 Sanjiv Gupta only six week in his new role as CEO of Coke India found himself in a contemplating event of sale drop 30-40% in two weeks. This crisis for the company took place just after the momentum gained from a highly successful two-year marketing campaign that had given Coca-Cola market leadership over Pepsi. This scenario takes back to august 5th when The Center for Science and Environment (CSE), an activist group in India focused on environmental sustainability
Words: 1472 - Pages: 6
University of Phoenix Nana Offei MGT498 Strategic Management Abstract Environmental scan is the vigilant monitoring and evaluation of a firm’s external and internal environments for detecting early signs of opportunities and threats that may influence current and future plans. In strategic planning, an environmental scan can help an organization increase understanding of the internal and external environmental factors that will require reaching the long term goals of the company. Pepsi and
Words: 1413 - Pages: 6
product positioning in order to increase organization sales volume and gaining trust from their respective consumers on their products 2.0 CASE SUMMARY The case is about three companies with 90% of the market share control the carbonated soft drink industry in the United States. These companies include in order of market share size, Coca-Cola, Pepsi Co, and Dr. Pepper/7Up. These three companies also represent the top ten selling brands in the United States market. In the United States,
Words: 2840 - Pages: 12
PEPSICO BUSINESS ANALYSIS SWOT ANALYSIS¬¬ Strengths Diverse product range 22 product lines each contributing over 1 billion in revenue (soda, juice, water, to snack foods)(Lambert, 2012, Hoovers) One of the most acknowledgeable brands in the world (PepsiCo.com) Available in more than 200 nations (PepsiCo.com) Weaknesses (Lambert, 2012, Hoovers) Lower productivity compared to Coca-Cola Over dependence of big retail Decline in soda taste Core Competencies (Lambert, 2012, Hoovers)
Words: 1194 - Pages: 5
Cola Wars Case Study DMBA 630 Marketing and Strategy Management in the Global Markeplace Introduction Carbonated Soft Drinks (CSD) have been around for over a century and now accounts for a $60 Billion market with the average American consuming about 53 gallons a year. Coca-Cola was invented in 1886 by John Pemberton as a “potion for mental and physical disorders.” Asa Candler acquired the formula and began marketing it as Coca-Cola. The first bottling franchise was accorded in 1899 for
Words: 3445 - Pages: 14
Implementing Change My Way Fernando Cortez Brandman University Abstract This paper discusses the process in rebuilding a struggling restaurant. It discusses what is going on and why the restaraunt is struggling, this paper gives you a step-by-step process as I implement change my way. Every organization will have its up and downs. Some organizations keep track of these ups and downs on a year to month basis for example every year in the month of September restaurants expect a decrease
Words: 714 - Pages: 3
environment have played key roles? Could these effects have been anticipated prior to market entry? If not, could developments in the political arena have been handled better by each company? Coca-cola and Pepsi Inc. two world brand of carbonated soft drinks. They have their presence throughout the world and when these companies planned to set up their business and launch their products in the Indian market rather than facing competition with each other these three companies have to face lots of
Words: 2046 - Pages: 9
