...a.Rich set of br& associations (Strength)-Care, mildness, reliability, gentleness, protection, high quality, feeling good & reasonably priced. The NV woman- reflected in Ads as “clean, fresh & natural” b.Used by entire family (Favorability)A universal, unisex acceptance satisfying multiple needs -Strongly ssociated with shared family experiences:Mother & child relationships, family vacations on the beach c.Caretaker of skin (Uniqueness) Caring & protective-Sun lotion , Men’s range. Source of Equity- NV Crème ‘s unique water in oil emulsion - snow-white in color. NV name from Latin word- “nives” - snow. NV products - blue color background with white lettering - extended from the NV Crème tin.NV’s core br& associations – “mildness & caring” – .Correlated with the key skin needs of consumers ii.Enjoyed high degree of confidence & goodwill iii. Reliability,quality & honesty. NV’s br& associations fit with the values of the consumer- Desire for fairness, authenticity, openness & belonging. NV name - synonymous with skin care & protection Variation through product classes NV - Exploited the strength of NV Crème br& associations & transferred it to other product classes- Positioned with a promise to contain the core br& associations of NV Crème - With some new benefit provided by the product 1992 : NV crème - largest contributor to total revenues(22%)The newer product lines had each made significant contributions...
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...in the terms of a start up cost for sixty thousand dollars for business location, materials and packaging. The ideal business location would be in an urban based community were the products is accessible to anyone with curly natural hair. Profit is an absolute number determined by the amount of income or revenue above and beyond the costs or expenses a company incurs. Profitability is a measurement of how well a company is making use of its resources relative to its competitors (Jones, 2007). By taking the profits and purchasing more material to expand my product base will allow me to distribute Curly Locs not only through the online community, but to the local consumer as well. Within two years, I would like to expand my natural hair care product line towards a natural cosmetic line to be use in conjunction with...
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...4SKU Skin Care: Moisturizer/Lotion 2SKU Face Wash/Scrub 2SKUAfter Shave 5SKU Deodorant: Stick 12SKU / Body wash 7SKU | medium | mass display / value pack | 25-45y sporty, energetic, mature | | Neutrogena | | | | | | | AXE | | | | | | High-end supermarkets | Burt’s bees | | | | | | | Bull dog | Natural grooming, unique essential oil blends, | Shave:Original shave gel, 75ml, 2.5 fl.oz, $10.99Original Shave Gel, 5.9fl oz. $9.99Skincare:Original after shave blam: 2.5fl oz. $10.99Original moisturizer 3.3fl oz. $13.99Original face scrub: .3fl oz. $9.9Original face wash: 5.9fl oz. $9.99 | low | Display in high-end organic supermarket and grocers, cheap price, gift card, free shipping | 20-40 yrs old, price-sensitive, seeking for a health lifestyle | High-end retail | Kiehl’s | High quality of skin and hair care; natural ingredients; personal care expert; simple, efficient and recyclable packing | Skin Care:Facial Fuel Anti-Wrinkle Cream: 1.69 fl$36Facial Fuel Transformer Age Correcting Shave:Facial Fuel Energizing Face Wash: $8-30Close-shavers shaving formula 31-O, 1.7fl.oz.Bottle, $18Ultimate Brushless Shave Creame – White Eagle: $9-19Ultimate Men’s after Shave Balm and Moisturizer: 4.2 fl. Oz. Bottle $18Ultimate Man Razor Bump Relief: 4.2 fl.oz.Bottle $27.50Facial Fuel Sky Flyin’ Foaming Multi-Gel, 5.0 fl.oz. bottle: $19 | medium | Specialty stores or counters in shopping malls, Gift card / gift pack | 30-45, success, mature, caring of their skin, seeking...
