...Market Growth Wal-Mart, Target, and Kohls are the company's largest customers, accounting for 24%, 17%, and 5% of 2014 sales, respectively. Mass merchandise stores are vital to the company's performance, accounting for about half of Hanesbrands' total sales. Hanesbrands also allies with mid-tier stores, including J. C. Penney, Macy's, and Kohls, which are adding its lower-priced labels. It's L'eggs and Hanes brand underwear are also sold in food, drug, and variety stores. Hanesbrands also sell apparel to the US military for sale to soldiers and through discount chains, including Dollar General and Family Dollar Stores. Looking to grow abroad in 2014, Hanesbrands acquired DBApparel Group of France, a maker of intimate apparel in Europe, from investment firm Sun Capital Partners. DBApparel holds the license to manufacture and sell apparel under the Wonderbra and Playtex trademarks in the European Union, as well as several other nations in Europe and South Africa ("Hanes Brands Inc.", n.d). Hanesbrands hopes to identify and capitalize on the long-term megatrends related to their top product lines over the next five to 10 years. To this end, in early 2015, the company purchased Knights Apparel to expand its sports licensed collegiate apparel business with a goal of appealing to college students as that market grows over the next years and decades. In 2012, after success with its Tagless undershirts, Hanesbrands brought its Tagless platform to its male underwear bottom products...
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...of a group project, the work has been prepared in collaboration with other members of the group. Material from the work of others not involved in the project has been acknowledged and quotations and paraphrases suitably indicated. Furthermore, I confirm that I understand the definition of plagiarism that is used by Durham University. Table of Contents HOMiE: Brand Presentation 3 Mission 3 Vision 3 Environmental Analysis 3 Homeless Statistics 3 Consumer Analysis 3 Competition Analysis 4 Marketing Objectives 5 Segmentation & Positioning 5 Short & Long Term Strategies 5 Product 5 Social Activity 6 Place 7 Promotion 8 Conclusion 8 Resources 8 Appendix 11 HOMiE: Brand Presentation Mission HOMiE is a new brand based in the United Kingdom. We sell fun, comfortable, good quality socks at an affordable price. Our mission is to promote social responsibility by encouraging consumers to think about socks not just as a commodity, but also as an instrument for helping those in need of permanent accommodation. Vision Socks are one piece of clothing that people are not allowed to donate due to hygiene considerations, yet they are very much needed by homeless. By donating time as well as capital resources, we hope to provide homeless people in the UK with the support for a better future. Environmental...
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...14. Data analysis and interpretation Concepts and techniques for managing, editing, analyzing and interpreting data from epidemiologic studies. Key concepts/expectations This chapter contains a great deal of material and goes beyond what you are expected to learn for this course (i.e., for examination questions). However, statistical issues pervade epidemiologic studies, and you may find some of the material that follows of use as you read the literature. So if you find that you are getting lost and begin to wonder what points you are expected to learn, please refer to the following list of concepts we expect you to know: Need to edit data before serious analysis and to catch errors as soon as possible. Options for data cleaning – range checks, consistency checks – and what these can (and can not) accomplish. What is meant by data coding and why is it carried out. Basic meaning of various terms used to characterize the mathematical attributes of different kinds of variables, i.e., nominal, dichotomous, categorical, ordinal, measurement, count, discrete, interval, ratio, continuous. Be able to recognize examples of different kinds of variables and advantages/disadvantages of treating them in different ways. What is meant by a “derived” variable and different types of derived variables. Objectives of statistical hypothesis tests (“significance” tests), the meaning of the outcomes from such tests, and how to interpret a p-value...
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...tournament for teenagers. ANS: F Such a short-range decision is typically a tactical plan or operating decision, not a strategic plan. PTS: 1 REF: 35 OBJ: 02-1 TYPE: App TOP: AACSB Reflective Thinking | TB&E Model Strategy 2. The marketing plan is a written document that acts as a guidebook of marketing activities for a marketing manager. ANS: T PTS: 1 REF: 36 OBJ: 02-1 TYPE: Def TOP: AACSB Reflective Thinking | TB&E Model Marketing Plan 3. A firm's mission statement should answer the question, "What products do we produce best?" ANS: F Mission statements should not focus on specific product offerings but on the market or markets served. PTS: 1 REF: 37 OBJ: 02-2 TYPE: Comp TOP: AACSB Reflective Thinking | TB&E Model Strategy 4. A production costs analysis could be a part of a company’s SWOT analysis. ANS: T PTS: 1 REF: 38 OBJ: 02-3 TYPE: Comp TOP: AACSB Reflective Thinking | TB&E Model Strategy 5. Environmental scanning entails the collection and analysis of information about factors that may affect the organization as well as the identification of market opportunities and threats. ANS: T PTS: 1 REF: 39 OBJ: 02-3 TYPE: Def TOP: AACSB Reflective Thinking | TB&E Model Strategy 6. To be useful, marketing objectives should meet four criteria: realistic, measurable, time-specific, and based on sales. ANS: F The four criteria for useful marketing objectives are: realistic, measurable, time-specific, and compared to a benchmark. They...
