...Beats Head phones - YouTube Integral to future proofing the success of Beats Headphones is the design and implementation of relevant social media platforms. Currently beats uses (i) Facebook, (ii) Twitter, (iii) Tumblr, (iv) Instagram, (v) Google plus, (vi) Pinterest and (vii) YouTube In this section we will concentrate on the impact YouTube can have as a social media networking platform, to market the company’s core philosophies and also engage customers and potential customers through a visual and audio medium. Here are two important statistics to note: 1.YouTube has more than 1 Billion users 2. Localised in 75 countries and available in 61 languages To successfully manage this brand a thorough understanding of YouTube is paramount. Using Mangold and Faulds, ‘Social media: The new hybrid element of the promotion mix’ as a Bible we can effectively analyse how YouTube can be utilised to its maximum potential. Mangould and Faulds state that “the emergence of Internet – based social media has made it possible for one person to communicate with hundreds or even thousands of other people about products and the companies that provide them. Thus, the impact of consumer-to-consumer communications has been greatly magnified in the market place” From an Online Community perspective we want to engage with our customers and create a community that shares interests, sentiments, behaviour and objects. On Beats YouTube site currently, there are a number of EminEm(Rapper) and Lady Gaga...
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... The have the design and development team located in house which has helped to reduce costs. 3. Rebellion against the normal Boring headphones chooses to think outside the box when creating their product. 4. Focus on new market niches, like women and sports performance training. They have a presence mainly in one niche market. This is a weakness because they are not diversifying to different markets that could increase their market share Skull candy has been unable to continue its unprecedented growth rate, this has impacted its profits significantly within the last few years. Selling few products in stores unlike its rivals like Sony that competes in several markets. Business level strategy Marketing Strategy/ Competitive strategy Differentiating its products making the logo recognizable anywhere. Skull candy wants to win the stores and to do this they make sure their listening stations in stores are always working to ensure that they provide a great first impression of their products to customers • Increasing popularity by making them affordable and stylish. Dr. Dre's Beats Electronics entered the market in 2008 — a full five years after Skullcandy — but quickly became the dominant player. Beats are typically higher priced, in the $199-and-above area, compared to Skull's average $99 product. But Beats' compelling higher-end lines have siphoned off some of Skullcandy's lower-end consumer base, putting the prime mover on the defensive Competition...
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...San Miguel 1 Mariano San Miguel Ms. Chaffin Freshman Comp 2 October 2013 I learned a very valuable lesson when I was a young teenager. I learned that Good always beats evil, and in the same day learned that stealing is never right or an option. It is a lesson I will always remember,and will help me to learn to never did it again and move on with my life. It was early a Monday morning back in the eighth grade ,and I was feeling great, and thats when i decided i was going to fake sick with my mom. I convince her I was to sick to go school ,and that I needed to stay home. The day goes by as I lay and bed and watch TV when mom comes in the room , and ask me if I wanted to go to walmart with her. Me being the little eight grade kid that I was jumped at that opportunity to get to get out of the house on a day I was sick. We start to head on our way to Kennett, where the closest Wal-Mart was, and mom ask me how I’m feeling. I told i was fine ,and I was feeling good enough to go in with them. We get into walmart ,and mom tells me to take my nephew to the toy area. She said to let him play with the toys for a little while, and we’ll be shopping for groceries. I take my nephew to the toys area ,and let him play with everything for a little while. He ends up wearing himself down and wants me to push him in a cart. I start to push him in this cart ,and we eventually end up in the video game area. I look around that really wasn’t anything that I liked in the video games section so we make...
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... this person is probably going to answer something like “Rolex or swatch”, two brands that spend more than half of their money in publicizing their product than to make it better. A really good example could be “Beats”…for a long time this has been an earphones and speaker’s brand that everybody likes and knows. the problem is that on an international list of the top brands in this field, it is at the 17th place. Even after Apple, which is know for it’s smart devices and not headphones. Why is this though? Beats owns 57% of the headphone market, more than half, this is because it spends 14$ for each pair of headphones and sells it to customers for approximately 300$ to spend in marketing! Until today around 1.8Bilion dollars were spent on marketing…singers, soccer players, boxing champions or even DJs are payed to wear this brand so that people that admire them will think they are “cool” and will buy them. Shure is another brand of the same field, the difference is that a Beats speaker costs around 299$ and a Shure speaker costs 100$, this because it invests more on the quality than on advertising it, making it nearly unknown by most people. We tend to worry more about what others might think of us than about ourselves…this is why a 15 years old wears Beats and not...
