...Cause and Effect of Advertising for Blood Donation The Cause and Effect of Advertising for Blood Donations The major cause of advertisement for blood donations is to have regular donors and a plentiful supply of blood. The primary objective of advertising for blood donation is to get the word out. Advertising helps to raise your target demographics’ awareness of the need for blood donations. Advertising for blood donations is unlike advertising for and other product. Advertisement encourage people to voluntary donate blood. Over the past 30 years advertising for blood donations has been successful. The purpose and focus of advertising blood donations is to encourage unpaid volunteers to donate blood. The blood is used in millions of cases were a humans may need a blood transfusion and for many different reasons. Advertising is also good way to increase public awareness about how donating blood helps respond teams such as Red Cross, First Aid and Hospitals respond quickly to serious and developing human needs. After World War II, American Red Cross, , introduced the first nationwide civilian blood program that now supplies more than 40 percent of the blood and blood products in this country. During the 1990s, they engineered a massive modernization of our blood services operations to improve the safety of our blood products. The Red Cross also expanded our services into such fields as civil defense, CPR/AED training, HIV/AIDS education...
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...Workshop Summary: Recruiting Blood Donors – Successful Practices An FDA sponsored workshop held on the NIH campus July 6 & 7, 2000 This two-day workshop was designed for information gathering and sharing. On Thursday we heard concise reports on the theory and practice of recruiting blood donors from successful recruiters. The presenters represented a diverse group of blood centers, both in terms of location and number of collections. On Friday all the attendees had a chance to participate in two of five facilitated discussions on relevant topics: advertising; education; donor retention / satisfaction; incentives; and the top ten actions to recruit and retain donors. Summary slides from the Friday discussion sessions are available at http://www.fda.gov/cber/summaries.htm. There was apparent consensus on many key points: * Successful programs are multifaceted, drawing on expertise in customer relations, advertising, public relation and, marketing. Such programs exhibit a culture of innovation and hard work. * The most successful programs have all staff members encouraging and thanking donors. * Donor recognition is an important component of a successful program. Recognition does not mean providing incentives or gifts to donors. Recognition means acknowledging donors altruistic contribution at each donation, with special recognition at milestones of their donation career such as a public thank-you for multi-gallon donors at a celebration dinner...
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...THE CAUSE AND EFFECT OF ADVERTIZING FOR BLOOD DONATION Meskerem B. Alemu ENG 115 ENGLISH COMPOSITIONS STRAYER UNIVERSITY Cathy G.Para April 25, 2013 Introduction Donating blood is one of a voluntary and interesting people they can doing at the minimum age of starting from 15 and above, and especially the youngest people involved in voluntary activities, it takes just a few time and noting affect by any donor person health. It is a great deal of emphasis placed on helping others in high school and different organization. Example, many schools require students to perform volunteering in various activities prior to graduation, the one activities is to donated blood, And in different organization employees of all ages require to helping people they are volunteering to donate blood too, in this case government agencies including military services expect involved this volunteer services, specially military department is a great location to get blood, so government should be make advertisement about blood donation in every public area. The major cause to advertising blood donation As public relation specialist, advertising is one part of the task that he/she does for succeeding the mission and vision of a certain issue, institution or organization. From the situation given on the second point, there have been many campaigns in order to promote blood donation over the last thirty years (APA, 2013). To give them Awareness The purpose and focus of these advertisements...
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...Canadian Blood Services | | Table of Contents Executive Summary 3 Problem Statement 4 Situation Analysis 4 Objectives, Background, and Forecast 4 SWOT Analysis 5 Market and Segmentation Analysis 6 Market Mix Analysis 7 Donor Behaviour Analysis 7 Financial Analysis 9 Key Questions 10 Alternatives 10 Alternative #1 10 Alternative #2 11 Alternative #3 11 Alternative Selection 11 Recommendations 12 Action Plan 12 Contingency Plan 13 References 14 Executive Summary As Canada’s main blood products supplier, Canadian Blood Services faces challenges in recruiting new blood donors and increasing donation collections to keep up with the demand. Based on the organization’s internal strengths and weaknesses, as well as the external opportunities and threats, we provided our analyses on market segmentation, market mix, and customer (donor) behaviours. Three alternatives have been presented in response to the needs of increasing donor base and new-donor retention. Social media promotion and community events are the two approaches recommended. We believe the personable promotion channels can help the organization maximize its potential. Detailed action plans are also provided in this report. Problem Statement 10 years after its creation, Canadian Blood Services (“CBS”) has regained the trust from Canadians as the organization provides safe and affordable blood and blood products. However, between 2005 and 2008, order fill rate has declined...
