...shortly a year later their subscription reached the one million mark (Netflix Management, 2011). Recently, Netflix is recognized as one of the 50 most innovative companies, ranking number eight for “streaming itself into a $9 billion powerhouse (and crushing Blockbuster)” with 20 million subscribers (fastcompany.com, 2011). This success shows how Netflix embraced a business approach where their mission was to take the troublesome experience of everyday consumers and transform them into a business opportunity. A will describes and evaluate Netflix’s innovation strategy, the specific products offered to their members, and the benefits that the company brings to its customers and employees. To begin, innovation goes beyond an invention. It captures the opportunity for change, growth, and market leadership that allows leaps within the industry in multiple ways. Netflix’s Innovative Overview The outlook for Netflix has developed a trend of continuous growth with subscribers and providing products with a substantial cost advantage by distributing a wide variety of titles that appeal to different customer groups. The success of Netflix was simply listening to consumer’s feedback regarding the services and products in the DVDs rental industry. As a result, Netflix absorbed the lucrative cost in unattractive late fees. Instead, Netflix offers no late fees, no membership required, the ability to cancel services anytime, 24-hour online and telephone support, substantial movie reviews from...
Words: 2063 - Pages: 9
...External Environment Analysis The motion picture industry value chain consists of three stages: studio production, distribution, and---the primary focus here---exhibition. When analyzing the external environment of the movie exhibition industry, we will look at the competitiveness of existing firms, threat of new entrants, strength of suppliers, strength of buyers, and threat of substitute products or services. Competitors Four companies dominate the industry: Regal, AMC, Cinemark, and Carmike. There is a great deal of competition between these four companies, but it all comes down to how far the theater is from home, convenience of parking, and proximity to restaurants. These factors play an important role on the competitiveness of movie exhibitors because there is not much differentiation between what each theater offers. The prices are relatively stable from one theater to another, generally, the same movies will be showing, and most theaters offer the same concessions and services. Theaters must find a way to differentiate themselves from their competitors with the look and quality of the theater and the quality of technology used. Threat of New Entrants There is not really a threat of new entrants in the movie exhibition industry unless a new entrant targets a niche market that has not been well served. Startup costs are very high and most new entrants cannot compete with the four major competitors that already dominate the industry. There are generally enough existing...
Words: 2254 - Pages: 10
...Executive Summary Megatrends affect the whole economy over years. In 2014, the new business of streaming started in Europe. People get the chance to influence their own televi-sion program. Most TVs have the ability to install applications, like Netflix. Older screens can be updated by a small hardware player to get this capability. Usually living room video entertainment is done by traditional companies like the RTL group. The customer can switch the channels, but is not able to choose his program by a remote click. Netflix is the pioneer and market leader in the US in streaming and offers shows and movies by video on demand. New streaming companies will mix up the tradi-tional market. A kind of quantum leap infects the television screen. The conver-gence of technologies combines an internet stream on the classic television. Traditional companies, like RTL, should consider following a different another strategic management course than for example Netflix. This assignment analyzes the streaming market, the forces, threats and opportu-nities as a Macro Environment Analysis. It’s a fast growing business and has a huge potential. The company Netflix is screened by a Micro Environment Analysis to show their portfolio and key figures. In the targeting and positioning part, a possible way of a strategic corporate management is developed, by references on the analysis of Porter’s three generic strategies, Ansoff and Mintzberg. For the final conclusion the current strategy...
Words: 7929 - Pages: 32
...included, have changed our lives in so many ways. It changed how we recorded our thoughts into written words, how we communicate with one another, how we shop, bank, how we keep our memories, most aspect of our lives. It significantly changed the manufacture industry and touched almost every single industry. The first computer was invented in 1939 by Hewlett-Packard in a garage in Palo Alto, California. It was mostly used in military/government and universities/science lab. It took 40+ years for the first personal computer to be created by IBM (1981). The first personal computer (PC) ran on a 4.77 Mhz Intel 8088 microprocessor [1]. After that computer world has advanced leap and bound, hardware as well as software. Some of the laptops today run on a 4.0 Ghz (almost 1000 times more powerful). According to US census, in 2012, 80% of all house hold had a computer at home in the US [2]. Technology changed the way we recorded our written words. For hundreds (if not thousands) of years, we used pen and pencil to write on paper. We later used type writer to type on paper, then type into computer. Now, with the help of some software, we don’t even have to type. We can “speak” or “talk” for computer (or other devices like smart phone, tablet, etc) to “type” for us. Thanks to technology, we now have “text-to-speech”, “talk-to-type”, and “talk-to-text”. As technology changes, businesses had to change to survive the IT impact. Business uses the 10 drivers as guidelines...
