...Assignment decoration form page 1 Table of contents page 2 Introduction page 3 Main body What is Nike page 3 Marketing Breakdown Page 3 Advertisement page 3 Sponsorships of athletes Cristiano Ronaldo Kobe Bryant Tiger woods Sponsorships of teams Barcelona Paris saint Germain...
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...Global Brand Management – Nike’s Global Brand Dr. Deanne Larson e-mail : larsonelink@aol.com Abstract: The purpose of this paper is to outline and analyze the ingredients of a successful global brand which has and can continue to sustain its global marketing goals. The brand analyzed in this paper is Nike, one of the top sporting goods manufacturers in the world. As part of the analysis of Nike’s global brand, a proposed brand strategy and supporting marketing program will be recommended using the components of Interbrand’s rating and ranking evaluation. The analysis will use components of Interbrand’s approach as the basis of understanding Nike’s current strategy and standing and be used as input into the recommended brand and marketing strategy. Keywords: Interbrand, brand market strategy, global marketing, brand association, global brand management Reference: Reference to this paper should be made as follows: Larson, D. (2011) “Global Brand Management – Nike’s Global Brand”, The ISM Journal of International Business, ISSN 2150-1076, Volume 1, Issue 3, December 2011. Biographical Notes: Dr. Larson is an active management practitioner and academic and a PhD candidate at the International School of Management. Dr. Larson’s other doctoral degree is a Doctorate of Management in Information Technology Leadership. Her doctoral dissertation research focused on a grounded theory qualitative study on establishing enterprise data strategy. She holds Project Management Professional...
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...Past to Present: The Influence of “Muscular Christianity” Doris N. Jamerson Liberty University Abstract This paper will explore the beginnings of Muscular Christianity and its influence on the youth population. I examined James A. Mathisen’s (1990) sociological article about Gil Dodds establishing Muscular Christianity as a norm in culture. Muscular Christianity has been through different stages during the late 1700s through 1900s. Each stage was influenced by very important men who helped contribute fundamentalist idealisms in their time. His case study analyzed the involvements of Thomas Arnold, Charles Kingsley, Thomas Hughes, Charles Studd, Bud Schaeffer and Gil Dodds. Each of these men had different interpretations of muscular Christianity based off of their backgrounds. Mathisen compared each interpretation and created a timeline of contributions to the rise of modern day religious sport culture. Past to Present: The Influence of “Muscular Christianity” Muscular Christianity is a religious connection of Christianity to physical well-being. Many organizations today are influenced by this modern day form of Christianity. The YMCA an organization we are all familiar with is a prime example of combining religious values with healthy living. The YMCA’s mission incorporates values such as honesty, responsibility, and caring. They focus on youth development and physical health. Youth ministries are included in their programs for youth. The YMCA is an organization...
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...Enhancing Drugs John Alvarez Student #0588681 Essay 2 April 1, 2015 PHI – 010 Professor Andrea Yusim Words: 1,519 In a country that is obsessed with winning and competition, athletes, teams and even fans have tried to gain an advantage against their competition. As athletes become bigger, stronger and faster, the margin and window of opportunity to become the best athlete in their respective sports is surely becoming smaller and smaller. Many people will argue that performance enhancing drugs will help in promoting player health and recovery and that sports in general will benefit overall. In this paper, I will argue that the argument in favor of performance enhancement drug use is not valid because performance enhancing drugs are unethical, create unfair competitive advantages and do not promote the very essence of the value of sports which is hard work and team work. Team and individual sports in the United States is a very important part of culture. Athletes are revered for their prowess and mastery of their respective sports and are at times treated as demi-gods. Individual teams and entire leagues depend on these very athletes to compete at the highest level and with the utmost sense of integrity in order to show that their leagues are played ethically. So not only are athletes expected to be at their very best, they are also expected to do so without compromising the integrity of the sport such as cheating by using PEDs. In the article “Drugs, Sports and Ethics...
