...THAI TAE COOKING RESTAURANT THAI TAE COOKING RESTAURANT BUSINESS OVERVIEW Introduction According to a cuisine popularity survey undertaken by the Kellog School of Management (2004), Thai food is ranked at number four after Italian, French and Chinese cuisine. Thai food also proves to be a popular ethnic cuisine among western respondents according to another survey conducted by the Sasin Institute, in which it ranked sixth. Thai government has also played an important role to boost Thai food in the international arena by promoted “The Kitchen of the World” project. This project aims to increase the number of Thai restaurants overseas and the government encourages Thai investors to invest in Thai restaurants overseas and provides support in the form of training, information and financial loans This project aims to support Thai investor to invest the number of Thai restaurants overseas. Information, training and financial loans are among of encouragements that will be provided by Thai government (Sunanta, 2005). As a conqueror and a colonist in the ancient time, The United Kingdom is known as a country that have more than one nation or ethnic groups with different culture, language, religious, and behavioral. A dynamic growth in the varieties of ethnic foods was influenced by the diverse ethnic and cultural groups in society (Jamal, 1996; Verbeke & Lopez, 2005) Asian food such as Chinese, Indian, and Thai has long been the UK’s preferred out – of –home cuisine. Retail...
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...country, as long as I notify my bank in advance. This will take hassle out of carrying cash and worrying about the latest currency exchange rate or thieves. Safety and travelling systems are rated A, which means strict rules and regulations. For ex, travelling through highways requires a sticker that needs to be purchased prior to travelling (CountryWatch1 ,159). I would like to go for at least a week with my family (husband and son). I would visit in summer, since I get cold easily and will not be able to colorful scenery. One of the places I would like to visit is the Island of Brissago (see attachment A1), a botanical garden of the Canton Ticino. It is the only botanical garden on an island in Switzerland (MySwitzerland4). And the best part is that it has the mildest climate in the Switzerland in summer. It has three different types of climates in the country, unlike most others in the Europe. According to the textbook, it has marine west-coast climate (no winter months average below freezing, though cold rain, sleet, and occasional...
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...a barbecue restaurant operated by Richard and Maurice McDonald. In 1948 they reorganized their business as a hamburger stand using production line principles. Businessman Ray Kroc joined the company as a franchise agent in 1955. He subsequently purchased the chain from the McDonald brothers and oversaw its worldwide growth. Some Facts McDonald's is the world's leading food service retailer with more than 34,000 restaurants in 119 countries serving more than 68 million customers each day and employing more than 1.7 million people. In 1996, McDonald’s entered India through a joint venture with two local Indian companies— Hardcastle Restaurants Private Limited in the west and south region and Connaught Plaza Restaurants Private Limited in the north. Franchise Model – Only 15% of the total number of restaurants are owned by the Company. Mission Statement McDonald's brand mission is “to be our customers' favorite place and way to eat and drink with inspired people who delight each customer with unmatched quality, service, cleanliness and value every time.” As per McDonald’s Senior Management: “Our worldwide operations have been aligned around a global strategy called the ‘Plan to Win’ centering on the 5 Ps for exceptional customer experience: People, Products, Place, Price and Promotion.” “We are a learning organization that aims to anticipate and respond to changing customer, employee and system needs through constant evolution and innovation.” The great Indian challenge As...
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...particularly in the four to five star segment in which more capacity is required. The hotels brand represented in Inverness are Thistle, Ramada Jarvis, Express by Holiday Inn, Premier Inn and Travelodge In 2010 and 2011 the average occupancy for the area was 57%, but in summer time is growth to 93%. Inverness has some of the best guest houses in Scotland with high standards and good quality service that are on the same level with many leading hotels. Also another popular sector is food and beverage before in Inverness was very low but in these days you can find hundreds of different place to eat . The Inverness Bars - Pubs provide a vibrant part of the city many now have excellent pub grub food as well as entertainment. You are sure to find some superb places to eat in or out. Inverness is a city in the Scottish Highlands. It’s easy accessible city. The city you can access by train, car, bus, and plane. Before was very difficult to get into Inverness because they didn’t have that accessibility, because it was not popular city for tourism. But now you had very well developed road to Inverness by bus or car. There few companies which bring you to Inverness from London Edinburgh or any other city. The company’s...
