...Skyline University Collage Case 1-1 - Starbucks International Marketing class – Dr. Shivakumar Alaeddin Khader Answers to the case study questions: 1. In Its journey to the top of international success in coffee stores, Starbucks has faced a lot of controllable and uncontrollable challenges. Starbucks started in Seattle in the United States where the people there love coffee and have a lot of coffee shops to visit. That was the first uncontrollable challenge facing the company as it started in nearly saturated environment with lots of competition. When operating in international market they need to operate through local partner who will cut from their profit so that they will keep only 20 to 50 percent of the profit. Expansion to international market poses with huge risks. While spreading out they have faced cultural challenges. Below picture shows the protesters against the globalization attaching Starbucks as they see it as a symbol for the free market international company and represents the globalization. For the controllable challenges that Starbucks have faced, the company growth largely in the United States as they have participated themselves of saturating the market of coffee shops as their crowding of so many stores so close to each other has become a national joke. Such as the headline in the Onion (a satirical publication): “A New Starbucks opens in restroom of existing Starbucks”. Opening so many stores near to each other will cut...
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...the doctor on the trip, he reminded us that ye olde pilgrim sawbones was familiar not only with Hippocrates and Galen, but "Rhazes, Hali, Averroës and Avicenna." It is convenient—but not a good idea—to pigeonhole our own cultural history into tidy episodes: The Renaissance, The Age of Reason, The Enlightenment, The This & That, as if they had happened all of a sudden with no connection to anything else—as if Leonardo woke up one fine morning in 1500, looked at his homemade (obviously) hour-glass and said "Gee, it's the Renaissance; I'd better build a helicopter." The point of this entry, then, is simply to draw your attention to how interconnected European and Arabic culture used to be, and how there is a link between the glorious age of Arab science and culture (800-1100)...
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...<Writing Score> <Date Graded> Assignment 1: Building the vision My name is Siham Wallace and I am originally from Casablanca, Morocco. I moved to the United States in 1998 and I attended Western Michigan University. I graduated in 2000 with a Masters Degree in Communications. I have worked in healthcare for the last 14 years and am currently employed as a Director of an assisted Living for Dementia /Alzheimer’s patients. I have 2 children, a boy and a girl, ages 11 and 9. I am interested in teaching women how to be leaders, especially Arab women. In the Arab culture, men are predisposed from birth to be leaders while women are taught to be followers. Women are taught to take care of their husbands and children. From Birth, they are conditioned to be daughters, sisters, mothers and bread winners. They can acquire higher education and join the workforce but in the back of their minds, they are not born leaders. An Arab woman is an “uneducated housewife and an educated one. She is an exhausted modern professional wife and mother...
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...surveillance program has helped the FBI to arrest dozen of young Muslims in western New York, in Detroit, in Seattle, and in Portland, Oregon since late summer. Philip Shenon and David Johnston, the authors of the article, say that the surveillance campaign is centered in the Detroit, Michigan area because the largest population of people of Arab descent lives there. In the article, the authors report that some Arab-Americans and Muslim groups are not happy with what is going on inside their communities. They have complained about the FBI’s unfair accusation that these young men have some connection with Al-Qaeda. In my opinion, the authors of the article have done a valuable thing to make people aware of these problems. I think that the FBI is not doing a great job. I don’t think it came with a right idea to solve this problem. The FBI’s effort to go after these young Muslim men will not eliminate potential terrorists. Their actions will just cause more people to turn into terrorists to protest this treatment. The authors of the article quote Hussein Ibish, communications director of the American-Arab Anti-Discrimination Committee, as saying, “Young Arab Men, in particular, are being treated as suspicious, possibly dangerous.” He also...
