...STRATEGIC ANALYSIS OF AVON PRODUCT INC Name: Institution: Tutor: Course: Date: Table of Contents Strategic Analysis of Avon Product Inc 2 Executive Summary 2 Introduction 3 1.1 Background of the Company 3 2.0 Market Segmentation strategy 4 2.1 Value addition for new products and services 4 2.2 Strategic economic evaluation and implementation processes 4 2.3 Development in sales and cost effectiveness 5 2.4 Good market studying strategies 5 2.5 Proper search of the new market and opportunities 6 3.0 Targeting strategy 6 3.1 Proper market survey 6 3.2 Diversification through acquisition 7 3.3 Waste reduction and Environmental sustainability 7 3.4 Production of healthy and high quality products 8 4.0 Positioning strategy 9 4.1 Techno-economic paradigm 9 4.2 Proper market decision 9 4.3 Primary and secondary data collection 10 Recommendation 10 References 11 Strategic Analysis of Avon ProductInc Executive Summary Avon Company is the leading world beauty company that operates as a manufacturer, retailor, and marketer of cosmetics and other beauty related products. It started its operations in 1880s as a small segment through a door-to-door sale of perfume products. It later diversified into health-related products in 1980s, a period during which it recorded negative profit margin due to poor management, production and market plans. Despite the challenges, Avon Company has grown to be the number one global producer and marketer of the beauty products with women...
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...DEFINITION OF MACRO-ENVIRONMENT Larger societal forces that affect the micro-environment. EXAMPLES OF MACRO-ENVIRONMENT IN THE FOLLOWING TOPICS: Scanning and Analysis All organizations should continuously appraise their situation and adjust their strategy to adapt to the environment. One technique used by organizations to monitor the environment is known as environmental scanning. It allows marketers to understand the current state of the environment, so that the organization can predict trends. The Macro Environment There are a number of common approaches for how the external factors, which describe the macro environment, can be identified and examined. The segmentation of the macro environment according to the six presented factors of the PESTEL analysis is the starting point of the global environmental analysis. Environmental scanning is one technique used by organizations to monitor the environment. The Dynamic Environment It is important to place equal emphasis on both the macro and micro-environment and to react accordingly to changes within them. The Marketing Environment Two key levels of the marketing environment are the micro-environment and the macro-environment. The Micro-environment The micro-environment includes the company itself, its suppliers, marketing intermediaries, customer markets, and competitors. The company aspect of micro-environment refers to the internal environment of the company. The Macro-environment The macro-environment includes...
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...venture because labor cost is low in Bangladesh. The whole manufacturing process will take place in Bangladesh. On the other hand, India and China will mainly provide technology, idea, R&D and special equipment (if required). We have decided to go for joint venture, rather than exporting because, joint venture provides companies with the opportunity to gain new capacity and expertise. It will allow us to enter new geographic markets, that is, India or China and gain new technological knowledge access to greater resources, including technology and sharing of risks with them. China and India is not an easy market to enter, as from geographic point of view, they are vast and also they possess a total different culture. Again, it will be difficult for us to monitor and sustain. So, by joint venture, we will be able to penetrate their market and also to their culture easily and quickly through them as they already have enough knowledge about their market. EXTERNAL ANALYSIS – PESTLE ANALYSIS THE PESTEL ANALYSIS OF INDIA Political: (Stable) After researching the taxation and government policies, it can be said that India is politically stable and it will not upset doing business or growth of the company. India has an open system for the foreign entry. But sometimes the country faces ups & downs in the political sector. Tax rate in India is 30% for Indian companies and 40% for foreign companies. The foreign investments are highly encouraged...
