...Attitude Theories Julia Keleher Strayer University Attitude Theories This paper will discuss attitude theories. Attitude theories are attempts to explain the factors that shape individuals’ beliefs feelings and behaviors. Two examples of attitude theories are ego defensive and classical conditioning. These theories are defined and their components are presented. Examples of each are given and the two theories are compared and contrasted. Definitions and Examples Ego defensive theory was first posited by ____ in XXXX. It has been met with broad support and is part of the psychoanalytic school of thought. This theory posits that attitudes are designed to protect individuals’ self esteem (Keleher, 2011). In many instances, attitudes result in the blaming of someone or something other than the self. One example of this theory is a situation of a child who adopts a strong negative feeling towards sports. This strong negative feeling is the result of having been humiliated in physical education class. In order to protect the child’s self esteem and deny the feelings of humiliation, the child avoids all sports. Engaging in sports is associated in the child’s mind with the potential for being humiliated. Classical conditioning theory was first posited by ____ in XXXX. It has been met with broad support and is part of the behaviorist school of thought. This theory posits that attitudes are a function of purposeful exposure to some external stimuli. An external stimuli is anything...
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... 2. Who else influenced Paul’s decisions? 3. How did Paul’s definition of family expand to include the community later on in the film? 4. How and why does Paul’s attitude change over the course of the movie? 5. How would you characterize his level of personal responsibility and investment as events unfolded? 6. How would you describe Paul’s level of empowerment throughout the movie? Explain. Homework for next class: On a separate piece of paper write a paragraph where you explain how the colonization of Rwanda by the Belgians connects to the massacre and the conditions of the people today. You may use details from the movie, the timeline, and outside research to compose your answer. I expect that you use three examples to support your ideas. _____/15 NAME: ______________________________ Hotel Rwanda Movie Assignment Answer these questions on a separate piece of paper while watching the movie. First, take notes while watching the movie; then, rewrite your notes into complete sentences that answer these questions: 1. What role did Tatiana Rusesabagina play in shaping Paul’s actions? 2. Who else influenced Paul’s decisions? 3. How did Paul’s definition of family expand to include the community later on in the film? 4. How and why does Paul’s attitude change over the course of the movie? 5. How would you characterize his level of personal responsibility and investment as events unfolded? 6. How would you describe...
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...Attitude can be defined as positive or negative evaluations of people, objects, ideas or events. They are important because they determine what we do. Attitudes are made up of 3 components, the ABC model in which it consists of affect, the emotional response; behaviour, is the intention to act in a particular way and cognitive, which is our thought processes and beliefs. However what a person thinks may not be consistent with their behaviour. For example, many people think one night stands are dangerous or should not take place yet they themselves may have a one night stand. Men and women’s attitudes differ in terms of romantic relationships, as they expect different outcomes or benefits from their relationship. Cardwell (2012) found that...
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...Implicit Association Test Gina Pylka ETH/125 October 27, 2013 Constance Dolecki Implicit Association Test I found taking a couple of the tests on the IAT homepage interesting. The test I took said I had an automatic preference for young compared to old. I found the results something to think about. I would of said I had no known preference. In examining our own prejudices I think we automatically respond in terms of race and ethnic backgrounds. There are so many other areas in life where our prejudices surface. My understanding of prejudice is a negative attitude towards an entire group of people. By this simple explanation after taking this test it becomes clear to me that without even realizing it there is a prejudice because I prefer one group to another. This being the case for most of us I will assume for right now. I would have to say that prejudice would be difficult to measure. Some prejudice is very clear and directly out in the open. Some examples would be in how we respond to other’s because of the where they live or how they dress. Jumping to conclusions about someone without getting to know them is such a loss for everybody involved I personally feel. What has come clear to me in this weeks assignments is that no matter how hard we try I think we are always prejudice against others. The lines aren’t always clear when it comes to how we approach or avoid people as we go about own individual lives. Boundaries can shift as things happen to us or around us...
