...Individualism as an American Cultural Value Individualism is often viewed as a positive trait in America, suggesting a certain level of personal confidence. American society tends to reward independent thinkers and those who decide autonomously. To this end, individuality has become a value in many American homes. Although individualism is widely received and respected in American culture, it is not as well respected in other cultures. One culture in particular which frowns on individualism is the Asian culture. Thai family values are very different from American family values. In Asian cultures the family unit is highly valued and emphasized, whereas, in American culture, the focus is on individuality. Values derived from the American family all suggest individuality by stressing autonomy and self-sufficiency of the individual members. In contrast, members of the Thai community are taught to embrace a “we” Identity. The individual does not stand alone, but is seen as the product of all generations of his or her family. One of America’s most prominent cultural values, as seen by Poranee Natadecha-Sponsel in her article Individualism as an American Cultural Value, is individuality. She believes that the way Americans are raised teaches them to become independent and individualistic in their everyday lives, unlike in Thai culture. One of the main values in the United States is individualism. Dr. Sponsel faced a cultural shock when she moved to Hawaii. Being born and raised...
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...the coffee market with a western style of coffee shop in Thailand one of the most important markets in Asia. The success of the company can be measured with the 78 outlets, 1000 staffs and with 15% to 20% average annual growth. Also BCC’S strategy has succeeded in Thailand, differentiation its business from competitors, offering a wide range of products and facilities to coffee lover. The company during 1993 and 2003 has developed its strategy based on the internal and internal analysis so the following paragraphs will summarized what makes BCC so special and how the company has survived even after the crisis that stroked Asia in 1997. And concluding with the current strategy priorities of the company with the main objective of leading the Thai and Asian market and expand the business to Middle East, Europe and the Americas. This report is divided in three parts that will analysis the current situation of BCC and its strategy, the first part covers the external environment analysis of the company, the second part is related to strengths and weaknesses and how the company is responding to the eternal environment and the third part concerns about BCC’S strategy priority. This analysis determines which goals the company should pursue in following years, founder Pravit strongly believe that BCC should continue growing with 200 new stores in the next ten years while consultant Holland suggest that the company should reach 1000 outlets in the next decade, likely BCC should focus on...
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...Sawasdee ka, I am half-American, half-Thai. This may sound normal, but I can personally say that my life is far from it, as my mom expects me to be her 100% Thai daughter. As the only American-Thai student in my small New England school district, I have faced some interesting challenges. From irrational beliefs to cultural expectations that cause lots of frustration, my life has been no walk in the park. I have trained myself, however, to learn from my experiences and think more respectfully than emotionally and logically. Although being Thai in America has proved to be one of my greatest challenges, it has also taught me the true value of diversity, which has helped me become who I am today. One challenge is understanding Thai superstitions....
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...to table of contents Chapter 1: Doing Business In Thailand • • • • Market Overview Market Challenges Market Opportunities Market Entry Strategy Market Overview • Return to top Thailand is the 27th largest export destination for the United States. Two-way trade in 2011 was about $35.75 billion, with $24.8 billion in Thai exports to the U.S. and $10.9 billion in U.S. exports to Thailand. The figures represent an increase of 12.9 percent in the value of trade between the two countries. U.S. exports to Thailand increased by 21.7 percent, while US imports from Thailand increased by about 9.4 percent for the same period in 2010. In Asia, Thailand ranks as the United States’ 10th largest export destination after China, Japan, South Korea, Hong Kong, Taiwan, India, Hong Kong, Singapore and Malaysia. The Thai economy grew only one percent in 2011, as the devastation caused by Thailand’s most severe flooding in 70 years curtailed economic expansion. In the third quarter of 2011, hundreds of thousands of homes were inundated with water, seven large industrial parks flooded ,and many business operations ground to a halt, displacing approximately 650,000 Thai workers. However, full recovery is...
