...Project Report on Advertising Agency Table of Content ADVERTISING........................................................................................................................................3 INDUSTRY SNAPSHOT..................................................................................................................................4 NATURE OF THE INDUSTRY..........................................................................................................................5 MEDIA.....................................................................................................................................................7 IN-FILM ADVERTISING.................................................................................................................................9 WORK ENVIRONMENT .............................................................................................................................10 PERSONAL CHARACTERISTICS.....................................................................................................................11 EMPLOYMENT AVENUES.............................................................................................................................12 PUBLIC SERVICE ADVERTISING....................................................................................................................12 REGULATION.........................................................................................................
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...The Evolution of Intelligence in the United States John Doe Utica University The Evolution of Intelligence in the United States The beginning of intelligence in the United States dates back to the Revolutionary War and America’s first president, George Washington. President Washington requested that Congress set aside a ‘secret service fund’ for clandestine and secret activities (Revolutionary Ideas, 2007). After leading the Continental Army during the war, he knew how important it was to have secret agencies analyze and protect the new country. The use of secret agents, counterintelligence, and the clandestine paramilitary, have been used extensively to set up elaborate deceptions, gather sensitive information, and coordinate operations to cause sabotage towards other adversaries or countries that wished to cause us harm throughout the history of our country (Revolutionary Ideas, 2007). Although President Washington set a growing foundation of creating and fostering the need and use of foreign intelligence, it was President Franklin D. Roosevelt (FDR) that helped combined the efforts of the state and war departments to coordinate efforts on a combined government-wide level (History of the CIA, 2007). The events of Pearl Harbor on December 7, 1941 prompted FDR to make a change to all government intelligence. FDR asked World War I veteran William J. Donovan to draft a new plan for an intelligence service that would combine all those departments’ efforts and make...
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...full service advertising agency to set up in Bangladesh, GABL is today the largest stand alone agency in Bangladesh with billings of USD 6 million in 2006. GABL is a market leader with a dynamic team of young and talented professionals and has won an unprecedented 4 years in a row (2003-2007) the Agency of the year Award, at the Srijan Samman Awards for all Bengali advertising work done in India and Bangladesh. In additional work done for its local as well as multinational corporate has won innumerable local and international Awards and accolades. GABL is a member of the Grey Group owned by WPP. 1.1 Origin of the report This report is based on the Internship program in Grey Advertising Bangladesh Ltd., client servicing department, as a partial requirement of the B.B.A Program. It is a three credit course to complete the B.B.A program of the Institute of Business Administration, Jahangirnagar University. This report has been prepared under the direct supervision of Assistant Professor Mohammad Nazmul Islam. 1.2. Objective of the study Main objective • To depict a clear picture of activities of an advertising agency from the perspective of GREY Advertising Bangladesh Ltd. Specific Objective • To know the total account management process of Grey Advertising Bangladesh. • To identify the role of the functional departments’ of Grey in delivery of service to the clients. • To know how the agency works and how the communication...
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...1.1 Introduction of the organization GREY ADVERTISING BANGLADESH LIMITED Grey Advertising Bangladesh Limited is one of the leading advertising agencies in Bangladesh. According to the AD age (An International advertising magazine) Grey is the third largest ad agency in Bangladesh in term of annual revenue. Grey Advertising is one of the newest ad agencies as well. Started only in 1996, Grey has been able to strengthen its market position strongly – thanks to its multinational experience and ‘Global’ approach to business. A Grey Global Group Inc, USA company, Grey has one of the most exquisite portfolios in the country. The major clients are British American Tobacco Bangladesh (BAT), Procter & Gamble (P&G), Glaxo SmithKline (GSK) Vaccination, GSK Consumer Health Care, Philips Lighting, Lafarge Cement, City Cell Digital, Novartis, Dhaka Bank, Gallery Apex, International School Dhaka, Pacific motors, Shark Energy Drink, Igloo, Coca-Cola, Siemens, Aarong etc. It is worth mentioning that BAT, P&G, and GSK are all global partners of GREY WORLDWIDE. The only multinational company in the country, Grey has proven its worth over past few years. From establishing a new brand like Virgin drinks or CityCell Digital to continuing the Global Corporate image of BAT, Grey is termed as the most respected ad agency in Bangladesh. Managed by the professionals having proven track record, Grey maintains one of the smallest workforces to run its multi-million taka operations. The creativity...
