...Starbucks Behavior and Communication Lani Vinas Bioc BCOM/230 October 1, 2012 Jamie Barmach Starbucks Behavior and Communication What comes to person’s mind when someone mentioned the named Starbucks? A friend called and invited to have some coffee with her. Wondered about the aroma of the tasty coffee with whipped cream on the top, a sudden and prompt answered, “Oh yeah, definitely, let us meet at Starbucks after work.” Starbucks is a well-known coffee shop in the world. They are awarded as “No.1 Best Coffee” by Zagat’s Survey of National Chain Restaurants in 2009-2011. They started in 1971 in Pike Place of Seattle. They have grown so fast that in August 2012 they are closely to have 18,000 retail stores all over the world. Starbucks chairman, president and chief executive officer, Howard Shultz, joined the company in 1982. He brought the idea of Italian coffeehouse tradition to United States when he traveled from Italy. Starbucks mission is “to inspire and nurture the human spirit – one person, one cup and one neighborhood at a time.” (Starbucks Corporation a. 2012) The coffee shop is committed to diversity as the equation of inclusion, equity and accessibility. Good quality of service and to make their customers feel that they are connected with their families and friends are company’s main goal. “Starbucks believes that conducting business ethically and striving to do the right thing are vital to the success of the company.” (Starbucks Corporation a. 2012)...
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...as well as their communication and values because they have these important elements down to a science. Walt Disney’s Mission Statement is simple, be the best in the business ("Talking Point the Disney Institute Blog", n.d.). Management leads by example and practices the same techniques taught to employees. They encourage and reward employees for innovative and strategic thinking. Walt Disney’s organizational culture is a strong and positive culture. They hire people that are known as pleasers because they are more apt to offer superior customer service. They keep methods simple and allow for individuality of employees and push expression of personalities ("Talking Point the Disney Institute Blog", n.d.). There are two types of communication, external and internal. Walt Disney uses both types. They use phone calls and emails mainly, but will use in house publications, memos, or the web to communicate with employees. For external communications, they also use email and phones, but add advertising and publications to that list to communicate with customers. Walt Disney believes that communication is one of the keys to success and encourages employees to communicate thoughts and ideas to supervisors. They are required to have open door policies and reward programs in place to motivate this behavior ("Disney Careers", n.d.). Since the organization as a whole is centered on customer service and communication, the positive culture dictates that communication in any shape or form...
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...Behavior and Communication Paper BCOM/230 Behavior and Communication Paper I chose to write my paper on the American Red Cross. I found a lot of interesting information that I did not about this organization. The American Red Cross help people in need all over the world. Additionally, they are one of the nation’s premier humanitarian organizations, operation for over 100 years (The American Red Cross, 2015). The Red Cross has been a consistent lifeline for people when they needed them the most. (The Red Cross, 2015). Based on my review and research of this organization I feel that the culture of the Red Cross would be both people and team orientation. The Red Cross is made up of volunteers and generous donors. Most of their aids are administrated in groups. That demonstrates teamwork. The Red Cross have many different ways to communicate internally and externally. They are a mass organization or should I say a mega group. They communicate with their employees, board of directors, volunteers by emails, meetings, training, seminars, mail, and memos. When they reach out to the public they have several different ways of doing that whether it’s by press releases, photos, public service events, publications, advertising, and celebrity & entertainment programs. They do a lot of fundraisings because they are a non-profit organization, and they also receive generous donations too. So everything, that they do, is strictly because of people like you and I. Whether it’s from...
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...Behavior and Communication: Walt Disney Behavior and Communication: Walt Disney For over nine decades, Walt Disney Company has been known to many across America and around the world. From their very humble beginnings in 1920 to the global corporation they are today, Walt Disney Company has become very successful. The success the organization has is largely due to their commitment to their values and culture. Walt Disney Company has a very strong culture in their organization. They are one of the first companies to develop culture in an organization. According to Disney’s website, “The Walt Disney Company’s values focus on the human element of their business — not only the guests, consumers and audiences, but also their employees and cast and crew members (Disney Workplaces, 2013).” Disney’s culture has six core values. These values are innovation, quality, community, story-telling, optimism, and decency (Disney Workplaces, 2013). Disney has established a culture for their employees that allows them to feel that they are valued as an individual and a vital part of the team (Sparks, 2007). The development of Disney Institute started as a way to train employees of the expectations required to become an employee of Walt Disney Company. Disney Institute was so successful that the same ideas have been taught to various other companies on how to create a good organizational culture (Sparks, 2007). The benefits of this training employees receive supplements the organizations culture...
