...(and thus in danger of losing its effectiveness), and is sometimes confused with the marketing concept, customer satisfaction, customer orientation etc. Even though there might be an overlap with the latter terms, this short, friendly note will define MO more precisely and set it in the context of top academic research, especially since 1990. Origins: The Marketing Concept Some highly popular textbooks claim MO is synonymous with the marketing concept. For example, one of most popular marketing texts notes in the first chapter that “the marketing concept is often referred to as ‘market orientation’”. This might have been the case till 1990, but ever since, we distinguish between the two terms. Drucker (1954) may have been one of the first theorists to suggest that creating satisfied customers was the only valid definition of business purpose. Webster (1988) summarized the marketing concept by noting that “executives must put the interests of the customer at the top of the firm’s priorities.” You may like to think of it as a kind of a philosophy, a belief, an ideal, a policy statement, or even a normative statement. Market Orientation In 1990, two seminal papers were published in the Journal of Marketing, which defined and operationalized MO by creating two scales. A scale in marketing (or for that matter in business management literature) is used to measure abstract-seeming concepts. We often say: some firms trust a particular firm. How do you measure trust? We measure...
Words: 1320 - Pages: 6
...COM 802: Communication Research II Spring, 2007 - Syllabus Professor: Gwen M. Wittenbaum, Ph.D. Office Location: 559 Communication Arts Bldg. Office Phone: 353-8120 Email: gwittenb@msu.edu Office Hours: Tuesdays and Thursdays, 1:30 – 2:30 p.m., and by appointment Class Meets: Tuesdays and Thursdays, 10:20 a.m. – 12:10 p.m. in room 474 COM. Required Readings Crano, W. D., & Brewer, M. B. (2002). Principles and methods of social research. Mahwah, NJ: Lawrence Erlbaum Associates. Articles and book chapters are posted on Angel (http://angel.msu.edu) Course Description This course provides in-depth coverage of research design and measurement. As a companion to its precursor, COM 801, this course outlines how to measure constructs of interest and design research to test issues of theoretical importance. Students will learn a variety of research methods, such as experimental and survey designs, laboratory and field research, and methods of studying individuals and groups. The course exposes students to measurement issues (e.g., reliability and validity) and approaches (e.g., self-report measures, behavioral observation and coding). Students will practice evaluating the design and measurement of research articles and reporting their own research. Course Objectives 1. To understand and implement a variety of research designs. 2. To understand and implement a variety of measurement techniques. 3. To practice critical evaluation of research articles. 4. To facilitate...
Words: 3591 - Pages: 15
...Technology, Auckland, New Zealand Abstract This paper examines the development of positive accounting theory (PAT) and compares it with three standard accounts of science: Popper (1959), Kuhn (1996), and Lakatos (1970). PAT has been one of the most influential accounting research programs during the last four decades. One important reason which Watts & Zimmerman (1986) have used to popularize and legitimize their approach is that their view of accounting theory is the same as that used in science. Thus, it is important to examine how far accounting has been successful in imitating natural science and how the development of PAT compares with the three standard accounts of science. This paper shows that accounting could not emulate the success of natural science. Further, the methodological positions of PAT conform to none of the standard accounts of science. Rather, PAT contains elements of all three. Finally, this paper identifies some methodological gaps in PAT. Keywords: Positive Accounting Theory, Philosophy of Science, Methodological Controversies Acknowledgements I would like to thank two anonymous reviewers of the journal for their helpful comments. Earlier versions of this paper benefited from comments from Lee Parker of the University of South Australia, Keith Hooper of Auckland University of Technology, Divesh Sharma of Kennesaw State University, and Santi Narayan Ghosh of the University of Dhaka. Introduction This paper examines the development of positive accounting...
