...Manu’s failure to pay, Dhanraj sues him for realization of his dues. Will he succeed? 2. Andy sold his business to Peter without disclosing this to his customers. Harish, an old customer sent an order to Andy by name. Peter, the new owner executed the order. Is Harish bound to accept the goods? 3. Bansi buys from Mehmood a painting which both believe to be the work of M. F. Hussain and for which Bansi pays Rs.10,00,000/-. The painting turns out to be a copy. What is your view on the validity of the contract? 4. Raj Kumar Santoshi plans to make a movie starring Amitabh Bacchan, among others. Since the movie will have an unusual plot and theme, he is not sure whether it will succeed. He is wondering how he should deal with the terms of payment to Amitabh Bacchan for the movie. Please refer to the provisions of the Indian Contract Act to help him draw up the terms of payment to Amitabh Bacchan. 5. Simran enters into a contract with Kala Academy for singing at their hall for five evenings for a fee of Rs.3,000/- for every evening. She sings for three nights and is taken ill. Can Kala Academy ask Simran for damages for loss of profit? 6. Harsh Verma appoints Sameer Khaitan as manager of his factory for a term of five years at a monthly salary of Rs.15,000/-. Without any deficiency on the part of Sameer, Harsh dismisses him after three years of service. Can Sameer sue Harsh? What can he claim? 1. MANAGING LEGAL RISK & RESPONSIBILITY ...
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...fitness freak and hence endorses Sugar Free Natura. Endorsements play an important role in making the advertisement successful. Endorsements of celebrity with great persona attracts customer to buy that product. India is a nation where people easily believe what their favorite celebrities say. And when it comes to celebrities like Amitabh Bachchan and Rajnikant, who people idolize and have a great respect for, any endorsement by them will highly influence consumers and their buying behavior. Even Sachin Tendulkar and Shahrukh Khan have a great fan following. Sachin being a famous sports personality do attract kids and youngsters who are sports enthusiast. Hence being a sports celebrity, an energy drink, Boost is endorsed by Sachin Tendulkar and even another famous cricketer Kapil Dev. Similarly Pepsi and Lays have gain popularity with advertisements showing so many celebrities both from Bollywood and Cricket which are M. S. Dhoni and Saif Ali Khan, etc. Multiple celebrity endorsement aims at targeting different group of people. Endorsement by famous personalities results in customer retention and brand recall. Endorsements help boost sales like post Amitabh Bachchan Parker recorded a 30% increase in sales. Endorsement...
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...Amitabh – The Big Brand ikas Vitthal pasped as the Dalda Active commercial filled the television screen before him. “So it is back! Now that is interesting,” he said. Parthiv Nair, his friend, stopped stiring his tea and watched the return of the evergreen Dalda. “What a brand, what legacy, what equity,”said Vikas, “Wonder what this will lead to.” “It will lead to Kaun Banega Crorepati if only you will tune in to Star Plus,” said Parthiv. Vikas obeyed and as the voice of Amitabh Bachchan (AB) filled the room, he heard Parthiv say; “What a brand, what equity.” Vikas sniggered. “I wish he will have the wisdom to drop out of this programme soon,” he said. “Why?” asked Parthiv. “Because it will dilute his equity fast. He was good as a launch pad, but he is not adding value any more. If you replace AB with say, Mohan Kapoor, do you think the viewership will drop? No! People are watching the crores, not AB. What is he doing on this programme?” “He is there to lend status, grandeur, to symbolize big events,” said Parthiv. “It’s amazing what hold he has even on a programme like this.” “Parthiv, if a sandwich spread were to be named Dalda, people would buy it. Maybe twice. But it won’t ring true. I don’t have the marketing vocabulary to express this, but Dalda does not stand for what a sandwhich spread delivers. Dalda is about a mass feeling, about everyday situation. Just because it has memorable strengths, attributes that are marketable, it does...
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...Punctuality….we get nostalgic on this word and remember learning it sometime in the school days.But this word has a very strong connection with our life.Punctuality just does not mean being in time but being before time. Success and punctuality go hand in hand.,People doing extremely well in all the fields have hugged punctuality in their lives.Abhijeet Choudhary-founder-Director of Swatantra Theatre Pune stresses on Punctuality and says that the key for success is not just talent but also being punctual is very important.He is one of those rare Theatre based directors who has directed Hindi feature Film. “Amitabh Bacchan is the greatest source of inspiration.During his initial years of struggle he wanted to get into FTII.He did not get into it inspite of lot of trying and today Amitabh Bacchan is a university in himself.He is taught in all acting schools. His punctuality and passion have been praised all over the world.”says Choudhary When you are punctual you feel confident.Just to trace an example fro our daily life, when we have to attend a training or a seminar or a class and we make it 2 min late we are all confused and jumbled up but if we are just these two minutes early we feel that we are confident and in a stable life state.This will surely help us save lot of energy and do lot of productive work. Have you seen politicians coming for a programme?asks Choudhary” how many times you find them coming in time.The one who is busy is the most punctual...
