[pic] OUM BUSINESS SCHOOL ASSIGNMENT SUBMISSION AND ASSESSMENT ________________________________________________________________________ BMMK5103 MARKETING MANAGEMENT MAY 2015 ________________________________________________________________________ INSTRUCTIONS TO STUDENTS 1. This assignment contains question that is set in English. 2. Answer in English only. 3. Your assignment should be typed using 12 point Times New Roman font and 1.5 line spacing. 4. You must submit
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Course Project Structure 1. Executive Summary 2. Company Overview and Project Focus - Company Background - Company Mission - Sources of Competitive Advantage - Course Project Focus - Market Opportunity/Problem Statement 3. Situational Analysis - Industry Analysis o Market Size o Market Growth o Market Trends - Strengths, Weaknesses
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environment 3.4 The technological environment 3.5 Changes in marketing infrastructure and practices 3.6 New strategies for changing macroenvironments 3.7 The Five Forces model of industry competition 3.8 The product life cycle 3.9 Strategic groups 3.10 Industry evolution and forecasting 3.11 Environmental stability 3.12 SPACE analysis 3.13 The Advantage Matrix Summary Case study: Food group shifts strategy to volume growth PART1 MARKETING STRATEGY CHAPTER 1 MARKET-LED STRATEGIC MANAGEMENT Puma
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Computer Consulting This business plan can be edited directly with Business Plan Pro software. * * 1.0 Executive Summary * 2.0 Company Summary * 3.0 Services * 4.0 Market Analysis Summary * 5.0 Strategy and Implementation Summary * 6.0 Management Summary * 7.0 Financial Plan * Appendix Executive Summary Calico Computer Consulting is in the process of being formed as a sole proprietorship owned and operated by Doug Burham. This
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10 pertain only to teams doing a marketing plan. • Slide 1 - Team Introduction (Project Summary) • Slide 2 - Client Introduction (Project Summary) • Slide 3 - Industry Outlook (Project Summary) • Slide 4 - Client Needs and Deliverables (Project Summary) • Slide 5 – SWOT Analysis (Project Summary or Marketing Plan) • • Slide 6 – Mission Statement and Vision Statement (Marketing Plan) • Slide 7 – Situation Analysis /Background/ Critical Issues (Marketing Plan) • Slide 8 -
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students to interpret and integrate concepts of Marketing. ❑ Develop the ability to use concepts and theories in understanding of market situations, and in developing solutions. ❑ Develop a disciplined approach to the analysis of marketing situations ❑ Expand decision-making skills by requiring students to make and defend marketing decisions in the context of realistic problem situations with incomplete information. ❑ Appreciate how the elements of marketing programs fit together. Groups ❑ Groups
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| |Unit Title |Establish and adjust the marketing mix | |Assessment No. |1 | |Assessment Title |Report – Evaluate and determine the marketing mix | |STUDENT DETAILS
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The Marketing Plan Handbook Written by Alexander Chernev In The Marketing Plan Handbook, Chernev gives a simplified approach to writing marketing plans. It outlines the basic principles of writing a marketing plan and it puts emphasis on marketing as a value-management process. It incorporates the relevant aspects of the business, such as the financial, operational, technological and organizational aspects. Chernev states that marketing plans do not have to be lengthy but should contain need-to-know
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International Marketing 1 The Scope and Challenge of International Marketing Objectives What you should learn from Module 1 What is meant by international marketing. To understand the scope of the international marketing task To comprehend the importance of the self-reference criterion (SRC) in international marketing. To be able to identify and manage the factors influencing internationalisation of companies. To evaluate the progression of becoming an international marketer. To see
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Stutendt STUDENT GUIDE FOR WRITING A MARKETING PLAN 1. Executive Summary The Executive Summary “sells” the marketing plan to readers through its clarity and brevity. The summary should present a description of the product/service, its target market, and its need within the market. The summary should also provide an overview of the main points of the plan and should emphasize an action orientation. 2. Company Description The company description should highlight the recent history
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