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...contact is generally regarded as a positive aspect of body language in Western cultures, which in this context typically refers to white European people and descendents. A specific difference regarding eye contact can be found in some black Caribbean cultures however, whereby young people tend to be instructed not look at someone eye to eye when being told off or disciplined. Filipino people (and in fact many other people of all races) can find it offensive/uncomfortable when beckoned by a repeatedly curled index finger - the gesture evokes feelings of having done something wrong and being chastised for it. In Arab countries the thumbs-up gesture is rude. Showing the soles of the feet is insulting/rude in many Asian and Arab cultures, especially pointing the foot or feet at anyone. Feet are considered 'inferior' parts of the body compared with the dignity of the face. In Arab culture the left hand and right hands have religious connotations which generally dictate that the left hand is not used for...
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...Outline of Article Arabs and the West (Failure of West to understand Arabs) - Main focus is the bad perceptions gained by Europeans on Arabs Perception of Western Attitude on Arabs - Ideas developed from past - Divided into 3 strands 1. Battle between Christian Europe and Islam - 7th century - 18 century - Fears, animosities and suspicions reflected in European Education - Normally Western deny but subconscious is another story (prejudice) - Oriental is defined with adjectives: duplicity, cruelty, servility, despotism. - Another possibility is the misunderstanding of Islam 2. European Expansion - 17th century - End of First World War. - Euopean Imperialism (destruction of literacy) - British Global Supremacy (lead non-europeans to civilization) - sincerity from British was due to belief that non-european are not modern - Heightening European Power and ideals over non-european - British Outlook in Arab Territories was based on British Ideals (not looking at arab culture) 3. Struggle between Imperialistic Power versu Growing National Movements - After World War I and still existing today - Attempt of Nationalists to remove foreign power yield: - Rebellion and repression - Loss of life - Bitterness of opinion - British handicaped due to 2 reasons a. Failure to realize impact of superior strength on weaker nations - Weaker nation feels suffocated when under superior power - Believes they are stopping their aspirations b. National liberation...
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...now offering “Islamic home mortgages.” Such mortgages are described in detail in the textbook. The price of the Islamic mortgages tends to be very comparable to the price of traditional mortgages. Values and Attitudes * Values are the principles and standards accepted by members of a society; attitudes encompass the actions, feelings, and thoughts that result from those values. Attitudes about time, authority, education, and rewards reflect an individual’s deep-seated values and shape the behavior of, and opportunities available to, companies operating in a given culture. * Time. In Anglo-Saxon cultures, the prevailing attitude toward time is that it is valuable and should not be wasted. Conversely, Latin Americans and Arabs do not share this attitude and think nothing of starting a business meeting late, or being interrupted during a meeting. * In...
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...3.5. Positioning 15 3.6. Strategies 16 3.7. Marketing Research 17 References 18 1. Executive Summary 2. Situation analysis Oriental Beauty Salon Company is in its first year of business as a start-up company, and it is preparing to launch an elite oriental beauty services for the Arab American female community living in USA. The Arab American population has been growing rapidly as a result of immigration, high birth rate, and conversions, it was estimated that in 2010 that Arab American community will form % 0.50 of total population of the USA (Asi& Beaulieu, 2013).The U.S. Census Bureau estimates the Arab American population to be approximately 1.4 million. However, the Arab American Institute (AAI) notes that this estimate is low as a result of a lack of comprehensive tracking. The AAI estimates the actual population of Arab Americans to be 3.4 million (AAI, 2008).The median household income for Arab Americans is $56,331 which is higher than the median income for all U.S. households (AAI, 2008). However, approximately 14% of the population lives below the poverty line with the figure increasing to over 28% for single mothers. The Arab American female community consists of many sub segments of varying nationalities including Lebanese, Syrian, Egyptian, Palestinian, Jordanian, Moroccan, Yemeni and others and who have diversity in culture, physical types and racial backgrounds, and aspiration....
