data, two out of three Indians use HUL products.[5] ------------------------------------------------- Brands HUL is the market leader in Indian consumer products with presence in over 20 consumer categories such as soaps, tea, detergents and shampoos amongst others with over 700 million Indian consumers using its products. Seventeen of HUL’s brands featured in the ACNielsen Brand Equity list of 100 Most Trusted Brands Annual Survey (2011). The company also happens to have the highest number of
Words: 3540 - Pages: 15
| Case Study 03 Marketing to the Bottom of the Pyramid | MKT3120 International Marketing | Name : Andrea Manampulle Student Id : 10200729 / MAAMD81 Class : Monday 6 p.m. Due Date : 1st October 2010 Answers 1. In evaluating the potential of a BOP market segment there are certain factors that need to be analyzed in order to develop a marketing strategy. The following will be used as a guideline to establish possibility and viability of marketing to the BOP. Market opportunity
Words: 1623 - Pages: 7
1. Introduction In the 21st century, beauty and make up are like the wheels of a cart or the two sides of a coin. Women are beautiful in themselves; but a little make-up does help a lot and it keeps one to make the day better and happier. Every woman wants to be pretty whether she’s young or old so the beauty salon is the place to go. The beauty parlor has become an almost iconic figure in Western culture and Southeast Asian culture as well as in modern generation. The beauty salon is where a woman
Words: 7190 - Pages: 29
19-1-2014 | About Pantene: Pantene is owned by P & G. It is a brand of hair care. Firstly it was introduced in Europe in 1947 by Hoffman-LaRoche. The shampoo ingredients contain panthenol due which they branded it as Pantene. P & G purchased it in 1987. About samsol: It was founded in 1962 by a seasoned entrepreneur. They are offering hair care products. It is ISO certified
Words: 3221 - Pages: 13
[pic] INDEX |SR. NO. |TOPIC |PAGE NO. | |1 |ABOUT THE COMPANY |03 | |2 |BRANDS OF HUL |04 | |3 |AWARDS AND RECOGNITION
Words: 4382 - Pages: 18
everyday needs for nutrition, hygiene and personal care with brands that help people feel good, look good and get more out of life.HUL reached its heights as it worked making tap the untapped in the rural India.Be it Nirma,Lifebuoy or sachets of sunsilk or name the product it was sold in kiosk in rural India and entailed high volume of profit.The wheel of economy is rotating and now the situation is other way round where in a weak monsoon is largely to blame for sluggish demand in rural India, which
Words: 1039 - Pages: 5
Analysis of Unilever Bangladesh: Introducing Unilever: 150 million times a day, someone somewhere chooses a Unilever product. From feeding your family to keeping your home clean and fresh, our brands are part of everyday life. Life partner: With 400 brands spanning 14 categories of home, personal care and foods products, no other company touches so many people’s lives in so many different ways. Its brand portfolio has made us leaders in every field in which we work. It ranges from much-loved
Words: 2715 - Pages: 11
Consumer Behavior Insights Name : Student Number : Course title : Marketing Course : Assignment topic : Consumer Behaviour Insights Lecturer : Author : Name : Student Number : Course title : Marketing Course : Assignment topic : Consumer Behaviour Insights Lecturer : Author : Assignment Coversheet The Faculty of Business STUDENT INFORMATION STUDENT NO. | | SURNAME | | PHONE NO. | | GIVEN NAMES | | E-MAIL | | Instructions for
Words: 4540 - Pages: 19
Hair Solutions Grower (men hair growth product) and JD Hair Solution Colorful (women hair dye collection). - Briefly describe the product you want to export. The products we will be exporting are JD Hair Solution “Colorful”, “Restored”, “Shampoo”, “Shampoo Kids”, “Conditioner”, “Conditioner Kids”, “Shine”, “Protect”, and “Grower”. Our products are highly trusted by our clients for their efficiency and satisfying results. The prices vary depending on product type
Words: 2613 - Pages: 11
Chapter one: Company History SQUARE today symbolizes a name – a state of mind. But its journey to the growth and prosperity has been no bed of roses. From the inception in 1958, it has today burgeoned into one of the top line conglomerates in Bangladesh. SQUARE today is more than just an organization, it is an institute. In a career spanning across five decades it has pioneered the development of the local business in fields as diverse as Pharmaceuticals, Toiletries, Garments, Textile, Information
Words: 4377 - Pages: 18
