...1) Star | Problem child | Cash cow | Dog | SnapchatWhatsApp | KakaoTalk | Facebook | WeChat | 2) Facebook – Cash cows are products or services that have achieved market leader status and provide positive cash flows. These products produce profits long after cash back is achieved. By generating steady streams of income, cash cows help fund the overall growth of a company. They (like Facebook) usually bring in cash for years, until new technology or shifting market preferences renders them obsolete. This is why I put Facebook at cash cow because it has all these features. Snapchat - Stars are high growth products competing in markets where they are strong compared with the competition. Often Stars need heavy investment to sustain growth. Eventually growth will slow and, assuming they keep their market share, Stars will become Cash Cows. Snapchat is still growing so is in the Star stage but will eventually join Facebook in cash cow 3) WeChat will be facing some facors that are causing a threat to the success of it. One of these factors is that WeChat is not growing. WeChat is based in China which can be a good thing as there are so many people living in china however over time when everyone in China has tired WeChat the demand for it will no longer grow and demand will fall rapidly so they need to expand to other countries like apps such as Facebook has done in order to continue growing and no face a massive problem in the years to come. The second factor is the growing...
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...INTRODUCTION TO MARKETING (MKT333) Converse Case Study Converse dominated the basketball court for more than 40 years. The first U.S. Olympic basketball team wore them, Dr. J made them famous in the NBA. Punk rocker Joey Ramone made them standard issue for cult musicians. Today, a broad range of consumers, from the nerdiest of high school students to A-list celebrities, claim them as their own. What are they? Converse All Starts – more specifically, the famous Chuck Taylor All Stars known throughout the world as Cons, Connies, Convics, Verses, Chuckers, Chuckies, Chucks, to name a few. The “cool quotient” of the iconic Converse brand is unquestionable. How has the brand maintained its status decade after decade? The answer is: by doing nothing. This may seem an oversimplification but the folks who run Converse brand understand that in order to provide a meaningful customer experience, you have to just stand back and leave customers alone! Converse was founded in 1908 and introduced the canvas high-top sneaker in 1917. From the 1930s through the 1960s the Converse All Stars were the shoes to wear, even though they only came in the basic black and white until 1969. At that time, about 80% of all basketball players wore Converse. The sneaker market began to explode in the 1970s and 1980s. Athletic shoes became more specialized, more high-tech, and more expensive. As Nike, Adidas, and Reebok took over the market Converse experienced a financial roller coaster ride...
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...INTRODUCTION TO MARKETING (MKT333) Converse Case Study Converse dominated the basketball court for more than 40 years. The first U.S. Olympic basketball team wore them, Dr. J made them famous in the NBA. Punk rocker Joey Ramone made them standard issue for cult musicians. Today, a broad range of consumers, from the nerdiest of high school students to A-list celebrities, claim them as their own. What are they? Converse All Starts – more specifically, the famous Chuck Taylor All Stars known throughout the world as Cons, Connies, Convics, Verses, Chuckers, Chuckies, Chucks, to name a few. The “cool quotient” of the iconic Converse brand is unquestionable. How has the brand maintained its status decade after decade? The answer is: by doing nothing. This may seem an oversimplification but the folks who run Converse brand understand that in order to provide a meaningful customer experience, you have to just stand back and leave customers alone! Converse was founded in 1908 and introduced the canvas high-top sneaker in 1917. From the 1930s through the 1960s the Converse All Stars were the shoes to wear, even though they only came in the basic black and white until 1969. At that time, about 80% of all basketball players wore Converse. The sneaker market began to explode in the 1970s and 1980s. Athletic shoes became more specialized, more high-tech, and more expensive. As Nike, Adidas, and Reebok took over the market Converse experienced a financial roller coaster ride...