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...Smartphone Industry Analysis By Abstract We define a smartphone to be a mobile device possessing cutting-edge capabilities and features likened to cellular phones. Their hardware and software features are supposed to functionalities like browsing the web, taking fine pictures, and watching HD videos and much more (Darlin, 2008). A notable principle trend in the current market is the increased demand for big-sized screen smartphones. With the development of better platforms like virtualization, cloud computing, and disposition of next-generation LTE networks like 3G and 4G, people have too great extent intensified activities such as internet browsing, playing games, and playing videos on these devices, taking the worldwide demand for smartphones to another level (Dediu, 2013). This paper examines the changing aspects that are enabling sustained disruption in the international smartphone setting and such aspects that will propel more change over in the next few years. Introduction The smartphone industry has seen astonishing growth in modern years; sales volumes rose by more than 40 percent in 2014 to go not far from the 1.8 billion unit threshold focus of 2018, and it is more than $300 billion in value (Dawson, 2010). Nonetheless, this volatile growth has been complemented by the substantial disruption. Players in Web market are targeting to take the advantage that smartphones offer in the instances of assignation, context, connectivity...
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...Market Competitive Analysis of Texas Instruments Incorporated Richard Horner, Jaclyn Lampton, Renae' Harrison, and Lizbeth Parra ECO/365 September 9, 2013 Prof. Hank Lewis Market Competitive Analysis Businesses across the world experience the pressures of constant evolving technological changes in their industry. The recent economic recession forced many businesses to close. The businesses that survived technological advances, and economic hardship researched the market to develop sustainable marketing strategies. One company managing to stay afloat is Texas Instruments. The organization managed to revolutionize its industry, and its market research enables it to develop competitive products that consumers buy. Consumers across the world prefer companies that offer high quality products and services in a responsible manner at an affordable price. Texas Instruments invests time and money researching consumer behavior to discover what consumers want, and compares this data with other companies to remain competitive. The organization focuses mostly on technological advances and research. The following discussion details an analysis of the current market conditions for the development of a new product by Texas Instruments. History Texas Instruments is best known for its calculators, most people use these calculators in school. The company, established in Dallas, Texas, has 80 years vested in its industry. The organization experienced technological advances including...
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... Located in an upper-middle class suburb of Paddington, Brisbane; the store location has excellent exposure to pedestrian traffic and the area has plenty of parking available for customers. The business has been operating for 5 years in the same location and has established a good reputation with the local and surrounding suburbs. There are no other retail pet stores in the retail strip; however, there are 3 other pet stores within a 10 km radius, two of which have been operating for longer than 5 years. Market Overview Pet World specialises in providing popular breeds of dogs and cats, from purebred to designer breeds. The target market is currently pet owners that live in a 10km radius of the store. There is a large selection of pet food, healthcare products, and a good range of boutique accessories. The largest market segment for Pet World is in pet food sales; with 55% of revenue per year generated from pet food products. Pet World have been able to develop as a market leader in the segment due to a wide range of pet food products available for many stages of a dog’s life, and a variety of cost effective to organic style products. There are no direct competitors in the local area that can compare to the variety they supply; this benefit combined with a loyalty card program, has assisted and continues to maintain a loyal customer base. Sales revenue from healthcare and accessories generates 30% of the businesses revenue per year; this has steadily grown in the last three...
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...Market Analysis Market Analysis In today's market, there is a lot of competition for any firm or business. I will be present you with the market analysis of your company based on the data you have provided. My over viewed is based from your strategic planning, marketing goals, and surveys. The service provided me with strengths and weaknesses of your company. My job is to make recommendations on how your company is organized and we will change or improve your current marketing structure. Strategies provided will ensure the most effective and competitive strategies ensuring long-term profitability for your future. First, we will be discussing how well Kudler foods is doing in the marketplace. I am pleased to say Kudler foods is doing great in their current locations. There is currently no high-end competition in the area for this type of business. The store has been able to carry itself professionally with no investors and having the ability to expand new stores shows great potential. The strengths of the company from recent surveys conclude great customer service, store hours, store atmosphere, and knowledge of the products. Merchandise displays are an asset to the stores as well. Courtesy and prices seem to displease customers on a continuous basis. Over the course of the 2 years for the survey, the change was about one percent improvement for negative areas. I suggest we implement supervision to seek out outstanding courtesy from employees, rather than negative...
