...Poster 3: The Kitchen is the Key to Victory. This picture depicts a lady in a kitchen setting. There is an image of a large golden key instead of the word Key. This has more visual impact than using the word, it draws the eye of the viewer and makes them think more about the message being put across. The lady in the picture has a large saucepan in her hands which has steam coming out of it. There is a large aga style range behind her. The saucepan lid is on and the viewer cannot see what is in it. This allows the viewers imagination to create images of all sorts of delicious contents, in the hope of that it creates thoughts of alternative meals to bread. The words The Kitchen is the Key to Victory are in golden letters to give a sense of the richness and prosperity that are to be associated with victory. Below these words are the words Eat Less Bread. These are in red for more impact and to get the message across, it is an instruction, not a request. This poster is one of the many posters which were used during rationing, it is designed to involve the viewer so that every citizen feels that they can help in the War effort, they don’t have to be fighting on the front line or working in the factories making weapons, tanks or planes. It makes the housewife’s left behind feel that they have a huge part to play in the War effort which will then drive them to economise helping to alleviate the pressure on the Government to feed the population. Poster 4: More Aeroplanes are Needed...
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...Abstract In this paper I will be talking about three different movie posters of the American War genre. First I will describe where I found the movie posters, and then I will state the results of the visual elements. Then I will analyze, and critique the results of the findings. Introduction When someone walks along the hallway of a movie theater, they will see a series of movie posters which are there to advertise the movie. Humans are known to act on their first impression, and this is important in advertising because it will either attract or defer a potential viewer. Most people have a favorite movie genre, so they’re more inclined to watch a movie that appears to fit under their genre. Through the movie posters a patriotic theme is given off, which will invite in the intended audience. American War movies have very similar posters, although they will have different stories. Today I will be talking about three different movie posters of the American war genre: “American Sniper” (See Fig.1), “Fury” (See Fig.2), and “Lone Survivor” (See Fig. 3). The main purpose of this report is to find and analyze the visuals of the three movie posters. Methodology In order to try and test my hypothesis, I will need to find material that will allow me to gather the appropriate information. I am going to use the internet to find three movie posters of the same genre, and that genre is American war movies. First I will search on google images for American War...
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...online advertisement. For the online advertising, MMLS, MMU Portal, and facebook are the best place to promote. This is because students will check MMLS more frequently to know the updating news or announcement by their lecturer and Let’s Excel advertisement can put on the home page of MMLS. MMU Portal is the official website, so it is also a good place to have advertisement for the purpose to reach more students. Moreover, Facebook is also one of the best social media tools to do promotion. We realize that every students having facebook account and it is also the faster way to spread a new.SRC MMU can help to share this advertisement on facebook since they are the group that linking students and MMU authority. Printed advertisement such as poster can be hanged in crowd area of the campus to make sure more students can see it. For MMU campus, there are some area are crowd, for example, CLC ground floor,...
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...grade will “erase” the previous pencil grade). Barring any late or other penalties, you have the chance to improve the grade on this project, if you choose to revise it for the portfolio. The Assignment and Rationale: For this project, you are required to find three legitimate, same-genre movie posters from the last decade and write a report revealing your genre awareness findings and conclusions about both the stability and flexibility of the movie genre represented in these three posters. You may choose the movie genre, and you may find that you’re working with a multi-hyphenated genre (e.g., thriller-crime-drama). This is fine, as long as you can find three movie posters that represent this particular genre. However, I advise you to not go too obscure in your choices, as this might limit or make difficult your selection, and I also request you stay away from choosing posters for movies already clearly linked (e.g., sequels, trilogies). I encourage you to consider the country of origin for the movies and posters, as this will alter/change the content of the poster. For the sake of uniformity, please use the U.S./English version of a movie poster. The movie poster functions as a shorthand version of all that the movie is trying to represent or...
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...late or other penalties, you have the chance to improve the grade on this project, if you choose to revise it for the portfolio. The Assignment and Rationale: For this project, you are required to find three legitimate, same-genre movie posters from the last decade and write a report revealing your genre awareness findings and conclusions about both the stability and flexibility of the movie genre represented in these three posters. You may choose the movie genre, and you may find that you’re working with a multi-hyphenated genre (e.g., thriller-crime-drama). This is fine, as long as you can find three movie posters that represent this particular genre. However, I advise you to not go too obscure in your choices, as this might limit or make difficult your selection, and I also request you stay away from choosing posters for movies already clearly linked (e.g., sequels, trilogies). Also, I encourage you to consider the country of origin for the movies and posters, as this will alter/change the content of the poster. For the sake of uniformity, use the U.S./English version of a movie poster, if possible. The movie poster functions as a shorthand version of all that the movie is trying to represent or present. As such, the posters...