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...Topic: A study on Deliverance ltd. opening a new branch in South East London. Contents ........................................................................................................................1 Abstract ........................................................................................................................2 Statement of problem ...................................................................................................3 Introduction ..................................................................................................................4 Advantages of opening new branch in South East London .........................................6 Disadvantages of opening new branch in South East London .....................................7 Literature Review .........................................................................................................8 PEST analysis ...............................................................................................................9 SWOT analysis ............................................................................................................11 Michael Porters five forces ..........................................................................................13 Boston Consulting Group ............................................................................................15 Stakeholders Analysis ................................
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...Cities * ------------------------------------------------- Job Board * ------------------------------------------------- Life * ------------------------------------------------- Awards * ------------------------------------------------- More * ------------------------------------------------- General | Technology | Enterprise | Startups | Finance | Business | Career | Movie reviews | Life | US Indian | Gadgets Most Popular ( 1-4 of 16 ) Indian American Tribute to Rajesh Khanna 10 Tips for Newly Salaried Professionals Brand-New Dual Core Smartphones in India Celebrity Wives And Their Businesses Marriages fit for kings - for Sahara tycoon's sons Monday, 09 February 2004, 12:30 IST inShare | | Print | | Email | Lucknow, Over 10,000 guests, an orchestra from London and an award-winning filmmaker as videographer are some of the dazzling highlights of the weddings of Sahara tycoon Subrata Roy's two sons that could put a maharaja to shame. Perhaps never before have so many Indian celebrities converged here as they will for the weeklong marriage celebrations that will commence Tuesday. The guest list includes Prime Minister Atal Bihari Vajpayee, cine stars Amitabh Bachchan, Shah Rukh Khan and Aishwarya Rai and cricketers Sourav Ganguly...
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...The new restaurant in london city Marketing skill and Entrepreneurship Assignment Submitted by: Darpan Shrestha ID: C0420BSBS0213 Submitted to Dr. Rajendra Kumar & Dr Lawernce Akwetey Submitted on 19/04/2013 Table of Contents Task 1 4 1. Introduction 4 2. Effectuation 4 3.Causation 5 4. Theory of effectuation 5 5. Conclusion 6 Task 2 8 1 Introduction: 8 2. Business description 8 2.1 Overview 8 2.2 Opening hours 8 2.3 Atmosphere 8 2.4 Product and services 8 2.5 Mission statement: 10 2.6 Our Goal: 10 2.7 Purpose: 10 2.8 Objectives 10 3. Start up Summary 10 4. Market Analysis 10 4.2 Market Analysis Summary 11 4.2.1 Size Selection: 11 4.2.2 Variety: 11 4.2.3 Price 11 4.3 Market segmentation 11 4.3.1 The business people: 11 4.3.2 Local People: 11 4.3.3 Family: 11 4.3.4 Tourist: 11 5. Target Market 12 5.1 Target market segment strategy 13 5.2 Market Needs 13 6. Service Business analysis 13 7. Market Analysis Summary 13 7.0.1 Competitive Edge: 14 7.0.2 Main Competitors: 14 7.1 Marketing Strategy 14 7.2 Marketing Program 14 7.2.1 In store marketing program 14 7.3 Promotion and publicity 15 8. Sales Strategy: 15 8.1 Sales Forecast: 16 9. Management Summary 17 9.1 Personnel plan 18 9.2 Kitchen 18 9.3 Restaurant Operation 18 10. Financial Plan 18 10.1 Financial format 18 10.1.1 Assumption: 19 10.1.2 Business growth 19 10.1.3 Estimated Weekly Sales 19 10.1.4 Estimated Seasonal...
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...Standardisation vs. adaptation international marketing approach with regards to McDonald’s operations in India Introduction The central purpose of the study is to determine the best international marketing strategy for McDonalds in India and shedding light on these strategies- Standardisation or Adaptation. Background McDonald's™ is a pioneer in the foodservice industry with over 32,000 restaurants in about 130 countries. The brand is handled and overseen by two following business organisations in India: * Connaught Plaza Restaurants Private Limited, headed by Mr. Vikram Bakshi, JV Partner and Managing Director, East and North India * Hardcastle Restaurants Private Limited, headed by Ms. Smita Jatia, Managing Director (MD), West and South India McDonalds believes in Q-Quality, S-Service, C-Cleanliness and V-Value. This motto is their driving force in the Indian marketplace. For McDonalds, India was the first country wherein no-beef or pork products were served. McDonalds in India catered to wants and needs of the people, with different menus as well as food processing plants for vegetarian and non-vegetarian customers. Currently, in India there are 300 McDonalds. Discussion Standardisation approach is quite different from the adaptation international marketing approach. When the needs and wants of the target market are same, standardization strategy comes into the picture. On the other hand, if the wants and needs of the target audience are different, and also...
