...AMD : A Customer-Centric Approach to Innovation ISEG – ISM MBA Program September 30, 2010 Professional Management Skills Assessment Word Count: 2600 This case analyzes the strategy of AMD, a microprocessor manufacturer which is a direct competitor of another microprocessor company, Intel. Between the two companies the competition has never been really balanced because of Intel’s much more Important Size and budget. AMD has found itself in a bad shape several times but has always success in overcoming difficulties resulting from its far smaller market shares and – over the years – has built a strategy to survive and strengthen its position against its giant competitor Intel. What would it take for AMD to see significant increase in its market share in processors used in corporate desktops and notebooks? How can the success of Opteron in the server segment be leveraged to other segments? It would take a lot for AMD to catch up with Intel as the gap in terms of market share between the two companies is huge. Except in very specialized niche markets, Intel has kept a significant leadership in every segments, including the server microprocessor market where AMD best performed. Still in the second quarter of 2010, the domination of Intel over the market was undeniable with 86.1% market share against 13.7% for AMD on the pc processor segment, 72.2% against 27.5% on the desktop microprocessor market and a 93.5% market share against 6.5% on the x 86 server microprocessor segment...
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...Basics of computer hardware The Basics of Computer Hardware By: Stephen Lomangino Dr. Fahey ITT-Technical Institute: College of Information Technology Abstract This paper identifies the many different parts a computer needs to operate and perform basic tasks. Among these are the motherboard, central processing unit (CPU), and random access memory (RAM). While these components are somewhat mandatory for computer performance this paper will also cover optional pieces of hardware that can improve quality and speed of the computer. These can include graphics processing units (GPU) and additional RAM. All parts of the computer can be upgraded but one must take into consideration the size and airflow capabilities of the computer case to be sure that all upgrades will fit without getting too hot or crowded. If the case were to get too hot the CPU could overheat and shut down the computer. Due to this possible situation this paper will go over the special precautions that must be made to accommodate the size and heat generation of upgraded hardware. The Basics of Computer Hardware Building a computer is similar to building a house, first you build the foundation then everything gets built on top of it. Instead of building on concrete, the foundation for a computer is the case and the motherboard. The case is equivalent to the walls and ceiling of the house, once you have those you can put any other amenities into the house as needed. Computer...
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...since 1995 (Streetwalker 2001, 1). AMD owns engineering, manufacturing, warehousing and administrative facilities where it produces not only PC chips but also microprocessors, memory circuits, logic circuits, flash memory devices, telecommunication products and embedded processors (Moody’s 2000, 2520). The company’s headquarters and research and development site are located in Sunnyvale, CA, while the wafer manufacturing plants are located in Austin, TX and Dresden, Germany. The test and assembly facilities are located in Bangkok, Thailand and Penang, Malaysia. The company has also established production at the Singapore’s test and assembly facility as well as an analysis and design plant in Suzhou, China. In addition, a new plant in Japan, a joint venture of AMD and Fujitsu, called AMD Fujitsu Semiconductor Ltd. or FASB, will begin operations in the first half of 2001 (Dum 2000, 2). AMD, like many technological multinational enterprises (MNE), prefers to locate its factories and assembly plants in technology clusters in stable and democratic countries. However, AMD knows that East Asia is one of the best places for setting up factories because of cheap wages, stable countries, proximity to suppliers and potentially large markets. In fact, six out of AMD’s nine facilities are located in East Asia and employ approximately 5,600 people. The company’s consolidated global position produces a very interesting case. This paper will analyze AMD’s international operations...
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...5 Research Questions for the Term Paper. CIS-512 Andrew Dick Dr. Hamid Gooda 1. The first question of the five is about Advanced Micro Devices (AMD) processors. AMD is known for their processors, however, their line of products that they have stems even further now. In the microprocessors division they have the Athlon variety, X2, K10, X2, AMD Opteron (Miller, 2010), are the specific microprocessors that they have. They also offer servers. The processors of the Opteron are the processors that are available. AMD also offers motherboards to their users as well The AMD Crossfire series are available in this line along with many others. AMD recently acquired a leading video card manufacturer and is promising more advanced video capabilities coded into new versions of their motherboards. It also offers software and memory solutions for businesses. AMD is said to offer the same basic product as Intel, however, at a cheaper price. Intel is established as the market leader in producing motherboards and processing chips for personal computers, and their prices and development have influenced AMD from the start (Miller, 2010), AMD actually produces "clones" of Intel products as well as their own specific line of chips and motherboards as explained above. The AMD Athlon XP processor runs very close to an Intel 4 processor and it is about half the price (Miller, 2010). For example, if a side-by-side comparison is used between the AMD Athlon 64 X2(939) and the Intel Core 2 Extreme...