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...SME´s internationalize. The market entry mode choice or selections have strong effect the success or failure of the company. For instance an insufficient or wrong entry mode selection can decrease opportunities and limit important choice for the firm and could lead to high financial loss as well as lose control on overseas market. The purpose of research study is to provide a deep and better understanding of the factors those effecting SME´s selection of market entry mode. Research question how can the influence of internal and external factors on the selection of market entry mode. A frame of reference led to the building of summary which in turn became the basis for data collection. Two qualitative case studies for Pakistani SME´s namely socks knitter Pakistan and RK International were undertaken. The main findings shows the clear link between the theories claim to be internal and external factors influencing market entry mode choice between SME´s. Key words: Small and medium enterprises, market entry mode, internationalization. Acknowledgement In the name of Allah, the most gracious and the most the most merciful The research study was done at the Blekinge Tekniska Hogskola, School of Management Sciences...
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...JetZ Ecommerce Marketing Plan A1: Online Business Viability JetZ introduces the first ever insole infused performance sock. This revolutionary technology reduces the incidence of injury to the foot and ankle by providing superior support to the foot arch region as well as both sides of the ankle. Foot and ankle injuries are some of the most common and debilitating injuries to athletes in all sports. JetZ performance sock is very comfortable and reduces the need for traditional taping methods as well as external bracing. There is a high incidence of blistering with traditional athletic taping. JetZ internal lining prevents blistering and hot spots. External bracing is bulky and uncomfortable. JetZ performance socks are as thin as typical athletic socks but unlike cotton or poly-synthetic blends, JetZ keeps the foot cooler and dryer. JetZ has goals of expansion and increasing sales, but needs to do this while controlling the cost of growth. Building an online site is the company’s next step. “Going online opens another channel for selling your products…executed properly, it helps increase your revenue and profit potentials” (Elad, 2009). The marketing team understands the necessity of developing an ecommerce marketing plan to introduce JetZ product(s) to a national audience. JetZ socks have a strong customer base in their home Midwest region with minimal local competition. Due to increasing local popularity and market demand, the marketing team is planning to...
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...outside my car at different events during game days. The founder and CEO is Chauncy Tyrone Walton. Has been owner and founder since 2000. The reason for my business is to carry my father legacy on as a NFL sponsor. My mission is to gather the support of the fans with their favorite season apparel and merchandise. My company would represent Team Merchandise on all game day events outside sales, football games, Concerts, Super Bowl, house parties, cookouts and internet sales. My product would consist of Team apparel such as Car Covers, T-Shirts, Pants, Socks, Underwear, Sneakers, Rings, Watches, Caps of all kind, and house merchandise. I have developed my marketing strategies with different business around the area as well as online. I would have several stages setup outside different area during game day including in my store. Will be selling everything you can think of down to the bedroom covers. Small things like cups, dishes, sweaters, hats, t-shirts, trash cans, flags that would go on car or house, collectibles, men size, women size and kid size and as well as Home and Office merchandise. To would be able to shop by team of your choice. You also can request a catalog. I wish to target sport fans that enjoy watching football, basketball, soccer, baseball, and well as fishing and hunting. http://www.businessdictionary.com/definition/psychographics.html#ixzz3IbXyYLQ3 You will now consider who your customers are and identify your market segment. It is vital that you...
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...Table of Content 1. Executive Summary 2. Introduction & History of Zara 3. Introduction & History of H&M 4. Products Offered By Zara & H&M 5. Marketing and Communication Strategy of Zara 6. Marketing and Communication Strategy of H& M 7. SWOT Analysis: Zara 8. SWOT Analysis: H&M 9. Conclusion Executive Summary This report will examine and make comparison of the communication strategy between two leading and established fashion brands, Zara & H&M. Through close study of each of their communication strategy we can understand the reasons behind their success in the current dynamic and competitive market. In the Hong Kong market where competition thrives and those that don’t adapt to the ever changing environment gets abandoned, we can understand how Zara & H&M has established as a ‘fast fashion’ boutique chain in this densely populated city. A communication strategy helps to develop brand awareness and product information dissemination [1]. The communication strategy can also help to retain the brand’s current customer base and more effectively reach out to a broader target audience. Introduction & History of Zara Zara is a spanish brand of clothing and accessories retailer based in Arteixo, Galicia, and founded in 1975 by Amancio Ortefa and Rosalia Mera. It is the flagship chain store of the Inditex group. Inditex group is the world's largest apparel retailer, the fashion group also owns...