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...Behavior and Communication Alexia Karavasilis BCOM/230 8/14/2011 Byron Johnson Behavior and Communication You’ve seen them on the news and read about them in the news paper, know that they help people in communities around the country and around the world every day. The American Red Cross is there whenever, wherever, they are needed. The American Red Cross’s Culture has been created by the paid and volunteers within the organization. The website for the American Red Cross (2011) includes their mission statement: “The American Red Cross is a humanitarian organization, which is led my volunteers, that provides relief to victims of disaster and helps people prevent, prepare for and respond to emergencies.” The value of the American Red Cross is the foundation for the way they interact and hold themselves. The values of the American Red Cross are Accountability, Collaboration, Commitment to Results, Trustworthiness and Humanitarianism (American Red Cross, 2011). These Values create the culture of this organization. Communication within the American Red Cross is very important. The organization is committed to results within the organization. The American Red Cross uses the PIER System for communication. The PIER System is a leading provider of web-based communication management technology (Schafer, 2009). The American Red Cross use the PIER system for internal and external communications with employees, the public, investors, the media...
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...Behavior and Communication Paper BCOM 230 December 22, 2014 Behavior and Communication Paper The American Red Cross is the largest volunteer organization that exists to provide compassionate care to people in need. They consist of generous donors, volunteers, and employees who all share a mission of preventing and relieving suffering. They service five key areas which are disaster relief, supporting America’s military families, lifesaving blood, health and safety services, and international services. They aspire to turn compassion into action so that our communities are and prepared for disasters, everyone in our country has access to safe, lifesaving blood and blood products. Also, all members of our armed forces and their families find support and comfort whenever needed. The Red Cross doesn’t discriminate anyone. They help out when there are emergencies. Their values are having humanity, impartiality, neutrality, independence, voluntary service, unity, and universality. The Red Cross responds to approximately to 70,000 disasters in the United States every year, ranging from house fires that affect a family to hurricanes that affects tens to thousands, to earthquakes that can impact millions. The Red Cross provides shelter, food, health, and mental health services to help families and communities to get back on their feet. Communication is important process for this all to happen. The internal communication that the Red Cross uses are a primary spokesperson who manages...
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...collection of volunteers this organization has a very diverse culture. Culture The culture of the American Red Cross is comprised mostly of volunteers from local communities. The American Red Cross culture is describe as being “comprised of ordinary individuals who have the innate desire to do extraordinary things” (“American Red Cross”, 2013). The American Red Cross describes the most important values as compassionate, collaborative, creative, credible, and committed (“American Red Cross”, 2013). Communication The American Red Cross uses PIER Systems to help speed up the internal-organizational and external-organizational communications. The PIER Systems helps maintain consistency and save time drafting internal documents. This system also helps with public relations communications (“PRWeb”, 1997-2013). Communication Based on Culture Based on the culture of the American Red Cross, the organizations has to make sure their communications do not undermine their values. Communications with employees, as well as with the media and public, need to contain only factual information and be written in a language that individuals of all education levels can easily understand. Espoused & Enacted Values The American Red Cross demonstrates their organizational values in the efforts they make to help improve the lives of others. Compassion is demonstrated when the organization sets out to help with disaster relief. The American Red Cross is constantly demonstrating commitment by its continued...