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...Bibliography 15 I. Introduction 1.1 Geographic location in Asia Totaling 513,120 km² Thailand is the world's 51st-largest country by total area. 1.2 Economy of Thailand Thailand is an emerging economy and considered as a newly industrialized country.It exports an increasing value of over $105 billion worth of goods and services annually.> Thai rice, textiles and footwear, fishery products, rubber, jewellery, cars, computers and electrical appliances. Its Substantial industries are : electric appliances, tourism (6%), sex tourism and prostitution…It also has a GDP worth US$602 billion. This classifies Thailand as the 2nd largest economy in Southeast Asia, after Indonesia.It is the 4th richest nation according to GDP per capita, after Singapore, Brunei and Malaysia. Finally the IMF has predicted that the Thai economy will rebound strongly from the low 0.1% GDP growth in to 7.5% in 2013 thanks to the accommodative monetary policy of the Bank of Thailand and the actual policy. 1.3 Demographic Thailand is approximately 67.5 million people, with an annual growth rate of about 0.3 percent. In addition to Thai, it includes ethnic Chinese, Malay, Lao, Burma, Cambodia, and Indians, among others. About the...
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...Music Of Thailand Music of Thailand The music of Thailand reflects its geographic position at the intersection of China and India, and reflects trade routes that have historically included Persia, Africa, Greece and Rome. Thai musical instruments are varied and reflect ancient influence from far afield - including the klong thap and khim (Persian origin), the jakhe (Indian origin), the klong jin(Chinese origin), and the klong kaek (Indonesian origin). Though Thailand was never colonized by colonial powers, pop music and other forms of modern Asian, European and American music have become extremely influential. The two most popular styles of traditional Thai music are luk thung and mor lam; the latter in particular has close affinities with the Music of Laos. Classical music Thai classical music is synonymous with those stylized court ensembles and repertoires that emerged in its present form within the royal centers of Central Thailand some 800 years ago. These ensembles, while being deeply influenced by Khmer and even older practices and repertoires from India, are today uniquely Thai expressions. Traditional Thai classical repertoire is anonymous, handed down through an oral tradition of performance in which the names of composers (if, indeed, pieces were historically created by single authors) are not known. However, since the beginning of the modern Bangkok period, composers' names have been known and, since around the turn of the century, many...
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...1 The Globalization of Thai Cuisine Sirijit Sunanta University of British Columbia, sirijit@interchange.ubc.ca Paper presented at the Canadian Council for Southeast Asian Studies Conference, York University, Toronto, October 14-16, 2005 Introduction Globalization literature underscores the flows of people, information, technologies, capital and ideas across national borders (Appadurai 1996). The contact between cultures following these transnational flows has resulted in the widespread exchange and transformation of cultural forms (Appadurai 1996, Featherstone 1995). Responding to the call from some transnationalism and globalization writers, such as Cook and Crang, for the need to ground globalization theory in specific empirical materials, this paper seeks to analyze globalization through the mundane, everyday consumption of food and drink, and by following a form of cultural commodity – Thai food, or Thai cuisine – on its transnational routes. I start by giving a historical overview of how Thai food has become internationalized and has reached a global audience in cosmopolitan cities around the globe. Based on empirical observation of Thai restaurants in Vancouver, I explore the processes Thai cuisine has undergone when it enters transnational space and serves a global clientele. My field research reveals that Thai restaurants in a North American city highlight the authenticity of the Thai taste while at the same time adapting to local food customs. 2 Although creative...
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...ID: 5681093 EC2 Section 15 Instructor: Nicholas Ferriman Argumentation Paper Thailand: from the outside Thai Sex Tourism: Are the Prostitutes to be blamed? “Unseen Paradise”, the promotion slogan entitled by the Tourism Authority of Thailand (TAT) in 2004, intended to promote the resorts that are not spoiled by tourism. Entering to its website, finds the picture of Thai women -- whose back is smeared with mud -- looking over her shoulders at the painting of the topless Thai dancers (Johnson, 2007). This is where the heated debate arises, the caption beneath it says: “Heaven is now possible and right here within your grasp”. Because of the displaying picture that was supposed to be promoting Thai tourism, is rather seen as a provocative image. Foreign travellers view and perceive it as a selling of the commercialized sex, and see Thailand as the sex-offer country. The picture even increases the international reputation of Thailand as a “Brothel of the world”. A number of international tourists -- especially male -- visiting Thailand as they are , apart from other reasons, motivated by sexual services that are available at their hand in bargained-price (Hall, 1996). Normally, sex workers are the most focused medium in this industry. Many people condemn and marginalise them. They also claim that prostitutes are solely responsible for the worldwide fame -- or rather shame -- for the sex industry establishment of Thailand. However, the opposition asserts that, for the sex...
