...always looked forward to work at Cisco. I learned that it’s a huge company that founded in December 1984 by Leonard Bosack in San Jose, California. Cisco operates worldwide in managing and manufacturing in the internet networking equipment. In a period in my life, I had the chance to know more about this company. The other company, Alfa Consult, had a lot of deals with Cisco Company and how they’re in a leader standing among the worldwide internet networking by making over 80 percent of the internet trafficking comes throw their systems. Cisco also deals with a lot of big cooperate business companies by managing and even giving advises on their internet network systems. Cisco also made a huge success in marketing by giving the companies that deals with them a big discounts. One of those companies that recently made a deal with Cisco is apple. According to an online article said that (Apple and Cisco are working together to make iPhone an even better business collaboration tool in Cisco voice and video environments) (M2 Press WIRE. 2015, September 01). So now we can say that apple is doing a great thing by taking an advantage of Cisco internet networking performance. With the technology that provided by Cisco, the new iPhone will be a lot better than any old versions. The aspect of their success was based on their intense yet success business strategy of taking active steps to increase the growth percentage was the key reason for their success. Unfortunately, no good deed goes...
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...Managing a Business Strategy - Apple Inc 1.0 Executive Summary This study is to examine and analyse the strategic decisions of Apple Inc. that has enabled it to sustain its competitive advantages one of the world’s third leading electronic company. Before providing recommendations for future strategy choices it is necessary to integrate the diverse strategies in both external and internal environments, identify the opportunities, threats, strength and weaknesses, examine the core competencies, which can create sustainable competitive advantages. The research will reveal critical analysis relevant to analyse the company’s environment in the electronic industry which includes SWOT, the PESTEL framework, Porter’s 5 forces and 3 generic theories, value chain analysis and core competencies, as to how it has successfully penetrated into the electronic market. 2.0 Introduction 3.1 Background of Apple Apple is a Californian multinational corporation founded in 1stApril 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne, to develop and sell personal computers. It was incorporated as Apple Computer, Inc. on January 3, 1977, and was renamed as Apple Inc. on January 9, 2007, to show its change in focus towards consumer electronics. Apple is the world's second-largest information technology company by revenue after Samsung Electronics, and the world's third-largest mobile phone maker. On November 25, 2014, in addition to being the largest publicly traded corporation in...
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...BALDWIN Apple’s Future: Apple Watch, Apple TV, and/or Apple Car? Since the release of the iPod in 2001, Apple had been probably the most successful technology company in the world. It revolutionized three businesses in the next 10 years: music, smartphones, and tablets. When Steve Jobs died in 2011, it was up to his successor, Tim Cook, to revolutionize the next set of industries. In 2015, Cook appeared to have three potential targets: watches (wearables), television, and cars. All three were bets on highly uncertain futures. Watches were off to a promising start in their first quarter of shipments, but it was far too early to declare victory. Television seemed ripe for disruption, but many firms had tried and failed to change the TV landscape. And cars, of course, represented the biggest opportunity as well as the biggest leap for Apple. Financially, Tim Cook and his team were unconstrained: Apple was the most profitable company on the planet in the fourth quarter of 2014, generating $18 billion in net income (Exhibit 1). However, Steve Jobs had famously said that Apple’s success came “from saying no to 1,000 things to make sure we don’t get on the wrong track or try to do too much. We’re always thinking about new markets we could enter, but it’s only by saying no that you can concentrate on the things that are really important.”1 The big questions for Tim Cook and his team included: Were watches, TVs, and car the right focus? Was Apple doing down the best path...
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...Mobile Computing and Social Networks. Abstract Mobile computing has rapidly evolved for the last two decades with the use of wireless technology making the location irrelevant and increasing the opportunities for business to streamline business processes, reduce operational processing times and provide better customer service. Mobile revolution has also forced many industries to reengineer their business processes to accommodate the many mobile devices. Mobile computing and social networks are part of the daily lives of millions of Americans. 42% of American adults own a mobile and tablet computing device. “Additional research shows that about three quarters of U.S. adults are online, with about 66% of them using social networking sites” (Brenner, 2012). Specific methods for how IT departments and mobile app developers and designers can decide on supporting different mobile platforms like the Apple iPhone, Apple iPad, Windows Phone, or Android supported smartphones and tablets will be discussed. Other topics addressed in this paper include the issue of “high availability” for mobile app users’ Based on these considerations organizations and businesses are nowadays focusing on the implementation of these applications, while replacing their desktop platforms to the mobile devices (Shih, et.al. n.d). “On the other hand, it is also observed that, these applications may also enhance various risks and vulnerabilities,...