Words: 1487 - Pages: 6
...A Comparison of Traditional and Digital Relationships in Society According to the US Census Bureau, the census conducted in 2011 showed that 75.6 percent of all US households owned at least one or more computers, compared to the 1984 census statistic of 8.2 percent when every household was asked for the first time about computer ownership. These same facts are repeated when analyzing internet access. In the 2011 census 71.7 percent of all US households maintain an internet access account unlike the 18 percent of the 1997 census. With all the computer and internet usage around the world it creates changes to the traditional interpersonal relationships by turning them into a digital manifested relationship. Prior to the early 1900s almost all relationships were of a traditional fundamentalist thinking. Then during the industrial revolution with the invention of the telegraph and railroads relationships could grow farther apart but still remain in contact due to the distances and time required. The contact would still have to be choreographed to remain in contact. As technology sped up with the invention of the telephone and the internet so did the aspect of interpersonal relationships. What was limited one day was free the next with the ability to be able to keep people inter connected. Traditional relationships are constantly being adapted by technology and human needs, allowing for them to keep pace and adapt to the digital world. Basically in a traditional relationship requires...
Words: 1514 - Pages: 7
...destroyed her own life. I began the essay trying to prove that her obsession with being perfect is what leaded her to her destruction and death, but after analyzing the movie it all turned around. I based my investigation in reviews of the film, different type of articles; such as from doctors who give their opinion about Nina’s behavior. These ones in particular where the most important for the answer of my research question, because these doctors have analyzed the mental condition of Nina and together with my own opinion it helped me to come to a conclusion. I also focused on the opinion of various dancers about the film, because they are the ones that understand the world of ballet more than anyone else. At last there were also interviews with the director to explain why he decided to make this movie and what he was trying to prove through it. The movie was, of course my principal source, I applied the whole investigation in the analysis of the movie. Then after having read all that information and having analyzed the movie to the end, I came to the conclusion that the need of being perfect of a human being is not what guides to its destruction, there have to be other factors that influence in the problem, such as pressure or intimacy. Index Introduction 4 Chapter 1 7 Perfectionism reflected in the movie 7 Chapter 2 11 Psychological problems brought by being a...
Words: 4880 - Pages: 20
...1. IMAX can be considered as a part of 3 different industries: photographic equipment and supplies, motion picture and video tape production and motion picture and video distribution. If we had to consider only the video production and distribution, one may say that IMAX is evolving in a very competitive environment. In fact, the rivalry between competitors is really harsh, mainly because of the presence of big integrated actors such as Columbia studios, Pixar, etc. Moreover, the business within this particular industry is risky since a film production needs a huge investment, so the return on investment of a movie is rarely important. IMAX interacts with its environment as it takes inputs and distributes its output, in form of large screen format movies with 3D images and distorted sound. Like every organization IMAX has also external and internal environment which affects its outputs. * External Environment: The factors and forces outside the IMAX Corporation that affects its performance are its external environment. External environment of the IMAX Corporation has two components: * Specific environment: Specific environment specific environment includes those forces and factors those directly relevant to the achievement of the IMAX goals. The main forces that that make the IMAX specific environment are: * Customers: Customers represent potential uncertainty to the IMAX because their taste changes. Therefore IMAX should need to create educational and...
Words: 3180 - Pages: 13
...Cheerleading is a Sport. Priscilla Scott Eng. /102 1/31/2013 Vicki Lynn Samson Imagine bright lights, screaming fans and the floor vibrating beneath your feet. It is neither a football game nor a basketball game- it is a National Cheerleading Championship. Thousands of competitive cheerleaders around the country practice all year round to compete in the Nationals. In a large arena, surrounded by ESPN cameras, their hundreds of hours of grueling practice come down to how well they perform their two-and-a-half minute routine. The slightest mistake by any member of the team and their dreams of awarded "Champions" vanish. Most people confuse the girls and boys who yell chants such as "Go, Team Go!", or "Rah, Rah, Rah" to the crowd at sporting events, with the true athletes of competitive cheerleading. Cheering at sporting events is an activity in most school curricula, which is not a sport. However, because many people have not been introduced to competitive cheerleading, a true sport, they are led to believe that this type of chanting encompasses all forms of cheerleading. Although, the NCAA has not formally recognized cheerleading as a sport, competitive cheerleading is and should be considered a sport. Many people confuse sideline cheerleading with competitive cheerleading. Sideline cheerleading is an activity in which an individual cheers for a team. Sideline cheerleading consists of simple cheers where the crowd can cheer along with. It is fun and non-...
