Poster 3: The Kitchen is the Key to Victory.

This picture depicts a lady in a kitchen setting. There is an image of a large golden key instead of the word Key. This has more visual impact than using the word, it draws the eye of the viewer and makes them think more about the message being put across. The lady in the picture has a large saucepan in her hands which has steam coming out of it. There is a large aga style range behind her. The saucepan lid is on and the viewer cannot see what is in it. This allows the viewers imagination to create images of all sorts of delicious contents, in the hope of that it creates thoughts of alternative meals to bread. The words The Kitchen is the Key to Victory are in golden letters to give a sense of the richness and prosperity that are to be associated with victory. Below these words are the words Eat Less Bread. These are in red for more impact and to get the message across, it is an instruction, not a request. This poster is one of the many posters which were used during rationing, it is designed to involve the viewer so that every citizen feels that they can help in the War effort, they don’t have to be fighting on the front line or working in the factories making weapons, tanks or planes. It makes the housewife’s left behind feel that they have a huge part to play in the War effort which will then drive them to economise helping to alleviate the pressure on the Government to feed the population.

Poster 4: More Aeroplanes are Needed, Woman Come and Help!

This poster shows a bi plane of the RAF flying overhead against a backdrop of a blue sky, it has lines of vapour coming off it to convey a sense of speed. A second plane can be seen flying in the distance with a third on the ground beside some hangers. A lady can be seen in the foreground with her hand up towards the flying bi plane. Her expression and body language