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...that an investment in management systems will be absolutely necessary to achieve those goals. They simply cannot continue to achieve their growth targets with the incomplete system they have in place presently. CEO Claud Germain touts the company focus as one of logistical execution. An absolute requisite for excellence in logistics are analytics and support systems. Furthermore, Gateway as an e-tailer will need to enhance their purchasing systems and include mobile purchasing applications and software that further bolster the recommended technological improvements. Square is a good company to consider with iPad, iPhone, and android support built in with the hardware that attaches to those devices seamlessly. Dominque’s first option of extending driver shifts comes with a massive increase in potential problems. Having drivers on the road for extended periods of time provides the propensity for increases in accidents, mistakes in delivery and overall compounds the likelihood of human error to appear. The bottom line is tired and overworked drivers equal unsafe and unhappy drivers. This move would also require significant investment in staff support to ensure service levels would remain adequate. The second option was to bolster the RIMMS system to enhance the analytical capabilities to include profitability measures as well as improved route delivery logistics. The costs are estimated at $250,000. Given the stated objectives, we believe this approach falls most in line with...
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...Marketing Plan Executive Summary Dominique Van Voorhis, the vice-president of industrial engineering and operations systems for Grocery Gateway has been asked to make recommendations aimed at improving delivery operations at the weekly management meeting in seven days. There he will need to present his new ideas to the CEO and COO of Grocery Gateway. Dominique has already gathered the delivery time information as well as current average orders being placed. He’s been able to identify that it takes 15 minutes for set up, 30 minutes for stem time, 30 minutes to return to the centre and 15 minutes for close out. Also, 10 minutes were included to meet with the customer of whom almost half was to receive payment and unload. Their current total average order per day for each of their 13 different regions in their zone was 7,818. There are 5 alternatives to improve the delivery operations: 1) Extend driver shifts 2) Approach Descartes to expand licensing agreement 3) Increase the delivery charge 4) Eliminate drivers taking payment at delivery 5) Status Quo-many not actually improve the delivery options but it is an alternative Alternative 4 and 2 are the main recommendations as they will assist Grocery Gateway in increasing their deliveries completed per driver as well as speed up each delivery. If the majority of purchases were paid for online as opposed to the driver directly, delivery times would decrease significantly...
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...E 16 – Business Management Strategy “A pattern or plan that integrates an Organization’s major goals policies & action sequences into a coherent whole” (Quim) Mintzberg distinguish b/w a strategy as 5 P’s:‐ Plan: Forward looking / Purposive deliberate Ploy: Plan Designed to deceive/confuse Pattern: Consistencies of behavior whether intended or not Position: In the market; relative to the Competition Perspective: Values attitudes Cultures of Managers Dimensions of Strategy Process ‐ Analysis Choice Implementation Content ‐ Environment in which the Organization exists & cope with ‐ PESTEL ‐ 5 forces ‐ Life Cycle Model ‐ KsFs / CsFs model ‐ Competition Analysis Content ‐What strategic decisions should be made by the organization ‐Missions ‐Objectives ‐Stakeholders ‐where to compete? ‐how to compete? ‐Means & methods Content is about the decision the organization makes with its context ‐ ‐ All 3 interact with one another ICAF |Lecturer: Bilal Khalid 2 3 E 16 – Business Management Strategy Process Central to Strategy is positioning 3 Processes of Strategy are: Analysis Choice Implementation In the Real world all the stages are not sequential and are not easily distinguished from one another. Three types of strategic management methods:‐ 1. Rational/Structured Approach or model 2. Incrementalism 3. Emergent Strategy ICAF |Lecturer: Bilal Khalid ...
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... Jamuna Bank Ltd. is a third generation bank in Bangladesh. It provides commercial banking services in the Bangladesh. It is playing an important role to develop the business sector. The growth of this bank is very good. Its motto is to provide a prompt and quick service to the clients. Jamuna Bank Ltd. has implemented well structured online banking systems that make it easier to provide prompt services to the customer. The bank primarily engages in corporate banking, trade finance, project finance, retail banking, small enterprise finance, consumer finance, and syndication. Its range of service offerings include cash management services, payments and clearings, safe deposit locker services, employee benefits, collection services, treasury services, asset management, services and SWIFT for foreign trade. 1.2 History Jamuna Bank Limited (JBL) is a Banking Company registered under the Companies Act, 1994 with its Head Office at Chini Shilpa Bhaban, 3, Dilkusha C/A, Dhaka-1000. The Bank started its operation from 3rd June 2001. Jamuna Bank Limited is a highly capitalized new generation Bank with an Authorized Capital and Paid-up Capital of Tk.10000 million and Tk.4488 million respectively. The Paid-up capital has been raised to 840 million and the total equity of the bank stands at 8325 million as on December 31...