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...opportunity in this assignment to think as a presenter! This assignment will also provide you the opportunity to create a Curriculum Vitae (CV) and cover letter. In this assignment, you will take your discussion presentation you prepared for the staff meeting and convert it into a poster that you could use at an academic conference. As well, often when submitting a poster proposal you include a CV and cover letter that highlight your experience and research interests. Historically, a conference poster session involves use of a large poster-board style document as a reference when speaking with conference attendees about your research or practical experiences with a topic. Increasingly, the poster session involves handouts in digital format transferred through QR codes or another medium and may involve a television or other screen display to communicate your research at an academic conference. Always, your poster presentation contains a title, introduction to your question, overview of your approach, results from your study or experience, and your planned next steps in applying or expanding the study or experience. Additionally, the poster provides information about literature related to the poster topic, usually a selected listing of previously published articles that are important to your research, and a brief acknowledgement to those who helped you with the...
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...For my Media AS Coursework I decided to choose brief one from the options we were given. I then further decided to choose task one and two following this. I decided to create a 3-minute film opening and a 3 page A4 information booklet about the opening sequence. I decided to choose these because I felt that they would enable me to create my best work. I wanted to base my film around a target audience of young teen around 12+ as I knew that the basis of the film I was going for was a bit harder to understand for younger generations. Before I decided to create anything I first carried out some research. Firstly, I watched other sporting films such as ‘Forever Stronger’ and ‘Goal II’ as I knew that my film would be based around sport. I also contacted a man named Jimmy Gittings. Jimmy is a former Rugby League player who suffered a terrible injury which ended his career. He speaks openly about life after his injury and works for the charity ‘State of Mind’. I felt talking to him personally would enable more knowledge on the subject of depression in sport. I also looked at published booklets such as 40/20 Magazine and league weekly to get an understanding of how my designs are supposed to look. I felt that this information was key so that I could stick to the original codes of conventions of a proper magazine. The first task that I chose was to create a 3-minute film opening sequence. I decided to follow the brief and base my film around ‘a secret’. That secret obviously being that...
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...Title A study of marketing strategy of shopping centre for customer retention in Hong Kong Author(s) Chu, Ka-wai; Citation Issue Date 2009 URL http://hdl.handle.net/10722/128605 Rights The author retains all proprietary rights, (such as patent rights) and the right to use in future works. A STUDY OF MARKETING STRATEGY OF SHOPPING CENTRE FOR CUSTOMER RETENTION IN HONG KONG by CHU KA WAI DISSERTATION Submitted in partial fulfillment of the requirements for the degree of Master of Housing Management The University of Hong Kong December 2009 DECLARATION I declare that this dissertation, entitled A study of marketing strategy of shopping centre for customer retention in Hong Kong, represents my own work, except where due acknowledgement is made, and that is has not been previously included in a thesis, dissertation or report submitted to this University or other institution for a degree, diploma or other qualification. CHU KA WAI ii ACKNOWLEDGEMENT I wish to express my sincere gratitude to my supervisor, Dr. Eddie Hui, for his professional guidance and support. He has provided many valuable advices and opinions during my preparation of this research paper. Moreover, I would like to thank my interviewees for their valuable time to fill in the questionnaire. They made a lot of contributions in my data collection. I also want to take this opportunity to thank my friends, family and colleagues for their unfaltering...
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...Marketing Plan for the launch of “OSAMAX ” Current market situation Nepalese Pharmaceutical market and its marketing practices is complex to understand. With no such specific guidelines and policies from its regulatory body DDA, Nepalese pharmaceuticals feel the gap for visionary support from government. Though the country is self reliant in various categories the chunk of market share is still being enjoyed by foreign and Indian companies due to the lack of specific guidelines. Nepal pharmaceutical Laboratory is going to introduce its new product in the market where its competitors already exists. Osamax competing brands are : RESTOFOS – Sun Pharmaceuticals – Indian company OSTEOFOS – Cipla Pharmaceuticals – Indian company FOSSIL – Magnus Pharmaceuticals – Nepali company Since it is difficult to adopt differentiation strategy in pharmaceutical products in terms of product and its features, NPL has to work on other aspects to add value to the product and gain competitive advantage over competitors’ product. Market description Currently total market size of pharmaceutical product is 12 billion and the share of Nepali companies in the market is 35 % with 45 manufactures operating and (5– 18) in the pipeline. With an annual growth rate of 19 %, this sector is one of the fastest growing industries. This sector is contributing around 12 billion to nation’s economy of which domestic industry accounts for approximately 4 billion. This sector has become strong and stable in various...
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...Preface Let me begin this preface with a confession of a few of my own biases. First, I believe that theory and the models that flow from it should provide the tools to understand, analyze, and solve problems. The test of a model or theory then should not be based on its elegance but on its usefulness in problem solving. Second, there is little in corporate financial theory that is new and revolutionary. The core principles of corporate finance are common sense and have changed little over time. That should not be surprising. Corporate finance is only a few decades old, and people have been running businesses for thousands of years; it would be exceedingly presumptuous of us to believe that they were in the dark until corporate finance theorists came along and told them what to do. To be fair, it is true that corporate financial theory has made advances in taking commonsense principles and providing structure, but these advances have been primarily on the details. The story line in corporate finance has remained remarkably consistent over time. Talking about story lines allows me to set the first theme of this book. This book tells a story, which essentially summarizes the corporate finance view of the world. It classifies all decisions made by any business into three groups—decisions on where to invest the resources or funds that the business has raised, either internally or externally (the investment decision), decisions on where and how to raise funds to finance...