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...This device allows consumers to have the usage of various telecommunication abilities at once in the palm of their hand. As Sonic enters a mature market, it will face many challenges from existing PDA makers such as Apple, Palm, Hewlett-Packard, and other well-established companies. Sonic will also face the challenge of the development of new and more innovative technology, industry consolidation, and pricing pressures. During its first-year sales, Sonic’s primary marketing objective is to achieve 3 percent growth sales and keep their losses to a minimum. The Challenge Brief product description: The Sonic 1000 is a sleek, stylish handheld PDA with Sonic Software that supports Windows and Mac, 400 Mhz processor, 128 MB of memory and 3.5-inch touch screen. The device will allow you to easily manage email on the road or access files on your office desktop PC. It offers built-in wireless connectivity via Wi-Fi and Bluetooth, expansion slot that supports SD/SDIO memory cards. Consumers can also listen to music and watch videos via its Media Player, as well as, view, share, and manage photos. Strategic Goals: Some of the key issues that Sonic faces are: What is the best way to confront changes in consumer preferences? How to confront advances in technology? How to be the low price leader? • The first key issue, “What is the best way to confront changes in consumer preferences,” is one of the most difficult challenges for Sonic. Sonic will need to create a strategy...
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...As the founder of the automotive industry, Mercedes-Benz has established and maintained a great brand image in the people's minds where it has reached the top of the pyramid, the resonance as a classical prestigious car in terms of durability, high performance, innovation, premium of engineering, as it has invented the first engine. It has a high reputation, goodwill, and customer loyalty as its focus is on customer service, satisfaction and give them the sufficient and efficient value that they deserve, which led to a high brand recognition. The three-pointed star trademark reflects the ambition and determination of Mr. Daimler, the inventor, who wanted to show that his motors are suitable for 'land, water and air'. It uses a communication approach which tells their story of innovation, "One day this star will shine over our triumphant factories" he said. It has many core values which distinguish it from its rivals, like, integrity. It is known for taking very clear, steady and honest actions, and abiding by great ethical standards. Also collaboration; it's supporting team work and gives its employees great encouragement and boost morale, also monetary support, so they give their best to achieve the corporation's goals. Moreover, it empowers them to take risks and initiatives for better future. Moreover, trust and safety which are provided for employees and customers. Strengths | Weaknesses | * High brand equity. * Powerful brand name & recognition. * Blue...
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...Chapter 1 Case Study: Harmonix Embrace Your Inner Rock Star Little more than three years ago, you had probably never heard of Harmonix. In 2005, the video game design studio released Guitar Hero, which subsequently became the fastest video game in history to top $1 billion in North American sales. The game concept focuses around a plastic guitar-shaped controller. Players press colored buttons along the guitar neck to match a series of dots that scroll down the TV in time with music from a famous rock tune, such as the Ramones’ “I Wanna Be Sedated” and Deep Purple’s “Smoke on the Water.” Players score points based on their accuracy. In November 2007, Harmonix released Rock Band, adding drums, vocals, and bass guitar options to the game. Rock Band has sold over 3.5 million units with a $169 price tag (most video games retail at $50 to $60). In 2006, Harmonix’s founders sold the company to Viacom for $175 million, maintaining their operational autonomy while providing them greater budgets for product development and licensing music for their games. Harmonix’s success, however, did not come overnight. The company was originally founded by Alex Rigopulos and Eran Egozy in 1995, focused around some demo software they had created in grad school and a company vision of providing a way for people without much musical training or talent to experience the joy of playing and creating music. The founders believed that if people had the opportunity to create their own music, they would jump...
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...Chapter 1 Case Study: Harmonix Embrace Your Inner Rock Star Little more than three years ago, you had probably never heard of Harmonix. In 2005, the video game design studio released Guitar Hero, which subsequently became the fastest video game in history to top $1 billion in North American sales. The game concept focuses around a plastic guitar-shaped controller. Players press colored buttons along the guitar neck to match a series of dots that scroll down the TV in time with music from a famous rock tune, such as the Ramones’ “I Wanna Be Sedated” and Deep Purple’s “Smoke on the Water.” Players score points based on their accuracy. In November 2007, Harmonix released Rock Band, adding drums, vocals, and bass guitar options to the game. Rock Band has sold over 3.5 million units with a $169 price tag (most video games retail at $50 to $60). In 2006, Harmonix’s founders sold the company to Viacom for $175 million, maintaining their operational autonomy while providing them greater budgets for product development and licensing music for their games. Harmonix’s success, however, did not come overnight. The company was originally founded by Alex Rigopulos and Eran Egozy in 1995, focused around some demo software they had created in grad school and a company vision of providing a way for people without much musical training or talent to experience the joy of playing and creating music. The founders believed that if people had the opportunity to create their own music, they would jump...