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...EUROPE Mobile marketing Dawn of a new medium Mobile usage is exploding and ad revenues should follow We think 2010 marked the crux of the hockey stick for mobile marketing. Smartphones are already 35% of the handset market in the US, Europe and Japan, and tablet computers are now taking off. Apple and Android apps set a new standard, and mobile is now at the forefront of marketers‟ conscience. A $14 billion market – at least – by 2015 This report focuses on marketing, not tech or telecoms, though we incorporate views from Macquarie‟s internet, telecoms and software analysts. We estimate the global mobile ad market could grow from about $3.5bn in 2010 to $14bn in 2015. Mobile only comprises 1% of total ad spending today, but we think this could rise to 3-4% in the next 5 years, and 5-8% over time. We believe mobile marketing and services represent an incremental growth opportunity for ad agencies of anywhere from 0.2-1.3%, and can help elevate agency organic growth to long-term GDP-plus rates. Inside Mobile media usage is exploding; ad spending is following The mobile device landscape Cues from Japan and emerging markets Mobile marketing channels The opportunity for ad agencies Data and privacy issues Appendix: Mobile marketing players 3 6 9 11 21 25 26 The ultimate targeted advertising medium This is a different type of media, incorporating display ads through both apps and browsers, search, messaging (sms and mms), location-based services such as in-store couponing...
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...INTREGRATING MARKETING COMMUNICATION TERM PAPER -Take any product/ brand/ad agency. -Analyze what advertising strategies the ad agency uses to promote the product/ brand. Contents: Intro about the product/ brand. Advertising strategies used. Results of using these strategies. Media plan implementation. Etc. Something similar to these contents and any other content. OR in short Search any term paper on IMC with respect to any ad agency and any product for which this ad agency has done promotion/ad campaigns. ENTREPRENEURSHIP DEVELOPMENT TERM PAPER Search any good, realistic business plan. Some business plan which I can undertake in my near future. Not the ones like steel plant or big manufacturing units etc. STRATEGIC BRAND MANAGEMENT (SBM) TERM PAPER Any company/brand and something related to brand management. Some of the topics I am giving you if you find it mail or any other topic you find is also acceptable. -Brand extension applicable in sbm. -Luer of global branding. -Volvo:a product dominating brand. -Targeting –urban consumers: New Ertiga - :New Njoy - :New SX4 -Toyota Innova- a mature global model -GE- a global brand -Brand Report card -When mascots become icon: Roll as brand ambassador. (eg. McDonallds) -Samsonite :a global brand -Nescafe: A global brand unsurpassed -Broke bond lipton: mega brand mergers -Brand imitation -Initial...
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...OUR AGENCY: X-TACY ADVERTISING AGENCY Name and Logo: Why this logo? We chose the word, ‘X-tacy’ for the strong desire or impulse that our ads create every time it is seen by anyone which consequently turns them to customers of our client’s product or service. These colors were selected as yellow is the sign for happiness and wisdom, black is the color for mystery and red is the color for love and excitement. The letter ‘X’ is the X-Factor which comes in the customer’s mind when looking at our ads. The pulse defines the customer’s impulse to purchase the product with a mixture of love and the X-factor. The font with the cuts shows the print media that we are specialized for. Punch line: “An Impulse that Lasts for Eternity” Mission Statement “We aim at arousing such a desire and impulse through our advertisements that customers are destined to remember the product, service or company for a lifetime” Objectives: * Our aim is to make our clients feel more than satisfied with our work so that customers feel an impulse and craving for the product that is advertised every time it is seen by them. * To create such an atmosphere for the employees that they feel relaxed and interested in brainstorming their ideas to the full potential. * To create a sharing, caring and homely atmosphere at the same time maintaining healthy competition. How do we capture clients? We capture clients through: * By giving presentation to clients on campaign: The clients give...