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...Serve Restaurants (QSRs) is a growing and potentially profitable business. India is considered as a new market for it as fast food came to India about 15 years ago. India is a developing country with 2% of organized and 98 percent of unorganized sector. So most of the fast foods that came into Indian market as India has a high growth in every sector. India is blessed with one of the fastest growing fast food markets in the world. The Indian fast food market is flourishing at an annual growth rate of 30-35 percent. Almost all big fast food brands of the world have made their presence felt in India and most of them making an appreciable growth. Although the market has witnessed sturdy growth in the past few years, it remains largely under pervaded and purposive in the metropolitan cities. INTRODUCTION TO FAST FOOD * Introduction Food that can be prepared and served instantly i.e. “fast” is known as Fast Food. Although any meal with very less preparation time can be considered as fast food, but the term refers to food that is sold in a restaurant or store with low quality preparation and served to the customer in a packaged form for take-out/take-away. Different types of outlets may be stands or kiosks, without any shelter or seating, or quick service restaurants. Franchise operations which are part of restaurant chains have standardized foodstuffs supplied to each restaurant from central locations. The capital requirements for opening up a fast food restaurant are relatively...
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...Brazil is the world’s largest producer of Arabica beans. Erratic weather during the growing season 2006-7 led to market nervousness and prices reached around $2.66 per kg, up 16% since 2005 (according to data from the International Coffee Association). The origin of the coffee the company Amrut distillers basically a liquor and spirits company diversify in to the coffee segment to give value addition to your single malt portfolio is planning to launch in the market a Mysore Coffee which is an Arabica bean and has it connoisseurs throughout the globe. Their channels to distribution would preference in Indian restaurants, Specialist coffee merchants, Retail channel. The idea is to create distinction for an Indian coffee rather than being used as a substitute for Irish coffee. There is a variety of different brands in the market and an issue of brand recognition for an Indian coffee. Consumers today are concerned about health issues and how well it delivers with low caffeine value. It...
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...Section 1: Read the following text and answer all the questions: (10 Marks) IN SEARCH OF GOOD ENGLISH FOOD 1 How come it is so difficult to find English food in England? In Greece you eat Greek food, in France French food, in Italy Italian food, but in England, in any High Street in the land, it is easier to find Indian and Chinese restaurants than English ones. In London you can eat Thai, Portuguese, Turkish, Lebanese, Russian, Polish, Swiss, Swedish, Spanish, and Italian—but where are the English restaurants? 6 It is not only in restaurants that foreign dishes are replacing traditional British food. In every supermarket, sales of pasta, pizza and poppadoms are booming. Why has this happened? What is wrong with the cooks of Britain that they prefer cooking pasta to potatoes? Why do the British choose to eat lasagna instead of shepherd’s pie? Why do they now like cooking in wine and olive oil? But perhaps it is a good thing. After all, this is the end of the 20th century and we can get ingredients from all over the world in just a few hours. Anyway, wasn’t English food always disgusting and tasteless? Wasn’t it always boiled to death and swimming in fat? The answer to these questions is a resounding ‘No’, but to understand this, we have to go back to before World War II. 15 The British have in fact always imported food from abroad. From the time of the Roman invasion foreign trade was a major influence on British cooking. English kitchens, like the English...
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...Restaurant Industry in India - Trends and Opportunities Restaurant Industry in India - Trends and Opportunities HVS International (India), Mr. Navjit Ahluwalia, Associate Director and Mr. Dushyant Singh, Consulting & Valuation Analyst Research, Report Writing Mr. Shyam Suri, Secretary General, FHRAI Editing, Report Fianlisation Mr. Pooran Chandra Pandey, Assistant Secretary General (Research), FHRAI Hotel Questionnaire & Co-ordination Mr. Raj Rajeshwar Sharma, Computer Data Assistant Design, Graphics, Pre-press & DTP Printed by : Published in April 2004 by: Secretary General, Federation of Hotel & Restaurant Associations of India B-82, 8th Floor, Himalaya House, 23 Kasturba Gandhi Marg, New Delhi - 110 001 Phones : (011) 23318781, 23318782, 23322634, 23322647, 23323770 Fax : (011) 23322645 E-Mail : fhrai@vsnl.com Website : www.fhrai.com © Federation of Hotel & Restaurant Associations of India (FHRAI), 2004 Price: One copy free to concerned FHRAI members. (Additional copies at Rs. 400.00 for FHRAI members and Rs.600.00 for Non-Members.) US$50.00 for foreign dispatches 2 Contents Table of Contents 1. 2. 3. Executive Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .7 Background Scenario and Numbers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .11 Analysis of Questionnaire Responses 3.1 General . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ....