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...Name Writing Assignment #1 Date I have purchased a product within the last week and half using many of the marketing examples we recently learned about in Chapters 1-4. I have an app on my phone called Wanelo, and it allows you to browse through different items posted on a very simple screen. They have a good website because it saves everything that I have liked, looked at, and even pulls new items in based on what I recently have viewed. One day I was just browsing on this app using my technology, and came across a dress I liked, so I clicked on it and it took me to the website. I went to all the dress selection, and found a dress I just needed to have. I then realized a marketing transaction was going to occur because there was me and the owner, my desire of wanting the dress, communication through email or phone, and my money in exchange for the dress. With this product, I was part of the target market and when I was purchasing it I had to consider the Four P’s: product, price, promotion, and place. The product was my dress, the price was reasonable, the promotion was the convenience of “one click” buy, and the place was the newly installed app right at my fingertips. In the buying process, there were most of the environmental forces in play. I think the social force, played the biggest role as the site was aimed towards everyone but then did a special draw for the generation Y people. There was also the economic forces with knowing my income to whether I...
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...Chapter 7 1. An attitude is a lasting, general evaluation of people (including oneself), objects, advertisements, or issues. 2. The functional theory of attitudes was initially developed to explain how attitudes facilitate social behavior. 3. The knowledge function of attitudes applies when a person is in an ambiguous situation and needs order, structure, or meaning. 4. Which of the following attitude functions is associated with a focus on particular social identities and lifestyles (e.g., “What sort of man reads Playboy)? Value-expressive 5. What do the “A, B, Cs” of the ABC model of attitudes stand for? Affect, behavior, and cognition 6. According to the basic of ABC model of attitudes, _____ refers to the beliefs a consumer has about an attitude object. Cognition 7. What is the first step in the standard learning theory hierarchy approach? Cognition 8. The _____ hierarchy assumes the consumer does not initially have a strong preference from one brand over another. Instead, he acts on the basis of limited knowledge and then forms an evaluation only after the products has been purchased or used. Low-involvement 9. According to the _______ hierarchy, the consumer considers purchases based on an attitude of hedonic consumption (such as how the product makes him or her feel or the fun its use will provide). Experiential 10. Researchers agree that there are various levels of commitment to an attitude. The highest level of involvement...
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...others ideas, issues, and the entire social environment in a favourable or unfavourable manner. Social psychologists therefore refer to attitude as the predisposition to behave in a consistent evaluative manner towards others, groups, objects etc. Attitude is defined as the individual’s evaluation of any aspect of his/her social world (Olson & Maio, 2003). It refers to the general and relatively enduring evaluations people have of other people, object or ideas (Petty, Wheeler, & Tormala, 2003). According to Dillard (1993), there are several varying conceptualizations of attitude in social research. At different points in it history, the concept of attitude has been linked to emotional, cognitive and behavioural processes (Brecker & Wiggins, 1989). Therefore, the definition of attitude should consist of cognitive, affective and behavioural components (Rokeach, 1968, Ajzen, 2005). According to Thurstone’s definition of attitude, it is referred to an affect for or against a psychological object (Ajzen, 2005). Ajzen and Fishbein (1975), defined attitude as a learned predisposition to respond in a consistently favourable or unfavourable manner with respect to a given object. Petty and Cacioppo is of the view that attitudes are general and enduring positive or negative feelings about some person, object, or issues (Petty & Cacioppo, 1981). Attitudes are defined by Allport (1953, as cited in Myers, 2008) as a reasonably stable organization of beliefs, feeling and behavioural dispositions...
