...Contents Table of Contents 1 1. Introduction 3 2. Background of Apple Inc Company 5 3. Background of Samsung Company 7 4. The Comparison Between iPhone and Galaxy SIII 9 4.1 Technical Ability 9 4.1.1 Size 9 4.1.2 Appearance 10 4.1.3 Display 10 4.1.4 Operating System 11 4.1.5 Processor 11 4.1.6 Storage 11 4.1.7 Wireless Connectivity 12 4.1.8 Camera 12 4.1.9 Battery Life 12 4.1.10 Price 13 5.0 The Operation of iOS and Anroid 13 6.0 Research and Development of Samsung Company 17 7.0 Research and Development of Apple Inc 19 8.0 Competitive Advantages 20 8.1 Apple Inc. 20 8.2 Samsung Galaxy SIII 25 9.0 Conclusion and recommendation 27 1. Introduction A smartphone is a mobile phone built on a mobile operating system, with more advanced computing capability and connectivity than a feature phone. The first smartphones combined the functions of a personal digital assistant (PDA) with a mobile phone. Later models added the functionality of portable media players, low-end compact digital cameras, pocket video cameras, and GPS navigation units to form one multi-use device. Modern smartphones also include high-resolution touch screens and web browsers that display standard web pages as well as mobile-optimized sites. High-speed data access is provided by Wi-Fi and Mobile Broadband. The most common mobile operating systems (OS) used by modern smartphones include Google's Android, Apple's iOS, Nokia's Symbian, RIM's BlackBerry OS, Samsung's Bada, Microsoft's...
Words: 6735 - Pages: 27
... 13 6. Reference 14-15 7. Appendix 16-18 1. Introduction Nokia, one of the international communication and information technology company in the world which found in Finland. Their main products are phone and portable IT equipment. It also provides Internet services, including applications, games, music, media and communications through its Ovi platform, and free digital map information. Nokia is the largest vendor of mobile in the world since 1998 to 2008. However, in this past 5 years, Nokia has suffered declining market share because of the increasing of the other smart phone from other company like Apple and Samsung. From February 2011, Nokia has been partnership with Microsoft, as part of Nokia smartphones using Microsoft's Windows Mobile operating system (replacement Symbian). In October 2011, Nokia launched its first Windows Phone handsets Lumia 710 and 800. We will analysis in following parts,...
Words: 4138 - Pages: 17
...Android and IOS : A study on Android 5.0 and IOS 8 Interface :Preferences Devadarshan A/L Ganasan Tunku Abdul Rahman University College Wangsa Maju, Abstract The purpose of the present study is to examine the Android 5.0 is and IOS 8. The study was guided by uses gratifications approach as a framework because the assumption that audience constantly seek the user interface for entertainment and satisfaction. Introduction The purpose of present study is to examine the preference of IOS 8 between Android 5.0 Lollipop. While it is know that both platform has their own user and fans but Android and IOS have their own design style and preferences . IOS is a mobile performing system build and establish by Apple INC. IOS formerly Iphone OS and allot exclusively solely for Apple Hardware. It is running the system that present time powers many mobile device’s company , along with IPhone ,Ipod and IPad. Originally revealed on 2007 for the Iphone. Later on it drawn out to support for other Apple device like Ipod September 2007. After 3 years on January 2010 for Ipad and second generation Apple TV along on September 2010.On January 2015 Apple App Store involve more than 1.4 million IOS application , 725,000of which are native for iPad . IOS interface is based on the concept of using multi touch gesture , direct manipulation , flat designs . Interface control elements consist of sliders, switch and buttons. Communication with OS build gesture such as tap, swipe ,pinch...
Words: 1918 - Pages: 8
...any exact reasons or factors for that it failed in the market? These questions are important and necessary for the company to make the company stable and set it back to the market again. The reason why the sales of Blackberry declined greatly must not be only because of the change of the trends. It is essential to analyze the factors of sales decrease to survive in the competitive market. One of the important factors is adaption to the external environment which is necessary for all of the industries. Apple is one of the best examples that could adapt to the market pretty well. Steve Jobs placed emphasis on small devices, such as iPods instead of large products. Moreover, he recognized that iPods alone would not be enough to survive in the market because he expected that modern phones would be able to have a system to play as much music as iPods at the same time of one makes a phone call. Therefore, Apple developed the smartphones as one of the main products. If Apple did not shift to produce iPhones instead of iPods, it would...