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...MKT500: Assignment #2 DéAndre Liggans Strayer University Dr. John Karaffa July 25, 2011 As a mobile Disc Jockey I travel with a portable sound system, playing recorded music at a variety of different events and I offer several different products and services. BIG LIGG ENTERTAINMENT Mobile DJ Service offers the following services: Live Disc Jockey Entertainment Services at Weddings, Community events, House Parties, Cookouts, Formal/Informal Dances and just added Sound system rentals to other Disc Jockeys. BIG LIGG ENTERTAINMENT Mobile DJ Service also offers Compact Discs (CD’s) for events consisting of the music chosen by its customers. For Wedding receptions BIG LIGG ENTERTAINMENT Mobile DJ Service offers compact discs with a picture of the Bride and Groom, date of the event and a special salutation to the guest and wedding party, also consisting of music chosen by the Bride and Groom. I have recently reached out to other Disc Jockey’s who service similar gigs as myself offering to add their services with mine when marketing my services in order to broaden the target market. In doing this, we share ideas, and we pass on leads to one another. One of the Disc Jockeys specializes in Karaoke Entertainment and in promoting and booking services such as his and charging a small finder’s fee for me, BIG LIGG ENTERTAINMENT Mobile DJ Service is constantly producing a profit as with renting my sound system equipment to other Disc Jockeys. Finally, and this is probably one of...
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...New details have emerged on the methods used and the outcomes following the case of 47-year-old convicted embezzler Sujata “Sue” Sachdeva, who was the trusted 15-year veteran vice president of finance, secretary, and principal accounting officer of Koss Corporation. During a span of more than five years, she stole nearly half the company’s pretax earnings. The scheme was uncovered when American Express noticed her credit card balances were being paid through large wire transfers originating from a company bank account. Koss is the Milwaukee-based, mostly privately held small company that’s a prominent global designer and marketer of stereophonic headphones. Sachdeva’s criminal case concluded after she pleaded guilty to embezzling $34 million from her employer, an increase of $2.5 million over earlier estimates. The six felony fraud counts carried a maximum penalty of 120 years in jail, but 15 to 20 years is appropriate under federal sentencing guidelines. Because she cooperated with authorities from the very beginning of their investigation, the judge limited her sentence on November 17, 2010, to 11 years in federal prison, plus restitution to Koss of $34 million. Her physician husband filed for divorce after the sentencing hearing. Federal officials have seized most of her assets, including a 2007 Mercedes-Benz, timeshares, jewelry, shoes, furs, and other luxury items – some that were never worn because they were put into storage for lack of space. Sachdeva’s attorney...
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...1 Book bag 1 24-Pack No. 2 pencils (Ticonderoga) 2 Erasers (Pink Pearl) 8 Glue sticks (Elmer’s) 1 24-pack Crayons (Crayola) 1 Pack dry erase markers (EXPO 4 color pack) 2 Marble composition books 2 8-oz Hand sanitizer 1 set of earbuds or headphones 2nd Grade 1 Book bag 1 24-Pack No. 2 pencils (Ticonderoga) 2 Erasers (Pink Pearl) 8 Glue sticks (Elmer’s) 1 24-pack Crayons (Crayola) 1 Pack dry erase markers (EXPO 4 color pack) 2 Marble Composition books 2 8-oz Hand sanitizer 1 Pack (200) Wide-ruled notebook paper 1 Pack colored pencils - 12 color pack 1 set of earbuds or headphones 3rd Grade 1 Book bag 1 24-Pack No. 2 pencils (Ticonderoga) 2 Erasers (Pink Pearl) 4 Glue Sticks (Elmer’s) 1 Pack Dry Erase Markers (EXPO 4 color pack) 2 Marble Composition Books 2 8-oz Hand Sanitizer 2 Packs (200) Wide-Ruled Notebook Paper 1 Pack Colored Pencils -12 color pack 1 set of earbuds or headphones 4th Grade 1 Book bag 2 24-Pack No. 2 pencils (Ticonderoga) 2 Erasers (Pink Pearl) 4 Glue sticks (Elmer’s) 1 Pack dry erase markers (EXPO 4 color pack) 2 Marble composition books 2 8-oz Hand sanitizer 2 Packs (200) wide-ruled notebook paper 1 Pack Colored Pencils -12 color pack 1 Set of ear buds or headphones 5th Grade 1 Book bag 2 24-Pack No. 2 pencils (Ticonderoga) 2 Erasers (Pink Pearl) 4 Glue sticks (Elmer’s) 1 Pack Dry Erase Markers (EXPO 4 color pack) 2 Marble composition books 2 8-oz Hand sanitizer 2 Packs (200) wide-ruled notebook paper ...