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...Blood donation behaviour Context and problem/opportunity The Australian Red Cross Blood Service is becoming increasingly concerned as the number of people donating blood is failing to meet the high demand of blood required. At some point, around 30% of the Australian population will require blood (Godin, Sheeran, Connor, & Germain , 2005). The underlying problem is that only 3% of the eligible population donate blood regularly (Godin, Sheeran, Connor, & Germain , 2005). In particular, Generation Y, who made 150,000 donations, present a problematic age group, as their retention rate is only 61% (Godin, Sheeran, Connor, & Germain , 2005). Young donors, aged below 25, make up the lowest generation for repeat donations. As a consultant to the RCBS, it is vital to understand why Australians choose to disengage with blood donation, in order to retain them as active donors. Literature Review Many scholars have undertaken research into the implications of blood donation and specifically, reasons as to why the retention rate is so low. One of the overarching issues discussed by academics is the effect of the gap between intention and behaviour. Research has found that a positive intention to give blood is not sufficient for an individual to actually perform the behaviour (Pomazal and Jaccard, 1976). Intentions represent a person’s motivation in the sense of his or hers conscious plan or decision to exert effort to enact the behaviour (Connor and Armitage, 1998)...
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...Brown 3. What is the mission of our organization? To prevent and help end human suffering by mobilizing the power of volunteers and the generous support of donors. 4. What are the long-term goals for our organization? Strenghten fundraising strategies, manage change, improve volunteer rate, insure long term financial ability. 5. What programs do we provide that support these goals? Disaster services, youth programs, international services, mobile blood banks, food and nutrition programs, 6. What community need are we seeking funding to address? To gain an ongoing relationship with the community and gain more consistent donors. 7. In our opinion, how is this need related to our programs, long-term goals, and mission? Without donors, we cannot end human suffering. Our need for more financial stability will help gain a greater access to marketing strategies and help to organize larger campaigns to gain more donors. 8. What do we propose to do about this need? We need to market to the community in a way to capture everyone’s attention. 9. What outcome do we anticipate...
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...It’s no news that we have problems in our country that need to be fixed. We crib and complain about them, blame the government and the system, and finish off saying the situation is unfixable. How about we stop playing the blame game and try to do a little bit at our end to bring about a change? After all, it starts with you. Here are 9 simple things you can do to help bring a change in our country. A change for betterment. 1. Stop littering around. Yes, we should learn from the Swach Bharat campaign! There was a reason we needed it in the first place. The fact that even the new PM of the country addressed the issue on such a gigantic level proves that we, as a country, are in dire need of cleanliness! Things as simple as throwing garbage in the bin and not spitting on the streets can make a huge difference. 2. Be environment-friendly. If you've been following the news, you'd know that it's been said that Delhi currently has the filthiest air, almost the same level as Beijing. In such conditions, being environment-friendly can have a huge impact on making our country a better place with better air. Plant a tree, use eco-friendly materials in your daily life, use public transport or carpool, get your vehicles checked for pollution control. There's so much you can do for this cause with such little effort. 3. Help support a child's education. If you’re at a comfortable financial position in your life and career, you could take out a nominal amount to help a poor kid’s education...
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...of their most pressing issues, converting one time donors to regular donors. The donations needed are both blood donations and monetary, and they claim that both types of donations are dangerously and consistently low. The tool that the Red Cross has in mind is Customer Analytics. Customer Analytics can be characterized as: * Inherently granular: must be individual-level * Forward-looking: orientation towards prediction not just description * Multi-platform: combining behaviors from multiple measurement systems, but with best efforts to do so at the individual level * Broadly applicable (and industry agnostic): consumers, donors, physicians, clients, brokers, etc. * Multidisciplinary: marketing, statistics, computer science, information systems, operations research, etc. * Rapidly emerging: traditionally viewed as just one form of "business analytics," but starting to take on its own unique identity as a "standalone" area of analysis and decision making. * Behavioral: many firms' customer analytics problems incorporate descriptors such as demographics and attitudes; but, the customer analytics' primary focus is on observed behavioral patterns * Longitudinal: it's ALL about how these behaviors manifest themselves over time. By using the science of Customer Analytics, they hope to tap into new donors, reactivate previous donors, and create a highly consistent donation sources. In order to implement the Customer Analytics they need $10 billion dollars...