Words: 1808 - Pages: 8
...great depression, the largest break through for the entertainment industry began to show by way of movies, musicals, radio and early television. Movies really began to dawn as a way to escape the realities of everyday life and live vicariously in a world of wonder and enchantment, or love and drama, for those who had more serious worries in the real world. With the progression of technology, movies have become a literal escape, with millions of followers across the globe. The movie industry has made such dramatic leaps in technology that the demand for movies and theaters has grown largely over the past 20 years. At Regal Cinemas, being one of the largest franchises across the globe, business has been remarkable. “Regal Entertainment Group (NYSE: RGC) operates the largest and most geographically diverse theatre circuit in the United States, consisting of 6,862 screens in 538 theatres in 38 states and the District of Columbia as of February 21, 2013, with over 211 million attendees for the fiscal year ended December 29, 2011 ("fiscal 2012")” ("Reg Movies", 2013). Our geographically diverse circuit includes theatres in 43 of the top 50 U.S. designated market areas. We operate multi-screen theatres and have an average of 12.6 screens per location, which is well above the North American motion picture exhibition industry average. We develop, acquire and operate multi-screen theatres...
Words: 6804 - Pages: 28
...passively watching movies and actively looking at movies. ✔ understand the defining characteristics that distinguish movies from other forms of art. ✔ understand how and why most of the formal mechanisms of a movie remain invisible to casual viewers. ✔ understand the relationship between viewers’ expectations and filmmakers’ decisions about the form and style of their movies. ✔ explain how shared belief systems contribute to hidden movie meaning. ✔ explain the difference between implicit and explicit meaning, and understand how the different levels of movie meaning contribute to interpretive analysis. medium. With so much experience, no one could blame you for wondering why you need a course or this book to tell you how to look at movies. After all, you might say, “It’s just a movie.” For most of us most of the time, movies are a break from our daily obligations—a form of escape, entertainment, and pleasure. Motion pictures had been popular for fifty years before even most filmmakers, much less scholars, considered movies worthy of serious study. But motion pictures are much more than entertainment. The movies we see shape the way we view the world around us and our place in that world. What’s more, a close analysis of any particular movie can tell us a great deal about the artist, society, or industry that created it. Surely any art form with that kind of influence and insight is worth understanding on the deepest possible level. ✔ understand...
Words: 10423 - Pages: 42
...TLFeBOOK Blue Ocean Strategy Blue Ocean Strategy How to Create Uncontested Market Space and Make the Competition Irrelevant H A R VA R D B U S I N E S S S C H O O L P R E S S BOSTON, MASSACHUSETTS ( ) ( ) ( ) ( ) ( W. Chan Kim Renée Mauborgne Copyright 2005 Harvard Business School Publishing Corporation All rights reserved Printed in the United States of America 09 08 07 06 05 5 4 3 2 1 No part of this publication may be reproduced, stored in or introduced into a retrieval system, or transmitted, in any form, or by any means (electronic, mechanical, photocopying, recording, or otherwise), without the prior permission of the publisher. Requests for permission should be directed to permissions@hbsp.harvard.edu, or mailed to Permissions, Harvard Business School Publishing, 60 Harvard Way, Boston, Massachusetts 02163. Library of Congress Cataloging-in-Publication Data Kim, W. Chan. Blue ocean strategy: how to create uncontested market space and make the competition irrelevant / W. Chan Kim, Renée Mauborgne. p. cm. Includes bibliographical references and index. ISBN 1-59139-619-0 (hardcover: alk. paper) 1. New products. 2. Market segmentation. I. Mauborgne, Renée. II. Title. HF5415.153.K53 2005 658.8 02—dc22 2004020857 The paper used in this publication meets the requirements of the American National Standard for Permanence of Paper for Publications and Documents in Libraries and Archives Z39.48–1992 To friendship and to our families, who make our worlds...