Words: 9637 - Pages: 39
...teaching. In the end, the project applies the guidelines in designing activities for teaching Chinese pronunciation, vocabulary, character, and culture. Keywords: guidelines, gestures, teaching Chinese, kinesics, linguistics 1. Introduction 2.1 Background Gestures are common body movements: teachers instruct with gestures, referees in soccer game use gestures, people greet each other with gestures. Then what are gestures? Generally speaking, gestures are body movements which accompany and even sometimes replace verbal language. Because of its intimacy with language, it has attracted the people’s attention since Greek and Roman era. People back then treated gestures for the purpose of art. Not until modern times did scientific research emerge and shed lights on understanding the physical components of gestures and how gestures carry meanings. (Kennon 2004, 90) Adam Kennon and David Mcneill, two authoritative scholars, have published a large number of articles exploring the essence of gesture and its relation to language....
Words: 3195 - Pages: 13
...Development of Nursing Science Timeline Paper * Stacey Simmons * NUR/513 * February 3, 2014 Rebecca Gesler Historical Development of Nursing Science Timeline Paper The historical development of nursing science began with Florence Nightingale’s influential Notes on Nursing. The science of nursing has grown and developed into an academically sound and proven study of nursing care. In the 150 years following Florence Nightingale’s innovative approach to nursing care, many influential nursing theorists have emerged. This paper will discuss the Florence Nightingale, the pioneer theorists from the 1950’s, the transitional theorists from the 1960’s, and the research theorists from the 1990’s. The Historical Development of Nursing Science and Theory Nursing science and theory began with Florence Nightengale’s Notes on Nursing. Florence Nightingale is remembered for building the foundations of modern nursing establishing nursing as a profession. “Her book, Notes on Nursing (Nightingale 1859) first published in 1859, was the first nursing text book. She wrote the first modern nursing curriculum for St Thomas's Hospital, London when she instituted nurse education there in 1860 and followed these with a number of other books, reports and pamphlets. (Stanley, D., 2007). However, it would be decades before her insights, observations and educational model would be acknowledged as the first nursing theory. In the 1950’s Columbia University’s Teachers...
Words: 1147 - Pages: 5
...Henderson and Pierson (1978)left us in the 1970’s was a time where there was an emergence of new research directions around the organizational and social aspects of accounting. During this time the accountancy profession was rapidly growing and moving into many new areas, there was a new standard-setting process, greater use of accounting controls in both private and public-sector enterprises, new forms of social accounting, intervention by government in the inflation accounting debate and calls on accounting to change in diverse directions. All of these rapid changes were forcing accounting academics to analysis the changing world of accounting more closely. (p454 30 years of historical accounting research) One of the changes in accounting analysis was a move towards accounting history. Hopwood (1976)called for historical studies in terms that would later be labelled as “traditional”, despite the label it would receive in the future, it still represented an awareness that historical studies would soon be an important source of understanding of the roles of accounting in organizations and society (reference 30 years of historical accounting research). Historical research was slow to emerge, as was highlighted in the Accounting, Organizations and Society journal where between 1976 and 1985 only 13 historical papers were published. Historical research came to the fore during the period from 1986 and 1990 where 22 historical papers were published in the journal Accounting, Organizations...
Words: 1874 - Pages: 8
...Abstract This paper focuses on the motivational concerns that underlie the management of relations. In linguistics, the management of relations has been discussed extensively within politeness theory, and so the paper starts by identifying four key issues of controversy in politeness theory: a) should „polite‟ language use be explained in terms of face (e.g. Brown and Levinson, 1987), conversational maxims (e.g. Leech, 1983), and/or conversational rights (e.g. Fraser, 1990); b) why are speech acts such as orders interpersonally sensitive – is it because they are a threat to our autonomy (Brown and Levinson, 1987), or because of cost–benefit concerns (Leech, 1983); c) is Brown and Levinson‟s concept of negative face too individually focused, and should a social identity component be included (Matsumoto, 1988); and d) is face just a personal/individual concern or can it be a group concern (Gao, 1996)? The paper then uses reports of authentic rapport sensitive incidents to throw light on these controversial issues and to find out the relational management concerns that people perceive in their everyday lives. It maintains that such data is important to politeness theory, because linguistic politeness needs to be studied within the situated social psychological context in which it occurs. The paper ends by presenting and arguing for a conceptual framework that draws a fundamental distinction between face and sociality rights, and that incorporates an independent/interdependent...