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...Employment16 2. Decision-making process16 2.1. Prize money and Doping17 2.2. Health and Doping22 2.3. Size of Punishment and Probability of Detection 23 2.3.1. Doping game: introduction26 2.3.2. Theoretical example using real numbers 30 2.4. Number of participants and Doping 34 2.5. Conclusion 37 3. Policy advices38 3.1. Efficiency Comparison 38 3.2. Application of Criminal Law 41 Conclusion42 Bibliography44 Appendix A: Interview with Filippo Simeoni49 Appendix B: Interview with Axel Dekker55 Abstract Sports victories are often strived to at the cost of sportsmen’s integrity, reputation, health, security, or even life. The tendency to use performance-enhancing drugs is shaped by factors characterizing the institutional framework. In particular, the prize money, health costs, severity and frequency of punishment, and number of participants are expected to play a crucial role in the decision making process of an athlete concerning doping, therefore their significance will be shown empirically. This will lead to the designing of the policy necessary to create a level playing field in professional cycling. Turns out that a mix of increased controls, review of the list of prohibited substances, and application of criminal law in doping...
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...When were women first allowed to compete in the modern Olympics? (1 mark) Women competed for the first time at the 1900 Games in Paris. Of a total of 997 athletes, 22 women competed in five sports: tennis, sailing, croquet, equestrianism and golf. 2. Name five women who hold sporting positions in the media and what their positions are. (5 marks) Erin Jill Andrews (a sports caster and host for FOX College Football) Michelle Denise Beadle (a sports reporter and co-host of Sports Nation on ESPN2) Charissa Jean Thompson (a television host and sports caster for Fox Sports)...
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...Blood Doping Biology Research Paper Samantha Reid University Seven time consecutive Tour De France champion and yellow rubber band seller of the decade openly admitted to blood doping. His name was Lance Armstrong and not only did he live through cancer, but he was one of the greatest athletes the world has ever known. His list of achievement goes on until his banishment for professional racing and the stripping of his titles. He admitted to using banned substances including steroids and blood doping in an interview with Oprah Winfrey on January 17, 2013. Why would a man with so many accomplishments cheat the system with prohibited procedures and the use of illegal performance drugs? The three topics that rise in answering why Lance Armstrong blood doped is explaining what blood doping is, the advantage and disadvantages of it and drug use in profession sports. To describe what blood doping is one must first understand some key terms. Hemoglobin is a red protein responsible for carrying oxygen in your blood. Another key term is the cardiovascular system and this is an organ system that distributes the blood throughout the body to deliver nutrients and remove waste. And the respiratory system is the organ system that carries out gas exchange in your body. These three things all work together hand in hand like a smooth operating clock. The respiratory system gets the oxygen from the air and transports it to the blood carried in the hemoglobin. The oxygen enriched hemoglobin...
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...Sports, Youth and Character: A Critical Survey Robert K. Fullinwider* Institute for Philosophy & Public Policy University of Maryland * rkf@umd.edu CIRCLE WORKING PAPER 44 FEBRUARY 2006 CIRCLE Working Paper 44: February 2006 Sports, Youth and Character: A Critical Survey TABLE OF CONTENTS I. INTRODUCTION....................................... 3 a. methodological limitations..................... 4 b. conceptual and theoretical infelicities...... 5 II. THE LESSONS OF SPORT......................... 5 III. BASICS................................................ 6 a. too much too early?.............................. 8 b. competition’s role understood ............... 11 c. competition, participation, and fun......... 12 d. not enough?........................................ 14 IV. WHAT CAN WE CONCLUDE?.................... 15 V. THE MICROWORLD OF PARTICIPATION...... 17 VI. APPENDIX A......................................... 19 a. Shields and Bredemeier...................... 19 a.1. moral maturity: what are psychologists looking for?............ 22 a.2. game thinking............................. 24 a.3. moral confusion........................... 25 b. Stoll, Lumpkin, Beller, and Hahm.............. 27 It has been recognized for centuries that sport can contribute to education values that make for the development of character and right social relations . . . . [Within this contribution] there are many intertwined and interwoven threads of influences...