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... & Wisenblit, 2010). An important part of growing up is when you reach the age that you can drive an automobile. You dream of the type of car you want, before you even reach the age that you can get your Driver’s License. This is because it psychologically defines who you are and projects to others your social status. As we continue through our cycle of life we adapt to our surroundings and make different choices of vehicles because we have evolved as a consumer. In most cases no matter what our culture, subculture, and values are; the global economic situation and technological advancements of the global tribe lead our decision making process. It will not be of importance what your level of achievement and success is or the degree of education you have obtained. The automobile that you choose will define many aspects of what your perceived social factors are today. The Tesla Model S is a vehicle unlike all others and has its own unique customer base. Motives, Perception, Attitudes, and Personality The Model S Tesla Motors experience starts well before you get into the car. Nothing has been so anticipated since the iPhone ® or iPad ® by the market. The Model S has sleek sexy body lines that’s image is low to the ground with a 50/50 weight distribution. Nothing prepares you for the excitement of approaching something that is ready to move before you even get in. The key, for example, looks like a Matchbox toy car. You double-click on the hood of the tiny car to open the hood...
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...containing a wireless chip that will open the vehicle they have reserved only at the time they have reserved it and the keys stay in the car at all times. * Reservations include driver’s insurance, gas card for the car, reimbursements for fuel obtained at gas stations that do not accept the included gas card, and up to $15 in reimbursements for typical car maintenance items like car washes and window wiper fluid refills. (Zipcar) Augmented Product * Website offers easy account access to pay memberships fees, add money to Zipcard and change driving plan. * Zipcar has teamed up with universities and colleges to offer the convenience of car ownership without having a car on campus. Product Life Cycle * Zipcar, European car-sharing, occupies the Growth Stage of the Product Life Cycle. In 2000, Zipcar was founded by Cambridge, Massachusetts residents. In October 2007, Zipcar merged with rival Flexcar and in April 2010 Zipcar bought London-based car-sharing firm Streetcar in its latest bid to expand across Europe. By 2009 Zipcar became the world’s largest car-sharing service in 49 U.S. cities, Vancouver, Toronto and London and continues to expand with gaining more members, locations and vehicles. (Wikipedia, 2010) Value Proposition (MORE FOR LESS) * You are able to share a car with insurance,...
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...Hilton Group Presentation Module: Strategic Management (MGT3170) Tutor: Stephane Bignoux Seminar: Thursday, 9am Group members Student Number Syarifah Nadzlira Myra Syed Abdul Rahman M00470174 Syed Nadim Armani Syed Abdul Rahman M00470173 Adefolaju Adeosun M00295266 Suna Balman M00242429 Company Background • • • • • • • Founded in 1946 by Conrad Hilton and based in McLean, VA It is a leading global hospitality company Owns, manages and develops hotels, resorts and timeshare properties, and lodging properties Acquired by The Blackstone Group on 24th October 2007 It is now the subsidiary of The Blackstone Group, an American private equity firm Well known for its award-winning customer loyalty program, Hilton HHonors The company’s brand portfolio are segmented into four categories; luxury, full service, focused service, lifestyle and vacation ownership General Business Environment ENVIRONMENTAL • Hilton incurs costs in order to comply with requirements and potential liabilities under various local and foreign environmental laws and regulations; For example, laws on storage and disposal of hazardous substances (Hilton Worldwide, 2013). • Hilton managed to be the first hotel to be awarded the Carbon Trust Standard for reducing its carbon footprint (Murray, 2009). POLITICAL • The threat of terrorism in the UK is increasing this is indicated with the current threat level being severe ...
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...e-shock 2020 How the Digital Technology Revolution Is Changing Business and All Our Lives M. De Kare-Silver ISBN: 9780230343368 DOI: 10.1057/9780230343368 Palgrave Macmillan Please respect intellectual property rights This material is copyright and its use is restricted by our standard site license terms and conditions (see palgraveconnect.com/pc/info/terms_conditions.html). If you plan to copy, distribute or share in any format, including, for the avoidance of doubt, posting on websites, you need the express prior permission of Palgrave Macmillan. To request permission please contact rights@palgrave.com. Copyright material from www.palgraveconnect.com - licensed to University of Westminster - PalgraveConnect - 2012-05-09 e-shock 2020 10.1057/9780230343368 - e-shock 2020, Michael De Kare-Silver 10.1057/9780230343368 - e-shock 2020, Michael De Kare-Silver Copyright material from www.palgraveconnect.com - licensed to University of Westminster - PalgraveConnect - 2012-05-09 How the Digital Technology Revolution Is Changing Business and All Our Lives Michael de Kare-Silver Best-selling author, digital technology/e-commerce advisor and team-builder 10.1057/9780230343368 - e-shock 2020, Michael De Kare-Silver Copyright material from www.palgraveconnect.com - licensed to University of Westminster - PalgraveConnect - 2012-05-09 e-shock 2020 © Michael de Kare-Silver 2011 No portion of this publication may be reproduced, copied...