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... PHOTOGRAPHIC MAKE UP HAI R STYLE FOR BOYS HAIR STYLE FOR GIRLS II.PICTURES OF FRUITS AND VEGETABLES THAT COULD BE USE AS NATURAL BEAUTY TREATMENT AND IT PROCEDURE. , Papaya Papaya can be useful to rejuvenate your skin, mashed ripe papaya and mix 1 tablespoon of honey. Apply on your face and let sit for 20 minutes then rinse thoroughly. Papaya is able to lift dead skin cells and prevent wrinkles on the face. If you want maximum results use once a week. Apple Facial mask | | Ingredients: * 1 cored apple cut into quarters * 2 tablespoons of honey * ½ teaspoon of sageProcedure:Chop up the apple quarters in a food processor. Add the honey and sage and then refrigerate for about 10 minutes. Lightly pat the mixture onto the face until the honey feels tacky. Leave it on the skin for 30 minutes and then rinse the face mask off with cool water. | | Avocado Facial mask | | Ingredients: * 2 tablespoons hot water * 1 tablespoon honeyProcedure:Mash the Avocado with a fork. Dissolve the honey into the water and mix well with fruits. Apply on your face smoothly. Let it sit on the skin for 10 minutes. Wash your face. It makes your skin soft and clean. | III.A.PROCEDURE IN DOING FOOT SPA * FOOT SPA PROCEDURE * 1. prepare things needed: a. foot soak b. foot lotion c. foot scrub d. foot file e. buffer/stone f. foot brush g. two hand towel h. one medium basin 2. wash feet thoughtly 3. turn on...
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...Approach/Script 4 Handling Objectives/Script 5 Handling Objectives/Script 6 Closing 7 Follow Up Call/Remarks 7 Conclusion 8 Work Cited 9 Report for Maxi Boutique/Prospect Hair Boutique and c/o is the NEW hair salon in town that everyone is talking about. My cousin, Julie works there and I was introduced to the owner which is family of Sisters, Myra, Mika and Maxine (also owner of the Maxi chain of Hair Boutiques). They expressed to me they thought my facial skin look so good for my age and ask me what I used. In addition to that I also heard them comment they want to sell other items at the Hair Boutique store like costume jewelry, perfumes and also have a cosmetic skin care counter. Upon hearing this information I knew they would be a great prospect. My franchise of Amway products vary from 500 items. The Amway franchise I have sells jewelry, perfumes, handbags and most important Artistry Cosmetics and Skin Care serum lotion. Since they commented on my skin and did tell them what I used which they are interested in; I thought to myself they would be also a good prospect to be an IBO as well. So I quickly arrange a meeting with the Sisters to give them a presentation the next day for the facial lotion serum I use and other products. This would be a great opportunity for them and me. The company Amway has grown in the past fifty years. The style of selling strategy is indirect marketing. Amway has merge with companies like Artistry Cosmetics, Nutralite...
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...gamitin ang ingredients ko lang hydrogen 20 vol, white henna, soapchips, ammonia nabili ko sila sa hortaleza pero yung hydrogen sa mercury lotion ko naman myra whitening, pwede rin kayo mag apply sa mukha pero wala dapat ammonia kasi nakakairitate sa mata. Sa pag gamit ko sa loob ng 2 months nakita ko yung pagbabago at pumuti talaga ako di naman ako kaitiman nag light talaga yung skin ko when i use this kasi napansin din ng mga friends ko pumuputi ako. procedure ko. 4 tbsp white henna 2 tbsp soap chips 4 drops of ammonia Hydrogen peroxide 20 vol. 09158482343 Here is a step-by-step guide on how to bleach your skin using white henna, soap chips, hydrogen peroxide and ammonia. 1. Use a plastic spoon and container in mixing the ingredients. 2. Pour one pack of Marquee White Henna and one pack of soap chips into the plastic bowl. 3. Pour hydrogen peroxide and continuously stir until a creamy and puffy consistency is achieved. 4. Add 4 drops of ammonia. Stir well. 5. Apply first to any inconspicuous body part, somewhere not easily noticeable, say, your elbow or knee, in order to test your skins sensitivity to the formula. Once you are sure that you are not experiencing any severe reaction, apply the formula from neck to toe. 6. Leave the mixture on your body for 30 minutes....