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...MARTINEZ CONSTRUCTION COMPANY IN GERMANY Juan Sanchez glanced out the window of the Boeing jetliner and admired the countryside below. The overcast skies failed to dampen his enthusiasm for the challenges and opportunities he and his company now faced. Two generations of local services had done little to prepare Martinez Construction for the coming days. Nevertheless, Juan remained confident that once the spirit of cooperation and trust was established, the new German operation would be a success. Martinez Construction Company Martinez Construction is a well-established construction company in Eastern Spain. Founded in Barcelona in the mid-1940s, its reputation and quality of service ensured growing profits for decades. However, a recent decline in contracts has resulted in a growing awareness of the dependence the business has on local economic conditions. Diego Martinez, president and son of the founder of Martinez Construction, now faces a growing certainty that the survival and continued growth of the family business depend on expansion into the international marketplace. In Barcelona, Diego had met many German tourists. They seemed to enjoy the warm sunshine of Spain. He also knew that many German companies now conducted business in Spain. Thus, it was natural when his company started thinking globally that they were drawn to the new German states. The recent collapse of communism and subsequent opening of new markets in Eastern Europe provided what seemed like an excellent...
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...of operation, service, and so on.Focus Group ______ is not a primary goal of a competitive intelligence program: All these are primary goals of a competitive intelligence program ______ is the process of creating and delivering desired goods and services to customers, and involves all of the activities associated with winning and retaining loyal customers. Marketing ______ publishes Annual Statement Studies, showing ratios and other financial data for over 650 different industrial, retail, and wholesale categories. Robert Morris Associates ______ puts the customer at the center of a company’s thinking, planning, and action and shifts the focus from a product or service to customers and their needs and wants. Customer Relationship Management (CRM) _______ are negative external forces that inhibit the firm's ability to achieve its objectives. Threats _______ are positive internal factors...
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...4.0 BUSINESS GROWTH STRATEGY 4.1 How and Why Vida Beauty Adopt This Growth Strategy First of all, growth strategy refers to an organization substantially broadens the scope of one or more of its business in terms of their respective customer group, customer functions and alternative technologies to improve its overall performance. Then, in developing growth strategies for growth firm there are two strategies which is internal growth strategy and external growth strategy. Internal strategy involves efforts taken within the firm itself. Then, for perform internal strategy they need to create new product development, other product related strategy and international expansion with the purpose of increasing sales revenue and profitability. External strategy is relying on establishing relationships with third parties such as mergers, acquisitions, strategic alliances, joint ventures, licensing and franchising. In our opinion, Vida Beauty use internal strategy to make sure that the companies become a growth firm and expansion. In internal growth strategies the distinctive attributes of internally generated growth is that a business relies on its competencies, expertise and the employee also. In addition, internally also called as “organic growth” because it does not rely on outside intervention. Organic growth is growth that comes from a company’s existing business as opposed to growth that comes from buying new business. Besides that, it also the process of business expansion due...
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...British Petroleum (BP): Functions of Management MGT330: Management for Organization Marsha Bicknell February 18, 2013 Instructor: Aaron Bangerter British Petroleum (BP): Functions of Management British Petroleum (BP) is a service station offering different types of products to a diversity of customers. As an employee or cashier working for British Petroleum (BP), a person can see how sales reports and the ordering of products are part of the five functions for effective management. Taking a closer look into the five functions, such as planning, organizing, staffing, leading and controlling for effective management we can see how they are incorporated by the BP, where I work. Since, I begin work at this BP I have noticed how the sales reports provided for an aid in ordering of products. The following four steps are involved in the planning function of management: * Examining the company's internal and external environments to discover company strengths and weaknesses and emerging opportunities and threats * Determining which goals the organization will pursue * Choosing strategies, tactics, and operational plans to achieve company goals * Allocating organizational resources to pursue the company's goals (Reilly, Minnick, & Baack, sect 1.3). Planning allows managers to choose appropriate organizational goals and identify the courses of action that is best to reach their goals. With the daily reports taken on the different shift and paper...
