...of her three siblings and the only one involved in sports. Her parents Ray and Joyce ignore Patty’s athletic talents, make jokes and play cruel pranks on Patty. Patty goes to a party with a friend, gets drunk, and ends up getting raped by Ethan Post, a son of a family friend. The next day after a basketball game, Patty tells her questioning coach about why she had bruises on her arms. Patty’s mother finds out about the incident and is more concerned how the rape will affect her relationship with Ethan’s family, rather than how Patty is feeling about the rape. Joyce discourages Patty from taking any action against Ethan and asking if an apology would be enough. When Ray finds out he is not supportive either of Patty. Ray also discourages Patty from taking any legal action. Patty ends up dropping the whole situations and her senior year goes on with her athletic life, breaking school records. “Agreeable” shows how an all-star athletic girl is neglected by her parents and is discouraged from excelling in more athletics. Patty could be described as agreeable, low self-esteem, and determined. For example she is agreeable because, “…instead of being publicly humiliated Patty became a real player…” (17) Patty decides to agree with her parents and drop the incident, so she won’t be humiliated by the public. Patty has low self-esteem because her parents don’t support her in her athletic sports nor do they show up at her games, “If Joyce was her mother, then how had it happened that she...
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...Toyota (Chapter 1) Overview. This case concerns the systems used by Toyota to become the third largest automobile manufacturer in the world. The case illustrates how this organization strives to serve customers and achieve a profit. The case intentionally emphasizes features of Toyota's manufacturing system, rather than its marketing strategies per se, to show how the whole organization is focused on serving customer wants and needs, not just the marketing department. Suggestions for Discussion Questions 1. In what ways is Toyota's new-product development system designed to serve customers? There are a number of features to this system that make it customer oriented. The Toyota system responds more quickly than competitors, allowing the company to correct any mistakes and react to market trends faster than competitors. The system has a chief engineer responsible for the product from design to marketing. This may allow consumer research to function as a direct input into engineering specifications rather than become a secondary concern after the product is designed. Since the corporate philosophy is to serve customers, consumer inputs are more likely to be used develop better new products. 2. In what ways is Toyota's manufacturing system designed to serve customers? There are a number of features in Toyota's manufacturing systems that are designed to serve customers, including the following features. Employees, even on the assembly line, are trained to consider their...
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...Complex Decision-Making and Brand Loyalty COMPLEX DECISION MAKING High involvement purchases are recognized as those purchases that pose some level of risk on the purchaser or consumer. This can be further divided into brand loyalty, it is a habit, or complex decision-making, if there are many difference between brands and the products offered. Some examples include a house, a car or a big screen TV like the one my roommates and I bought in the end of August. As we were putting together our new place, the three of us came across an important decision: should we keep our 28 inch TV or go bigger? Of course, a 28 inch TV is more than decent but in the end we went for the 50 inch TV. Here is the process by which we decided to make our purchase. 1. PROBLEM RECOGNITION Although in our situation it was not an actual problem or, more importantly, a need, we felt there was a discrepancy between our actual state of TV usage and our ideal state. In reality, we had a regular-size TV. However, improvements in technology had made it out of date and we even had some malfunctioning problems with the screen. Ideally, we wanted a big screen TV which also meant better technology and picture quality. We also felt that we had managed to put together such a nice place that we ought to capitalize it with the purchase of a big screen TV that would also serve decorative purposes. Last, we want our place to be the “get together place” to watch games, movies, etc. So far it has been… 2. INFORMATION...
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...Sustainability Assessment of Nike Shoes Andrew Derrig Jake Stocker Luke Warren Pearson King Ethan Tinson Ellen Winston For Sustainability Science ENVS 195, Fall 2010, Dr. Saleem H. Ali Introduction and Justification In Greek, Nike means “victory” and since the beginning of the company in 1972, victory has been a term that has represented many things about the Nike brand. The Nike corporation produces athletic shoes, apparel, equipment and accessories that can be found in distributors in over 170 countries worldwide, it sponsors many professional and college level sports teams and has grown to be one of the largest athletic apparel corporations in the world. In the early „70s they started out manufacturing running shoes featuring innovative new technology that increased traction and made the shoe lighter as a whole. (Nike, 2010) Since then the Nike brand has taken off and become more than simply successful, it is infamous though for a few different reasons. The Nike name, generally linked to success and wealth, first got into trouble in the early „90‟s when footage of sweatshop and child labor in their factories was broadcast on international television, smearing their name across the globe. (Beder, 2002) In 1998 cofounder and CEO Phil Knight even recognized that the Nike name and product “has become synonymous with slave wages, forced overtime, and arbitrary abuse.”(Levenson, 2008) Since those dark days however, Nike has made a concerted effort to both improve their reputation...
