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360 Degree Evaluations

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360 degree Reviews
Chris Cirella 2013 Strategic Human Resource Management
360 degree Reviews
Chris Cirella 2013 Strategic Human Resource Management
2013
2013

360 degree Evaluations, Are they worth the time?

Business leaders have a lot of options when it comes to evaluating their staff. Many choose the easiest path and more traditional way where the superior will evaluate subordinates either by metrics, behaviors or a combination of both. There are many variations of the performance evaluation and they are conducting at varying times of the year depending on industry and company. Since the late 90’s, the 360 degree review has started to gain popularity, as a matter of fact In 2002, 360 degree feedback were used by 90% of Fortune 500 Companies (Linman, 2006). Before we can accurately assess if the 360 degree review is effective we must understand what it is and how it works.
What is a 360 degree review? 360 degree feedback is an evaluation method that incorporates feedback from the worker, his/her peers, superiors, subordinates and customers (Linman, 2006). This multi rater feedback tool originated in the 1950s and 1960s when organizations saw a need to improve processes and communications. The point of the evaluation is to receive feedback from many sources in an effort to get as accurate information as possible based on the working relationship to the individual (Thompson, 2012). The result should be that the employee receives enough feedback to help them improve performance or build a development plan. Many believe that this evaluation is best suited for development rather than an evaluation that will impact the employees’ wages, promotion opportunity or status within the company due the subjectivity of its nature.
Figure 1 is an illustration of a 360-degree evaluation:

(Linman 2006)Figure [ 1 ] Research topic Is 360 degree

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