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...BLOOD DONATION SIDRA BIBI D/O FARZAND ALI MPHIL ( BIOCHEMISTRY) 2nd SEMESTER (MORNING) PMAS –UAAR Sidrabibi1126@yahoo.com Islam enjoins preserving human life and protecting it against all potential harm, affliction and hardship, and it insists on ensuring peace and security for human beings. In the Quran, Allah says, "To save one life is to save all humanity". Islamic law urges every Muslim to be in constant support of his community, and make it a legal requirement in many cases. According to a Hadith (saying by the Prophet Mohammed (Peace Be Upon Him)),"He who relieves a believer of one form of distress, in this life shall be relieved by God of a greater distress on the Day of Resurrection" and "God will help any servant of His, as long as he continues to help his brother". "A Muslim is a brother to every Muslim, he neither lets him down, nor does him injustice, nor gives him away".Therefore, if giving blood to a patient is necessary for his survival, then, according to Islam, it becomes mandatory to donate blood`, as a case of implementing a basic Islamic principle which makes it imperative to preserve human life. Two important main Islamic rules are also applicable here, namely: "Harm must be eliminated" & "Necessity overrules constraints". Further more it is in agreement with the Islamic principles of social justice.The Prophet (Peace Be Upon Him) says, "Cupping is a most useful type of medical treatment". He also says...
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...Executive Summary The Canadian Blood Services (CBS) was created in 1998 as a result of the base contamination of blood supply and since then, it is being funded by the provincial health ministries. The main objective of this new organization operated at arm’s length was to reestablish the negative public perception regarding the process of blood donation and collection. By the end of 2008-2009 annual reports indicated that more than 80% of the population trusted in CBS to manage the blood system. Problem Statement Over the years the need for blood has continuously increased and CBS has tried to keep up with the demand by recruiting new donors and organizing more blood collection campaigns. Due to an overall aging of the Canadian population and the decrease in wait times in the hospitals, CBS is facing a growth in the demand of blood. Objective Between 1998 and 2011 the number of units collected has gone up by more than 200,000 units but the number of active donors has remained constant. Increasing the number of donors is the immediate objective; however, previous experience shows that many people are just donating once and do not come back to a donor clinic. CBS’s objective is to develop a marketing media program to increase the number of new donors and the donor retention to a higher level than 51%. Situation Analysis CBS’s operations started with a record of 685,000 units of blood collected in 1998 and currently collection grew to more than 900,000 units...
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...Blood Donations: The Causes and Effects of Advertising There are many people walking the face of the earth at this very moment because of the unselfish benevolence and caring of blood donors throughout the United States. This generosity, without a doubt, is responsible for saving an immeasurable amount of lives each and every year. Many individuals simply don’t know what is involved with donating blood, so they don’t or can’t bring themselves to do it. For the scores of people who can’t, they could volunteer in other areas, including making financial contributions that would help with advertising costs. Educating the general public on the pros and cons of blood donation should be at the top of the list when advertising. When the twin towers were attacked on September 11, 2001, a record number of Americans donated blood in support of the tragedy on that day. According to Korcok (2002): So much donated blood was wasted after last year's Sept. 11 terrorist attacks that US blood banks have struck a special task force to ensure that it doesn't happen again. More than 200,000 units of whole blood had to be thrown away after Americans donated 500,000 extra units in September and October. Donated blood is discarded if it remains unused after 42 days... fewer than 260 units were actually needed to treat victims of the attacks in New York and Washington. This special task force is responsible for developing consistent advertising campaigns which will focus on specific...