Words: 72695 - Pages: 291
...The current issue and full text archive of this journal is available at www.emeraldinsight.com/1352-2752.htm YouTube: an opportunity for consumer narrative analysis? Stefano Pace ` Universita Bocconi, Milano, Italy Abstract Purpose – The aim of the paper is to discuss a possible extension of narrative analysis to a new medium of expression of consumer behaviour, specifically YouTube. Design/methodology/approach – Marketing and consumer behaviour studies often apply narrative analysis to understand consumption. The consumer is a source of introspective narratives that are studied by scholars. However, consumption has a narrative nature in itself and consumers are also storytellers. YouTube is a new context in which subjects tell stories to an audience through self-made videos and re-edited TV programs. After defining the pros and cons of different approaches to the study of YouTube, narrative analysis is presented as a possible means of understanding YouTube. Findings – Some preliminary evidence is presented by discussing several YouTube videos. These indicate that YouTube content can be better understood as stories, rather than example of other approaches, such as visual analysis, media studies, videography, and others. Research limitations/implications – From the analysis conducted, preliminary managerial implications can be drawn. It seems unlikely that normal TV broadcasters will be substituted by YouTube videos. For the most part, YouTube content draws its sense and shared...
Words: 7435 - Pages: 30
...Course Description This course introduces the concepts, tools, and first principles of strategy formulation and competitive analysis. It is concerned with managerial decisions and actions that materially affect the success and survival of business enterprises. The course focuses on the information, analyses, organizational processes, skills, and business judgment managers must use to design strategies, position their businesses and assets, and define firm boundaries, to maximize long-term profits in the face of uncertainty and competition. Strategic Management (BUAD 497) is an integrative and interdisciplinary course in two important respects: 1. The course assumes a broad view of the environment that includes competitors, buyers/consumers, suppliers, technology, economics, capital markets, and government both locally and globally. It assumes that the external environment is dynamic and characterized by uncertain changes. In studying strategy, this course draws together and builds on all the ideas, concepts, and theories from your functional courses such as Accounting, Economics, Finance, Marketing, Organizational Behavior, and Statistics. However, it is much more than a mere integration of the functional specialties within a firm. 2. The course takes a general management perspective. It views the firm as a whole, and examines how policies in each functional area are integrated into an overall competitive strategy. We designed this course to develop...
Words: 9732 - Pages: 39
...machines that weren’t built until decades later. It’s the important leaps forward that synthesize lots of ideas, and it’s the belly-up failures that teach us what not to do. When we ignore how innovation actually works, we make it hard to see what’s happening right in front of us today. If you don’t know that the incandescent light was a failure before it was a success, it’s easy to write off some modern energy innovations — like solar panels — because they haven’t hit the big time fast enough. Worse, the fairy-tale view of history implies that innovation has an end. It doesn’t. What we want and what we need keeps changing. The incandescent light was a 19th-century failure and a 20th- century success. Now it’s a failure again, edged out by new technologies, like LEDs, that were, themselves, failures for many years. That’s what this issue is about: all the little failures, trivialities and not-quite-solved mysteries that make the successes possible. This is what innovation looks like. It’s messy, and it’s awesome. Maggie KoerthBaker Invented by the British chemist Humphry Davy in the early 1800s, it spent nearly 80 years being passed from one initially hopeful researcher to another, like some not-quite-housebroken puppy. In 1879, Thomas Edison finally figured out how to make an incandescent light bulb that people would buy. But that didn’t mean the technology immediately became successful. It took another 40 years, into the 1920s, for electric utilities to become stable, profitable...
Words: 4754 - Pages: 20
...Rhetorical Terms/Devices Figurative language is the generic term for any artful deviation from the ordinary mode of speaking or writing. It is what makes up a writer’s style – how he or she uses language. The general thinking is that we are more likely to be persuaded by rhetoric that is interesting, even artful, rather than mundane. When John F. Kennedy said, “Ask not what your country can do for you, ask what you can do for your country” (an example of anastrophe), it was more interesting – and more persuasive – than the simpler, “Don’t be selfish.” Indeed, politicians and pundits use these devices to achieve their desired effect on the reader or listener nearly every time they speak. The stylistic elements in a piece of writing work to produce a desired effect related to the text’s (and author’s) purpose, and thus reveals the rhetorical situation. In classical rhetoric, figures of speech are divided into two main groups: Schemes — Deviation from the ordinary pattern or arrangement of words (transference of order). Tropes — Deviation from the ordinary and principal meaning of a word (transference of meaning). *Important Note: Words marked with an asterisk* are words for which it would be impossible for you to write 3 examples for your weekly vocabulary assignment. In those cases, please write only the definition, in your own words, and the rhetorical uses/effect of that device, or do what you are instructed to do under those words. Please mark these words that deviate...
Words: 7172 - Pages: 29
