MARKETING SITUATIONAL ANALYSIS MARKETING SITUATIONAL ANALYSIS BUSM 1534 Marketing for Managers Assessment 2A Prepared By: Name | Student ID | Chan Huan Hian | S3374254 | Word Count: 1100 words Table of Contents 1.0 Introduction ………………………………………………………………………………2 2.0 Strategic Business Unit (SBU) ………………………………………………………………………………3 3.0 Situational Analysis 3.1 Internal Environment 3.1.1 Product…………………………………………………………4 3.1.2 Price……………………………………………………………4 3.1.3 Promotion…………………………………………………
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Situational Analysis Table of Contents 1. Introduction ……………………………………………. 3 2. Strategic Business Units of iiNet Ltd …………………. 4 2.1 BCG Matrix …………………………………… 5 3. Situational Analysis …………………………………… 6 3.1 Internal Environment …………………………. 6 3.2 External Environment ………………………… . 7 3.3 SWOT Analysis………………………………… 9 References ………………………………………………... 10 1. Introduction iiNet Ltd: - Was established in 1993 to delivery Internet
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WEST BENGAL UNIVERSITY OF TECHNOLOGY [pic] Summer Project Report On ANALYSIS OF PERFORMANCE MANAGEMENT SYSTEM At Reliance Communications New Delhi By Itisha Sharma [pic] WBUT REGN. NO. : 111360710034 WBUT ROLL NO. : 13600911034 CONTENTS ➢ Certificate from Guides ➢ Acknowledgement ➢ Executive Summary ➢ Chapter I : The Company 1.1 Company Profile ➢ Chapter II : The Project 2.1 Project Profile 2.2 Purpose & Scope
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my project is VODAFONE. The reason behind selecting Vodafone is its various schemes in product & service category & also its future policies where the company is coming out with lots of new & affordable schemes for its customers. Vodafone is a UK based company & has various branches all over the world. The company was started in the mid 70’s & since then it has never looked back. The products & services offered by Vodafone is of a very high quality & also at an affordable rates. They have various plans
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SWOT Analysis LM Ericsson By CS; EN; HD; KZ; X H Content 1 Background 2 1.1 About Ericsson 2 1.2 Strategic Sourcing Department 2 2 SWOT Analysis 4 2.1 Strength 4 2.2 Weakness 5 2.3 Opportunities 6 2.4 Threat 7 3 Conclusion 9 Reference 10 Background 1 About Ericsson Ericsson is a world-leading provider of telecommunications equipment and related services to mobile and fixed network operators globally. Over 1,000 networks
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Industry Analysis: Telecom The Indian Telecommunications network is the third largest in the world and the second largest among the emerging economies of Asia. Today, it is the fastest growing market in the world. The telecommunication sector continued to register significant success during the year and has emerged as one of the key sectors responsible for India’s resurgent India’s economic growth. The mobile services were commercially launched in August 1995 in India. Driven by wireless revolution
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Hwang*, Roy R. Consulta** & Hyun-young Yoon*** Seoul National University Republic of Korea ABSTRACT Based on the study, 4G mobile technology is in a determining and standardization stage. Although 4G wireless technology offers higher data rates and the ability to roam across multiple heterogeneous wireless networks, several issues require further research and development. Since 4G is still in the cloud of the sensible standards creation, ITU and IEEE form several task forces to work on the possible completion
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kings of the market because the customer loyalty and customer preference are built by the products and the services offered to the customers and they seek for the more benefits and money’s worth for the amount they spend. That is where the concept of customer preference and consumer behavior comes because the customers make the marketers to rethink about designing the products and services. They have to think about the market segmentation, market strategies, consumer behavior, consumer’s tastes,
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CHAPTER-1 INTRODUCTION The ultimate aim of every organization is to sell the products, which the company manufactures and to make profit. A successful product or service means nothing unless the benefit of such a service can be communicated clearly to the target market. Today’s world is full of competition. And manufacturing the product is not enough, the same product needs to be communicated or the consumers should be made known about the availability
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for www.projectsparadise.com CONTENTS Acknowledgment 3 Executive Summary 4 Introduction 5 Objectives 8 Methodology Primary Data Sources Secondary Data Sources 8 Analysis SWOT Analysis BCG Matrix Porter Model Ansoff matrix Environmental Analysis Competitors Analysis 12 16 17 18 19 21 Findings 25 Recommendations 26 Bibliography 27 References 27 Uploaded for www.projectsparadise.com 2 ACKNOWLEDGEMENT There are many people
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