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...SKECHERS Shape-ups Liv Shape-ups shoes are an innovation fitness tool designed to help user improve the benefits when walking or running by stimulating muscles. Shape-ups shoe has smooth leathery and a small mesh fabric upper in a lace-up sneaker with diagonally curve bottom, it can let user feel comfortable when walking it. It also is designed to give users more natural running experience and allow user to interact and respond to almost any surface, and has impact protection. Features Nice colour The company shoes are match with fresh colours. Each of every shoe with different matching colours gives consumer a sense of bright and special. Besides that, the colours used are fresh and young style. Unique design SKECHERS Shoes design in unique and nice. Theirs shoes are in different occasion that include casual wearing, sport shoes, sandals and boots. The designs are fulfilling nowadays youngsters taste. Besides that, theirs shoes construct in a well build structure. Insider and outsider structure are well associated with the most relevant materials. This can make consumer feel comfortable while wearing it. Light in weight SKECHERS shoes inner structure is well-build. The shoe pads inside are soft; you will feel pleasantly when wearing it. Besides that, theirs shoes consist of two layer, the first layer is midsole. A two-part, firm and soft-density midsole deliver a rocking effect from your heels to your toes. The second layer is kinetic wedge technology is an ultra-soft...
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...Contents Introduction - 5 - Leadership - 6 - Transformation - 8 - Innovation - 9 - 3-Bias Theory - 10 - Conclusion - 13 - References - 14 - Introduction ❖ Book (Non-Fiction) – Moneyball: The Art of Winning an Unfair Game ❖ Author - Michael Lewis ❖ Publication Year - 2003 ❖ Key Learnings – Leadership, Innovation, Change Management, Organizational Culture, Risk-taking, Transformation, Strategising ❖ Synopsis – The book is about a US baseball team, Oakland Athletics and its performance in the year 2002. It is a real-life account of how despite financial constraints, the protagonist, Billy Beane assembles a strong baseball team using innovative techniques and strategies. It is the story of how Billy Beane changed the organizational culture of his organization, and influenced that of his competitors’. He re-invented a system that was working for years. Beane and his assistant concluded that by hiring under-valued players, it was possible to win with less than 40% of the budget of their competitors. They applied analytical, evidence-based, sabermetric approach and thus selected a competitive team. As a result, in the 2001-02 season, the team struck an all-time record with a 20 game-winning streak. Exposing himself and his team to ridicule, how he ignored his detractors and went ahead with his unorthodox strategies to ultimately achieve the winning combination...
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...Nike: The athletic footwear industry History Nike started out just as plan developed in order to satisfy course work at Stanford University. Mr. Phil Knight a graduate student at Stanford University and a long-distance runner decided that he would make low cost running shoes in Japan and then sell them in the US. Knight solicited the assistance of a past coach Bill Bower man to assist him in his business venture and in 1964 they started Blue Ribbon Sports. Knight called his first shoe Tiger and began distribution at track meets. Blue Ribbon in 1971 earned it's "swoosh" and Knight introduced the first Nike brand line. In 1978 the Blue Ribbon became Nike and each year their profits grew steadily. Due to Nikes concentration in casual shoes in the 1980's, they missed the trend to aerobic shoes and fell behind allowing Reebok to control the market. Due to poor management in the years following and proceeding Reebok's take over things fell apart. Phil Knight repositioned and reestablished Nike following the bumpy years in the 80's. In 1988 Nike purchased Cole Haan for $64 million which allowed them to increase casual footwear sales by 16%, they also purchased the accessories company in 1990. Nike even expanded by opening their own retail store "Nike Town" in 1990. Nike distributes to 123 retail stores in the US and also in 52 retail stores in countries such as, the UK, Japan, France, Italy, Spain, Germany, and Canada. Ribbon Sports officially...