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...Twilight (series) |Twilight | |[pic] | |Complete set of the four books | |of the Twilight series and the spin-off novella, The Short Second Life of Bree| |Tanner. | |Twilight | |New Moon | |Eclipse | |Breaking Dawn | |Author |Stephenie Meyer | |Country |United States | |Language |English | |Genre |Romance, fantasy, young-adult fiction | |Publisher |Little, Brown and Company | |Published |2005–2008 | |Media type |Print | Twilight is a series of four vampire-themed fantasy romance novels by American author Stephenie Meyer. It charts a period in the life of Isabella "Bella" Swan, a teenage girl...
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...Project Management Project and Programme Management Resources for Students Gower have teamed up with a major provider of project management training, ESI International, to bring you a range of project and programme resources to support your learning. Visit www.projectmanagement9.com and: • • • • Download white papers on topics as diverse as the project communication, project leadership, risk management and project troubleshooting. View professional project webinars from some of the leading presenters on project management covering topics such as: risk management, troubled project recovery, portfolio management, business requirements, earned value management, performance-based service contracting. Learn about the qualifications and development available from the PMI, Project Management Institute, the world’s largest non-profit professional association in project management. Link to further resources, professional bodies, news sites and more. These resources are designed to help you develop your learning on project management and start you on the road to professional qualifications or further development, once you have finished your degree or your current qualification. Visit www.projectmanagement9.com Project Management Ninth Edition DENNIS LOCK © Dennis Lock 2007 All rights reserved. No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise...
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...Project Management for Information Systems A refreshingly readable, realistic and relevant view of project management within the context of information systems. This comprehensive and practical book is an excellent starting point for any practicing project managers or students of Project Management for Information Systems, whether they are from a computing or a business background, at undergraduate or masters level. In this book, the practical perspective and industry experience of the authors complements the clear explanation of project management theory and methodologies. The authors strike a good balance covering both the mechanics of project management and the human factors involved and plentiful case studies, exercises and good and bad examples from real life help the reader to put the theory into context and into practice. This fifth edition has new material on: • development life-cycles and approaches (including agile approaches) • different types of IS projects and how to manage them • implementing change through information systems • updated coverage of leadership and management. Project Management for Information Systems is all you need to plan every aspect of an IS project and ensure that it is implemented on time, within budget and to quality standards. ‘This is an excellent starting point: a practical down-to-earth and comprehensive guide to many facets of IS project management. Cadle and Yeates draw on a wealth of experience in running...
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...edhat® ® Te r r y C o l l i n g s & K u r t W a l l UR ON IT OOLS IN Y T C E CD-R L TH O ED UD M Linux Solutions from the Experts at Red Hat ® ® P R E S S™ SEC Red Hat® Linux® Networking and System Administration Red Hat® Linux® Networking and System Administration Terry Collings and Kurt Wall M&T Books An imprint of Hungry Minds, Inc. Best-Selling Books G Digital Downloads G e-Books G Answer Networks e-Newsletters G Branded Web Sites G e-Learning New York, NY G Cleveland, OH G Indianapolis, IN Red Hat® Linux® Networking and System Administration Published by Hungry Minds, Inc. 909 Third Avenue New York, NY 10022 www.hungryminds.com Copyright © 2002 Hungry Minds, Inc. All rights reserved. No part of this book, including interior design, cover design, and icons, may be reproduced or transmitted in any form, by any means (electronic, photocopying, recording, or otherwise) without the prior written permission of the publisher. Library of Congress Control Number: 2001093591 ISBN: 0-7645-3632-X Printed in the United States of America 10 9 8 7 6 5 4 3 2 1 1O/RT/QT/QS/IN Distributed in the United States by Hungry Minds, Inc. Distributed by CDG Books Canada Inc. for Canada; by Transworld Publishers Limited in the United Kingdom; by IDG Norge Books for Norway; by IDG Sweden Books for Sweden; by IDG Books Australia Publishing Corporation Pty. Ltd. for Australia and New Zealand; by TransQuest Publishers Pte Ltd. for Singapore, Malaysia, Thailand...
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...Learning with Cases INTRODUCTION The case study method of teaching used in management education is quite different from most of the methods of teaching used at the school and undergraduate course levels. Unlike traditional lecture-based teaching where student participation in the classroom is minimal, the case method is an active learning method, which requires participation and involvement from the student in the classroom. For students who have been exposed only to the traditional teaching methods, this calls for a major change in their approach to learning. This introduction is intended to provide students with some basic information about the case method, and guidelines about what they must do to gain the maximum benefit from the method. We begin by taking a brief look at what case studies are, and how they are used in the classroom. Then we discuss what the student needs to do to prepare for a class, and what she can expect during the case discussion. We also explain how student performance is evaluated in a case study based course. Finally, we describe the benefits a student of management can expect to gain through the use of the case method. WHAT IS A CASE STUDY? There is no universally accepted definition for a case study, and the case method means different things to different people. Consequently, all case studies are not structured similarly, and variations abound in terms of style, structure and approach. Case material ranges from small caselets (a few paragraphs...
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