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...Mark Allan S. Bergonia 24 August 2012 BSA-2B I.DEFINITION 5 examples of: INFORMAL&FORMAL 1. Kingdom is a taxonomy rank it is also the biggest and highest or in the most recent three-domain system. 2. Papyrus is an object that is thick paper-like material, repaired from thin strips of the pith of this plant laid together, soaked, pressed and dried. 3. Loneliness a feeling who’s dejected by the awareness of being alone. 4. Title is a transcript that distinguishing name of a book, poem, picture, piece of music or the like. 5. Synagogue is a building it is also a Jewish house of worship, often having facilities for religious instruction. II.DESCRIPTION description of a mechanism 1.what is it 2.what it's purpose 3.what is look likes *A mechanism is a device designed to transform input forces and movement into a desired set of output forces and movement. Mechanisms generally consist of moving components such as gears and gear trains, belt and chain drives, cam and followermechanisms, and linkages as well as friction devices such as brakes and clutches, and structural components such as the frame, fasteners, bearings, springs, lubricants and seals, as well as a variety of specialized machine elements such as splines, pins and keys.The main purpose of it is to produce machines that would contribute to the development of society and of individual. It also opens a slot in globalization and of especially in innovation and in stepping into another level of technology...
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...Every spring avid sports fans look forward to the biggest college basketball tournament of the year, most commonly known as March Madness. This competition consists of both men’s and women’s NCAA basketball teams who compete in hopes of making it to the respected and heavily televised Final Four. The Final Four is the last game for each remaining team before the National Championship game, where the two deserving teams are matched up against each other. This series of competition creates a rich supply of content for sports media networks to influence viewer’s values and attitudes. Networks have become increasingly knowledgeable and schematic in using sport entertainment as a way to promote their ideologies, values, commercialization and interpretations of sport. Studies have found that people turn to sports in the media for entertainment. The different forms of media are evolving and moving in a more prevalent direction than they have been in the past. With the explosive growth of internet users in the past decade, media companies have created a domain where they can input their interpretations of sporting events and coverage. These domains have become dominated by the 18-34-year-old demographic (Kian, Mondello & Vincent 2009) who use websites such as ESPN, the most widely used website for obtaining sports related news (Lefton, 2006 as cited in Battenfield, Redmond & Ridinger 2014), and Sports Illustrated to read about upcoming games, watch live coverage, or get the low...
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...Abstract This paper explores the movie “Any Given Sunday” and attempts to discuss the movie in detail by focusing on character examples of the personal functions of sport such as feelings of belongingness and social identification, the socially acceptable outlet for hostile and aggressive feelings, and the role sport plays as a cultural element to bring meaning to life. Additional attention will be given to aspects of extra-sport character behavior and a determination of whether or not such behaviors support sport stereotypes and/or deviant characteristics. Through internet research, library study, and the use of periodical articles found in the ProQuest databases, I intend to apply the functionalist model of society to show that the fictional football team “The Miami Sharks” highlighted in the movie supports stability and equilibrium in the community of Miami based on common interests and convictions. The world of professional sports, especially professional football, is a world that most will only see on the television or through movies. “Any Given Sunday,” by Oliver Stone, is one such movie. It highlights a portion of a season for the fictional team The Miami Sharks with the interpersonal struggles on and off the field experienced by the characters related to the team. This paper explores the movie “Any Given Sunday” and attempts to discuss the movie in detail by focusing on the socially acceptable outlet for hostile and aggressive feelings, masculinity and gender...
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...Assignment Five College Athletes and Compensation Professor Adam Lawrence Strayer University June 9, 2013 PART I: PROBLEM The goal of this paper is to focus on evidence that college athletes, specifically, football players should be compensated for the talents they demonstrate on the field; for many reasons. It is well documented that college presidents, coaches, athletic directors often think of athletics as the “front porch” of their campuses (Weaver, 2011), as it relates to college revenues. Weaver further maintains that college athletes, especially football players, are needed to generate the revenues to build both and support a winning football team, and athletics department. And historically colleges rely on ticket sales, game programs, and advertising revenues, to do so. Additionally, coaches’ salary and facility renovations also are factor in terms of colleges and universities needing to generate revenues as well. But before the former can be brought to fruition colleges must first persuade the most talented athletes to their school. What criteria do colleges and universities utilize when recruiting athletes with regard to talent, academics, finances, and student population? Additionally, what perks are colleges and universities offering these athletes to entice them at a minimum to the said front porch? Let’s start by first exploring how colleges and universities generate revenues. First, warning sign (problem) is that billions in annual revenues...
