In this lecture, Mr. Steube introduced his background to us so that we knew he also went for USF MBA program in 1995, worked in a real estate company, and is now the director of emerging technology, Cox Target Media. He also introduced to us abundant high-end electronic applications and technologies such as the robot, 3D web camera, electronic wallet, passbook, electronic coupon, even 3D printing. He told us that technology changes quickly, so we have to keep up to the newest trend to maintain pace for our company and to stay competitive. He told us that as a marketing leader, his job consists of ‘‘selling the information’’ to his customers just like what he was doing for us. He emphasized that the platform for technology in mobile devices has surpassed the desktop and showed us a lot of prevailing mobile apps which are marketed by him. He revealed his secret of success is based on ‘‘team work’’ because ‘‘invention’’ and ‘‘ideation’’ cannot be done by oneself alone. And the most important part of team work is brainstorming, which enables people to share problems and discuss the technology trends, marketing strategies, and internal problems.
What I have learned mostly from Mr. Steube is, ‘‘Do not be afraid of doing silly stuff such as the ‘‘marshmallow challenge.’’, which is an exercise emphasizing on team collaboration. I should not be afraid of ‘‘failure’’ and should try sharing my ideas, working with a team on a regular basis. However, I was reminded that although I should try to be a key thinker, my team still has to consider the ‘‘expected outcome’’ to minimize the risk of something without a second thought. That is to say, within a range of expected outcome, we should come up with as many ideas as possible to see what we can achieve for our future. This lecture was very thoughtful and also interesting to me because I even got a chance to see the Google 3D