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...Faculty of Arts& humanities Jazan University Kingdom of Saudi Arabia Abstract Translation is activity – a cultural activity at that-intended to widen the area of human understanding and communication with reference to general and specific information. The basic requirement relevant to good translation is that the translator must have a thorough knowledge of the cultures of both the source language and the target language. The translator needs not sit biting nails and rush to the dictionary every ten minutes. When it has been accepted that translation is not only important but also necessary to our Arab World, there is no point in pondering over the problems of translations. Cultural proximity is a big advantage for translators, it is rewarding for them to look for this when they choose their work. Arabization is part and parcel of the whole journey of the Arab societies to its roots. The starting-off point for any translator is their preferred future; in order to arrive at the destination then it is clearly important to know what the destination is. But it is perhaps better to think 1 Express, an International Journal of Multi Disciplinary Research ISSN: 2348 – 2052 , Vol. 1, Issue 2, Feb 2014 Available at: www.express‐journal.com of the journey roads, but rather as trek through occasional high hard places surrounded by low swampy ground. To arrive at the destination requires resolve and spirit, and it requires a good strong...
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...between the Arab World and the West Mustapha Ettobi McGill University Introduction In 1990, Edward Said wrote an article entitled “Embargoed Literature” which was published in The Nation. In it, he argues that Arabic literature is “embargoed” in the West even if one of its most prominent figures, the Egyptian novelist and short story writer Naguib Mahfouz, was awarded the Nobel Prize for Literature in 1988. Said spoke of some “singular” reasons for this situation: [...] of all the major world literatures, Arabic remains relatively unknown and unread in the West for reasons that are unique, and I think remarkable at a time when tastes here [the United States] for the non-Western are more developed than before and, even more compelling, contemporary Arabic literature is at a particularly interesting juncture (Said 372). Although Said’s article was well received by Arab and non Arab critics and researchers (such as Richard Jacquemond, 1992), its main argument was also challenged by other critics and scholars such as Peter Clark (2000). The latter maintained that Arabic literature in translation has significantly progressed since 1988 and has been more reviewed and studied than before. In this article, I do not intend to either defend or question Said’s view but would like to examine an important issue which is central to his article: the impact of geopolitical conflicts on literary translation. I will be looking specifically at the influence of conflicts between the Arab world and...
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...and Discrimination * Explain the difference between Muslims and Arabs. The difference between Muslims and Arabs are that Arabs are an ethnic group coming from Arabic countries that speak Arabic. Muslims are a religious group; Islam is the faith Muslims follow. * Explain the deficit model of ethnic identity found in chapter 11 (Shaefer, 2006). Why are some Arab Americans viewed as less Arabs than other? Explain in your own words. The deficit of ethnic identity means that your ethnic characteristics are lessened depending on your affiliation to your ethnic group, for example, if you speak the language, if you marry someone other than your ethnic background and if you have visited or lived in the country of your background. Some Arab Americans are viewed as less than Arab because of the factors listed above, including the factor of being too Americanized. * List two to three characteristics of Orientalism. How many Orientalism and prejudice contribute to hate crimes against these groups? Some examples of characteristic associated with Orientalism are that the eastern culture is eccentric, backward and their progress with comparison with western culture is inferior and conquerable. This includes the blockage of Mosques being built because of a belief of a foreign threat being posed. The ignorance and myths of the eastern culture contributes to people committing hate crimes against people of Arab descent and Muslims. * What may individuals do to promote tolerance...
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...1. Culture plays one of the biggest roles in shaping how we communicate. For example, in India, it is sort of frowned upon to say no to someone. They will try their best to avoid saying no, and will often times try to say things that you want to hear to get around saying it. Sometimes they will even talk in very vague details. I have personally experienced this with an exchange student I met from England this past semester. Even though England and America have some similar characteristics in regards to culture, they also are very different. One of the biggest differences is in our humor. I would show her some American comedy TV shows that are fairly popular, and she would not like them very much. Then she would show me popular British TV comedy shows and I would find them quite odd. 2. Stereotyping is labeling a certain group of individuals to certain qualities or characteristics. Whether they be positive or negative. For example, a common stereotype is that all Muslim people are terrorists. Though that may be true for a very insignificant percentage of the Muslim population, it is actually highly inaccurate. If someone were to stereotype me with something, I would probably say that they would label me as a gamer nerd that expresses my anger through games on Xbox. 3. Language and culture almost go hand in hand. But they can cause major differences even when two cultures use the same language. A prime example of which is America and England. As I mentioned before, humor...