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...Are you ever just sitting there listening to music and wish nobody else could here it. Chances are probably so I got a new product for you to use. This new product will help you with not annoying others around you. This product was directly made from nasa and there space program to help astronauts in space. I’m going to tell you guys today what these things can do. This new product are Astro headphones you can use them for a number of things that range from playing games to listening to music. They will make you feel like you are in a peaceful room of sound with no care in the world. With that said these headphones work pretty dang well. For games you can hear which way an enemy or team member is coming from due to their cushioning insulation...
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...Q.1 In a circumstance similar to Koss Corporation, where the Principal Accounting Officier (PAO) is not also the CFO, we believe that the PAO should attest to the effectiveness of internal control. As we know, the main job of a PAO is to overseeing the company's accounting operations, which means regulatory compliance with accounting standards and developing financial strategies for the company with the CFO. In this way, the PAO has extensive knowledge of the accounting processes and control structures within the company. So it seems pertinent that the PAO makes an attestation on internal control effectiveness However, the Koss case is a bad example as the one perpetrating the fraud is the PAO. So the attestation from the PAO would be unhelpful in this case. To conclude, we believe that the position of PAO is a key matter on assessing internal control effectiveness. Q.2 When one individual holds multiple C-level and Board of Director titles over an organization it becomes a huge inherent risk to the auditor. "If we take the example of Koss, the company didn't properly segregate duties or assign someone outside to provide an independent check and balance on employees’ integrity and to maintain a sufficiently strong control system. " This is one of the reasons that led to fraud and embezzlement in the Koss Corp. So we can say that if one person is the CEO, CFO, and COO, the "power" is grouped on a single person. In fact, c-level represents the highest-level...
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...Characters: Father Luis: 50-years-old. Factory Worker Mother Maria: 48-years-old. English Teacher Son Michael: 22-years-old. Recent College Graduate; BS in Electrical Engineering Daughter Tanya: 17-years-old. Junior year in high school Setting: It is Sunday morning. Maria is cooking breakfast in the kitchen. Luis is sitting at the kitchen dining table reading the newspaper. Luis: I’m having Don, Bill, and Hector over to watch the game if that’s all right with you? Maria: Sure Honey. Luis: You girls going to be watching Baseball Widows, and texting one another about us miscreants downstairs? (Luis grins and waggles his eyebrows.) Maria: (laugh). Yes, dear. It’s fun for us. Michael: (enters the kitchen and sits down at the table). Morning Mom. Morning Pops. Maria: Good morning, Dear. Eggs and Pancakes? Michael: Yum. Thanks Mom. Luis: How’s the job hunt coming Son? I saw an ad in the classifieds this morning for an electrical engineer at the plant. Pay’s good. Michael: I’ll look at it Dad. I already uploaded my resume to their website, so they already have it on file. Luis: Wouldn’t hurt to mail one in though would it? I know it’s old-fashioned, but it’s how everyone I know ever got a job. Michael: I know Dad. Times are changing though; companies use their web sites for recruitment a lot these days. But I will go to the trouble to print one out and mail it to them. I’ve been looking at some other companies too. GE has a great Facebook...
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...Sub-Sector: Headphones 7 Marketing Activities of Competition 10 Section 2 - Innovation and Entrepreneurship theory 13 Innovation 13 Entrepreneurship 16 Section 3 - Innovation and Change 22 Section 4 - Entrepreneurship and Opportunity 28 Conclusion 30 Appendix 1 - Dimensions of Innovation 33 Appendix 2 - Audio Advertising Expenditure 34 Appendix 3 - NTBF Cash Flow Profiles 35 Appendix 4 - Bone Conducting Patent 36 Appendix 5 - The Case for India 46 Appendix 6 - The Case for Northern Ireland 49 Appendix 7 - The Case for China 55 References 72 Websites 75 Summary This assignment will examine how an innovative development in headphone technology will move from design concept to retail examining the role that innovation and entrepreneurship play in this. We will examine the sectors that the new headphones will be placed in from a retail point of view taking an overview of the sector and then looking at some of the major companies that dominate the headphone market currently. We will examine three possible market locations both from a retail perspective and a development perspective to establish the best possible location for the development of this innovative product. We will then examine the role of the customer and how their role has shaped the development of this concept with a focus on health and safety concerns that lie at the heart of this innovative process. We will finish with a view of how the headphone market...