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...Attitudes and Attitude Changes (Ch 7) Attitudes: relatively enduring overall _______________ of products | | Attitude models | ABC Approach: approach that suggests that attitudes encompass one’s _______, _____________, and _______________ (or beliefs) toward an object | | | Hierarchy of effect approach: attitude approach that suggests that affect, behavior, and cognition form in a ________________ order | | High Involvement:Low Involvement:Experiential:Behavioral: | | Methods for measuring attitude | Attitude-toward-the-object model: Compensatory attitude model that considers three key elements including ______________ consumers have about salient attributes, the ____________ of the __________ that an object possesses the attribute, and _______________ of the particular ______________.N I=1 Ao=Σ(bi)(ei)bi= ei= N= | | Attitude-Behavior Consistency: extent to which strong relationships exists between ________________ and actual _____________________. | | Behavioral intention model: model developed to improve on the ATO model, that focuses on behavioral ____________, subjective _________, and ______________ toward a particular ______________B≈BI=w1 (Abehavior)+w2(SN)B=BI=Abehavior=SN=w1, w2= empirical weights | | | Attitude change approach | Persuasion: attempt to ___________ _______________...
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...A. What is the self? -General characteristics of the self -illusions of the self - collectivist, individualists, self-construal B. What is the self? -An organism collected of concepts and schemas that define how we perceive our selves -Self concepts are the concepts of the self and determined what we believe and how we feel about our selves -self schemas mental structures that affect how we organizes and process information. (computers processes= self schemas); (Computer files=self concepts) C. Two of functions the self: 1. Organization -self reference effect; enhances memory 2. Regulation -Limited resource ideas D. The self-guides and colors our perceptions of the social world Central everything revolves around self 1 what we attend to and care about 2 Determined how we interpreted events 3 pervasive/ omnipresent (Always present) 4 motivated -think well of themselves -Egocentric (everybody is egocentric) -Associate self with good, distance them self from bad (we won/ they lost) -Overestimate self-agency 4. Automatic -Background operation -Cocktail party effect (hearing your name around a crowd of people) E. Who are you? 1. “I am” written over again 2. Number of identify vs number of personal attributes 3. Majority of responsibilities will be personally attributed F. independent views of self vs interdepended view of self 1. Individualist culture (US, Australia, England) 2. Collectivists Cultures ...
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...A STUDY OF ATTITUDES ATTITUDES An attitude is an overall evaluation about some aspect or phenomenon in the world. On a whole our attitude is our belief, feeling and behavior towards any particular object of our attention. In Social Psychology attitudes are defined as positive or negative evaluations of objects of thought and they generally consist of three elements:- • The cognitive component that entails the thoughts and beliefs people hold about the subject matter. • The affective component that entails all emotional feelings responses derived from association with the subject matter. • The behavioral component which is the tendency to respond in a particular manner when exposed to the subject or stimulus These attitudes are normally towards individual people, groups of people, institutions, products, social trends, consumer products, etc. all can be attitudinal objects. Such attitudes may be social conclusions and summary judgments that may either be for or against something. Our attitudes dictate both our over and covert behavior and in as much the same tone manage and influence our decision making. Attitudes contribute a large part to our social and individual mannerisms and relations since they are the primary driving force behind behavior. HOW DO ATTITUDES INFLUENCE BEHAVIORS? The manner in which one chooses to behave is dependent on their attitude towards any situation that they may find themselves in. If the general attitude towards the situation is negative...
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...MKT2CBE Consumer Behaviour Week 2 Chapter 2, Value and the Consumer Behaviour Value Framework Learning Outcome 1: Describe the consumer value framework, including its basic components CVF: Identifies variables that influence the consumer both internal and external whilst also looking at the process of turning a need into a want into the acquisition of a product; then having the product do something for them (creating value) be it hedonic or utilitarian. Internal Influences: Learning, Perception, Memory, Attitude, Categorisation (cool, uncool) Personality of Consumer: Motivation, Personal Values, Lifestyle, Emotional Expressiveness (Assignment) Consumption Process: Needs, Wants, Exchange, Costs/Benefits, Reactions Value: Utilitarian/Hedonic Relationship Quality External Influences Situational Influencers Affect: feelings Consumer research: defining, establishing and testing individual differences in order to divide market External Influences: interpersonal, social environment (workmates/housemates/family) Situational Influences: time of day Learning Outcome 2: Define consumer value and compare and contrast two key types of value Value: What you get – What you give up eg. 7/11 convenience of opening 24/7 allows the company to introduce a higher premium Utilitarian: utility aspect (product, functionally, does something for you) Hedonic: facebook updates on your phone Learning Outcome 3: Apply the concepts of marketing strategy and...