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...address the question of th day social psychology studies- measures the behavior and cognition of individuals Payne Fund studies: Marketing research- surveys on consumer buying habits * connecting cocooning: happy affluent family on the eastern coast, all having their own private media bubble today, the family would have ereaders or IPADS, ambient connectivity visions of the future digital home clip 1: vacuuming the house clip 2: a day made of glass the digital home expensive, the good life average person consumes 34G’s a day information abundance “wealth of information creates a poverty of attention” – Herbet Alexander Simon we can only read about 1-2 pages and then we bounce glance theory- we only glance at channels, ads, status updates and then move on hierarchy of digital distractions – least=work, middle=facebook, twiiter, high=romantic email, top= digital pain like dropping a phone, screen crash “once I was a scuba drive, and now I am a jet ski” selective retention theory: how we read weed through the information abundance, read some, then bounce. Communication fatigue- tamagotchi trend in social networking… basically you need to all update your facebook, twitter others people think you have dropped of the earth Agenda setting: mass media does not tell us what to think but it tells us what to think about think magazine covers, suddle effects Direct effects theory (hypo dermic needle)- power media impacting weak audiences media messages just...
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... Background of the Report: [pic] The goal of Marketing Management is to introduce new marketing students to the fascinating world of modern marketing in an innovative yet practical and enjoyable way. Like any good marketer, we’re out to create more value from our customer. We’ve poured over every page, table, figure, fact and example in an effort to make this the best text from which to learn about developing marketing strategy and plans. Today’s marketing is all about creating customer value and building profitable customer relationship. Today marketers must be good at creating customer value and managing customer relationship. They must attract targeted customers with strong value propositions. Today’s outstanding marketing companies understand the marketplace and customer needs, design value creating marketing strategies, develop integrated marketing programs that deliver customer value and delight and build strong customer relationships. For this reason need a communicative channel. Significance of the Report: [pic] Marketing is the part and parcel of everyone . It is not only related in the business, it also affects human life as well as social life. The length of human life is short but the length of business is so large. So, we can say that marketing is a relevant tropic right now. As a mandatory part of the BBA program, some of the students of Faculty of Business, Bangladesh University of Business & Technology has to prepare a report on BTV channel. ...
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...Gateway Computers. Company Background The story of Gateway is an inspiring one. The company, originally called Gateway 2000, was founded in 1985 in an Iowa farmhouse by Ted Waitt, the son of a fourth-generation Iowa cattleman. Armed with a rented computer, a three page business plan, and a $10,000 loan guaranteed by his grandmother, Waitt dropped out of the University of Iowa to pursue his dream. Gateway’s early value proposition was similar to what it is today: offer products directly to the customer, build them to their specifications, provide them with the best value for the money, and offer unparalleled service and support. Waitt’s start-up company had $100,000 in sales in its first year and by 1993 it became a Fortune 500 company with sales of nearly $3 billion. The company’s rapid growth continued throughout the ‘90s, reaching a peak of more than $9.6 billion in 2000. Over the past 18 years Gateway has been a technology and direct-marketing pioneer. It was the first company in the industry to sell computers online, the first to bundle its own branded internet service with a PC, and among the first direct retailers to sell its own branded consumer electronic products. In 1996 the company became one of the first “brick and click” retailers when it introduced a nationwide network of Gateway Country stores. Today, the company has nearly 200 stores where customers can try out Gateway products, get advice from technical experts, and learn more about technology in classes...