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...Report on marketing through email. L'OCCITANE was founded in 1976, it has nurtured simple values: authenticity, respect, sensoriality and continual improvement. L’OCCITANE is a brand proposing high quality and sensorial beauty products. Our product: A set of 4 best selling Shea butter soaps, formulated with a 100% vegetable base and enriched with nourishing Shea butter. Available in a range of L'Occitane fragrances. The set included - 2 Shea soaps - Verbena, 3.5 oz. - Shea soaps - Lavender, 3.5 oz. - Shea soaps - Milk, 3.5 oz." Our offer: We offered a 50% discount on the product. The original price with Original Price: $28.00and Sale Price: $19.60. Also to attract the customers we gave an addition offer that was to get a perfectly sized travel pouch for all travel essentials worth $4.00 for free!! Target market: We targeted the females mostly. Who are working and have the knowledge about the product. Demographically we targeted Lahore because the branded product we offered has a boutique in Lahore. We gained most of our email addresses from our own contact lists. Some from the members of L’OCCITANE group on FaceBook. And some from the LAHORE group on FaceBook. How many customers? Our aim was to hit the target of 500 mails but due to technical errors with our ids we only managed around 350 mails of which few were failed to be delivered. Response: No response or feedback was acquired. Personal Opinion: Wahaj Mansoor; I think the main reason for having...
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...on her French holidays by her close friend Anne, who would create natural skincare remedies for her using wild, foraged ingredients. Marta has created a distinctive range of products to evoke these memories, combining natural remedies with effective modern ingredients. Anne de Jeunesse translates as “Youth of Anne”. Who is our customer Targeting women around their 20’s, Anne de Jeunesse is a premium skincare range for post-teen and pre-anti-ageing women. Recommend for self-purchase, also targeting mothers etc for gifting purposes – “first skincare regime”. Range overview This line is suitable for all skin types, ranging from oily to dry, dehydrated, sensitive. The products contain a combination of proteins, minerals and vitamins to help soften, protect and restore the skin’s hydrolipid film. Resulting in firmer and more elastic skin, improving its appearance and helping to delay the onset of aging. The packaging is simple and practical – robust plastic tubes that stand up, pumps that work – yet are eye-catching and look great. Range | CLEANSER | TONER | TREATMENT / SERUM | MOISTURISER | OILY | Purity | Purity | Sensitive Hydrating Mask | Multifunction CreamHydrating Facial CreamHydra Body Lotion | COMBINATION | Purity | Purity | Sensitive Hydrating MaskLiquid Gold |...
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...Consumer Trends Inside the Soap Category in India |Soap is a product that many people might take for granted or consider rather ordinary, but for some, lathering up | |can be a treasured part of a morning or nightly routine. | | | |Scented or unscented, in bars, gels, and liquids, soap is a part of our daily lives. In the United States, soap is| |a $1.390 million (US$)* industry with over 50 mass market brands. But in some markets the sales potential for soap| |is only beginning to be realized. At the end 2000, soap was a $1.032 million (US$)* business in India. IFF's | |marketing experts offer the following overview of this growing category. | | | |*Source: Information Resources Inc. 2010 data for Year-End 2011 | |[pic] | |Overview of the Indian Soap Category | |India is a vast country with a population of 1,030 million people. Household penetration of soaps is 98%. People | |belonging to different income levels...
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...full line of products with no sunscreen protection and extra botanicals to increase your tan. These products are not designed for anyone that burns eaasily or if you are just starting to tan so care should be taken when choosing a lotion. They also have a full line of accelerators that can take you from snow white...
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...If you have a business that uses or retails beauty care products, skin care, cosmetics, body and shower items, hair mind, toiletries, and so on., have you at any point asked yourself: Who is making the benefit? Apparently, it's the beautifying agent's makers - they're among a portion of the wealthiest aggregates on the planet. When you look at that as a hair, skin, magnificence, body or shower item is retailing for $50 costs between 10 pennies and $3 to influence, it's anything but complicated to perceive how to these organizations turn out to be so affluent. Anyway, what's preventing you from making private name beauty care products? For what reason not make your image corrective and magnificence items, and name them to suit your own...