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...Hector Ruiz, CEO of Advanced Micro Devices (AMD), slowly hung up the phone as he reached for a piece of paper in his top-desk drawer. Quietly studying the handwritten word “MAID” on it, Ruiz scratched out the letter “D” for Dell. It was mid 2006, and Ruiz had just talked with Michael Dell, the founder and chairman of Dell Inc (Dell). He had called Ruiz with the news that Dell would purchase Opteron, AMD’s server microprocessor, for its highest-end server line. Dell had long been an Intel-only shop. Landing Dell as a customer was the culmination of a four-year effort that AMD had codenamed Project MAID. Sunnyvale, California-based AMD designed and manufactured microprocessors for the computing, communications, and consumer electronics markets. With roughly 10,000 employees, the semiconductor company had 2005 revenues of $5.8 billion, a 17% increase over 2004. The 2003 launch of Opteron and the company’s AMD64 technology ushered in a new chapter in AMD’s history. Traditionally, AMD had been a distant follower to Intel, which had a dominant position in microprocessors for the server and personal computer (PC) markets. However, Intel’s dominance was eroding as Opteron gained acceptance and AMD focused on “customer-centric innovation” under Ruiz, who was appointed CEO in 2002. Driven by Opteron’s success, AMD’s unit share in servers for the second quarter of 2006 rose to 26%, up from 11% in Q2 of 2005.1 The top four computer-makers that sold the vast...
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...Abstract The AMD Fusion Family of Accelerated Processing Units (APUs), introduced to market in January 2011, is a new generation of processors that combines the computing processing unit (CPU) and graphics processing unit (GPU) capabilities in a single chip (die). APU-based platforms can deliver a prodigious amount of computational horsepower, and can present enormous opportunities in developing an application ecosystem beyond today’s mainstream computer systems. While APUs seek to deliver a superior, immersive PC experience, they also can provide tangible environmental benefits. By eliminating a chip to chip link and by introducing new holistic power management techniques, the APUs are designed to be more power efficient than current generation platforms that have both computational and graphical capabilities. This paper compares the environmental impact of one of AMD’s first APU products against an equivalent computer platform powered by the current generation of AMD processors (CPUs and GPUs). By conducting a business to consumer (B2C) lifecycle assessment, this study compares the total lifecycle greenhouse gas (GHG) emissions (also known as a “carbon footprint”) of an APU system (based on the 18W dual-core processor codenamed “Zacate” and the M1 chipset codenamed “Hudson”) with the latest AMD system codenamed “Nile” (which is based on an AMD Athlon™ Neo II Dual Core processor, SB820 Southbridge, RS880M Northbridge with an ATI Mobility Radeon™ HD 5430 discrete graphics...
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...Unit 7 Research Paper 1: UEFI BIOS 1. UEFI BIOS - is a specification that defines a software interface between the operating system(s) and the platform's firmware. In the mid 90s Intel was creating a new processor architecture that was 64-bit, but wasn't backwards-compatible with the old x86. This architecture was the Itanium 64. Because the IA-64 only supports 64-bit instructions, the PC BIOS couldn't be used, therefore Intel developed the EFI specification. Later on this specification was managed (and still is) by the UEFI board, an association of several companies such as AMD, Microsoft, Intel, Apple and so on. History - UEFI is actually an extension of the original Extensible Firmware Interface developed by Intel. They developed this new hardware and software interface system when they launched the ill-fated Itanium or IA64 server processor lineup. Because of its advanced architecture and the limitations of the existing BIOS systems, they wanted to develop a new method for handing off the hardware to the operating system that would allow for greater flexibility. Because the Itanium wasn't a huge success, the EFI standards also languished for many years. In 2005, the Unified EFI Forum was established between a number of major corporations that would expand upon the original specifications developed by Intel to produce a new standard for updating the hardware and software interface. This includes companies such as AMD, Apple, Dell, HP, IBM, Intel, Lenovo and Microsoft...
