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Amd Research Paper

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Submitted By vanessa1111
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AMD Now
AMD is currently ranked second, right behind Intel, in microprocessor chip sales. The stock market for AMD has also been performing well over the past year until recently there was a stock split, which in part was due to our development of the Athlon processor. I have read articles in the PC Magazine as well as other microprocessor expert’s blogs that all recognized the Athlon chip as the fastest and far more superior chip in the market today. In 2010, revenue increases are due to higher sales of seventh generation microprocessors and sale of flash memory devices; furthermore, higher margins, lower R&D expenses, and the absence of $32 million in restructuring charges, which is from 2008, reflect the increase in net income.
AMD vs. Intel
When we launched the k6 to compete with the Pentium II Processor, it was not a successful mission, except for price. It was however the most economic micro-processing chip on the market at that point in time. The problem with the chip was that it did not follow the Intel format and it needed different motherboards in order for it to run properly. AMD was hurt at this time but we made a comeback with the release of the new K6-2 processor. The K6-2 Processor was faster, better, and cheaper. The processor ran on a 100 MHz bus, while Intel’s chips still ran on only a 66 MHz bus, this made AMD’s chip much faster. AMD product was also cheaper than any Intel based Pentium II computer.
At this point AMD was introduced into the gaming community. This was due to the gaming industry accepting the k6-2. The reason for the gaming community was on board was because of the new SIMD-Enhanced (Single Instruction Multiple Data) 3Dnow!, which the graphics that this processor was able to produce are amazing. This was a pivotal moment for AMD due to the use of not only the intensive programs before its time, but this also put us on the map when it came to competing with Intel.
Intel fired back at our launch with the release of their product called SSE, which was to be included in its Pentium III processors. This new enhancement was to push graphics acceleration twice as fast as AMDs 3Dnow could. As we had seen Intel released this product too early and it fell short of the consumer’s expectation. The other issue with Intel’s product was that is sold for over four times the price. Once these two products hit the news waves, meaning it had now reached the dealers and public, K6-2s sales had sky rocketed to 43.9 percent of the market, while Intel’ss dropped to 40.3 percent.
The company has currently been work closely inside Intel’s business market; this includes Gateway and Compaq computer corporations. Right now that AMD is producing the best chip for the best price. Intel has slowly been lowering their prices, but they still cannot go as low as AMD s prices. For these reasons, AMD is the leading chipmaker and furthermore their prices are why the majority of the population can own a home computer.
Future Outlook for AMD
The sky is the limit for AMDs future. While we see a decline in the purchases of computers, that will not hinder the growth of our business. As long as our company continues to develop the fastest and most reliable chips, it will continue to take disappointed Intel customers.
Our fourth quarter sales exceeded sales target and said first-quarter revenue growth will be in the high teens. Our new goal is to take this company in to two new avenues, which are laptops and powerful server computers. Our company will continue to expect to gain market share by introducing new chips, such as low-priced Duron processor, for laptop computers and servers that power Web sites and corporate networks.
A big part of our success this year came from surging demand for flash-memory chips, store information when devices are turned off, which was mostly marketed in Europe.
In spite of what the numbers currently say about AMD and Intel, which the numbers favor is not currently on our side, our company is without a doubt the better company with the best outlook for the future. Our company develops and manufactures better products and markets its products more successfully. In the last four years our company has become Intel’s only competitor, which in the beginning only seemed to be a small threat, and has now just become a major threat a year ago with the introduction of the Athlon chip. Due to this launch we have sent Intel into a tailspin, which if we are able to gain this much domination after one year, just think where we will be in two or three years.
I got my information from Intel website and also AMD website I did not quote anything directly because I am also a afraid that I will mess things up,

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