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...With more than 44,000 employees across six continents and with their mission “to harness diversity and inclusion to inspire ideas and ignite innovation”, Nike is an organization that conducts both domestic and global marketing. In this situation, it is inevitable that Nike is influenced by environmental factors much. Let’s start with this example to see what happened in Nike’s history: Nike had introduced its "Air" line of basketball shoes in 1996 with a stylized, flame-like logo of the word Air on the shoe's backside and sole.Yet, there was a problem. Arab-American groups thought that the way “Air” was written on the shoe looked too similar to “Allah” written in Arabic. Nike recalled thousands of shoes, covered the logos with patches and the shoes made their way to the outlets. Although Nike has apologized to the Islamic community for any unintentional offense to their sensibilities, and has taken measures to raise their internal understanding of Islamic issues, in the end that logo cost Nike millions plus a playground built to ease tensions. We apparently see that some cultural issues may affect companies negatively. In this case, Nike didn’t even consider this consequence while putting those shoes on the market, but they paid dearly for. On the other hand, Nike, in 2000s, started to seek the best investment with the highest returns. They traced the symptoms of poverty back to their roots, and it led them to an unexpected solution and a catalyst for change: adolescent...
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...Partial fulfillment by the award of the post graduate diploma in business Management. From Fortune School of Technology and Management in Singapore. Nike Inc. was founded in 1962 by Bill Bower man and Philip H. Knight as a partnership under the name, Blue Ribbon Sports. Since Germany conquered the domestic market in America, Nike came with low-cost and high quality products for the American people. Today, Nike manufactures and distributes athletic shoes in the global market and 40% of its sales come from athletic apparel, sports equipment,and subsidiary ventures and they have traditional as well as nontraditional distribution channels in more than 100countries globally. Nike has attained a premier position in the market but in 1998, the company has to face the issue of exploiting overseas workers and the altering consumer needs negatively pretentious the sales of Nike. In this report, I have discussed the case history of Nike that majorly covers the child labor problem and the problem of change in consumer’s preferences after which I have done the SWOT analysis and have come up with strategic objectives, market driven strategy Objectives. Furthermore, the marketing strategy is discussed that covers the segmentation strategy, targeting, positioning and channel distribution of Nike and the product, price and promotional strategy it must approve. In the end, I have given some recommendations to Nike’s management to force it towards success. Contents INTRODUCTION: The company...
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...fitness)3. Design and implement emergency protocols to ensure medical personnel are prepared in an emergency situation. | Evaluation: As an athletic instructor, you are required to be able to recognize, evaluate, and assess the overall physical health and conditioning of your athletes to determine their capabilities and reduce their risk of injury while training. Also the coaching staff and any teaching style to improve your performance. | 1. Perform a comprehensive evaluation of the athlete who has a orthopedic or medical condition such as medical history, an exam (observing the athlete walk, run).2. Create a treatment plan based on the initial evaluation.3. Talking to the athlete of the purpose of the evaluation and treatment plan. | Care: The athlete the student might require immediate care to their injury, so a thorough knowledge of anatomy and physiology is necessary to protect the player from further injury and to stabilize or safeguard an injury on the field of play. | 1. The athletic trainer is often responsible for the initial diagnosis, the athletic trainer then must assume responsibility for administering appropriate first aid and for making correct decisions in the management of acute injury. 2. The athletic trainer should be certified in cardiopulmonary resuscitation and the use of automated external defibrillators (AED). 3. Athletic...
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...1. History of the Puma & Reebok companies 2. Marketing Analysis: SWOT analysis 3. Advertising strategy 4. Consumers' information 5. Conclusion History Brand Origins The roots of the Puma brand stretch back to the mid 1920’s when Adi and Rudolph Dassler spent years working together building lightweight athletic shoes registered under their family shoe enterprise Gebrüder Dassler, in Herzogenaurach Germany.Beginning with the 1928 Olympics in Amsterdam, Adi’s uniquely designed shoes began to gain a worldwide reputation. Jesse Owens was wearing a pair of Dassler’s track shoes when he won gold or the USA at the 1936 Berlin Olympics. After World War II, during which Rudi Dassler had spent time in a POW camp, the Dassler brothers began a legendary feud, causing Rudolph to leave the company and found a rival company across town. Originally thinking of calling his brand RUDA, Rudi Dassler named his company Puma Aktiengesellscaft Rudolf Sport (Puma) while brother Adi in corporated as Adidas. This family rift would lead to cutthroat business feuds and sporting triumphs forging two mighty sporting brands recognized all over the world. [pic] Brand Name Origins [pic] The leaping puma also symbolizes combination of speed, power, and elegance often exhibited by professional athletes. The Puma logo is a symbol of the fierce rivalry between the two brothers. No longer working with his partner and brother, the brand would come to symbolize the solitary and secretive...