Words: 3988 - Pages: 16
...BLACKBERRY HISTORY The first BlackBerry device, the 850, was introduced in 1999 as a two-way pager in Munich, Germany. The name BlackBerry was coined by the marketing company Lexicon Branding. The name was chosen due to the resemblance of the keyboard's buttons to that of the drupelets that compose the blackberry fruit. The original BlackBerry devices, the RIM 850 and 857, used the DataTAC network. In 2003, the more commonly known convergent smart phone BlackBerry was released, which supports push email, mobile telephone, text messaging, Internet faxing, Web browsing and other wireless information services. BlackBerry gained market share in the mobile industry by concentrating on email. BlackBerry began to offer email service on non-BlackBerry devices, such as the Palm Treo, through the proprietary BlackBerry Connect software. The original BlackBerry device had a monochrome display while newer models installed color displays. All newer models have been optimized for "thumbing", the use of only the thumbs to type on a keyboard. The Storm 1 and Storm 2 include a Sure Type keypad for typing. Originally, system navigation was achieved with the use of a scroll wheel mounted on the right side of device models prior to the 8700. The track wheel was replaced by the trackball with the introduction of the Pearl series which allowed 4-way scrolling. The trackball was replaced by the optical track pad with the introduction of the Curve 8500 series. Models made to...
Words: 5716 - Pages: 23
...offers Internet services including applications, games, music, media and messaging, and free-of-charge digital map information and navigation services through its wholly owned subsidiary Navteq. Nokia owns a company named Nokia Solutions and Networks, which provides telecommunications network equipment and services. As of 2012, Nokia employs 101,982 people across 120 countries, conducts sales in more than 150 countries, and reports annual revenues of around €30 billion. By 2012, it was the world's second-largest mobile phone maker in terms of unit sales (after Samsung), with a global market share of 18.0% in the fourth quarter of that year. Now, Nokia only have 3 per cent market share in smart phones. They lost 40 per cent of their revenue in mobile phones in Q2 2013. Nokia is a public limited-liability company listed on the Helsinki Stock Exchange and New York Stock Exchange. It is the world's 274th-largest company measured by 2013 revenues according to the Fortune Global 500. Nokia was the world's largest vendor of mobile phones from 1998 to 2012. However, over the past five years its market share declined as a result of the growing use of touch screen smart phones from other vendors—principally the iPhone, by Apple, and devices running on Android, an operating system created by Google — which Nokia chose not to adopt and compete with it instead. As a result, the corporation's share price fell from a high of US$40 in late 2007 to under US$2 in mid-2012. In a bid to recover, Nokia...
Words: 6740 - Pages: 27
...Development Institute, India E-mail: knpsingh@mdi.ac.in Submission: 13/11/2013 Revision: 05/01/2014 Accept: 10/01/2014 ABSTRACT The recent big tickets include Microsoft acquiring part of Nokia for US$ 7.2 billion, Verizon buy 45% stake in Vodafone for US$130 billion, Google acquiring Motorola for 12.5 billion. These buyouts are analyzed and commented by experts of the industry. This research paper attempted to collate their view in the context of Microsoft and Nokia deal on six parameters. These parameters are (i) reasons for the downfall of the Nokia market share, (ii) general comments of the experts, (iii) similarities / dissimilarities of past and business models of the smartphone business, (iv) reasons for Microsoft to buy out Nokia, (vi) impact of buyout on Microsoft, Nokia, consumers and markets. In addition, paper discusses the existing theories of merger & acquisition in telecom sector in the past. Keyword: Smartphone, Microsoft, Nokia, HERE Maps, Galaxy, Lumia, Synergy Trap Hypothesis. [http://creativecommons.org/licenses/by/3.0/us/] Licensed under a Creative Commons Attribution 3.0 United States License 598 INDEPENDENT JOURNAL OF MANAGEMENT & PRODUCTION (IJM&P) http://www.ijmp.jor.br 1. ISSN: 2236-269X...