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...obedient wife/unclean and evil monster: common perception of woman and shows male insecurity about women * Any attempts to introduce non-supernatural plots to Thai horror so far met with strong resistance. People believe there is a reason to kill, cause and effect. The only way to show killing outside this cause and effect pattern is to involve black magic (Khmer black magic, known as long khong in Thai) * Conventional Thai ghost: Appear to audience as indistinguishable from living characteristics until it chooses to reveal its identity * Phil Tai Hong conventions: 1. Materialise in the vicinity of their death site. 2. Linked to specific humans who they use as channels of communication with the world * Contemporary Thai horror: Ghosts rely on technology as their site of manifestation and channel of communication (Natre in Shutter crawls out of photograph). 2. Ghosts can transform themselves into digital image radio waves. 3. Metaphorization of ghosts to bring out certain concepts (use of cinematic metaphors) * Director Arayangkoon in The Victim & The House * Director Paween Puri in The Body #19 (Mary Ainslie’s article) * Director Pakpoom Wongpoom and Banjong Pisan (Phenomena Motion Pics): Shutter; 2004 (highest grossing Thai movie for 2004, 4th overall) * New Thai Cinema started with the Thai sakon nostalgia element, which is a blend of Thainess and selected international aesthetics, depicting a fantasized and exoticised old Thailand (visual excess)...
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...In Mary Beth Mills’ book, “Thai Women in the Global Labor Force” explains to the reader her explanation of her fieldwork in Thailand. There is a lot of evidence that she has been proven to me throughout her reading in chapter one that I had no I idea about and things that I do not agree with. I understand other countries outside of the United States don’t have the freedom we are lucky to have as Americans, but women are not treated the way that they are supposed to be. I believe strongly in inequality under any circumstance. Modernity is a big topic throughout this chapter. I had no idea what is was until I starting reading Mills’ book. Modernity is the movement throughout America to stay up with all the trends and the new popular product. According to Mills, “progress, growth, and advancement” (Page 13) is what she has broken it down to for a better understanding of modernity. The Thai women are making and producing products for Americans to buy to be “up-to-date” says Mills. American trends come and go. From new different styles to taking it back to the 70s and 80s with high wasted shorts and bright colors, other countries like Mexico, China, Thailand, ect are always producing modernity. There is always something changing within America for companies to make more money and create new things that is being brought in and produced from outside of America in factories full of women making the products. Within Thailand modernity, women are fad upon how someone views them as a person...
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...Global Social Policy http://gsp.sagepub.com/ 'Trade policy, not morals or health policy': The US Trade Representative, tobacco companies and market liberalization in Thailand Ross MacKenzie and Jeff Collin Global Social Policy 2012 12: 149 DOI: 10.1177/1468018112443686 The online version of this article can be found at: http://gsp.sagepub.com/content/12/2/149 Published by: http://www.sagepublications.com Additional services and information for Global Social Policy can be found at: Email Alerts: http://gsp.sagepub.com/cgi/alerts Subscriptions: http://gsp.sagepub.com/subscriptions Reprints: http://www.sagepub.com/journalsReprints.nav Permissions: http://www.sagepub.com/journalsPermissions.nav Citations: http://gsp.sagepub.com/content/12/2/149.refs.html >> Version of Record - Aug 16, 2012 What is This? Downloaded from gsp.sagepub.com at Taylor's University on November 5, 2012 Article gsp Global Social Policy 12(2) 149–172 © The Author(s) 2012 Reprints and permission: sagepub.co.uk/journalsPermissions.nav DOI: 10.1177/1468018112443686 gsp.sagepub.com ‘Trade policy, not morals or health policy’:The US Trade Representative, tobacco companies and market liberalization in Thailand Ross MacKenzie Jeff Collin Macquarie University, Australia University of Edinburgh, UK Abstract The enforced opening of Thailand’s cigarette market to imports in 1990 has become a cause celebre in debates about the social and health impacts of trade agreements. At the instigation...