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...What are Arab Americans? An individual can be classified as “Arab” if the person speaks Arabic, practices Islam, and identifies with the traditions of Arabic-speaking peoples. (Aguirre and Turner 276)These individuals are usually subject to negative and differential treatment by others. It is essential to identify the differential treatment of Arab Americans by others in society. The mistreatment of Arabs in the United States can be contributed to many factors; however, there have been certain events that have occurred in the United States, which have increased and enraged these strong emotional feelings in many Americans. Discrimination and stereotypes of a culture or group mainly develops from a lack of understanding. We can become a stronger society and nation if there is a greater awareness of the different cultures, in general, and not just about Arab Americans. With a better understanding by all Americans, these Arab-Americans, as well as other stereotyped individuals in society, would not have to worry about defending their identities, ancestries, cultures or traditions. Since Sept. 11, Arab Americans have been beneficiaries of what it feels like to be a member of the African American community. Although it is wrong to treat Arab Americans like criminals, we should not be surprised that they are treated in these ways. September 11 is a day that no one will ever forget. Everyone can remember where they were eleven years ago when terrorist attacked the twin towers of...
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...Shalom/Salaam: A personal Palestinian Perspective By: Munir Fasheh The Palestinian perspective on peace and its connection to the current international perspective is an analogy of Arawaks and the early Europeans contrast ideologies of peace in the 13th century. For the Arawak tribe peace meant retaining good relations with strangers where as for the Europeans it symbolized obedience and subduing the ‘other.’ Similarly, in today’s world the Palestinians follow the Arabic term of peace meaning greetings and salutation and take it a step forward by emphasizing more on harmonious relations whereas the international system is imposing a western perspective of peace as a the ideal model. The author further elaborates this analogy by the dividing the article into three main sections: the harmonious relations amongst the Palestinians that the author grew up in, explanation of peace at the institutional level and lastly, the Palestinian perspective of peace in a personal and an interpersonal level. According to the authors stories Palestinians depend on their community, surroundings and culture as the backbone of their lives. Even under the Israeli military occupation the Palestinians lived under warm, nurturing relationships full of aliveness, dignity, generosity and freedom. People in the region followed a common cultural practice that consisted of three different religions Christian women would go to an Islamic town to pray under...
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...been explored by Dalia Al Khury (Ikbis,2010). Dalia Al Khury provides an eye-opening information on this issue and a variety of views. The three main characters she interviews in the documentary are Arabizi speakers Aysha Al Khaldi, Lamya Tawfeq and Wisam Dhubaibah. Among the other interviewees are academics (what do you mean academics), a producer at MBC, and Arab locals. The documentary grabs the viewers’ attention by combining contradictory points of view from experts in education, while also allowing the viewer to listen to the Arabizi speakers' and their parents'/friends' point of views. Due to globalization, in today's world the west has become the center of power, and control. The western invasion of the east, has led Arabs to welcome the idea of combining the western and eastern culture, or completely eliminating the Arab culture and replacing it with that of the west without hesitation. The documentary acknowledges this, when Dalia Al Khury interviews Dr. Hisham Ghaseeb, Dean of "Princess Sumaya University" in Jordan. He aims to awaken the Arab nations' consciousness, in order to do so, he encourages Arabs to incorporate the Arabic culture and language back into their lives. Dr. Hisham believes that the new trend of Arabizi has become very common, because the westerns are seen as the "modern civilization makers". He affirms his position by bringing up a strong argument: that Arabizi speakers tend to "imitate" the western language and habits, rather than mastering...
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