Counseling Research Media relations Publicity Employee/member relations Community relations Public affairs Government affairs Issues management Financial relations Industry relations Development Multicultural relations Special events Marketing communications Comparing Public relations to: Journalism * Objective observer vs. advocate * Mass audience vs. defined publics * One channel vs. many channels Advertising * External audiences vs.
Words: 5373 - Pages: 22
Customer relationship management (CRM) is a company’s plan to manage customers. It uses technology to automate and organize daily tasks such as sales or customer service. It also allows companies to manage and store data and information collected from these tasks, making them easily accessible to everyone in the company which would need to see any such information/data. In order for TC plc to improve their customer relationship management they should: 1. Create an effective computer system which
Words: 2300 - Pages: 10
Business Development, Internal control, Risk and Compliance, Marketing and Service quality, Credit department, Information Technology, Finance and Administration, Operations, Legal, Small and Medium Enterprises(credit) department performance There had been mixed up in the jobs descriptions of four departments that is Marketing and Service quality, Business Development, SME’s and the credit departments. Mostly both managers at Marketing and Business development ends up taken each other’s role.
Words: 1529 - Pages: 7
STANDARDS OF SOUND BUSINESS PRACTICES CREDIT RISK MANAGEMENT © 2005 The Bank of Jamaica. All rights reserved Bank of Jamaica February 1996 Credit Risk Management Page 2 CREDIT RISK MANAGEMENT A. PURPOSE This document sets out the minimum policies and procedures that each licensee needs to have in place and apply within its credit risk management programme, and the minimum criteria it should use, to prudently manage and control its credit portfolio and exposure to credit risk.
Words: 4318 - Pages: 18
Marketing Plan for Above the Rest Arnita McCoy-Dhaamin Dr. Benjamin Bao MKT 500-Marketing Management March 15, 2012 Executive Summary Above the Rest (ATR) is a professional staffing agency specializing in providing only veterans candidates for employment in the workforce. ATR Staffing will serve two distinct customers, companies requiring employees and veterans looking for employment. ATR Staffing will be based in Metro Atlanta, Georgia, but can supply qualified candidates to any location
Words: 9654 - Pages: 39
In Malaysia, the provision for education is the biggest challenge for the government as the nation strives to become a fully developed country by the year 2020. One solution is to use technology as an enabler to bring education to the masses. Universities are taking up the challenge by updating the content of their programs but more importantly, utilizing the latest technologies to improve the delivery systems. One of the emerging delivery systems much talked about is Open and Distance Education
Words: 9807 - Pages: 40
Consulting company "Business Consulting" is specialised in providing complex professional consulting services in the sphere of business and management: preparation of business-plans, marketing research, budgeting, juridical services, the selection of personnel and personnel-technologies. Our aim is to assist enterprises of all forms of ownership in increasing the efficiency of activities and achieving maximum economic results. In our work we apply system approach, and we believe that only a comprehensive
Words: 3063 - Pages: 13
All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, used in a spreadsheet, or transmitted in any form or by any means – electronic, mechanical, photocopying or otherwise – without prior permission in writing from Institute of Chartered Financial Analysts of India. Fo ISBN 81-7881-995-3 Ref. No. PMCS/A 01 2K6 31 For any clarification regarding this book, the students may please write to ICFAI giving the above reference number, and page number. While
Words: 114680 - Pages: 459
Product and Brand Management (MGMT-MKTG-638) - Revision Exercises - 1. “Customer analysis & competitor analysis are necessary for developing product strategy”. Comment. 2. Explain the steps involved in developing a new product with suitable examples. . Idea Generation The development of a product will start with the concept. The rest of the process will ensure that ideas are tested for their viability, so in the beginning all ideas are good ideas (To a certain extent!)
Words: 10266 - Pages: 42
HOFSTRA UNIVERSITY FRANK G. ZARB SCHOOL OF BUSINESS "The Frank G. Zarb School of Business at Hofstra University provides a quality education that prepares professionals for a dynamic, globally oriented environment “ DEPARTMENT OF MANAGEMENT, ENTREPRENEURSHIP AND GENERAL BUSINESS GBUS 180 - Business Policy and Strategy Spring 2013 (undergraduate course) All Students are responsible for reading this course syllabus carefully, and complying with all course requirements stated in it
Words: 5257 - Pages: 22