Words: 916 - Pages: 4
...COLLEGE OF EDUCATION Seattle University 900 Broadway Seattle, Washington 98122-4340 Department of Educational Leadership SCHOOL OF EDUCATION ORGANIZING THEME: Preparing Ethical and Reflective Professionals for Quality Service in Diverse Communities DEPARTMENT OF EDUCATIONAL LEADERSHIP MISSION STATEMENT: Preparing Effective Leaders for an Interdependent World COURSE INFORMATION Course Prefix and Number(s): EDLR 631, 632, 633 - 9 Credit Hours Meeting Place: Loyola Hall, Room 202/203 Meeting Date(s) and Time(s): Saturday, September 27, 2008. 8:30 - 4:30 (Loyola 301/302) Saturday, October 18, 2008. 8:30 - 4:30 Saturday, November 15, 2008. 8:30 - 4:30 Saturday, December 6, 2008. 8:30 - 4:30 (Loyola 301/302) Sunday, December 7, 2008. 8:30 – 4:30 Saturday, January 10, 2009. 8:30 - 4:30 Sunday, January 11, 2009. 8:30 - 4:30 Saturday, February 7, 2009. 8:30 - 4:30 Saturday, March 21, 2009. 8:30 - 4:30 Saturday, April 18, 2009. 8:30 - 4:30 Sunday, April 29, 2009. 8:30 - 4:30 Saturday, May 16, 2009. 8:30 - 4:30 Retreat Sunday, May 17, 2009. Retreat. Location to be determined. Leadership Conference: Location and date to be determined. Attendance required Course Instructor: Roberto A. Peña, Ph.D. Associate Professor Office: Loyola Hall, Room 407 Contact Information: Office Telephone: Home Telephone: Fax Machine: E-mail Address: (206) 296-6496 (206) 780-6970 (206) 296-2053 penar@seattleu.edu Program Administrative Assistant: Ms. Eunice MacGill Seattle University School of Education...
Words: 4169 - Pages: 17
...References Heberman, G., Jiang, W., & Iyengar, S. (2003). How Much Choice is too Much?: Contributions to 401(k) Retirement Plans. (Pension Research Council Working Paper). Retrieved from http://www.archetype-advisors.com/Images/Archetype/Participation/how%20much%20is%20too%20much.pdf. Gering, J., & Conner, J. (2002). A Strategic Approach to Employee Retention. Healthcare Financial Management, 40-44. Retrieved from http://www.library.armstrong.edu/eres/docs/eres/MHSA7650-1_CROSBY/7650_employee_satisfaction_retention_1.pdf. Kotlikoff, L., Wise, D. (1987). Employee Retirement and a Firm's Pension Plan (Working Paper, 2323). National Bureau of Economic Research. Retrieved from http://www.nber.org/papers/w2323.pdf Milkovich, G. T., Newman, J. M., & Milkovich, C. (2013). Compensation (11th Ed). Burr Ridge, Ill.: Irwin/McGraw-Hill. Wise, D., Stock, J. (1988). Pensions, the Option Value of Work, and Retirement. (Working Paper, 2686). National Bureau of Economic Research. Retrieved from http://www.nber.org/papers/w2686.pdf. Stock, J. H., & Wise, D. A. (1990). The pension inducement to retire: An option value analysis. In Issues in the Economics of Aging (pp. 205-230). University of Chicago Press, 1990. Bodie, Z., Marcus, A. J., & Merton, R. C. (1988). Defined benefit versus defined contribution pension plans: What are the real trade-offs?. In Pensions in the US Economy (pp. 139-162). University of Chicago Press. Choi, J. J., Laibson, D.,...