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...Real Madrid Summary Company: Real Madrid Strategy: 1. “Professionalize” the management team 2. Exploit the enormous value of the Real Madrid brand and players’ images to increase revenues. 3. Impose financial discipline to ensure that the team did not become overextended. Key to this discipline was limiting the players’ expense. With the new strategy of Zidanes & Pavones, Real Madrid would sign one star player per year and focus on the development of players through the farm system or cantera. Issues: 1. On the brink of bankruptcy. 1990’s Crisis: (Growth in revenues from TV rights; Greater investment of private personal fortunes; free-agent market) 2. Clean the debt by selling a training ground 3. Key to transformation would be modernization of its management. * Restructured the organization into four main units. * Implementing a variable pay structure. 4. Leveraging the Brand * Widen the scope of the brand by targeting international markets * New code of conduct promoted the values of honesty, transparency, and concurrence. * Three ways to exploit the brand:1. Sponsorship, image rights, advertising; distribution, merchandising, and licensing; and internationalization and new technologies. * Zidanes & Pavones 5. The Budgetary Process * Annual plan& midterm plan * Guidance of the strategic objectives and the assumptions provided by the corporate manager. * Revenue: Real Madrid transformed some areas...
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...Table of Contents Introduction 3 Nike, Inc. 3 Under Armour 4 Porter’s five forces analysis 5 Nike, Inc. and Under Armour innovation strategies comparison 7 Conclusion 9 References 10 Introduction Nowadays, more and more people become concerned about health; they develop special diet that include vitamins and advanced nutrition supplements, and of course they do sports. Any kind of sports demand at least basic sports outfit: a T-shirt, shorts or pants, and a pair of shoes. Industry of sports apparel and footwear is an important part of today’s global business, where big companies have to compete for a customer. It is rather hard to differentiate on this market, because all the goods have to fulfill only one goal: make a person feel comfortable during a workout. Thus, companies have to work harder to develop new innovative products to gain market share advantage. The market of sports apparel is now dominated by several big companies: Nike, Inc., Adidas group (which includes Adidas and Reebok), and Puma. But there is also a new fast-growing and very promising player - Under Armour that managed to enter this saturated market. The key success factor for Under Armour was their innovative approach in creating sports apparel. Observing Under Armour’s success Nike has reconsidered their strategy and made innovation the core part of their mission, and in 2013 Nike was announced a #1 innovative company by fastcompany.com. So now there are two key innovators on the market...
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...key objective of this Planet Reebok umbrella campaign is to reposition Reebok’s different images in the different countries to one unified global identity as well as to create a common brand image across all product categories. The research shows that it’s not that successful to let the European customers to understand the Planet Reebok’s message, although successful in the US. The umbrella campaign bears some potential risk to confuse loyal customers and draw them away to competition with clear positioning. Industry and market In 1992, Reebok held a 20% unit share and a 24% dollar share of the U.S. branded athletic sports shoe market. Its primary competitor, Nike, held a 20% unit share and a 28% dollar share. Both companies held a 15% dollar share and a 13% unit share of the non-U.S. branded athletic shoe market. Adidas, a long-standing German manufacturer of athletic footwear, was thought to hold only a 3% unit share in the United States but held a 16% unit share outside the United States. Reebok’s brand perception is very...
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...ASSIGNMENT 1 – Individual (1) Movie review An inspiring movie that can relate to entrepreneurial content that I have chosen is Moneyball. A true based story, Moneyball is a movie for anybody who has ever visualised of taking on the system. Its about realistic sports drama film directed by Bennett Miller from a script written by Steven Zaillian and Aaron Sorkin. The film is based on Michael Lewis's 2003 non-fiction book of the unchanged name, an account of the Oakland Athletics baseball team's 2002 season and their general manager Billy Beane's challenges to assemble a competitive team. In the film, Beane (Brad Pitt) and assistant GM Peter Brand (Jonah Hill), faced with the franchise's critical financial situation, take a sophisticated sabermetric approach towards scouting and evaluating players, acquiring "submarine" pitcher Chad Bradford (Casey Bond) and former catcher Scott Hatteberg (Chris Pratt), and winning 20 consecutive games, an American League record. Columbia Pictures bought the copyrights to Lewis's book in 2004. After a number of years in advance, the film was presented at the 2011 Toronto International Film Festival and was released on September 23, 2011 to a box office success and positive reviews. The movie was nominated for six Academy Awards together with Best Actor and Best Picture. This movie inspiring me in the way ofWhy entrepreneurs should see it: Bootstrapping is Based on a true story, Moneyball is a movie for anybody who has ever dreamed of taking...
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