Gain brand awareness * Become the Top1 seller in B2 category * Obtain popularity in social media | * Increase sales * Alter people from riding motorcycle to driving Nano * Let people involve social media of Tata * Gain attention from youth | Both Nissan and Tata wants to increase their sales in India, which I think, is their most important goal. Separately, for Nissan, they corporate with the most popular Bollywood actor, Ranbir Kapoor, to produce a series of TV commercials
Words: 2093 - Pages: 9
International Journal of Humanities and Social Science Vol. 1 No. 7; [Special Issue –June 2011] Study the Effects of Customer Service and Product Quality on Customer Satisfaction and Loyalty Asghar Afshar Jahanshahi (Corresponding Author) PhD Scholar in Business Administration Department of Commerce & Research Center University of Pune, India E-mail: Afsharasghar@yahoo.com, Phone: 00919890581970 Mohammad Ali Hajizadeh Gashti Department of Management, Faculty of Management and Human
Words: 5091 - Pages: 21
attempted to construct flagship stores where customers’ demands were high. Through joint venture with Tata Group, India’s largest business conglomerate, Starbuck had access to premium real estate where demands were high. Consequently, it can draw customers’ attention to its business. Furthermore, as Starbuck did not do advertisement, it depended on word of mouth, which was very successful. Hence, joining Tata group could enable Starbuck achieve its
Words: 269 - Pages: 2
Acknowledgement I am using this opportunity to thank everyone who has supported me for the past 3 months throughout the course of this internship project. I am thankful for the guidance and support I received throughout this period without which the project couldn’t have been completed. I express my gratitude to Surya Nepal Pvt. Ltd for giving me an opportunity to be a part of it. I express my gratitude to Mr. Debashis Hait, HR. Head of Surya Nepal Pvt. Ltd for providing me the opportunity to
Words: 507 - Pages: 3
I. Introduction Automobile industry globally and in India is one of the key sector to economy. The well-developed Indian automotive industry produces a wide variety of vehicles, passenger cars, light medium and heavy commercial vehicle multi utility vehicles such as jeeps, scooters, motorcycle, mopeds, three wheelers, tractors and other agricultural equipment etc. India is emerging as one of the world’s fastest growing passenger car markets and second largest two-wheeler manufacturer. It is
Words: 1412 - Pages: 6
In line engine configuration (mostly all the cars of maruti,Hyundai tata etc in india have this ) V6, V8, V10,V12 and W12 Automobile scenario in india 5 main leadings companies Maruti Suzuki Hyundai Tata mototrs Mahindra Hero Honda India has the 9th largest automobile industry 2nd largest 2 wheeler market 4th largest in heavy trucks Monthly sales of passenger cars in almost 100,000 units TATA MOTORS Slogan of tata motors “more car per car” Popular vehicles; indica, indigo, indigo manza
Words: 838 - Pages: 4
House of Tata 1. Which if any of the following initiatives undertaken by Ratan Tata do you think were good ideas and why? Were these initiatives creating value or were they just creating more overhead and burdening the corporate portfolio? (65 points) a. Creation of a group brand (should there be a Tata brand? What is the value added of a group brand in an emerging market? What are the pros and cons of this strategy?) 20 points • Yes, more recognizable Ratan Tata was considering
Words: 702 - Pages: 3
MARKETING STRATEGIES ASSIGNMENT “TATA ACE” CASE STUDY 1) Why do we feel Tata Motors was targeting LCV (Light Commercial Vehicle) segment under commercial segment for TATA ACE? Better highway systems like the Golden Quadrilateral meant that Commercial vehicles in 45+ Tonnes could carry bulk loads covering large distances in shorter time and at lower per tonne per km cost. Government also went about the task of improving road network between medium sized cities and also building all weather
Words: 1046 - Pages: 5
TATA & CORUS: A Case of Acquisition “There are not many opportunities for producers in emerging low-cost markets to gain access to the markets of Europe other than by acquiring a company like Corus,” John Quigley (Editor, Industry Publication Steel week) Thousands of Indians didn’t offer prayers for Tata Steel to clinch the deal for the AngloDutch steel maker Corus, as they have for the recovery of hospitalized Bollywood superstars. Nor did they erect 40-foot billboards of a smiling Ratan Tata
Words: 7708 - Pages: 31
1. BMW differentiates with Mini BMW Group is a leading global provider of premium products and services for individual mobility. Revenues are generated through three business divisions: automobiles, financial services and motorcycles. BMW focuses on the premium segments of the global passenger car and motorcycle market. The automobiles division develops, manufactures, assembles and sells passenger cars and off-road vehicles under the brands BMW, Mini and Rolls-Royce. BMW acquired the Mini brand
Words: 3826 - Pages: 16