Words: 9722 - Pages: 39
...The present case study «Apple Inc. in 2010» deals with the main problems of Apple Inc. (previously known as Apple Computer, Inc. for the first 30 years) - an American multinational corporation that along with its subsidiaries designs, manufactures and sells personal computers, consumer electronics and software. The company's best-known hardware products are the Macintosh line of computers, the iPod, the iPhone and the iPad. Its most popular software includes the Mac OS X - a PC operating system and iOS – а mobile operating system as well as the iTunes media store. By 2009 Apple Inc. had over 300 retail stores in several countries. It is one of the largest publicly traded companies in the world by market capitalization, as well as the largest technology company in the world by revenue and profit. As of 2010, the company had approximately 46,600 full-time employees. Within the last decade (2000-2010) Apple has successfully introduced three major innovations – iPod in 2001, iPhone in 2007 and iPad in 2010. To view how the company got so successful let us review in short the history and growth of the Apple Inc. over the years. As we know it was founded in 1976 by Steven Jobs and Stephen Wozniak, two young talented electronics masterminds both in their early twenties, who unfortunately dropped out of college. Their first computer was manufactured in the Jobs family's garage and called Apple I. The company was incorporated in 1977 and was named Apple Computer, Inc., but the word "Computer"...
Words: 1803 - Pages: 8
...NANYANG BUSINESS SCHOOL AB311 STRATEGIC MANAGEMENT GROUP STRATEGIC REPORT ON APPLE INC. SEMINAR GROUP 2 TEAM GENIE Instructor: A/P LAI SI TSUI-AUCH Word Count: 5,999 Done by: CHAN ZHE YING GOH CHUWEN LEE KOK CHONG TEO KOK MIN JOHN 1 Table of Contents I. EXECUTIVE SUMMARY ............................................................................................................... 3 II. MAIN REPORT............................................................................................................................... 5 1. Introduction of Apple Inc. ........................................................................................................... 5 1.1 1.2 2. 2.1 History................................................................................................................................. 5 Current Business Strategy ................................................................................................... 5 SWOT Analysis ........................................................................................................................ 10 Promising Opportunities ....................................................................................................... 10 The Shift from the PC to Mobile Era ............................................................................ 10 Emerging Markets ......................................................................................................... 11 Consumer Digital Lifestyle...
Words: 8330 - Pages: 34
...Competition in an economic context is a widely studied phenomenon with a significant body of accumulated research and theory. However, competition in the mobile phone industry, despite its prevalence in public discussion, has received significantly less attention in academic research. Within the international business (IB) context there are very few academic studies that seek to analyze and compare the different geographical mobile phone markets from the viewpoint of competition. This thesis examines competition in the mobile phone markets of the United States and Europe in light of interviews and secondary data covering years 2002 - 2011. The framework used for the analysis is founded on concepts drawn primarily from industrial organization (IO) economics, IB theory and microeconomics. The first part of the thesis gives an overview of the U.S. and European mobile phone markets and the second part focuses specifically on Nokia, its actions and performance on the U.S. market. The findings reveal that the U.S. and European mobile phone markets are fundamentally different. Firstly, while in Europe several parallel sales channels exist, the U.S. market is dominated by mobile operators that control access to the end customer. Secondly, in the U.S. market phones are generally sold heavily subsidized and bundled, and either under the operator brand or co-branding agreements. In addition, the U.S. market has historically split in two technologies,...
Words: 30791 - Pages: 124
...Case 11: The Launch of the PlayStation 31 Submitted by: Braga, Cris Jefferson Camacho, Paolo Miguel Castro, Raven Gamalong, Jedalynn Joie Herrera, Stanley Maeda, Dianara Submitted to: Ms. Donna Abrina, MBA January 9, 2015 I. Problem Defined What should Sony do to maximize the value of the PS3 to meet the consumer’s satisfaction? II. Analysis and Recording of Current Situation i. Environment Technology: In the history of Sony, they tend to have many failures in creating a technology or gadgets. They fail to make the consumers accept the thought of their gadget. One example is the Betamax. But on the other hand Sony continuously innovate their products and they also in tend to create new ones. Sony is also the one of most successful company in producing radios. And also, Sony has a great innovation in terms of making the video game player, such as the Playstation 3. Social: The company has caught the attention of the consumers about their technology, special the release of play station and the company’s radios. In the case of the Play station 3, the company failed to keep the interest of the consumers because of their limitations, like the games. And because of their limitations, retailers tend to cancel orders due to lack of demand. Economic: The company experience a higher rate of return because the company did not achieve the demand of the consumers. The release of the Play Station 3 was not maintained interesting because of the lack of games....