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...“No man is born too strong to fight a battle , its the circumstances that change him and make him do what he thought he was incapable of” Star Cast: Virudhh starring Mr. Amitabh Bachchan, Mrs. Sharmila Tagore , John Abraham , Mr. Sanjay Dutt PLOT This entire story is a narrative from the point of view of Amar (John) who is all set to return to his home after studying abroad for a few years. The movie opens with a joyous scene of a happy couple Mr. Vidhyadhar Patwardhan (Amitabh Bachachan) and his wife Mrs. Sumitra Patwardhan (Sharmila Tagore) whose love is not a parameter of their age. They are very excited to welcome their son back. Amar secretly plans with his father about how to bring his girlfriend along. Amar returns with Jenny (Anushka) who is welcomed by the family. On the night of his birthday the family plans to surprise Amar, so they send him to a party. Meanwhile they decorate the home and are merry making. The family is taken aback by the sudden news of Amar being killed in a shooting spree.Amar was killed by the son of famous minister. The movie revolves around Vidhyadhar Patwardhan’s fight for justice for his only son. ACTING In terms of acting this is one of the finest work of Mr. Bachchan. The whole act of a cheerful, friendly prankster father to a helpless, agonized vengeful father is pulled off greatly by him. He is not just a father, but a devoted husband who keeps track of entire medication of his wife. There is another funny side to him where he...
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...had right ingredients: a fun loving girl and cricket the religion of India. The ad was extremely successful and tapped the youth brigade of the country to get them hooked to chocolates. Indians have a sweet tooth inherently and we like to have sweets as companion at every celebration big or small. Though it’s a huge industry, it is a highly unorganized one. Hence, the Cyrus Broacha ad ‘Khaane wale ko khaane ka bahaana chahiye’ which showed a wedding scene and traditional sweets were replaced smartly by Cadbury Dairy Milk. It was done to seed in the minds of consumers that a CDM can be a good replacement for our ladoos and pedas. Cadbury has a vision that CDM being seen as a right replacement for the Sweets. To continue this they signed Amitabh Bachchan and the ‘Pappu Pass Ho gaya’ again giving a similar message. They also launched a premium version of CDM i.e Cadbury Silk to target the metros. And finally now they are targeting the entire family and hence we can see CDM on dinner table with the tagline ‘Kuch Meetha Ho...
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...A Bombay Room With A View A Look at Gender in Kabhi Khushi Khabie Gham It opens with a dialogue from Amitabh and Jeya Bachchan – “Why is it that a father is never able to tell his son how much he loves him? / But the mother? She keeps repeating it, whether her son listens to it or not.” This is the first words we hear from the movie Kabhi Khushi Khabie Gham (KKKG), a Bollywood blockbuster marketed to the masses as “all about the family”. Released in 2001, following the path of director Karan Johar’s first movie, KKKG tells a multi-faceted story that is depicted over a long time period. The film centers around a family-driven drama where we track the storyline across 3 different generations. Amitabh Bachchan plays a wealthy businessman and the patriarch of the Raichand family with 2 sons – the elder Rahul, who is revealed early on to be adopted, and the younger Rohan. The crux of the film’s drama is drawn from the eldest son’s marriage to a woman from a lower socio-economic background, against the wishes of his father. Following the marriage, the father disowns Rahul and he leaves with his bride to London. The latter half of the movie is centered on Rohan’s storyline with his love interest, Pooja, and his attempts to bring Rahul and his family back into the family home in India. On the surface it seems we have entered yet another Bollywood film on family drama but KKKG goes beyond that. From the first few lines we can already witness the beginnings of a gender discourse...
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...Indian American Tribute to Rajesh Khanna 10 Tips for Newly Salaried Professionals Brand-New Dual Core Smartphones in India Celebrity Wives And Their Businesses Marriages fit for kings - for Sahara tycoon's sons Monday, 09 February 2004, 12:30 IST inShare | | Print | | Email | Lucknow, Over 10,000 guests, an orchestra from London and an award-winning filmmaker as videographer are some of the dazzling highlights of the weddings of Sahara tycoon Subrata Roy's two sons that could put a maharaja to shame. Perhaps never before have so many Indian celebrities converged here as they will for the weeklong marriage celebrations that will commence Tuesday. The guest list includes Prime Minister Atal Bihari Vajpayee, cine stars Amitabh Bachchan, Shah Rukh Khan and Aishwarya Rai and cricketers Sourav Ganguly...
