...Analysis (Marketing Plan) 8. Conclusion 8.1. Strategic Issues facing the airline Industry 8.2. easyJet’s future 9. Appendices 1. Introduction and History A successful example of a European no frills airline is easyJet. Stelios Haji-Ioannou (Greek) founded the company in 1995. It is based on the low-cost, no-frills model of the US carrier Southwest. The concept of easyJet is based on the belief that demands for short-haul air transport is price elastic. That means, if prices for flights are being reduced, more people will fly. Traditionally airline concepts are based on the assumption that airline traffic grows in line with the economy and that cutting prices will only lead to a decrease in revenues. With the introduction of the ‘no-nonsense’ concept to the European market, after its deregulation in 1992, easyJet has proven this theory wrong and goes from strength to strength by actually increasing the size of the market and more recently by taking away passengers from the majors (see www.easyjet.com for passenger figures, financial data and employee statistics). Today, it offers 125 routes from 39 European Airports (see www.easyjet.com for route launch dates), with Luton, Liverpool, Geneva, Amsterdam as base airports[1] and is operating 72 aircrafts (November 2003). November 1995: easyJet starts flights from Luton to Glasgow and Edinburgh with to leased Boeing 737-300 with a capacity of 148...
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...Google, the world's most powerful brand, endeavors to purchase Netflix, the largest U.S. based online movie rental service provider. This acquisition is consistent with the Google focus on improving how people connect with information. The acquisition will address a strategic opportunity to deliver more diverse online content to the world, where the graphical and video display-ad market is estimated to grow to $200 billion (Efrati, 2012). It will also further build on the expansive Google acquisition model strategy and use of capital (Rosoff, 2012). Google enjoys proven success and market dominance in online advertising. With its graphical and video advertising successes through its YouTube platform and thousands of other sites, the company has established a significant competitive advantage in the market of display-advertising. With Netflix, Google would leverage its ad expertise to pair advertisements with video search requests and video themes/genres. This acquisition will continue the Google growth model of winning loyalty across every facet of the internet experience which translates into "overall time spent on Google services,[...]more time (for consumers to be) exposed to ads, [and] increased brand loyalty (Young, 2011). The acquisition would provide a diversified monetization model of membership/fee based service which provides strong direct customer and revenue competition to Hulu (streaming video currently offered only to users in Japan and the USA and its overseas...
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...Model………………………………………………………………………4 vi. CAGE Framework…………………………………………………………....…5 c. Internal Analysis………………...…………………………………….…………5 vii. VRINE……………….………………………………………………..…………5 viii. Value Chain…………..…………………………………………………………6 ix. Financial………………..……………………………………………..…………6 3. Alternatives & Recommendation…………………………………….……7 d. Alternatives………..………………………………………………………..……….……7 e. Recommendation………...…………………………………………...….…….………....7 f. Implementation………………………………………...………………………………...8 g. Contingency Planning……………………………………………………………………8 4. Appendices………………………………………………………….………9 h. Appendix A: VRINE Table…………………………………………………......……….9 i. Appendix B: Decision Matrix…………………………………………....…….…..……9 j. Appendix C: Gantt chart……………………………………………………………….10 k. Appendix D: Financials………………………………………………………………...11 Problem Identification Founded by the Mabardi and Berrondo families in 1946, MABE is a private Mexican appliance manufacturing company. The firm has evolved drastically after selling nearly half of their shares to a multinational company. The industrialist gained reputation and...
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...Rossum v. Patrick 659 F.3d 722 C.A.9 (Cal.), 2011. September 13, 2011 Taylor Ruotsala Criminology 105, Section 01 Professor Weitz April 22, 2012 Rossum v. Patrick Introduction In California, the state supreme court, intermediate courts of appeal and superior courts all have original habeas corpus jurisdiction (Cal. Const. art. VI, § 10. ) Habeas corpus has been an influence within legal matters since 1305 in England. It is translated to mean, “you have the body.” In many Supreme Courts all over the United States, there were different rulings that involved habeas corpus. So much that it became a statute in the Constitution, 28 USC § 2241, the Power to grant writ. This statute expresses the power and limitations that are given to Congress. In Article 1 section 9, the limitations of Congress are expressed: “the Privilege of the Writ of Habeas Corpus shall not be suspended, unless when in Cases of Rebellion or Invasion the public Safety may require it” (Cornell). Many defendants argue that their counsel has not represented them fair enough to the jury, which would fail to determine the most just and righteous decision by the jury. Therefore, they file a habeas corpus petition. “The writ of habeas corpus serves as an important check on the manner in which state courts pay respect to federal constitutional rights” (Lectric Law). The writ checks the authority of the court system and the elasticity of their powers. In Rose v. Lundy, 455 U.S. 509, 520 (1982), it states...