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...Promotional and Advertising Strategies Nike and Under Armour Contemporary Business BUS08 December 6, 2014 Promotional and Advertising strategies are similar but at the same time very different. The advertising strategy is designed to sell a product. It is basically one way communications from the company to the consumer. This provides the consumer information to make a purchasing decision (Schermerhorn, Osborn, Uhl-Bien, & Hunt, 2012). Where as a promotional strategy is two way communications designed to increase sales and attract new customers. This is can be referred to as Branding. One key difference is promotional strategies give away something; this could be a free product or money off attracting consumers who would not be attracted under normal circumstances. This paper will investigate two top athletic apparel companies to understand their strategies. The two companies chosen for this project are Nike Incorporated and Under Armour. These two companies are two of the leading sports apparel companies. Both of these company’s focus their products on the athlete and specific sports. Nike Incorporated has been in business since 1964 and has a much longer history in the industry than Under Armour (UA) which joined the picture in 1996. Both companies make a variety of athletic apparel and a number of athletic shoes. This project will provide details on how each company compares in the athletic shoe market. 1. Compare and contrast the promotional strategies...
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...[pic] Assignment On “Impacts of the Ready-Made Garments (RMG) Sector to the Bangladesh Economy” SUBMITTED TO Mahboob Ul Alam A full time faculty member of ‘’BGMEA Institute of Fashion & Technology (BIFT)’’ SUBMITTED BY Wasik Chowdhury Abdur Rahman Jewel Md. Shahadat Hossen Chowdhury Course Name: Apparel Merchandising (MER 227) Batch : 57 SUBMISSION DATE: September 21, 2011 Letter of Transmittal September 21, 2011 Mahboob Ul Alam A full time faculty member of BGMEA Institute of Fashion & Technology (BIFT) Subject: Submission of Report on Contribution of the Ready-Made Garments (RMG) Sector to the Bangladesh Economy Dear Sir, This is my pleasure to submit this study on “Contribution of the Ready-Made Garments (RMG) Sector to the Bangladesh Economy”. We have done our level best to complete the report in time and with the quality of my expectation. The whole experience of this report enables us to get an insight in to the real life situation. We have really enjoyed working in ’BGMEA Institute of Fashion & Technology (BIFT) preparing the report. Hope the report will be met your expectation and standard. We would like to thank you for your supportive suggestion and helping me to carry on this study. Sincerely yours, Wasik Chowdhury Abdur Rahman Jewel Md. Shahadat Hossen Chowdhury Acknowledgement At first we desire to express our deepest sense of gratitude of almighty Allah. With profound regard we gratefully acknowledge...
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...R E S E A R C H includes research articles that focus on the analysis and resolution of managerial and academic issues based on analytical and empirical or case research International Marketing Strategies in India: An Application of Mixed Method Investigation Prathap Oburai and Michael J Baker Executive Summary KEY WORDS International Marketing Strategy Grounded Theoretic KEY WORDS Approach Privatization Case Research Methodology Indian Banking Internationalization drives and export orientation are prominent in the organizational strategies of a number of leading Indian firms and multinationals located in India. This is a significant indicator of the growing competitiveness of firms, industries, and the nation. This paper examines the sources of competitive advantage in a few selected sectors and firms and explores the internationalization possibilities and potential. International marketing strategies are complex and tend to vary widely across nations, industries, and firms. The elements that form the ingredients of international strategies are numerous and their importance is tightly interwoven to contexts. With a view to enrich the existing body of international marketing theory, the authors investigate the international marketing strategies adopted in 12 different business sectors in India in an attempt to explore and explain the similarities and differences found in this varied set of industries. The examples span the old economy industries such as the assembly...