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...RUNNING HEAD: INDIVIDUAL BEHAVIOR AND COMMUNICATION Individual Behavior and Communication University of Phoenix Individual Behavior and Communication Individual behavior can be explained by multiple factors such as environment and genetics. People spend a large amount of their time at the workplace. There are elements within the organization that can affect how an individual behaves and listed in this paper are 9 aspects and how each affects individual behavior within 5 selected organizations: Arrowhead Water, 7-Eleven, AT&T, Chevy Chase Bank and The Grand Harbor Resort and Waterpark. Demographic Differences Demographic differences of companies result from companies expanding their business from local or regional to global corporations. While companies like The Grand Harbor and Chevy Chase Bank provide services to diverse group of customers, they have not attempted to operate their business globally. Other companies such as AT&T, Arrowhead and 7-Eleven have opted to maintain offices in a global environment. These companies also serve a diverse group of customers in the United States as well as throughout the world. As a result, the companies are able to adapt to the culture, customs, and attitudes of their customers and provide services based on the needs of the customers. Diversity “Diversity can be defined as a characteristic of a group of people suggesting differences among those people on any relevant dimension” (Hitt, Miller, &...
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...Communication Styles & Behaviors The term communication means to be able to understand oral or written communication in its many forms. There are also many styles in which to choose how we express ourselves; with business it takes the understanding how to communicate with your co-workers, your supervisors, department heads, and even the company president (CEO) or the Vice President of the same company for you work. Written form of communications for example, business letters, inter-office communications, messages, confidential communications all work together to keep information flowing from one place to the other or even from one person to another. Communication is important, it needs knowledge of words, grammar, punctuation expressions that allow for example a question to be asked or answered, for the question we use the (?),for the answer there are several choices (the period (.), the exclamation mark (!), even quotations (“ “) all help with what we are trying to do or say (Agnes, M., (2008). It is knowing where they belong. Communication – (noun) – (a) Transmitting, (b) giving or exchanging of information, (c) verbal or written messages or letters (d) means of communicating through a system of symbols, signs, or behaviors; other uses, adjective or verb, plural or singular forms; as speech the technique that allows the exchange of ideas (www.merriam-webster.com). Two communication styles: • Assertive – means many things and is often what people strive for, however very...
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...Organizational Behavior and Communication Laura Strickland ACC/530 October 24, 2014 Bryon K. Johnson Organizational Behavior and Communication Starbucks, a place to receive the best coffee at a convenient location, while experiencing a unique interaction with individuals trained to provide the best customer service possible. This was the desire of three friends when Starbucks was established 43 years ago. The research in this paper will briefly describe Starbucks culture, and how the espouse values align with their enact values and the extent of their communication; the role communication plays in perception and culture when misalignment divides espouse value and enact value; and how conflict improves communication within the company. Culture of Starbucks Starbucks culture focuses on the environment and presenting the best quality product to their customers. Starbucks culture foundation was designed by creating the ultimate coffeehouse experience, and hiring a diverse and passionate workforce. Starbucks’ mission statement is as follows: “to inspire and nurture the human spirit – one person, one cup and one neighborhood at a time” (Starbucks, 2014). Starbucks was in Fortune Magazine for being one of the best companies to work for. This company is famously known for providing a work environment that shows respect and dignity to all. Every organization is defined by how their people act and communicate. Starbucks commitment to social awareness has created a strong healthy...
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...Google’s Organizational Behavior and Communication Lisa Delgado COM/530 Communications for Accountants April 16, 2012 Ismael Hau-Rosa Google’s Organizational Behavior and Communication Google, Inc., a worldwide renowned search engine company that offers an array of project applications, including Internet search, cloud computing, and advertising, uses its espoused values to align with its enacted values. Google understands that the communication within its organization is strongly determined by their organizational culture. In developing a very distinctive and influential culture, such as Google’s, it allows their employees to be innovative and creative and they embody the company’s values and share the same aspiration for an unlimited amount of information. Since Google began in 1996 and became incorporated in 1998, Google’s mission is “to organize the world’s information and make it universally accessible and useful.” Google’s espoused values have been an intricate principle for the company because it has created a high standard of how top management envisions how the company should run. Google clearly presents its values with allowing casual dress code and encouraging employees to communicate upwardly with upper...