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...Indian Cinema The field of Entertainment has evolved significantly over the years. Earlier pictures didn’t have sounds they just had movements from Actors. These movies were called silent motion pictures. With the invention in technology the movies started talking and were called ‘Talkies’. Soon these movies became popular and were a major source of entertainment. There was a section of people who were apprehensive about the possibility that movies will overshadow the theatre or the art of stage acting. But all these fears proved to be untrue as theatre is still very popular amongst certain section of society. Theatre creates a direct emotional bonding with the audience. Over the decades movies have become a very popular source of entertainment. The medium of Movies has been used as a medium to depict stories and culture of the society. It has been responsible in shaping up the society and getting public co-operation for nation building. The Indian Film industry recently completed its 100 years of existence making it one of the oldest and largest movie industries in the world. The first Indian movie was Raja Harishchandra and it was released in 1913, directed by Dadasaheb Phalke. In that era it was considered derogatory for females to work in movies. In 1930’s a new era was started with the introduction of “studio system”. It’s most successful early film “Devdas” (1935) was the product of the studio system with P.C. Barua as the main lead. Prabhat Film Company, founded by...
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...JULY 9, 2010 WHITE PAPER INDIA’S SOFT POWER – “THE ENTERTAINMENT INDUSTRY” Abstract The Entertainment Industry in India is on the verge of emerging as a potential market globally. By attracting a large mass of International audience, it has earned for itself a global interest which is expected to fuel the growth of the Industry. This report presents an analysis of the recent development, both international and domestic, in the Industry which have come as a result of intensive adaptation to the latest technologies and the care it has taken to ensure that it always move towards globalization and corporatization .It also experiences the entry of major corporate companies, thus expanding the current size. INTRODUCTION The Indian Entertainment Industry has become one of the fastest growing sectors of the country’s economy. Over the past decade, India has been the second fastest growing economy in the world. The major global corporations opine that it will become a key market in the years to come, sweeping the global Entertainment world with its unlimited potential. As the Indian economy continues to perform strongly, the Indian middle class will also expand significantly. It is the growing consumer class with an increasing affinity to Entertainment that drives the Industry. This has resulted in an increase in the expenditures on entertainment. As a result of which the advertising revenues have also been on the rise. India is witnessing the growth of multiplexes...
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...Advertising of Lux in India Advertising of Lux in India Selection of Media: There are number of Sources available for passing the product message. These are as follows; Television Radio Outdoor- Billboards, Magazines Newspapers Brochures Internet Lux has made it a point to use every above source for its advertisement. However the most frequent source used is television. Lux was launched in India in 1929. Its slogan was “the beauty soap of film stars.” The first advertisement was by actress Leela Chitnis as the brand ambassador. It has heavily advertised in India using Bollywood actresses as its brand ambassadors from Asha Parekh, Mala Singh, Hema Malini, Rekha, Kareena Kapoor Khan, Aishwarya Rai Bachchan, Priyanka Chopra and Katrina Kaif in the latest ads. The brand had used male actors only twice in its advertisements – Shahrukh Khan was featured on the completion of the 75th years of Lux soap brand in 2005. Lux ad with the brand ambassador Leela Chitnis. Shah Rukh Khan with the four Ladies Aishwariya Rai Bachchan with Abhishek Bachchan. Abhishek Bachchan came along with Aishwarya Rai Bachchan in the year 2009 which was aired along with a promotional offer. Katrina Kaif has been roped in to becoming the brand ambassador of Lux. In the advertisement of July, 2012, that stars both Katrina Kaif and Shahrukh Khan in the campaign, endorsed two variants of the Lux soap – Lux Peach and Cream and Lux Strawberry and Cream. The fragrance of the...
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...PROMOTION Promotion is an important marketing force that provides an extra incentive(usually short term in nature) for consumers, the trade, the sales force and other influential groups. Promotion ranks with advertising and selling efforts as one of the major activities that can be utilized in the marketing of packaged goods. Promotion is directed not only to consumers or the trade but also to the occasion to the sales force and other influential groups. The great Indian brand wagon of Lux started nearly 4 decades ago. Great brands sometimes outlast their ambassadors as proven by Lux which celebrated its 75th anniversary in India. The first ambassador Leela Chitnis featured in a Lux advertisement which flagged off the Lux wagon. She gave way to a galaxy of stars which include Madhubala, Nargis, Meena Kumari, Mala Sinha, Sharmila Tagore, Waheeda Rehman, Sairah Banu, Hema Malini, Zeenat Aman, Juhi Chawla, Madhuri Dixit, Sridevi, Aishwaria Rai Bachchan, Kareena Kapoor, Priyanka Chopra and most recently Katrina Kaif. The last frontier for most actors aspiring to stardom is becoming a Lux ambassador. The brand has outlasted many soaps. From the beginning, Lux became a household name in the country. Lux advertisements through ages Lux campaigns have wooed millions of people over the decades. Popularly known as the beauty soap of film stars, Lux has been an intimate partner of the brightest stars on the silver screen for decades. An ode to their beauty, an announcer...