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...CONSUMER BEHAVIOUR Application Exercise - II Developing communication for a new brand in skin cream category Submitted to - Prof. S Ramesh Kumar Group 17 Gunjan Kumar Prashant Gutch Kartik Yeleswaram Prashant Singh 1111344 1111345 1111348 1111362 Table of Contents 1. Category and Brand Information ........................................................................................... 2 1.1 Category summary ........................................................................................................................ 2 1.2 Key Brands summary..................................................................................................................... 3 2. Category Analysis & Linkages to concepts ............................................................................. 4 3. Issues Identification ............................................................................................................... 6 4. Selection of Articles ............................................................................................................... 8 5. Addressing the issues using article ...................................................................................... 12 6. Recommendations for new brand communication ............................................................. 16 7. Process Employed ............................................................................................................... 17 8. References ..........
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...Beauty Care Facials: Fruit Rs.200. Herbal Rs.150 Vitamin E Rs.150 Veg Peel Rs.150 Pigmentation Rs.250 Aroma Rs.300 Shehnaz Rs.500 Gold Rs.300 Silver Rs.300 Galvanic Rs.350 Instant glow Rs.300 Sheen glow Rs.300 Aloevera Gel Rs.250 Bridal Rs.500 Pimple/Acne Rs.250 Bio-Mini lifts Rs.350 Clean ups for all types of skin Rs.100 Other Beauty Care: Threading/Eyebrows Rs.10/- Waxing Half Rs.50/,Full Rs.10 Bleaching Rs.100 Hand Beautifying Rs.250 Puffy eyes & dark circles Rs.150 Wrinkles Rs.200 Body Massage Rs.300 Sun burns Rs.250 Nail Art Rs.200 Make up: Rs. 500 & above Specialized in Bridal makeup Day/Evening makeup Eye make up ,T...
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...Liver Cirrhosis Jenna M. Keirn Institute of Technology Clovis Liver Cirrhosis What is liver cirrhosis? It is a chronic liver disease. By definition in Textbook of Basic Nursing ( Roshdal B. Caroline, Kowalski T. Mary) “ Cirrhosis is a chronic, degenerative disease of the parenchymal cells ( the normal architecture and functioning cells) of the liver.” When you have cirrhosis eventually it will get to the point where your liver can no longer do what it is supposed to do. If a patient has uncontrolled cirrhosis it can result in hepatorenal syndrome and hepatic coma. Eventually all body functions will deteriorate. According to Textbook of Basic Nursing (Roshdal B. Caroline, Kowalski T. Mary) “ Toxins absorbed by the GI tract...
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...a world leader in cosmetics, skin care, fragrance and personal care and is a leading mass market cosmetics brand, alongside L’Oreal’s Maybelline and Procter & Gamble's Cover Girl. Their vision is to provide glamour, excitement and innovation through quality products at affordable prices. They have developed a long-standing reputation as a trendsetter in the world of cosmetics, skin care, fragrance, and personal care. Product Strategy Consumers buy motive satisfaction or problem solutions NOT product. In the case of men’s cosmetics, career enhancement, ego booster, sense of competitiveness and attention and admiration from women are the motives behind the need for this type of cosmetics. The words of Charles Revlon (Former Head)…“In the factory we make cosmetics, in the store we sell hope”… show that Revlon is in the right track. Tying these existing needs for affiliation (belongingness) and esteem to men’s cosmetics will create demand for the brand. Subtleness and convenience are some of the product attributes that researchers found to be important to male consumers in buying and experiment with cosmetics. Complete Product Line include convenient combo of a natural smelling three-step skin care (facial soap, cleanser & moisturizer); Shaving products, deodorants, skin clearing & treatment products designed to hide dark circle, age spots, razor burn and reduce appearance of fine lines and wrinkles (example: concealer, eye treatment formula, skin toner) . Communication Strategy...
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