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...Focus on Process to Reduce Your Recruiting Costs In good times, trimming operational costs is an ongoing goal. In tough times, it’s a necessity. In both good times and bad, however, recruiting occurs. Growth increases headcount in good times, and opportunistic or replacement hiring occurs in slow business cycles. By employing creative recruiting strategies in tandem with the latest technology developments, you can reduce recruiting costs while driving exceptional business results. Creative recruiting strategies in tandem with the latest technology provide the opportunity to reduce recruiting costs while powering exceptional business results. Target Direct Cost Savings Total recruiting process expenses are the sum of external costs plus internal labor costs. Most organizations can reduce recruiting expenses with direct cost savings. While additional savings on indirect costs can be realized from process improvement and efficiency gains, there are direct cost savings and benefits readily available in three broad areas: sourcing, assessments, and green recruiting. Sourcing: Reduce Agency Costs Agency search firm fees can amount to 35 percent of a new employee’s annual base salary. Typically taken from the hiring department budget, these fees may not be visible to HR. By relying on internal mobility programs, referrals, candidate pipelines, and corporate career Websites, organizations can reduce or eliminate this agency spend. And when you do have to pay third-party agency...
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...NT1110 Unit 4 Research Paper Student NT1110 Abstract Components and technology of today’s computer motherboards. This paper will give a brief description of chipsets, Motherboard bus’s, & Component Integration. NT1110 Unit 4 Research Paper The chipset on today’s computers is responsible for managing the flow of information between the CPU, Memory, & the Peripherals. Chipsets are usually deigned to work with a specific family of microprocessor such as Intel or AMD. Mother board Buses can be broken down into two different types, the first type is the internal bus. The internal bus is easily recognized by the gold lines of wire that run throughout the motherboard. The external buses are the slots filled with pins on the motherboard. Both types of bus are basically the lines of communication for the mother boar. There are six major types of external buses on a common motherboard, only a few of these are found on the mother board of a home PC, they are PCI, AGP, USB, & IDE. The external Buses connect to the Internal bus via the pins in there Appropriate slots, those pins transfer the information from the external buses to the internal bus and then to the final destination. The final topic of this paper is component Integration, component integration has eliminated the need for individual component hard ware and the heat they produce. The elimination of those two things has enabled the manufacturers to reduce the size of today’s computers enabling the development...
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...History & Introduction 2. Industry Analysis 2.1 Porter’s Five Forces Framework 2.2 Complementors & Strategic Groups 2.3 Life Cycle Analysis 2.4 SWOT Analysis 2.5 PESTEL Analysis 3. Internal Analysis 3.1 Resource Based View Analysis 3.2 VRIO Framework 4. Business Strategy 5. Tetra-Threat Framework 6. Conclusion Porter’s Five Forces Analysis Threat of New Entrants (Low) 1) High Industry Profitability (+) 2) Large fixed costs (-) 3) Economies of scale in research, chip fabrication, consumer marketing etc. (-) The microprocessor market is characterized by short product life cycles, rapid advances in product design, competitive pricing and process technology. This means if firms want to be competitive in the industry they have to invest large amounts of fixed cost to create specialized facilities for production as well as continuously devote large amounts of funds to research and development in order to keep producing top-of-the-line products. Supply side economies of scale give large microprocessor firms advantages in R&D. Since the cost of creating one extra microprocessor is relatively insignificant the larger production size allows R&D costs to be distributed over a larger number of chips. 4) Learning economies & requirement of advanced technologies (-) Learning economies also provide barriers due to the exclusive manufacturing facilities and highly specialized work forces. Prominent...
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...LETTER OF TRANSMITTAL Date: November 29, 2012 To, Muhammad Shahedur Rahman Lecturer School of Business Studies, UU Subject: Submission of Term Paper. Dear Sir, We are highly delighted to submit our Term Paper in complete form. This assignment is an integrated part of our BBA (CSE) program. To prepare this report we tried our level best to accumulate relevant information from all authentic sources. It will be highly hearten able if you are kind to receive this Term Paper. For the completion of this report we tried hard & soul to follow the guidelines given by you. We are very much thankful that you have given us the opportunity to prepare this report under your supervision and hope that this report will meet the standards of your verdict. Sincerely yours, (Syed Shohan Shah) On the behalf of the group EXECUTIVE SUMMARY In this modern age computer is a very essential in our everyday life. It helps our every work. Without computer we can not live without a single day. It has many parts like hardware which are touchable and software which are untouchable. Computer users may use a scoring system of evaluation when there are several competing proposals for a hardware or software acquisition. They give each evaluation factor a certain number of maximum possible points. Then they assign each competing proposal points for each factor, depending on how well it meets the specifications of the computer user. Scoring...