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...Perak Dear Mr Talhah, ____________________________________________________________________________ GROUP O BLOOD CLUB, Universiti Teknologi Petronas, 31750 Tronoh, Perak Email: groupobloodclub@gmail.com Tel: 05-328 1532/ Fax: 05-3281533 Novemeber 20, 2014 PERMISSION TO HOLD A BLOOD DONATION EVENT Dear Mr Talhah, We from Group O Blood Club will be organizing an event called Starve A Vampire, Donate Blood’ which is a blood donation campaign. The event is open to all staff and student of UTP. We will be collaborating with Hospital Batu Gajah for this blood donation campaign. We would like to hold the event on 8th December 2014 (Monday) from 10:00 am to 8:00 pm. We seek your permission to host the event at Pocket D, Chancellor Complex. We are targeting a maximum of one hundred donors (100). The blood which will be donated is intended for people who shall be needing blood in the future. Food, drinks and certificate will be given to those who participate in this event. We promise that the place will not be left in a mess and we will clear it of all litter before we leave. We understand that there would be a cost attached to this event and will be glad to pay as per your advice. We hope you will give us the permission requested. Your cooperation will be greatly appreciated. Thanking you in anticipation. Sincerely, Ramli. A. H. President of Group O Blood...
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...NSS Blood donation campaign - 2016. We all know how precious it is donating blood to a needy person, how precious it is for them to acquire it in the nick of time and live a 'second' life! Citing all this a BLOOD DONATION CAMPAIGN was organized by the NSS Unit of St. John's Technical and Educational Campus on the 11th, March, 2016 from 10:00 am onwards in association with The International Lions Club, Mumbai and Kutch Yuvak Sangh, Palghar. The opening ceremony took place in the presence of Mr.Thomas Lobo (Director of St. John technical campus) and the principals of our respective sections and Mr. Sachin Urade, Mr. Milind Kamble (NSS in-charge). A welcome speech was given by NSS volunteer, Mr. Saish Sankhe. Thereafter Mr. Nilesh shah, ( Vice chairman of the District Blood Donation Committee) along with his team from the International Lion's Club & Mr. Bhaven Harin and his team from Kutch Yuvak Sangh, Palghar were welcomed with a bouquet as a token of our gratitude. Students are always encouraged to devote themselves towards the principles of community service. Organizing a Blood donation camp was just another step in this direction. Millions of people owe their lives to people whom they will never know or meet in their lifetime. They are none other than voluntary blood donors. This year an astonishingly huge response was received, with a total of 356 candidates being able to donate their blood. Every candidate had to undergo preliminary...
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...Canadian Blood Services Case Study Student name University title Canadian Blood Services Case Study Problem Statement The main problem facing the organization is its potential inability to meet the high growing demand for blood products. This is because the demand for blood products is increasing at a rate that is twice that of the population growth rate. Situational Analysis Objective CBS is a non-profit making organization whose main purpose is management of the supply of blood and blood products. The organization was formed in 1998 after the Canadian Red Cross was stripped of the role of blood management due to occurrence of the blood contamination scandal. Background The research conducted by the Company show that 80% of Canadians have confidence in the organization’s ability to manage blood in the country. The number of blood units collected has risen from 685,000 units in 1998 to more than 900,000 units in 2011. The yearly demand for blood in Canada is nearly 1,000,000 units. Despite the success made by the organization in increasing blood donation volume, Canada’s blood system is still under pressure. This is because the demand for blood products is increasing at a very fast rate. The increase in demand is fuelled by seasonal variation of emergency surgery, implementation of new procedures in hospitals through research and the reduction in wait time for blood in hospitals. Moreover, the increased demand for blood products is also fuelled...
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...Question: What Is Human Resource Management? Answer: Human Resource Management (HRM) is the function within an organization that focuses on recruitment of, management of, and providing direction for the people who work in the organization. HRM can also be performed by line managers. HRM is the organizational function that deals with issues related to people such as compensation, hiring, performance management, organization development, safety, wellness, benefits, employee motivation, communication, administration, and training. Task analysis Job description productivity standards Recruitment Interview selection Medical examination orientation Training http://youtu.be/_PFhh2NSB0k Employee Termination Letter August 13th, 2010 | Published in Termination Letter A company has its own rules and policies that the employees should adhere to. If not followed, the employers have the right to implement disciplinary measures and termination if needed. Firing an employee is one of the hardest responsibilities of any employee. It is also very uncomfortable to both parties. On the other hand, you should be able to handle the issue professionally. A termination letter should contain the exact reason for firing the employee. It should also include the disciplinary measures undertaken to solve the problem. This will show that actions...
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