------------------------------------------------- Management: ------------------------------------------------- Industry: Technology ------------------------------------------------- Stage of Dev.: Seed/ Early Stage ------------------------------------------------- Employees: 3 ------------------------------------------------- Founded: 2012 ------------------------------------------------- Seeking: ------------------------------------------------- Offering: -------------------------------------------------
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” (http://www.redlobster.com/our_quality_story/our_commitment_to_quality/) and with fresh food and master chefs this will most definitely last them for a long time. Target Markets Red lobster isn’t trying to be the world’s fanciest seafood restaurant, but more of the world’s best overall seafood restaurant. Their target market is that of a middle income level class and up. They want customers that want to go out to dinner with their spouse or family and have a special experience. They want their
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Chestnut pricing Having completed a market assessment study and also a risk assessment study the Management of Chestnut Ridge wanted to take a relook at the pricing strategy of the country club. The annual fees due to the country club from existing members currently stood at $2000 per annum. The Management wanted to carry out a consumer based pricing analysis from potential customers so as to check if they needed to charge a different pricing level from new applicants. Proposed consumer based
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|IT Perception/Satisfaction Survey Part 1 (Target Audience Profile = User base) | | | | | |Rate the average time it takes for IT personnel to |Excellent Good Needs improvement |Adequate Not Used | |resolve the faults/queries you have raised
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think the investor group would write the mission statement? How would you write it? Trap Ease America has obtained worldwide rights to market an innovative mousetrap which had won the title of “best new product” at a National Hardware Show in Chicago. In order to evaluate this once in a lifetime opportunity the investors at Trap- Ease need to understand the market place in which they will be operating in terms of customer needs, customer wants and demands in order to create value for customers and
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Summary…………………………………………………………………………P.1 2. The Challenge………………………………………………………………………………..P.2 3. Situation Analysis……………………………………………………………………………P.3 3.1 PEST Analysis……………………………………………………………………………P.4 3.2 SWOT……………………………………………………………………………………..P.5 4. Market segmentation………………………………………………………………………P.6 5. Market Positioning………………………………………………………………………….P.8 6. Alternative Marketing Strategy…………………………………………………………….P.9 7. Product……………………………………………………………………………………P.10 8. Price…………………………………………………………………………………………P.10 9. Place (Distribution)………………………………………………………………………P
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4. Market Analysis Geographically situated in Malaysia, A-Life’s target market will be located from the 28 million of Malaysian total population. 4.1 Market Segmentation To launch our new product Offrey, we will be focusing on a target group in Malaysia with the following characteristics: * Urbanised Malaysian community is currently undergoing a wave of urbanisation. According to the CIA World Factbook (2011), 72% of Malaysian total population live in urban areas. These urbanised Malaysians
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strides in the form of the Internet many wannabe entrepreneurs took the plunge. They realized that if they had a good idea, it would not be long before it could be brought to market. They did not have the budgets for above the line advertising. They had to resort to guerilla marketing techniques to get the message across to the target audience. They had to try out various tactics to get word-of-mouth promotion going. Viral marketing came into being. When all this was happening, marketers decided to draw
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high quality and low price . so We found four common consumer market segment :geographic, demographic, psychographic and behavioral segmentation. demographics, the Swatch customers in china are mainly young and "young in heart". in some chine's families the swatch is the first watch to child because the child in that age is still learning how to read the watch . Anyhow, the product range doesn't exclude middle-aged or even senior target groups. Psychographic segment might be the most challenging
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careers including design, media, fashion and culinary programs. There are just over 45 Art Institutes schools located in major cities across North America, and have over 125,000 graduates. The target market for The Art Institutes is creative individuals between the ages of 18 – 35, both male and female. Our target audience considers himself or herself quite creative and thrives in creative environments. The learning strategy of our students revolves around an idea of doing. Instead of being lectured
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