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...SIOP Lesson Plans: Seeing The Trees for The Forest Kimberly Kidd, Kristen Martin, Mandi Moody, Cara Goff ESL 434 8/24/2012 Amy McDonnel Kimberly Kidd, Kristen Prater Mandi Moody, Cara Goff ESL 434 8/24/2012 Amy McDonnel CLC Lesson Rationale These lesson plans enhance student achievement by presenting the content in several ways, giving the students tools to help their language use, using content that is relevant to the student’s life, encouraging group participation, and using an assessment that not only measures their understanding of the topic, but also meets both the both 6th grade content area standards, and English Language Learner (ELL) standards. By implementing these lesson plans in a unit format, the students are ensured to receive quality instruction under the following standards: Determining the central ideas or information of a primary or secondary source, and providing an accurate summary; writing narratives to develop real or imagined experiences or events using effective technique, relevant descriptive details, and well-structured event sequences; Understanding the influences of individuals and groups from various cultures on various historical and contemporary societies; understanding the impact of interactions between people and the physical environment on the development and conditions of places and regions; summarizing numerical data sets in relation to their context; identifying the mean, median, range and mode; Throughout the writing...
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...Professor Gregory F Stiber By: Brizaida Ribalta, Jessica Halsey and Shereen Hijazi Nova Southeastern University H. Wayne Huizenga School of Business & Entrepreneurship Assignment for Course: MKTP 5005 – Introductory Marketing Submitted to: Gregory F Stiber Submitted by: Brizaida Ribalta, Jessica Halsey, Shereen Hijazi. Date of Submission: August 30th, 2012 Title of Assignment: Term Project – Marketing Plan CERTIFICATION OF AUTHORSHIP: I certify that I am the author of this paper and that any assistance I received in its preparation is fully acknowledged and disclosed in the paper. I have also cited any sources from which I used data, ideas or words, either quoted directly or paraphrased. I also certify that this paper was prepared by me specifically for this course. Student's Signature: Brizaida Ribalta, Jessica Halsey and Shereen Hijazi ***************************************************************** Instructor's Grade on Assignment: Instructor's Comments: Table of Contents Executive Summary 4 Company Description 6 The Origin of Nike, Inc. 6 Today’s Nike 7 Mission and Goals 8 Core competencies 10 Situation Analysis 11 Macro-Level External Environmental Factors 11 Competitive Environmental factors 12 SWOT Analysis 15 Competitors 16 Reebok 16 Adidas 17 Puma 17 Target Market 19 Segmentation 19 Target Marketing 19 Marketing Mix 20 Product Strategy 20 Distribution...
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... 1. Assignment Topic In your case report, identify three to four marketing challenges covered in this subject, and address how those challenges can be met using the principles developed in this subject. Be sure to cite and reference the name and source of your case in your assignment report (as well as other references you use). The case study “Nike – The art of selling air.” has been included for reference in Appendix A of this paper. 2. Word Count This paper contains a total of 2581 words from the start of the introduction to the end of the conclusion section. 3. Executive Summary Companies today face many challenges to maintain market share and differentiate themselves from a highly competitive and ever evolving market place. Marketing is crucial to a company’s long term success. The aim of this paper is to use the “Nike - The art of selling air.” case study and concepts from strategic marketing theory to identify marketing challenges and how those challenges could be best addressed using marketing principles. The paper provides a brief introduction to the company known as Nike, explores what concepts are guiding Nike’s company marketing efforts; and uses examples to explore some of the marketing challenges and misjudgements that Nike has faced and how these were or could have been overcome using marketing principles. 4. Introduction...
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