Words: 438 - Pages: 2
... CHIP HEATH* AND SIM B. SITKLN Fuqua School of Business, Duke University, Durham, NC 27708, U.S.A. Summary This paper is an empirically grounded essay about the current stare of organizational behavior (GB) research and productive future directions. We report the results of a survey of GB scholars about the current importance of various research topics and their importance in an ideal world. We compare the survey responses with an archival analysis of papers published in leading GB journals over a 10-year period. We suggest that many of the topics that our respondents perceive to be ‘under researched’ can be summarized with one particular definition of GB that emphasizes organizing behavior. Considering all three definitions together, we highlight the limitations of the traditional (Big-B and Contextualized-B) definitions and discuss the benefits of a more organizational (Big-O) approach. Copyright ~ 2001 John Wiley & Sons, Ltd. Introduction The purpose of this empirical essay is to be provocative. This paper is empirical in that it surveys leading organizational hehavior (GB) scholars to identify which topics they believed are currently important in the field and which should be important in an ‘ideal’ world and we compared their responses to an archival analysis of papers published in leading GB journals over a 10 year period. However, the paper is an essay because it is less like a traditional theory-building or theory-testing study, and more like an empirically...
Words: 3380 - Pages: 14
...Final Assignment (Term Paper) : Research Focus and Methodologies for Understanding Innovation in Small-Medium Enterprises (SMEs) Course : Qualitative Case Study Research Faculty : Prof. Rajen Gupta, MDI Submitted by : Davinder Singh, EFPM (2011) Research Focus and Methodologies for Understanding Innovation in Small - Medium Enterprises (SMEs) Introduction Innovation is a product, service, or process that is new or perceived as new by its developers and provides increased value to user and organization (Van de Ven, 1986). The ability of an organization to innovate is increasingly being considered as the most important factor for competitive advantage (Tidd et al., 2001). Importance has been laid on building innovative organizations and the management of the innovation process with the organizations. This is increasingly being considered important for small-medium enterprises (SMEs) and has been researched from multiple perspectives. The aim of this paper is to discuss, the areas of innovation in SMEs which are focus of recent studies, and the various research methodologies utilized for these studies. The importance to study innovation in SMEs is discussed in the succeeding section. This is followed with discussion on research studies undertaken in this field in the recent past. The difference in the ontological perspective and the consequent use of different research methodologies has been discussed using construct of ‘knowledge’ as illustration. Innovation...
Words: 4106 - Pages: 17
...2225-4226 Volume 5(4)2015, www.aessweb.com Journal of Asian Business Strategy journal homepage: http://aessweb.com/journal-detail.php?id=5006 LEARNING ORGANIZATION AND COMPETITIVE ADVANTAGE-AN INTEGRATED APPROACH Muhammad Farrukh Institute of Graduate Research, SEGI University Malaysia, Malaysia Abdul Waheed School of Business and Economics, University of Management and Technology, Lahore, Pakistan Abstract The major purpose of this conceptual paper is to integrate the view points of different researchers about leaning organization and competitive advantage and then to develop a proposed model of Learning organization. After the in-depth study of literature we concluded that learning organization is an organization which learns through its members individually and collectively to create competitive advantages by developing a facilitative system through the process of self-development and information sharing by empowering the employees.. The paper also finds some critical factors which must be present in the organization to become a learning organization. These factors are Innovation, facilitative leadership, self-development, empowerment, and information sharing and collective collaboration. The paper tried to explain the similarities and differences among the previously available models of learning organization and proposed a new theoretical model for LO. Keywords: Learning organization, organization learning, innovation, facilitative leadership, empowerment...