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...fluid. This fluid starts to ripple and the little hairs, located on the inner surfaces of the cochlea, detect the waves and transmit the electrical signals to the auditory nerve and on to the brain to be decoded resulting in hearing. The mechanics of the ear are much more complex than this description but you get the gist. Loud sounds, over time, causes the fine hairlike projections that are in the choclea to die and they do not regenerate so the hearing loss is permanent and irreversible. And sound itself is measured in decibles (or dB) and the common range is from 0 dB which is the threshold of hearing to 140 dB which is the sound of a jet taking off or a rock band. We've all used headphones at one time or another. Did you ever think about hearing loss due to your use of headphones? I know that I never did. But we know that heavy machine, lawn mower, and jackhammer operators all use foam earplugs in their ears to block the noise. According to the NIH, (National Institute on Deafness and Other Communication Disorders, Noise Induced Hearing Loss, NIH Pub. No. 14-4233, Updated March 2014) noise induced hearing loss (NIHL) can happen immediately or gradually over time. In order for you to loose your hearing immediately, you would have to be near or in near proximity to a gun shot or explosion. The more incideous hearing loss, gradually over time, comes with constant levels of noise at 85 decibels (dB), or greater, for long periods of time (> 3-8 hours) without...
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...I. A new day, same old routine. By the time the sun drowned in the horizon on the night of June 17th, the rays of light glimmered in the darkness while I bounded across the pavement racing to my destination, desperate to be there before it was too late, as log in time were monitored constantly. Another day at Infofield Business Solutions, yesterday marked the fourth year anniversary of my employment for the company, but yet I was filled with sadness rather than contentment, I knew that there was no hope of me getting promoted, due to the senior management was dominated by men. I gulped back the tears, as I reminisced to last year when I had worked extremely hard to get the promotion that was available, I sacrificed spending time with my family to do several overtime shifts and ensured that I delivered an excellent quality service to customers, for the job to only get handed to a fellow man colleague that lacked in qualifications and motivation. For me, I should have gotten the job but I knew that I just had to accept the inequalities that occurred in the industry, as women were seen lower than men and could only be junior management. Once I entered the large, high-ceilinged room, I detected rows and rows of workstations placed in compartments divided by shoulder high partition, this was only one out of many rooms. As I quickly glanced at different rows, one woman caught my attention with her red bloodshot eyes that were sagging with fatigue and purple marks...
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...in 1953. After a short time Koss was looking for new ideas, and partnered with Martin Lange to eventually develop a stereo headphone. Based in Milwaukee, Wisconsin, USA, in 1991 Koss Audio & Video Electronics started producing and selling consumer electronics products as a separate company in Hazelwood, Missouri, USA. The Koss family owns more than 75% of the firm. Having only a high-school education, John C Koss worked with Lange, an engineer, to develop the headphone that launched the company almost by accident, as they came upon the headphone idea as a result of an attempt to market a portable phonograph. Working out of 2 nearby locations in the early 1970s - one housing Koss TV-Rental, which also did electronics and musical instrument repairs - and their main facility 2 blocks to the east - Koss pioneered the high-end "electro-static" "ES series" headphone market. These headphones set the standard for wide-range frequency response; Koss also provide the bulk of headphones in supporting educational and library AV department equipment. Being very durable, they required service for wear & tear on cords and ear pads - and K&M Electronics (Klenworth & Midwest based in Minneapolis), working out of the TV Rental location, supported the repair efforts, mainly of headphones that came in by the case from those customer locations. Koss headphones were easy and cost-effective to repair. At this site, in a separate garage setup, the Musical instrument and electronics repair...
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...The Beneficial Invention Chavelis Nunez ENGPROF/01 January 19, 2014 Dr. Daniel Gonzalez The Beneficial Invention Technology has changed the way we communicate with one another over the last two decades. As we have seen with the evolution of the cellphone and other technology it is always changing. Since technology is ever changing the next great beneficial invention that would be most beneficial to society would be 3D printed earphones. In a society that is constantly immersed in the technology offered to us, headphones and earphones have become beneficial to the way we do things on a day to day basis. Living in New York affords me the chance to take the transit system on a daily basis which allows me to see how immersed we have become with the ever changing technology, including myself. People always have headphones or earphones in their ears either listening to music, watching movies, or talking on the phone. One thing that I’m sure bothers people constantly about this technology especially earphones is that it is constantly falling out of your ears. I recently had the chance to work in a company that has branched into using this technology to offer people the chance to make custom made 3D printed earphones. The inventor of the Normal 3D customized earphone Nikki Kaufman looked into what was being done in terms of this technology and found out that nothing was currently being done in the market. In order to make custom made earphones a person would have to visit...
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