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...Market Analysis of Froyo Loco The Influencing Cultural, Social and Personal Factors The goal of marketing Froyo Loco in El Paso is to make sure that the service meets and satisfies the targeted customer’s needs and wants better than the local frozen yogurt shops already established in the area. In order to accomplish this task, we must look at the potential customer base and understand how they live in order to ensure we reach our targeted consumer. This analysis will define what cultural, social and personal factors are likely to most influence consumer purchasing of Froyo Loco products and services. Cultural Factors El Paso, Texas is located on the most western tip of Texas and shares a border with Mexico and New Mexico. According to facts found at the Center for Interdisciplinary Health Research and Evaluation for University of Texas at El Paso (UTEP), “The majority (80%) of El Paso's population is Hispanic and many people are fluent only in Spanish”(2011). The large Hispanic population of El Paso will be the major cultural factor to consider when marketing Froyo Loco. Social Factors In addition to cultural factors, social factors must be taken into consideration. Two primary membership groups will influence the marketing of Froyo Loco. The first membership group to consider is the families of El Paso as they will be the main target consumer for the cafe. Another membership group that must be analyzed is the college students attending UTEP. Since previous...
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...Executive Summary This marketing plan is a means for Elite Fitness to refocus its identity as differentiated from competitors in its local market. The primary goal for Elite Fitness is help achieve a healthy community by focusing on lifestyle fitness. This will involve rebranding, refocusing activities, and redeveloping many marketing materials in the coming 12 months. Follow up and careful examination of results over the next three years will determine whether this marketing direction is having the desired effect. Company Overview Elite Fitness strives to be a one-stop shop for all of your health and fitness goals located in the growing city of Grain Valley, Missouri. Here we don’t just believe that health and fitness is about “losing weight” or eating well. Being fit and healthy means that your body and mind are working together to become the best “you.” And that’s what we specialize in at Elite Fitness. All of the services we offer provide the opportunity to improve any individual’s level of fitness, feel better and ultimately, be healthy. At Elite, our customers are not just a number, they’re family. * Inspire the community to take a step in a healthier direction by hosting monthly themed “fun runs” with an extra prize if a participant completes all 12 races. Each fun run will include educational resources for things such as training, stretching, and nutrition. * Hire an on-staff chiropractor. In order achieve our dream of becoming a “one-stop-shop” for all...
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...nternship Report on Real Estate Business / Companies / Industries / Marketing / Development / Housing Association of Bangladesh ACKNOWLEDGEMENT Research for internship program is a very complicated job, especially for a student of MBA who is quite inexperienced in this field. A research project of this nature cannot be completed without active support from different sources. But it becomes easy to me after getting cordial help from the respectable teachers of the Marketing Department. I have been lucky in this respect to have received advice and assurance from many directions. I acknowledge the valuable feedback provided by various Real Estate Companies owner as well as consumer. The theoretical knowledge also helps me perform the project, which was taught by the experienced teachers of the department. So, I am very grateful to the teachers of the Marketing Department. A special mention of appreciation must go to my supervisor and teacher Dr. Dipongkor Roy, Professor for his sincere guidance and cordial assistance. His heartfelt help, experienced guidance and cordial inspiration will remain in my mind forever. I am also grateful to Dr. Narayon Bhowmick, Chairman, Department of Marketing, for their help. Finally, I would like to thank the students of Marketing Department for their cooperation. Sincerely, (Krantic Chandra) 1.1 INTRODUCTION Now a days, flat means own home, personal abode, as well as safe shelter. Because the residential facilities...
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......................................................................................5 INTRODUCTION TO DERIVATIVES ..................................................................................................5 1.1 DERIVATIVES DEFINED.......................................................................................................... 5 1.2 FACTORS DRIVING THE GROWTH OF DERIVATIVES................................................. 6 1.3 DERIVATIVE PRODUCTS ........................................................................................................ 7 1.4 PARTICIPANTS IN THE DERIVATIVES MARKETS ........................................................ 8 1.5 ECONOMIC FUNCTION OF THE DERIVATIVE MARKET ............................................ 8 1.6 EXCHANGE-TRADED VS. OTC DERIVATIVES MARKETS ........................................ 10 1.7 NSE' S DERIVATIVES MARKET ............................................................................................ 11 1.7.1 Participants and functions.................................................................................................11 1.7.2 Trading...