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...Abstract: This term paper presents two instructions set architectures, particularly the CISC and the RISC, which have been developed as computer architects aimed for a fast, cost-effective design. Included in this paper are the arguments made for each architecture, and of some performance comparisons on RISC and CISC processors. These data are collected from various papers published concerning the RISC versus CISC discussion. INTRODUCTION: The advent of microprocessor and strides in integrated circuit technology improved the performance of computer system at roughly 35% per year. Mass production of lower cost microprocessors has increased the share of microprocessor based computer in the market. This new architecture of microprocessor based computers has become a true success after two major changes in computer marketplace. One is elimination of programming at the assembly language level which eliminated the need for object-code compatibility. So any architecture could reuse the source code written in higher level languages. The second is the creation of standardized vendor-independent operating systems like UNIX and its clones like Linux which lowered the cost and risk of bringing out a new architecture. The open standard of systems eased the new computer architecture introduction. The above improvements helped evolve computer architecture from general microprocessor based architecture to a new set of architectures called RISC architectures. RISC stands for Reduced...
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...Contents INRODUCTIONS AND HISTORY: 2 Product and market history: 3 The Intel’s market, suppliers and competitors: 4 The Current and Future Challenges to Intel: 6 Analysis of Intel Corporation: 7 Corporate strategies: 8 Conclusion and Recommendations: 8 INRODUCTIONS AND HISTORY: Intel is one of the world’s largest and very best introducers of semi conductor chip Makers Company. It’s an American based multinational chip makers corporation which is located Santa Clara, California and founded on founded mountain view on July 18, 1968 by Gordon E. Moore , Robert Noyce, Arthur Rock and Max Palevsky. Rock was the Chairman of the Board. After Rock Andry Grove ran the company till 1980 till 1990. The word Intel is basically used in terms of intelligent. Intel manufactured many products as motherboards ,chipsets, network interface controllers and integrated circuits, flash memory ,graphics chips ,embedded processors and other devices which are used in communications and computing systems on large scale. In ages of 1990 Intel was only be known primarily to engineers and technologists i.e. Intel inside which made it a household name, along with its Pentium processor. The main ability of Intel is to combine advance chip design capability with as leading-edge manufacturing capability. As compared to other companies like Google in today’s world Intel is not using common system. As Google is transferring data from long distance by using fiber optics but when machines...
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...Intel Final Paper MGMT 480- Frankforter Executive Summary As the world’s “foremost semiconductor maker,” Intel Corporation has a reputation to uphold and a future to build. Founded in 1968, Intel has grown to a company of over 90,000 employees who operate Intel’s facilities in nearly fifty countries. Intel produces processors, motherboards, chipsets, network adapters, flash memory, software, storage devices, and wireless products. Many of us are the end-users of a wide variety of Intel’s products, but the Intel’s numerous other customers are primarily OEM manufacturers who utilize Intel’s components, end-user consumers (which includes individuals, large and small businesses, and service providers), and “other manufacturers, including makers of a wide range of industrial and communications equipment.” Intel has capitalized on its ability to lead the semiconductor industry by continuous innovation. Gordon Moore, one of Intel’s founders, introduced a principle that continues to guide Intel which states that “the number of transistors on a chip roughly doubles every two years.” In keeping with Moore’s Law, Intel’s key to success in the semiconductor industry has been constant innovation. Such a strategy has allowed Intel to remain a leader among competitors such as Texas Instruments, Advanced Micro Devices, International Business Machines, and Freescale Semiconductor, among others. The semiconductor industry is extremely competitive, but...
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...64-bit | 1000 GB | 8 GB | FX-Series Quad-Core FX-4120 | 3.8 GHz | $641.40 | HP Pavilion 23-g010 23-Inch All-in-One Desktop | Windows 8.1 | 500 GB | 4 GB | AMD E Series | 1.3 GHz | $479.99 | HP Slate 21-k100 Touchscreen All-in-One Desktop (Android 4.2 | Android 4.2 (Jelly Bean) | 8 GB | 1 GB | Tegra | 1.66 GHz | $294.34 | | Sharita Ramsey Computer Structure (NT1110) July 15, 2014 Assignment (lab 5) 1. A Teacher 2. A Graphic Designer 3. A Student A Teacher would need to use a computer with plenty of storage space. A computer with only 500 GB of Hard Drive and 4 GB of Ram would suffice. Teachers need computer capable of holding stored memory into its hard drive. This is good for things such as PowerPoint’s. Graphic designers couldn’t use anything other than a gaming computer with at less 8GB of RAM. People in profession like ( gamers, music producers, movie makers etc.) require there computers to work at it top speed for real time live streaming needs like ( 3.8 GHz or better) a gaming computer is needed in order to keep up with the programs that is being ran. Students wouldn’t need all that fancy 8 GB OR 16 GB RAM or with a 1 TB of hard drive. It would be useless A simple 1 GB of RAM is enough for a student because most students don’t use their computer for anything other than writing a research paper or surfing the...
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