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...Organizational Behavior and Communication Name COM/530 Date Instructor Name Southwest Airlines This paper focuses on the mission, vision, and values that Southwest Airlines Co. upholds. The vision, mission, and values of Southwest Airlines Co. form the key basis of its philosophy. More so as an integral part of customer care, the airline has managed to create positive relationship with its clientele over the past few years. Philosophy Southwest Airlines Co. is one of the best performing companies globally. It has a philosophy that focuses on customer care attitude rather than experience (Campbell, 2010). Through their philosophy, they believe that attitude is most important besides training on quality service delivery. From results and reports given by their customers, it is true that they have kept their philosophy. This far, they have managed to keep customer loyalty by enhancing a good relationship with customers and thus the reason clients keep going back as a result of the company quality services. Mission Southwest Airlines mission is geared toward high quality of Customer Service delivered with a sense of individual pride, friendliness, warmth, and company Spirit. With the direction of the mission, Southwest Airlines always have endeavored to give their customers the best. As a team, together they manage to meet their customers’ expectations in the friendliest way they can. Vision The vision of Southwest Airlines Co. is to expand their locations both domestically...
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...Organizational Behavior and Communication: Southwest Airlines Southwest Airlines is unlike any other airline when it comes to the culture set in place by the founders of the airline over forty years ago. Southwest airlines is based on three core values: humor, altruism, and the most famous of all, luv, which the airline still holds dear to this day. At a time when airline travel is overwhelming, Southwest airlines and its many employees continue to practice these core values and are proud of them. Altruism is high on the list. According to Southwest airlines, the importance of people--caring for them and cherishing them--is a corporate value that begins at the top and trickles downward. Without truly valuing and taking care of their passengers, there would be no airline. One of the espoused values that Southwest has is to provide the highest quality of customer service to its passengers. This is not only what Southwest has promised, but it is what Southwest airlines delivers on every day. According to Southwest.com, Southwest airlines has become the largest airline in the United States per passenger count and has the least amount of passenger complaints sent to the Department of Transportation per year. Another value that Southwest airlines claims to have adopted is that they are committed to provide each employee a stable work place in which there is plenty of room for personal growth and advancement. The Role Communication Plays in Perception and Organizational...
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...BEHAVIOR AND COMMUNICATION PAPER Leticia Castro BCOM 230 MAY-27, 2013 BEHAVIOR AND COMMUNICATION PAPER According to the Starbucks Webpage the company’s mission is “to inspire and nurture the human spirit – one person, one cup and one neighborhood at a time.” (http://www.starbucks.com/, 2012) The company prides itself of using only the finest coffee beans and all the people who work to grow them. This shows not only the consumers and the employees of the quality of coffee they can expect to receive. Starbucks continues to say “We’re called partners, because it’s not just a job, it’s our passion” (http://www.starbucks.com/, 2012), the company respects their employees and by calling them partners would make them want to give the best customer experience that they can, to take pride in their work. Starbucks have kept true the statement by creating a culture that mainly focuses on customer satisfaction. Their partners (employees) thrive to improve the customers experience by relating to them and continue to provide excellence in customer satisfaction. The company and its partners constantly seek feedback on how to improve their customers experience in an effort to maintain the company’s standards. A form of internal communication Starbucks has is a program called the “Business Ethics and Compliance “(http://www.starbucks.com/, 2012) which is a program that continuously offers to teach and support the Starbucks Mission and protect their culture and the company’s reputation...
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...Organizational Behavior and Communication Some may say, consistently maintaining profitable quarters over an extended period indicate a successful organization. If this holds to be true than what helps an organization become profitable? The obvious answer would be a superior product in need of high demand. However, the demand of a product or service alone is not enough to make the business profitable or successful. The stability and longevity of an organization relies heavily on its espoused/enacted values, the perception of these values and how the organization handles conflict. To get a better understanding of espoused/enacted values, let us examine a successful retailer called Nordstrom. An organization espoused values consist of its mission, vision and value statements. The enacted values are the values the organization in reality implements. Usually when an organization enacted values differs drastically from its espoused values the organization culture is weak and has a difficult time surviving hardships and being successful. Nordstrom mission states “At Nordstrom, our goal is to provide outstanding customer service every day, one customer at a time” (Nordstrom.com, 2013). Nordstrom believes by providing excellent customer service and supporting employees in carrying out its goals than the company will be successful. Nordstrom does not give its employees a list of rules to follow but goals with the freedom and flexibility to make one’s own decision in attaining...
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