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...Persuasion is a pipeline of theories interpreted by method and ideas which consist of tactics used as foundations to model structural message and force illustrated through models of communication, reading, writing, and images to identify human behaviors. In addition, beliefs, faith and values, credo, creed and philosophy play a role in inducing several theories such as self-persuasion theory, cognitive dissonance theory, and persuasion theory, are ways to acknowledge and understand how the nature of persuasion may apply in a person’s personal and professional life. Therefore, to reform and gradually make intentional or unintentional progress being consistent, measured to maintain growth in a person’s personal or professional life as a benefit....
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...ATTITUDE Introduction Attitude refers to a learned tendency to evaluate things in a special ways which may include evaluation of people, issues, object, or event. The evaluation can be positive or negative and can be uncertain at times. Researcher who took a more behavioural stance define attitude as predisposition to respond consistently in a positive or negative way to some person, object, or situation. Psychologist are in a better position to meet the goals of psychology (describe, explain, predict and influence) when they know the attitude of people. COMPONENT OF ATTITUDE Attitude have been seen as having three dimensions which include A. Cognitive: this represents belief, thought and expectation held about the object of ones attitude. B. Affective or emotional: this reflects feelings or emotional reactions. And can also said to be part of an attitude encompassing how one feels about the object of one attitude. C. Behavioural: this is the predisposition towards actions based on a particular attitude or to act in a way that is relevant to ones attitude. Let see how these three components works together. For example an attitude towards eating caterpillars is said to be unhealthy or likely to do you harm or at any rate the sort of things of things which will make you appear abnormal to others. The effective component will be feelings of disgust or nausea at the thought of eating the things and the behavioural component would be how likely you would be actually...
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...many of the core concepts of consumer behaviour. The article provides the background information that the overall market growth for grocery products stood at around 5% and suggests that this market growth isn’t sustainable and also suggests that consumers will continue to increase their purchases of Fair-trade products despite increasing financials hardship amongst UK consumers. The article invites analysis of how consumer’s desire for ethically sourced products is being tapped into by companies and what is motivating the purchase decisions of these consumers. It also offers an insight into the organic food products market, which has seen sales fall year on year for the last 3 years. This essay illustrates how by applying consumer behaviour theory to the facts reported in the article, understanding of the consumer is greatly improved. The essay will offer analysis of the consumer from three different perspectives; (1) the cognitive consumer, (2) the emotional consumer and (3) the social consumer. A possession as part of the extended self However, first it is important to understand the type of product that will be discussed and how the concept of possessions as the extended self, is crucial to understanding consumer behaviour....
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...5/22/2015 Attitudes Attitudes What are Attitudes? • The attitude “object” • Attitudes are a learned predisposition • Attitudes have consistency • Attitudes occur within a situation Tricomponent Attitude Model A learned predisposition to behave in a consistently favorable or unfavorable manner with respect to a given object. Structural Models of Attitudes • Tricomponent Attitude Model • Muliattribute Attitude Model • The Trying-to-Consume Model • Attitude-toward-the-Ad Model The Tricomponent Model • Cognitive Component • The knowledge and perceptions that are acquired by a combination of direct experience with the attitude object and related information from various sources. • A consumer belief is a psychological association between a product or brand and an attribute or feature of that product or brand 1 5/22/2015 The Tricomponent Model • Affective Component • A consumer’s emotions or feelings about a particular product or brand. • Purchase decisions are continually influenced by affective response • It is comprised of both our knowledge of stimuli and our evaluations of them Attitude models that examine the composition of consumer attitudes in terms of selected product attributes or beliefs. Multiattribute Attitude Models • Conative Component • The likelihood or tendency that an individual will undertake a specific action or behave in a particular way with regard to the attitude object. A model that...
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