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...shorts instead of long trousers is possible. In addition, amateur rules often allow less experienced competitors to use light or semi-contact rules, where the intention is to score points by executing successful strikes past the opponent's guard, and use of force is regulated. The equipment for semi-contact is similar to full-contact matches, usually with addition of head gear. Competitors usually dress in a t-shirt for semi-contact matches, to separate them from the bare-chested full-contact participants. Kickboxing is often confused with Muay Thai, also known as Thai Boxing. The two sports are similar, however, in Thai Boxing, kicks below the belt are allowed, as are strikes with knees and elbows. There are many arts labelled kickboxing including Japanese kickboxing, American kickboxing, Indian, Burmese boxing, as well as French savate. The term kickboxing is disputed and has become more associated with the Japanese and American variants. Many of the other styles do not consider themselves to be 'kickboxing', although the public often uses the...
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...Annotated Bibliography Mitry, D. J. (2008, November). Using Cultural Diversity in Teaching Economics: Global Business Implications. Retrieved February 3, 2016,, from http://search.proquest.com.ezproxy.liberty.edu:2048/docview/232977843?pq-origsite=summon The purpose of this article was to discuss the concerns how globalization have allegations for education globalization an how accumulating cross-cultural interactivity have implications for education in general which may present valuable academic opportunities in the practice of teaching economics for business students. The author defines a method for using cultural diversity measures in teaching economic principles courses, experiments were performed to test the impact of a teaching approach that explicitly includes cultural diversity measurements in a classroom discussion and statically tested student learning outcomes using this type of approach. In order for students to obtain profitable skills they need to be able to physically apply basic economic models to an casual observation. Further research reveals students economics test are lower than any other subject, except science. Today students need to learn how to synthesize economics with other business tools in the global context. Other disciplines associated with the functional areas of business has avidly incorporating implications of globalization for teaching. Chang, S. J. (2010, February). When East and West Meet: An Essay on the Importance of Cultural Understanding...
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...outstanding. To start off, I ordered edamame, which are immature soybeans that are very common to Japanese and Chinese restaurants. It was served with a spicy black bean sauce, which I found to be interesting because I never thought of that as a Japanese flavor. However, I must say I have never tasted a better flavor to go along with edamame. Also as an appetizer, I ordered the Philadelphia Cream Cheese Wonton, which was my favorite part of the meal. This dish definitely had an American feel to go along with the Asian style because of the cream cheese. They were deep-fried and served hot with a sweet duck sauce to dip them in. They were unbelievable. Next up was my entrée! I decided to order the Chicken Pad Thai, which is a traditional Thai dish. The rice noodles were stir fried with carrots and scallions in a traditional Mandarin sweet and spicy Pad Thai sauce. The sauce included a hint of Thai curry, which blended all the flavors of spicy, sweet, and peanut into a delectable dish. I have had many Pad Thai dishes before, but this one was right up there with the best of them. Being at an Asian restaurant, I decided to go away from my norm and picked the Green Tea Crème Brulee. I was very interested to see how it would come out considering Crème Brulee is a French dessert that is usually flavored with vanilla. Green Tea has Asian origins, which is why they used that flavor. The dessert was not my favorite, but I had to try what is customary to the restaurant. Overall, this meal was...
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...KFC Asia FROM: Mr. Hong Andy, Senior Manager of Marketing at KFC Thailand SUBJECT: Strategic correspondence to Thai political unrest on business Mr. Lee, I recommend that our company proceed with the investment and operation in Thailand, in spite of the political unrest outbreak, considering the foreseeable profit in this advantageous market. As we have discussed in the previous meeting, our company has been suffering a challenging moment that natural disaster and political unrest experienced in 2010 and 2011 had significantly deteriorated our profits. Road closures, arson attacks and a government-declared state of emergency and curfew in Bangkok and other major provinces resulted in a major decline in the number of customers. A new government is in place, but long-term stability is not guaranteed, as some conflicts still continue in key business areas (Market Indicator Report 2012). Micro-political risks including worker-strikes also upset the daily business operation. Nonetheless, the foreseeable benefits in Thailand outweigh the minor factors in terms of political risk, and there are a number of alternatives to cope with. Firstly, Thailand government has been adopting a welcoming attitude towards foreign investment (ASEAN 1967); Thailand is a member of the Association of Southeast Asian Nations (ASEAN). In 1992, leaders of ASEAN governments approved a Thai proposal to establish the ASEAN Free Trade Area (AFTA), which aimed to reduce tariffs on most processed agricultural...
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