key focus of your business strategy. This is equally true for a huge multi-million dollar conglomerate or a relatively small professional practice. While a continuing focus on new business acquisition is of paramount importance – “Grow or Die” – the strategy decision of how you marshal your limited resources of time, money and effort is a crucial one. Deciding to manage your top clients as “strategic accounts”, and investing your resources to build your relationships with them, provides a multiplier
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utilize the mix is important to consider the relative strengths and weakness of each component of the mix. The objectives of the promotional mix must be realistic and reasonable. Each promotional element has a different communication capacity, is effective at different stages in the buying process and there is a different level of control over each one. The decision for choice of promotion mix will depend upon several factors such as, the target audience, objectives, complexity of the product, and
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Factors Affecting Initial Trust in C2C E-Commerce and Strategies of Building Initial Trust in China Huamei Sun Factors Affecting Initial Trust in C2C E-Commerce and Strategies of Building Initial Trust in China Huamei Sun School of Management, Harbin Institute of Technology, Harbin 150001, China E-mail:shm9166@sina.com Abstract The study of initial trust is very important to the development of e-commerce. On the basis of current status of China’s C2C e-commerce, this paper conducts an
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marketing strategies every day. Some of these strategies work for them and helps them to become successful and profitable, while others are left wanting in one aspect or another. Even when a certain marketing strategy seems to work, it seems like something is missing from the whole experience. If any of these apply to you, it might be good idea to look into different marketing strategy that invigorates their spirit as well as their marketing style. A different form of marketing strategy in which you
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important for leaders to understand and implement effective intercultural leadership techniques and cross-cultural approaches to communication. Such contemplations are especially necessary to Christian pastoral and missional efforts, as leaders attempt to communicate the gospel message, provide counseling, and offer an apologetic within a multicultural context. Fittingly, this paper will examine Leading Cross-Culturally: Covenant Relationships for Effective Christian Leadership, identifying definitive
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European Journal of Social Sciences – Volume 13, Number 3 (2010) 387 Relationship between Interpersonal Communication Skills and Organizational Commitment (Case Study: Jahad Keshavarzi and University of Qom, Iran) Hassan Zarei Matin Associate Professor, University of Tehran, Iran Golamreza Jandaghi Associate Professor, University of Tehran, Iran Fateme Haj Karimi Graduate, Public Management, University of Tehran, Iran Ali Hamidizadeh Graduate, Public Management, University of Tehran,
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Relationship Marketing in Action: The UK Mobile Telecommunications Market [pic] [pic] [pic] Managing Business Relationships Word Count: 1918 Relationship Marketing (RM) is a strategy designed to foster customer loyalty, interaction and long-term engagement. It focuses more on customer retention rather than customer acquisition; in other words, it is about keeping your existing customers happy. Christopher et al. (1991) proposed that RM
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THE IMPORTANCE OF EFFECTIVE CONSUMER RELATIONS. * Brand management in which you establish a brand and build brand * Building a customer base by creating loyalty, industry, and community respects * Fostering opportunities * New business * Building trust with your employees and patients helps with the business and the workplace as it comes together * Positive customer relations perpetuate business opportunity * Effect on health by being effective towards the customers
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Educational Administration 7875 Amethyst Drive Pensacola, Fl 32506 850-449-0975 cynthiacole1@bellsouth.net Instructor: Dr. Ted Ray Effective school leaders should ensure that vision, mission, and goals encompass awareness of school culture, instruction, organizational management, group process and consensus building, learning resources, school law and politics, and ethics. School leaders play a significant role in school culture. Organizations with a positive culture
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company. The marketing plan of Apple’s iPad is the topic where an effective marketing strategy is developed to ensure its success in the global competitive market where major plays such as Sony, Compaq and Dell have a significant impact upon Apple’s strategies. Apple’s latest ipad is the revolutionary product which is a portable mini device used as a pc anywhere with its wide range of options and innovative design. Apple’s marketing strategy will be focusing upon the product design, brand positioning
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