Words: 3183 - Pages: 13
...MEMORY-WORK: AN INTRODUCTION Jennie Small University of Technology, Sydney Research methodology, from the perspective of Critical social science, is considered as: inherently political, as inescapably tied to issues of power and legitimacy. It is assumed that methods are permeated with assumptions about what the social world is, who the social scientist is, and what the nature of the relation between them is (Lather, 1991, p.12). Critical social science moves away from description of behaviour as enduring social fact to attempting to understand how behaviour is produced, thus recasting behaviour as “the effects of contingent and contested processes of change” (Churchman, 2000, p.100 citing Scott). Feminists and those working within a social constructionist paradigm have debated whether there are research methods specific to such approaches. In other words, is there a social constructionist or feminist method? Schwandt (1994), in discussing constructivist, interpretivist approaches to human enquiry, commented that “what is unusual about the approaches cannot be explained through an examination of their methods. They are principally concerned with matters of knowing and being, not method per se” (p.118). Feminists have also considered that it is the methodology and outcomes rather than the methods which define the research as being feminist. Nonetheless, while feminists have adopted a variety of methods, they have tended to prefer qualitative...
Words: 6123 - Pages: 25
...Amherst, NY 14051 Buffalo, New York 14260 Ph: (716) 688-6360 Ph: (716) 645-3258 Fax: (716)645-6117 E-Mail: rramesh@acsu.buffalo.edu Web: http://mgt.buffalo.edu/faculty/academic/systems/faculty/rramesh Education Ph.D. Industrial Engineering (Operations Research) (1985) State University of New York at Buffalo (GPA: 4.0. Awarded Ph.D with Distinction) Advisors: Mark H. Karwan and Stanley Zionts M.Tech. Industrial Engineering (1977) Indian Institute of Technology, Madras B.Tech. Chemical Engineering (1975) Indian Institute of Technology, Madras Research Streams • • • • Economics of IT – MSP and Cloud Computing Markets Conceptual Modeling and Ontologies Database Systems and Distributed Computing Supply Chains & Decision Analysis Employment Professor Department of Management Science & Systems School of Management State University of New York at Buffalo (September 1998 - ) Associate Professor Department of Management Science & Systems State University of New York at Buffalo (September, 1990 – September 1998) Assistant Professor Department of Management Science & Systems State University of New York at Buffalo (September, 1984 - September, 1990) 1 Research and Teaching Assistant Doctoral Program in Operations Research Department of Industrial Engineering State University of New York at Buffalo (January, 1981 - September, 1984) Entrepreneur SYMBIOSIS Consulting Madras, India (September, 1977 - January, 1981) Appointments Chairman Department of Management Science &...
Words: 7611 - Pages: 31
...JAN REVIEW PAPER Measurement of empathy in nursing research: systematic review Juping Yu & Maggie Kirk Accepted for publication 16 July 2008 Correspondence to M. Kirk: e-mail: mkirk@glam.ac.uk Juping Yu MSc PhD RN Research Fellow Faculty of Health, Sport and Science, University of Glamorgan, Wales, UK Maggie Kirk BSc PhD RN Head of Research/Leader Genomics Policy Unit and Lead Professional Specialist (Nursing Professions) NHS National Genetics Education and Development Centre Faculty of Health, Sport and Science, University of Glamorgan, Wales, UK YU J. & KIRK M. (2008) Measurement of empathy in nursing research: systematic review. Journal of Advanced Nursing 64(5), 440–454 doi: 10.1111/j.1365-2648.2008.04831.x Abstract Title. Measurement of empathy in nursing research: systematic review. Aim. This paper is a report of a systematic review to identify, critique and synthesize nursing studies of the measurement of empathy in nursing research. Background. The profound impact of empathy on quality nursing care has been recognized. Reported empathy levels among nurses range from low to welldeveloped and there is clearly debate about what constitutes empathy and how it can be measured and improved. Data sources. Searches were made of the CINAHL, MEDLINE and PsycINFO databases, using the terms ‘empathy’, ‘tool’, ‘scale’, ‘measure’, ‘nurse’, and ‘nursing’, singly or in combination to identify literature published in the English language between 1987 and 2007. Methods...
Words: 10116 - Pages: 41