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...MARTINEZ CONSTRUCTION COMPANY IN GERMANY Juan Sanchez glanced out the window of the Boeing jetliner and admired the countryside below. The overcast skies failed to dampen his enthusiasm for the challenges and opportunities he and his company now faced. Two generations of local services had done little to prepare Martinez Construction for the coming days. Nevertheless, Juan remained confident that once the spirit of cooperation and trust was established, the new German operation would be a success. Martinez Construction Company Martinez Construction is a well-established construction company in Eastern Spain. Founded in Barcelona in the mid-1940s, its reputation and quality of service ensured growing profits for decades. However, a recent decline in contracts has resulted in a growing awareness of the dependence the business has on local economic conditions. Diego Martinez, president and son of the founder of Martinez Construction, now faces a growing certainty that the survival and continued growth of the family business depend on expansion into the international marketplace. In Barcelona, Diego had met many German tourists. They seemed to enjoy the warm sunshine of Spain. He also knew that many German companies now conducted business in Spain. Thus, it was natural when his company started thinking globally that they were drawn to the new German states. The recent collapse of communism and subsequent opening of new markets in Eastern Europe provided what seemed like an excellent...
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...| | |ENTREPRENEURIAL STRATEGY AND GOING GLOBAL | | | |ENTREPRENEURIAL STRATEGY: GENERATING AND EXPLOITING NEW ENTRIES | |STRATEGIES FOR GROWTH AND MANAGING THE IMPLICATION OF GROWTH | |GOING GLOBAL | | | | | |Himma Putri Sholihah (0910233042) | |Khaula Kharisma Zakhrani (0910233043) | | | | | CHAPTER 13 ENTREPRENEURIAL STRATEGY: GENERATING AND EXPLOITING NEW ENTRIES One of the essential things in entrepreneurship is new entry. New entry refers to offering a new product to an established market or new market, offering and established product to a new market, or creating a new organization. To introduce new entry we need entrepreneurial strategy. Entrepreneurial strategy is a set of decisions, actions, and reactions that first generate...
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...| Ethics in Business Strategy | [Type the document subtitle] | | Introduction In formulating a business strategy, one must be able to utilize the many tools that reside within the tool bag of the manager. The business manager will need to harness the various tools from many disciplines of a MBA curriculum. The company’s resources and capabilities come in many shapes and form. For example, a company’s talent pool, intellectual property, formula for building a product and most importantly the consumers can be viewed as a resource or its ability to fend off a competitor. The company’s resources and capabilities will determine how best to match up against a competitor and how to respond to threats effectively. The strategic goal of getting a competitive advantage is a plan that will call upon many tools from various disciplines most commonly taught in business schools. Stacking Up with the Industry Integrating Corporate Social Responsibility (CSR) into the business model can be viewed as a business strategy in the sports entertainment industry, by shedding the perception of promoting violence and moving towards promoting family friendly content. CSR is a vehicle that can be used to promote social change and acceptance using a company as a “voice” which would carry more weight. Companies with the ability to recognize profound social change and anticipate how they affect operations have proven to be survivors” (Lawrence & Weber, 2011) – this helps a company...
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...residence sector. Adding to their list of offered services, KFF has just added a new catering service in an attempt to attract new customers as well as increasing revenue from their existing customer base. There have been some recent operational changes at Kudler that will be advantageous to the success of their stores. Kudler is able to increase their profitability by using operational strategies such as establishing contracts with local producers of organic produce, creating a purchasing department, and through the use of marketing tools. The right strategies will keep Kudler Fine Foods competitive in the fine foods industry. By changing the current use of computer, it will create more business opportunities. Redefining the role of the management team will facilitate the operation of the Kudler and make it more efficient. Company Background Kudler Fine Foods, a California based gourmet grocery chain, is a local upscale specialty food store located in...
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