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...Running head: FIRST 2 OR 3 WORDS OF TITLE Paper Title here Author Name Class number Date Note: This paper has been prepared for your reference by Dr. Kate Emmons. Please use it both as a template for your course papers as well as for tips on writing, organization, and APA format. After printing this paper for reference, replace the text and headings with your own. Save with a new filename. This paper was formatted per APA with the help of Reference Point Software (www.refpt.net), an inexpensive and recommended APA formatting tool. Last modified: 12-23-04. If you have corrections, please write to kemmons@wgu.edu Abstract [Type the abstract here, left aligned with no indentation. It should be one paragraph and 120 words or less. Note than an abstract is to summarize and introduce the PAPER rather than the topic. It is not a substitute for (or the same thing as) the introduction, which is the first section of the paper.] Paper Title Here, or First Heading for Longer Papers The purpose of this paper is to help you write scholarly papers that are driven by a thesis or position statement and are formatted per APA (American Psychological Association, 2001). The first paragraph should address the following questions concisely and explicitly: a) What is this paper about? b) What is the thesis or position statement of the paper? c) How is the paper organized? In many ways, academic writing...
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...situation/scenario OBJECTIVES 1. To assess analytical ability in examining individual’s leadership in their respective organization 2. To evaluate individual’s leadership in responding to the situation/scenario involved 3. To integrate theory and concept of leadership in respective to the subject 2 Table of Contents Page 1.0 Introduction 1.1 What is Leadership 4 4 2.0 Identified Leader – Dato’ Sri Mohammed Shazalli Ramly 2.1 2.2 2.3 Leader’s Background Overall Key Achievements Leadership Discussion A journey of a thousand miles begins with a single step Leadership determines the direction of the company Leadership styles applied Confidence 5-10 5 5-6 6-7 7-9 9-10 10 3.0 Conclusion 10-11 4.0 Reference 5.0 Appendix 1 11-12 13 3 Introduction 1.1 What is Leadership Leadership has been one of the most discussed and studied item for most management and business schools. Several theories have been put forward, debated, reviewed and revisited by scholars and management gurus, moving beyond the traditional theories - though some are still relevant – trying to determine the specific practices and practical model associated with leadership. Why is it very important? From a layman perspective, effective leadership is seen crucial in...
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...writing Report Writing Effective Learning Service Report Writing Bradford University School of Management Report Writing REPORT WRITING A report is a form of communication in one or more of the following ways: Written form Verbal form Audio-visual form A report is a form of communication that will do one or more of the following: describes analyses summarises criticises or praises makes predictions about … a subject and is based on an analysis of current or past events or identifiable phenomena. If you are studying on an undergraduate or postgraduate course you will be expected to write reports and to present findings in both written and verbal and/or audio/visual forms. You will, for example, write reports: • • • • for module assignments, e.g. case study reports presenting the results of an individual research project summarising the result of a group project and presentation reflecting on a work experience or other placement you were involved in Effective Learning Service 1 Bradford University School of Management Report Writing What’s the difference between a report and an essay? There are two main differences: aim and presentation. Aim Essays give you more opportunity to expand on possibilities, ideas or concepts. Reports deal with describing and/or analysing actual past events. Reports can be written that make predictions or recommendations for the future, but these are usually the result of an analysis of past events or of current or...
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...Lessons Learned from the Bangalore Project A review of N.S. Prabhu (1987) Second Language Pedagogy by N.S. Prabhu. 1987. New York, Toronto: Oxford University Press N. S Prabhu's objectives in Second Language Pedagogy are twofold: to present the “communicative comptence” theory of second language acquisition, and to describe the Bangalore Project which consisted of a small number of elementary and secondary English classes in India. This five-year project, which illustrates the importance of grounding practice in theory, is relevant for adult ESL programs like Literacy Volunteers of America (LVA) because of its transition from direct instruction to communicative competence through “meaning making” in real contexts. Prabhu’s book is full with provocative insight about second language acquisition (SLA) that practitioners and theorists would do well to explore whether or not they agree with all of Prabhu’s assumptions. One purpose of the Bangalore Project was to develop a methodology in a “sustained teaching” environment consistent with theory in part as a way of refining the theory, but also to shape practice according to a specific theoretical framework. This kind of interaction between theory and practice is a special concern among teacher researchers in the United States (Cochran- Smith and Lytle, 1993). If the theory comes out of a struggle to make sense of perplexing realities it can provide a pathway to more effective action because it satisfies the longing for ...