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...1. What are the different forms of promotion available to a marketing manager? Under what conditions are each most appropriate? A marketing manager has several options to communication information about a product to others in the distribution channel, including the final user. Personal selling is one option where, designated sales people, either from the producer or intermediaries, directly communicate with customers. This type of promotion is more labor intensive and therefore more costly than others, so its use is not generally extensive. Personally selling is used when “pushing” a product through the distribution channel, particularly when the product is luxury, expensive, or high-end. Some services like financial services and wealth management are handled mainly through one-on-one personal selling, and most B2B products and services are promoted through personal selling. When a product is in the introductory phase of its lifecycle, personal selling is often used more than in later stages of the lifecycle. Mass selling is another option. It includes all forms of paid, non-personal communication including advertising in all media formats. Mass selling is typically aimed at a very wide, non-specific target audience, with the aim of getting information to as many people as possible, as inexpensively as possible. Mass selling of some degree is necessary in nearly all types of promotion efforts. It is used when products are both being “pushed” and “pulled” in the...
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...buy, but it also allows for the customer to pay for the items on their mobile device. The primary motivation for mobile grocery shoppers is to save money and time. Our application allows the customer to add items and coupons to their cart and this function is consistent with the needs of consumers. So I think with the increasing of the Smartphone for grocery shopping, our application will have a board market. HOW GROCERY SHOPPERS USE MOBILE [pic] Grocery shoppers are downloading supermarket apps with increasing regularity as a way to save both time and money, and also to be inspired and informed. Meanwhile our application can make a common task easier, quicker, and more convenient. A 2010-2013 survey shows that in 2013 more than one-third (36.9%) of US primary had downloaded grocery apps, up more than 235% since 2010. US Grocery Shoppers who download food or beverage apps is constantly increasing from 2010 to 2013. Meanwhile our app function is very convenient and considerable, so it is predictable that our mobile app will be very popular in the market. Mobile apps have been on a steady rise during the past four years while most other formats have declined or remained relatively flat. [pic] Mobile coupons are also becoming more influential. The percentage of US grocery shoppers who said newspaper and magazine coupons often influenced their purchase decisions declined. Although the proportion of mobile phone app is less than...
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...personalized customer experience. The vision is to merge the best of old grooming techniques with the latest equipment and technology to change the landscape of a man’s haircutting experience in Nigeria. Q 3: Does this meet a particular need or demand (your competitive advantages if any?) Yes. There are large numbers of professionals and middle class individuals in Nigeria who desire clean, high quality and yet affordable grooming services. The existing services are mostly barbershops with questionable hygienic practices. Our business seeks to meet this pent up demand among the Nigerian professional male population. Q4: Name five of your existing or expected top customers. How will you attract these customers to your point of sale? Our target market include certain, well defined demographics: i. Professionals such as lawyers, bankers, insurance brokers, accountants etc. ii. Sportsmen, actors, and top policy makers. In attracting our target customers, we will have a well-trained sales team that will sell our services. We will also be located in easy-to-reach neighborhoods Q5: How many new, full time (or equivalent) staff will be employed in the business 12 months from receiving the first stage award? Within the first 12 months, we intend to open at least three service locations with each location having a staff base of about 10 people. Some will be groomers while others will be in sales, payment management and other support services. We will thus have about 30...
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...Task 2 A. Simulation Analysis A1. Brand Design Decisions TMC brand shows a very satisfactory rating from the customers above the competitors. They felt that the company brand quality, credibility and superiority were above others. In the world market TMC fell in the top percentile for a satisfactory rating. TMC used an independent, international, product-rating service that performs objective evaluations of new products across a host of businesses and consumer industries. In quarter one The Office computer was design with the base components as well as office software and spreadsheets built in. Multimedia accessories were added; a standard keyboard was added, with a 17’ monitor, this computer also came with a standard network connection, with high performance. The customers wanted an easy to use PC for office workers, as well as a moderate price. The Travelers Zone which was also design in quarter one for people on the road came with the base components, which includes word and a spreadsheet program, multimedia accessory for travelers, internet connections, keyboard with hot keys, and had a slim, rugged, portable design. In quarter two TMC created brands for Traveler and Workhorse because we felt that concentrating on two areas would be the right thing to do. By focusing our attention on Travelers and Workhorse needs in a computer would give us an edge over our competitors. New York and Paris were selected because of their market sizes. In quarter...
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