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...Restaurant Industry in India - Trends and Opportunities Restaurant Industry in India - Trends and Opportunities HVS International (India), Mr. Navjit Ahluwalia, Associate Director and Mr. Dushyant Singh, Consulting & Valuation Analyst Research, Report Writing Mr. Shyam Suri, Secretary General, FHRAI Editing, Report Fianlisation Mr. Pooran Chandra Pandey, Assistant Secretary General (Research), FHRAI Hotel Questionnaire & Co-ordination Mr. Raj Rajeshwar Sharma, Computer Data Assistant Design, Graphics, Pre-press & DTP Printed by : Published in April 2004 by: Secretary General, Federation of Hotel & Restaurant Associations of India B-82, 8th Floor, Himalaya House, 23 Kasturba Gandhi Marg, New Delhi - 110 001 Phones : (011) 23318781, 23318782, 23322634, 23322647, 23323770 Fax : (011) 23322645 E-Mail : fhrai@vsnl.com Website : www.fhrai.com © Federation of Hotel & Restaurant Associations of India (FHRAI), 2004 Price: One copy free to concerned FHRAI members. (Additional copies at Rs. 400.00 for FHRAI members and Rs.600.00 for Non-Members.) US$50.00 for foreign dispatches 2 Contents Table of Contents 1. 2. 3. Executive Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .7 Background Scenario and Numbers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .11 Analysis of Questionnaire Responses 3.1 General . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ....
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...Restaurant Industry in India - Trends and Opportunities Restaurant Industry in India - Trends and Opportunities HVS International (India), Mr. Navjit Ahluwalia, Associate Director and Mr. Dushyant Singh, Consulting & Valuation Analyst Research, Report Writing Mr. Shyam Suri, Secretary General, FHRAI Editing, Report Fianlisation Mr. Pooran Chandra Pandey, Assistant Secretary General (Research), FHRAI Hotel Questionnaire & Co-ordination Mr. Raj Rajeshwar Sharma, Computer Data Assistant Design, Graphics, Pre-press & DTP Printed by : Published in April 2004 by: Secretary General, Federation of Hotel & Restaurant Associations of India B-82, 8th Floor, Himalaya House, 23 Kasturba Gandhi Marg, New Delhi - 110 001 Phones : (011) 23318781, 23318782, 23322634, 23322647, 23323770 Fax : (011) 23322645 E-Mail : fhrai@vsnl.com Website : www.fhrai.com © Federation of Hotel & Restaurant Associations of India (FHRAI), 2004 Price: One copy free to concerned FHRAI members. (Additional copies at Rs. 400.00 for FHRAI members and Rs.600.00 for Non-Members.) US$50.00 for foreign dispatches 2 Contents Table of Contents 1. 2. 3. Executive Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .7 Background Scenario and Numbers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .11 Analysis of Questionnaire Responses 3.1 General . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ....
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...Dr. Abdul Kalam's #Letter to Every Indian - Dated - 12/03/2014 Why is the media here so negative? Why are we in India so embarrassed to recognize our own strengths, our achievements? We are such a Great NATION. We have so many amazing success stories but we refuse to acknowledge them. Why? We are the first in milk production. We are number one in Remote sensing satellites. We are the second largest producer of wheat. We are the second largest producer of rice. Look at Dr. Sudarshan , he has transferred the tribal village into a self-sustaining, self-driving unit.. There are millions of such achievements but our media is only obsessed in the bad news and failures and disasters. I was in Tel Aviv once and I was reading the Israeli newspaper. It was the day after a lot of attacks and bombardments and deaths had taken place. The Hamas had struck. But the front page of the newspaper had the picture of a Jewish gentleman who in five years had transformed his desert into an orchid and a granary. It was this inspiring picture that everyone woke up to. The gory details of killings, bombardments, deaths, were inside in the newspaper, buried among other news. In India we only read about death, sickness, terrorism, crime. Why are we so NEGATIVE? Another question: Why are we, as a nation so obsessed with foreign things? We want foreign T.Vs, We want foreign shirts. We want foreign technology. Why this obsession with everything imported...
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