Words: 1073 - Pages: 5
...Competition in an economic context is a widely studied phenomenon with a significant body of accumulated research and theory. However, competition in the mobile phone industry, despite its prevalence in public discussion, has received significantly less attention in academic research. Within the international business (IB) context there are very few academic studies that seek to analyze and compare the different geographical mobile phone markets from the viewpoint of competition. This thesis examines competition in the mobile phone markets of the United States and Europe in light of interviews and secondary data covering years 2002 - 2011. The framework used for the analysis is founded on concepts drawn primarily from industrial organization (IO) economics, IB theory and microeconomics. The first part of the thesis gives an overview of the U.S. and European mobile phone markets and the second part focuses specifically on Nokia, its actions and performance on the U.S. market. The findings reveal that the U.S. and European mobile phone markets are fundamentally different. Firstly, while in Europe several parallel sales channels exist, the U.S. market is dominated by mobile operators that control access to the end customer. Secondly, in the U.S. market phones are generally sold heavily subsidized and bundled, and either under the operator brand or co-branding agreements. In addition, the U.S. market has historically split in...
Words: 30791 - Pages: 124
...Competition in an economic context is a widely studied phenomenon with a significant body of accumulated research and theory. However, competition in the mobile phone industry, despite its prevalence in public discussion, has received significantly less attention in academic research. Within the international business (IB) context there are very few academic studies that seek to analyze and compare the different geographical mobile phone markets from the viewpoint of competition. This thesis examines competition in the mobile phone markets of the United States and Europe in light of interviews and secondary data covering years 2002 - 2011. The framework used for the analysis is founded on concepts drawn primarily from industrial organization (IO) economics, IB theory and microeconomics. The first part of the thesis gives an overview of the U.S. and European mobile phone markets and the second part focuses specifically on Nokia, its actions and performance on the U.S. market. The findings reveal that the U.S. and European mobile phone markets are fundamentally different. Firstly, while in Europe several parallel sales channels exist, the U.S. market is dominated by mobile operators that control access to the end customer. Secondly, in the U.S. market phones are generally sold heavily subsidized and bundled, and either under the operator brand or co-branding agreements. In addition, the U.S. market has historically split in...
Words: 30791 - Pages: 124
...Below is a free essay on "Mobile Marketing" from Anti Essays, your source for free research papers, essays, and term paper examples. Mobile Marketing Introduction The mobile market has revolutionized the way we go about our daily business. From checking our email, doing our banking, getting involved in social media and even operating our automobiles, mobile devices are essentially becoming the world's remote control. But what about businesses, and their use of these mobile devices? Companies from all over the world are coming together to create mobile tools which increase business utility and increase overall business value. This report covers a few of those utilities and the businesses that have made excellent use of mobile devices to generate value. America's Obsession Did you ever wonder if you could get good deals when eating out on a Friday night or how about when passing by a store? Well mobile coupons make this thought a reality. Huge brands like Jack Astors, Sears and Leon's are beginning to take advantage of mobile marketing by offering you discounts on the go (Perez, 2010). When you sign up with one of these business' newsletter you will most likely be given the option to subscribe to their mobile advertising service supported by a company called Yowza (Perez, 2010). When you subscribe to this service you are gaining a sense of participation and affiliation with the businesses you love most. Along with this you are essentially linked into a vast mobile...
Words: 3811 - Pages: 16
...is for informational purposes only and is not intended for trading purposes. The stock information is provided by eSignal, stock charts are provided by NASDAQ OMX, both third party services, and Apple Inc. does not maintain or provide information directly to this service. Stock information is delayed approximately 20 minutes. Bottom of Form FULL DESCRIPTION Apple Inc. (Apple), incorporated on January 3, 1977, along with its subsidiaries is engaged in designs, manufactures and markets mobile communication and media devices, personal computers, and portable digital music players, and sells a range of related software, services, peripherals, networking solutions, and third-party digital content and applications. The Company’s products and services include iPhone, iPad, Mac, iPod, Apple TV, a portfolio of consumer and professional software applications, the iOS and Mac OS X operating systems, iCloud, and a range of accessory, service and support offerings. It also sells and delivers digital content and applications through the iTunes Store, App Store, iBookstore, and Mac App Store. During the year ended November 24, 2011, the Company, as part of a consortium, acquired Nortel Networks Corporation’s patent portfolio. In February 2012, the Company acquired app-search engine Chomp. Apple sells its products worldwide through its retail stores, online stores, and direct sales force, as well as through third-party cellular network carriers, wholesalers, retailers, and resellers. In...
Words: 6176 - Pages: 25