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...EXECUTIVE SUMMARY This report was commissioned to examine the effectiveness of internal communication of a reputed consulting firm that has widespread reach on domains such as media intelligence, PR, consulting and training to undergraduate students. The research process included conducting in depth interviews with two of the department heads and also with a reporting subordinate. Other sources include organizational statements posted online and the behavioural aspects of employees as monitored before and during the interview process. The research draws attention to key findings that the organisation fosters open communication and there is a strong commitment from top management towards employees. The communication channels applied most frequently are informal, such as word-of-mouth and telephone coupled with a company intranet or emails which the employees can access. The dialogic communication has paved way for strong interpersonal relationships between the employees. While the firm’s operations are currently goal oriented, as the firm plans to enlarge its scale, operations will lean towards being process oriented. In such situations it will be difficult to sustain an informal communication structure and there will be a realization for a more formal communication structure. The report evaluates this range and concludes that even though the current communication practices in the organization are satisfactory, there is always a scope for improvement as there as in scenarios...
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...[pic] |题目 |从1852年到2009年对汤姆叔叔的小屋所作 | | |评论的研究 | |英语系 |院(系) |英语 |专业 | |学号 |B06011131 | |学生姓名 |吴何芳 | |指导教师 |Bracher Andy | |起讫日期 |2009年12月~2010年5月 | |设计地点 |第二教学楼 | Acknowledgements Many people gave me support and help in the process of writing the paper. I’d like first to give my grate to my dear teacher, Andy, who generously gave me his kindly help and instructions during the whole process of my paper-writing. Then I’d like to give my many thanks to my classmates who helped me a lot with my information collecting and paper-polishing. Most important of all, I want to give my thanks to my mother university and all the teachers in the English Department, who educated and cultivated me to be a qualified graduate in the future. Abstract ...
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...Political Satire…………………………………………………..…………….…. 14 6.2.1 Yes, Minister……………………………………..………………….……. …….. 15 6.3 The Race……………………………………………………….…………….. …. 17 6.3.1 Da Ali G Show……………………………………………………………….. … 18 6.4. The Family………………………………………………...…………….…… … 20 6.4.1 Only Fools and Horses………………………..……………..……... .. 21 THIRD PART 7. It’s Monty Python!.………………………………………………... ….… 24 8. Manipulation in Political Life……………………………………… ……. 26 9. “Boyakasha!”..................................................................................... 27 10. "This time next year, we'll be millionaires!"………………………. .… ….. 30 Conclusion…………………………………………………………. 33 Appendices Appendix A……………………………………………………………….. 35 Appendix B……………………………………………………………….. 37 Appendix C………………………………………………………………. 38 Appendix D……………………………………………………………… . 40 Bibliography……………………………………………………………… 41 Resume…………………………………………………………………… 44 INTRODUCTION Imagination was given to man to compensate him for what he is not; a sense of humour to console him for what he is. ~Francis Bacon ~ In Britain during the 1950s electronic...
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...ELECTRONIC VERSION To order a print copy go to www.macgyverbookbook.com ELECTRONIC VERSION To order a print copy go to www.macgyverbookbook.com The Unofficial MacGyver How-to Handbook: Actual Working Tricks as Seen on TV’s MacGyver Revised 2nd Edition Bret Terrill and Greg Dierkers Illustrated by Patience Gallegos Cover Design by Timothy Thul The Unofficial MacGyver How-To Handbook Copyright © DECEMBER 2005 by Bret Terrill. ISBN 1-887641-47-5 Published by American International Press. All rights reserved. www.aipbooks.com We’d like to thank Bret’s dad whose Tivo© and love of MacGyver made this book possible. So blame him. Chapter I: Great Escapes Chapter List Keep Your Cool: Escape from a Meat Locker Take That, Indy: Escape from a Pit of Snakes The Amazing MacGyver: Escape from a Straitjacket while Trapped Underwater Escape from an Incinerator Escape a Pack of Hunting Dogs Escape from the Basement of a Collapsed Building Escape from Being Blown to Kibbles and Bits Chapter II: Car Troubles Make a Stick-Shift Car Drive Itself Repair a Busted Brake Line While in a Moving Car Fake a Flat Tire Recharge a Car Battery with a Bottle of Wine Lift Your Car with a Innertube Repair a Broken Fuel Line with a Ballpoint Pen A MacGyver Classic: Make an Arcwelder from a Car Battery and Pocket Change Chapter List Chapter III: Angus Macgyver: Superspy/ Chemistry Teacher Make a Fire Extinguisher with the Contents of Your Kitchen Cabinet stop...