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...televised Tony Duarte Connected TVs and second screen experiences have disappointed. Why? Where does the future lie and how to get there? This white paper considers the answers. © 2013 – All rights reserved Fluxx Ltd. | 11th March 2013 fluxx.uk.com Table of Contents Executive Summary The Connected Dream The Fragmented Reality Consumers Broadcast Industry Connected Device Technology Smart TVs Mobile Devices Synchronisation and Mobile Payments Future Imperfect Smart TV Second Screen Advertising and Retail Sociable TV Steps Towards the Connected Dream Living the Dream Appendix 3 4 5 5 6 8 8 10 12 13 13 14 16 17 18 21 23 Why the connected experience revolution is yet to be televised 2 Executive Summary Connected experiences which seamlessly fuse second screens and connected TVs have been ‘the future of TV’ for so long it almost feels like a returning series. Playing along with a quiz show; requesting a product sample during an advert; taking a breakfast news feature with you on your morning commute so you can finish watching; all could be routine. Despite the enablers and technology being in place this seismic shift in the viewing experience stubbornly refuses to mainstream. Why? A number of obstacles stand in the way: • Consumers brought up on a passive, linear TV experience show ingrained lean-back behaviour • The broadcast industry can be risk averse and ambivalent about commissioning multiplatform formats • The sheer range of operating systems across devices...
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...Energy and the Lawrence Berkeley National Lab research, proves that the energy bill for a single family home is estimated at $2,200 annually in which heating and cooling accounts for half of the bill. In an effort to cut energy consumption costs, programmable thermostats were developed in the 1970’s. Since their development, thermostats have proven to be complicated to use and program (Close-Up Media, 2011). Nest Laboratories, a company based in Palo Alto, California founded by Tony Faddell and Matt Rogers, with the backing of several investors such as, Generation Investment Management, Google Ventures, Intertrust, Kleiner Perkins Caufield & Byers, Lightspeed Venture Partners, and Shasta Ventures, set out to apply advancements in technology to reinvent the thermostat. The team at Nest addressed the programming problem through a combination of sensors, algorithms, machine learning, and cloud computing (Close-up Media, 2011). They came up with a thermostat capable of learning a household’s daily schedule, and personal heating and cooling preferences; naming it the Nest Learning Thermostat. After just one week of consistent use, the Nest Learning Thermostat “knows” when to save energy, and when the house is empty. The thermostat uses six sensors to detect when the family is home, and when the home should be heated or cooled (Close-up Media, 2011). This “high tech” gadget operates with the same interface as the original iPod,...
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...UNIVERSITY COLLECGE OF TECHNOLOGY AND INNOVATION (UCTI) Marketing ASSIGNMENT Student declaration: | I declare that | 0 I understand what is meant by plagiarism. 1 The implications of plagiarism have been explained to us by our lecturer. 2 This project is all my own work and I have acknowledged any use of the published or unpublished works of other people. | Student Signature: | Date: | MODULE: | BM012-3-1-MKG | CLASS CODE: | UC1F0907-BMP | Lecturer Name: | SEVAKUMAR A/L T.BATUMALAI | DATE ASSIGNED: | 22 February 2010 | DUE DATE: | 5 April 2010 | Students Full Name (Indicate Student ID in brackets) | | DINDA AULIA DAMANIK (TP020563) | | TOTAL NUMBER OF PAGES INCLUDING THIS COVER PAGE: | 45 | TOTAL WORDS WITHOUT TABLES AND FIGURES WORDS: | 1,576 | Acknowledgement The success of this project is due to advises and involvements of several people that always support and help me. First, I would like to express my gratefulness to Allah SWT for give me health and smoothness in doing this project. Then, I would like to say thank to University College of Technology and Innovation (UCTI) for the inclusion of this subject ass part of B.Sc. (Hons) in Business Management Program. This subject will give a good knowledge about marketing plan. And also I would like to say thank to Mr. Sevakumar A/L T.Batumalai as our lecturer of Marketing subject for the knowledge about marketing and giving a direction of this assignment...
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