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...enforcement efforts.' United States v. McConney, 728 F.2d 1195, 1199 (9th Cir.) * This Is solely used in a case where there Is a suspect either getting out of a car or running out of a car per say, trying to evade authorities. * In this particular case officers respond to a drug activity call on the corner of navy and Main Street. The suspect, a black male, wearing blue jeans and a white t-shirt was seen leaving a dark shady area with something in hand. Responding to the call, Officers A and B drive to the scene at the corner of navy and Main Street in a Marked Police Unit. The suspect sees this and almost immediately drops a small brown paper bag while trying to flee the scene. Officers acted upon impulse and started running for the suspect. Officer B observes him drop the bag and persues the suspect on foot alongside Officer A. The officers quickly acted and hunted down the suspect in his attempt to flee the scene. Officers speedily apprehended the suspect. The Supreme Court held that excessive force claims brought under section 1983 are not governed by a single, generic stan-dard.9 Analysis for this type of claim must begin with identification of the specific constitutional right allegedly violated by the use of force. * After the suspect was apprehended, (Name now known now as John Doe) the officers scurry back to the squad car for further questioning. (With the officers backs facing each other)...
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...Running Room Case Study 10/21/14 T/TH 9:30 AM Present Strategy The Running Room company has been a successful and profitable business since its inception, catering to both avid runners and more casual joggers by selling high end running shoes. Its owner, Raina Cisco, used her background as a nationally ranked runner to establish credibility as a running shoe authority, especially for higher end products. In order to maintain this image of quality, Cisco chose to primarily sell Nike shoes. The Nike brand is associated with performance in the minds of her customers, and she was able to make a $5-$7 premium per pair of Nike shoes. Despite this success, after about 10 years of steady growth, profits began to decline due primarily to large department chains entering the running shoe market, the loss of loyal, aging customers, and difficulty in balancing the needs of these loyal customers with those of the younger generation of serious runners. The Running Room’s current strategy to achieve new growth involves diversifying the product offerings to appeal to not only serious runners, but also more casual consumers. Cisco stocked stores with more fashionable sportswear items for her more cursory customers while attempting to appeal to the running community by offering custom-fit, high performance shoes. This strategy captures a large target market; however, it is ultimately unsuccessful as a growth model because it does not fully satisfy either consumer group. The serious runners...
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...Table of Contents Introduction 3 Nike, Inc. 3 Under Armour 4 Porter’s five forces analysis 5 Nike, Inc. and Under Armour innovation strategies comparison 7 Conclusion 9 References 10 Introduction Nowadays, more and more people become concerned about health; they develop special diet that include vitamins and advanced nutrition supplements, and of course they do sports. Any kind of sports demand at least basic sports outfit: a T-shirt, shorts or pants, and a pair of shoes. Industry of sports apparel and footwear is an important part of today’s global business, where big companies have to compete for a customer. It is rather hard to differentiate on this market, because all the goods have to fulfill only one goal: make a person feel comfortable during a workout. Thus, companies have to work harder to develop new innovative products to gain market share advantage. The market of sports apparel is now dominated by several big companies: Nike, Inc., Adidas group (which includes Adidas and Reebok), and Puma. But there is also a new fast-growing and very promising player - Under Armour that managed to enter this saturated market. The key success factor for Under Armour was their innovative approach in creating sports apparel. Observing Under Armour’s success Nike has reconsidered their strategy and made innovation the core part of their mission, and in 2013 Nike was announced a #1 innovative company by fastcompany.com. So now there are two key innovators on the market...
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...Running Head: PROMOTIONAL & ADVERTISING STRATEGIES: NIKE vs. UNDER ARMOUR Promotional & Advertising Strategies: Nike vs. Under Armour Contemporary Business March 8, 2015 Promotional strategy can determine a company’s success. Promotion, according to Kurtz, is the function of informing, persuading, and influencing a purchase decision (2013). Throughout this paper, I will compare and contrast promotional strategies between two major sporting apparel companies: Nike and Under Armour. I will also show how pricing decisions of each company has resulted in competitive gain or loss. I chose to write about Nike and Under Armour because they are two major sport apparel companies competing to win consumers over. Even though Nike is the “big dog”, and Under Armour is the “underdog”, both companies have phenomenal marketing strategies. Marketing managers for both companies promote through television, radio, internet, direct mailings, and newspaper and magazine ads. This is called integrated marketing communications or IMC (Kurtz, 2013). Nike has come up with a new product and marketing strategy aimed at finding ways to capture the woman’s sport apparel market after years of failed attempts (Warner, 2005). After interviewing different women, Nike found that most women want a sports outfit that has cross-functional uses. One consumer stated that she wants a nice outfit that’s suitable for hanging out with friends, wearing it to work, or simply to...
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