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...Advertising of Lux in India Selection of Media: There are number of Sources available for passing the product message. These are as follows; Television Radio Outdoor- Billboards, Magazines Newspapers Brochures Internet Lux has made it a point to use every above source for its advertisement. However the most frequent source used is television. Lux was launched in India in 1929. Its slogan was “the beauty soap of film stars.” The first advertisement was by actress Leela Chitnis as the brand ambassador. It has heavily advertised in India using Bollywood actresses as its brand ambassadors from Asha Parekh, Mala Singh, Hema Malini, Rekha, Kareena Kapoor Khan, Aishwarya Rai Bachchan, Priyanka Chopra and Katrina Kaif in the latest ads. The brand had used male actors only twice in its advertisements – Shahrukh Khan was featured on the completion of the 75th years of Lux soap brand in 2005. Lux ad with the brand ambassador Leela Chitnis. Shah Rukh Khan with the four Ladies Aishwariya Rai Bachchan with Abhishek Bachchan. Abhishek Bachchan came along with Aishwarya Rai Bachchan in the year 2009 which was aired along with a promotional offer. Katrina Kaif has been roped in to becoming the brand ambassador of Lux. In the advertisement of July, 2012, that stars both Katrina Kaif and Shahrukh Khan in the campaign, endorsed two variants of the Lux soap – Lux Peach and Cream and Lux Strawberry and Cream. The fragrance of the new Lux soap stands for love...
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...A large red sofa, windows full of cream coloured silk curtains, walls painted maroon with pink shaded sponge marks, dim lights hanging on top and to the sides almost keeping the room in a soothing darkness as though creating an environment for two love birds. Windchimes continue to put the music in the scene. Table in front, a honder consisiting of many different coloured candles li and kept on the table, room is full of vass and pots that are blossemed with the lng beautiful white lillies. On the sofa lies our queen in a white sarre, with black blouse in threaded fashion at the back and shoulders, her hair – half of which is hiding het abck and few her shoulders, her hadn resting and supporting her head, eyes gently brown and lashes painted black with a minute tail at the ends and one cute red rose on her ear; maroon shade shaped onto the curves of the lips … candle light falling directly onto her face revealing each and every detail of her shy, tender afce and the awaiting eyes and the song “Lag Jaa Gale …” is playing on an old gramophone. Candles started to burm due to jealousy as our hero, he enters, and the shy eyes take a moment of look of their guest drenched in the rain. He walks towards with a rose hidden behind his hands; background music is on the words “Sayad Phir Iss Janam Mein Mulaqat Ho Na Ho”. He reveals and presents the rose to her, water droplets falling over the rose form his drenched hair, she accepts it with a smile and keeps it near her heart. “Humko Mili...
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...Brand LUX Case Study Born: 1929, in India, as a bathing soap History: Owned by global consumer products giant Unilever Plc., the parent company of Hindustan Unilever Ltd (HUL) Status: Enjoys more than 17% market share in the premium soaps market valued at Rs6,000 crore Brand story: What is the common seductive link between Hollywood actor Paul Newman, Bollywood actors Shah Rukh Khan and Aishwarya Rai Bachchan and All India Anna Dravida Munnetra Kazhagam chief J. Jayalalithaa? They have all tried selling a soap at some point or the other. And the soap is Lux, the premium beauty soap from consumer products company HUL. “Lux has been the epitome of beauty for the Indian woman and inspires all women in India to enjoy the process of beautifying without any constraints,” says Srikanth Srinivasamadhavan, category head, personal wash, HUL. Lux—derived from the word luxury— was launched in 1899 as a laundry soap in the UK. In 1925, the brand was extended to the toilet soap category. It was positioned as a beauty soap in India, and HUL has since used successful film actors of the time—such as Leela Chitnis, Madhubala, Hema Malini and Kareena Kapoor—to endorse the product. Lux’s secret of longevity has been its consistent evolution—be it the soap colour, packaging or new variants, the brand has banked on innovation to keep its youthful image intact. Extending the soap cake to a range of shower gels, liquid soaps and moisturizing bars has helped the brand keep consumers excited...
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