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...ADV101 – UNDERSTANDING ADVERTISING ASSESSMENT 1: TUTORIAL REPORT 1 DOES ADVERTISING MIRROR OR SHAPE SOCIETY? Table of Contents Table of Contents.................................................................................................................................................... 1 Executive summary ................................................................................................................................................ 2 Discussion ............................................................................................................................................................... 3 The evolution of advertising and it’s roles in business and society ........................................................................ 3 Analysis of the agency structure and its key players .............................................................................................. 4 The process of developing an effective advertising campaign ............................................................................... 5 Summary of Findings .............................................................................................................................................. 6 References .............................................................................................................................................................. 6 Executive summary The argument of whether advertising mirrors or shapes society...
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...Statistics (1 of 2) Fact Insight ISP = 1.25m WiMax = 0.35m Multiple users at home, cyber cafes, offices etc. Fueled by demand from young population (70% G&R Offers Unique Solutions Suite Digital Media Presence Mindshare, Mediacom, Top of Mind (Zenith), Starcom Asiatic (JWT), Bitopi (Leo Burnett), Market Access, Benchmark Zanala, webspice, Technovista, Digimarka, devsteam Techhaven, SSL, Aamra, GP IT BDJobs, BDNews24, Prothom Alo, clickbd TechTunes, biggapon Komli, AdMax, Google, Tribal Fusion Nielsen, Ryans Archive Digital Media Planning/ Buying X Lack of expertise & scale Digital Creative Services incl. Website Dev X Lack of expertise & scale Data, Analytics and Insight Media Agencies Creative Agencies Web Dev Agency IT / Software Company Media Owner Local Ad Network Int’l Ad Network X Lack of expertise & scale X Lack of expertise & scale X Some strong web dev firms X Weak in design X Lack of Scale X Access to SMB X Late entry X...
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...outsourcing * More naturalistic and socio-cultural methods Advertising and Promotion Research * Used to assist in determining marketsegments * Plays a key role in helping creatives understand the audience * Used to make go/no go ad decisions and when to pull ads * Used to evaluate agency performance Key Issues in Advertising and Promotion Research * Reliability: The research method produces consistent findings over time. * Validity: The information generated is relevant to the research questions being investigated. * Trustworthiness: Usually applied to qualitative data; does the data seem to make sense? * Meaningfulness: An assessment of limitations of the data. The Scope of Advertising and IBP Research * Developmental Advertising and IBP Research (before ads are made) * Copy Research (as ads are being finished) * Results-oriented Research (after the ads are running) Stage One: Developmental Advertising and IBP Research * Design Thinking: Advertisers and marketers think like designers. * Concept Testing: Designed to screen the quality of new ideas or concepts. * Audience Profiling: Creatives need to know as much as they can about the people to whom their ads will speak. Profiles present the creative staff with a fine-grained picture of the target audience, and its needs, wants, and motivations. * Focus groups: Brainstorming session with target customers (6-12) to come up with new insights about...
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...in this role might be required to handle various responsibilities right from pitching the adverting campaigns to potential clients to maintaining a report on the feedback about the same. An entry level advertiser usually works as an assistant...
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...which will create an ad with the help of their interface. He laid out so that a beginner and professional user could easily , quickly create a model of your ad. You can to make such an announcement in 10-15 minutes. The main thing is to choose a strategy that is going to work for your company , and the system is automatically adjust for contextual advertising. manager Yandex. Yandex has created the special network of managers who can help you create an ad and an advertising company. advertising agencies. In agreement with the Yandex, many advertising agencies working in Russia, helping customers to conduct advertising campaigns, but y should pay for the service to predict the budget of you campaign you can use the service budget forecast budget forecast With automatic settings you can calculate the required amount of resources that you will need to achieve a certain position choise of words – y can defibe words on request on which your ad will apper Try to choose your words so that they better match the theme announcement. From direct proportion to the number of keywords depends on the number of impressions and clicks to your site. If you use extra common words, you run the risk of not paying effective transitions. Pick up as many words and phrases for which your product can look for. Regional targeting Yandex system works on the basis of geographical and time targeting, ittakes into account the location of the users that are displayed ads (Federal District...
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