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...The Death of Ivan Ilych Author(s): Tolstoy, Leo Nikolayevich (1828-1910) Publisher: Grand Rapids, MI: Christian Classics Ethereal Library Description: Subjects: Tolstoy's novella, written just after the author's conversion to Christianity, is now considered a literary masterpiece. In it, death suddenly confronts Ivan, a well-to-do middle-aged Russian man, in the form of an acute illness. Standing on the edge of death's yawning chasm, Ivan looks back at his life and its comparative vacuity. Before he fell ill, earning enough money for some elegant furniture concerned him, but now eternity and destiny wrack his spirit. Tolstoy's startlingly precise portrayal of human anxiety, desire, epiphany, and love has gripped countless readers from all walks of life, and many of them report that the story not only moved them to tears, but also had a profound impact upon how they view life and its purpose. This beloved book is essential to any library. Kathleen O'Bannon CCEL Staff Slavic Russian. White Russian. Ukrainian i Contents Title Page 1 Chapter I 2 Chapter II 9 Chapter III 15 Chapter IV 21 Chapter V 27 Chapter VI 31 Chapter VII 34 Chapter VIII 38 Chapter IX 44 Chapter X 47 Chapter XI 49 Chapter XII 52 Indexes 54 French Words and Phrases 55 ii This PDF file is from the Christian Classics Ethereal Library, www.ccel.org. The mission of the CCEL is to...
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...|[pic] |BA 388T Strategic management | | |Section 02310 | | |SPRING 2014 | Professor Stephen E. Courter Class Time and Location 9:30 -11:00 am GSB 3.106 Office CBA 3.236 Office Hours Mondays 10:30-11:30 am and Thursdays 1:00-2:30 pm Also By Appointment Phone 512-232-3441 E-Mail Steve.Courter@Mccombs.utexas.edu Course Web Page via Blackboard Teaching Assistant Vanessa Gonzales Vanessa.Gonzales@mba14.mccombs.utexas.edu Course Objectives The traditional purpose of this course is to help you integrate your knowledge of the functional areas of business into a holistic view of the firm and thereby determine and execute proper business level and corporate strategies. Additionally, the field of strategic management has developed a number of concepts and models unique to a general management view, and designed to provide the tools to analyze the firm and its environment. A second purpose of the course will be to digest this body of knowledge, and explore real life situations in applying its...
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...UNIVERSITY OF THE WITWATERSRAND LANGUAGE AND IDENTITY: INVESTIGATING THE LANGUAGE PRACTICES OF MULTILINGUAL GRADE 9 LEARNERS AT A PRIVATE DESEGREGATED HIGH SCHOOL IN SOUTH AFRICA. Submitted by: Nomakhalipha Margaret Nongogo Student Number: 0309644N Supervised by Dr Carolyn McKinney Research report submitted to the Faculty of Humanities, University of the Witwatersrand in partial fulfilment of the degree of Masters of Arts in Applied English Language Studies. 2007 ABSTRACT This research report engages with the concern that African learners attending English medium, multiracial schools are losing their proficiency in African languages. In so doing, the report explores the language practices of four multilingual Grade 9 learners at a desegregated private high school in Gauteng. In a school environment that does not overtly support the use of African languages, I explore the extent to which multilingual learners use African languages in the school context, to position themselves and others, as an identity building resource, and the extent to which the use of African languages is implicated in their identities. I also explore the possible influence of the learners’ cultural and ethnic backgrounds on their language practices, and related to this, the expression of their identities. I look at how their language practices help them shift identities with space and purpose, and the contradictions therein. The study draws on poststructuralist theories of language and...
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