8% and the first rank Clear with 96.5% of brand awareness. Sunsilk Shampoo is a convenient product which is consumed by a large numbers of people in Vietnam because of its reasonable price and premium quality. Sunsilk shampoo is the typical kind of hair care products, which is launched by Unilever’s company in 1954. Currently, there are three popular options for Vietnamese customers to choose including Black, Pink and Yellow Sunsilk which have different functions and benefits to use. Moreover,
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Shampoo Industry Key Drivers of Shampoo Market Porters five forces for the Shampoo market 1. Threat of new entrants – High Due to products being introduced on benefit basis, it is easier for an entrant to make place within the market with some differentiated quality. The yearly growth in shampoo market increased from 10 % 2012 to 14 % in 2014. 2. Bargaining Power of supplier – High With the availability of so many products in the market with market leaders like Sunsilk, Pantene
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many people’s lives in so many different ways. There are more than 2 billion consumer worldwide use a product of Unilever on a given day. Its portfolio ranges from nutritionally balanced foods to indulgent ice creams, affordable soaps, luxurious shampoos and everyday household care products. Some world-leading brands of Unilever include Lipton, Knorr, Dove, Axe, Omo… For Unilever, sustainability is integral to how they do business. With 7 billion people on planet, the earth’s resources can be strained
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Leaders of the pack Kate Lyons INNOVATION in the design and functionality of fast moving consumer goods (FMCGs) consolidation of brands for local and global markets, and a steady rise in the profile of packaging/design as a marketing tool are the key trends shaping the packaging industry in Australia. Many of the individual product innovations are focused on convenience--for example, smaller packs and resealable products. In short, anything which assists the consumption and repurchase by busy
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its product Sleek Touch shampoo in Pakistan. This is a new product and they are planning to launch for the first time in this country. Sleek Touch is being introduced in Pakistan with an aim to provide the middle and upper-level class of Pakistan with a product, which is affordable and fulfills the needs of the common female in hair sector. Sleektouch is one of very progressive brands of Aura Company Ltd. In fact it is among the highly progressive brands of the shampoo industry in Japan. Sleektouch
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AJRM Volume 1, Issue 3 (June, 2012) ISSN: 2277‐6621 A Peer Reviewed International Journal of Asian Research Consortium AJRM: ASIAN JOURNAL OF RESEARCH IN MARKETING A STUDY OF CONSUMER BEHAVIOR WITH RESPECT TO VARIOUS BRANDS OF SHAMPOO IN NAGPUR CITY DR.RUHI BAKHARE* Faculty Dr. Ambedkar Institute of Management Studies and Research,Deeksha Bhoomi,Nagpur ABSTRACT ‘Consumer is king’ –the statement carries profound truth in it. Today the success of any firm depends upon the satisfaction
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browsers who are keen to know what are the contents inside the magazine. The key shape sample of Herbal essences ‘’Hello Hydration’’ shampoo will be glued to the centre of her long luscious hair as a symbolic message to consumers. The need for a key shape of the Herbal Essence Shampoo illustrates that women have the independence, freedom to choose the shampoo of their choice, to unlock the secret of the luscious hair is in the hands to make use by embracing the brand, it creates self-confidence
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UNDERSTANDING RURAL DISTRIBUTION A study about the sales and distribution network in rural India SALES AND DISTRIBUTION 4th October, 2009 Group BH Aseem Rastogi – 32235 Stuti Sinha – 32296 Aditi Uppal – 32301 Pratik Kamble – 32303 Sakshi Arora – 32304 Saurabh Ghosh - 32305 Understanding Rural Distribution 2009 TABLE OF CONTENTS EXECUTIVE SUMMARY 3 4 5 8 INTRODUCTION INTERVIEWS CONDUCTED VISIT TO KIRANA STORES PRODUCT AVAILABILITY AT KIRANA STORES 9 13 14 ROLE
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information regarding different situations and happenings in the business. As a senior, she is accountable for the products of Palmolive shampoo, thus greater scope will be considered in decision making. III. Market Situation Analysis A. Strengths and Weaknesses, Opportunities and Threats Strengths Palmolive Naturals is a well-known brand of shampoo produced by Colgate-Palmolive Company. It is the best brand market leader in the Philippines in 1996. It also has a 2-point market lead
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Shah Rukh Khan: n 2005, Shah Rukh Khan came onto the brand to feature in a memorable TVC with Hema Malini, Sridevi, Juhi Chawla and Kareena Kapoor. This time, the product he endorses has a fragrance created by world renowned perfumer Didier Gaffet. Inspired by the perfume Kenzo Flower and keeping in mind the sensory preferences of Indian women; this Master Perfumer has created a fragrance that’ll make Indian woman feel elegant and polished. In Shah Rukh Khan’s own words, “The fragrance of Lux reminds
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