...TOPIC: Does Using Colored Paper Improve Learning or Academic Performance? RELATED STUDIES/LITERATURES: In the study entitled “A Study of the Effect of Paper Color on Test Performance in Business Communication” (2009) by Janet K. Winter and Esther J. Winter of University of Central Missouri, Warrensburg stated that, Color has been shown to affect mood and productivity in a variety of different situations. This study evaluated the performance of students in readiness-assessment quizzes in business communication classes, comparing the grades of students whose test papers were white with grades of students who received pastel-colored test papers. The results revealed that there was no significant difference between the two groups. Other research suggests that color may, however, have an effect in other situations [1]. Mehta and Zhu (2009) have published studies that they claim clarify how red and blue differently affect performance on detail-oriented versus creative tasks with strong implications for test preparation and testing formats [2]. According to Sinclair (1998), students taking exams on blue and red paper performed more effectively on blue, especially for complex questions [3]. Whitfield and Wiltshire, in their critical review of the field, discounted the work done before 1950 because it didn’t consider even the three basic components of color (hue, value, and chrome). They also identified flaws in most subsequent research: inconsistencies in the terminology used by...
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...Over the past thousands of years natural science has been the focal point of scientific research, drawing in the world’s greatest minds as they attempt to solve the most puzzling and intriguing of questions. One such mind is Newton, who’s simple observations of an apple falling from a tree led to the recognition of one of the most remarkable scientific breakthroughs of our millennium, gravity. However, another field of science has emerged in recent times, the field of the humanistic sciences. While natural sciences concentrate on chemistry, physics, and biology, human sciences surround history, economics, anthropology, and psychology. However, as these fields attempt to answer age-old questions concerning human behaviour, and the laws of the world, it is easy to wonder to what extent we can accept their discoveries as fact. Furthermore, what causes these scientific fields to be so intuitively appealing? Finally, as the majority of research performed in both fields relies on observation, to what extent can we trust observations utilizing sense perception? And what are the limitations of this trust in our human sense perception? Despite these several questions, the natural sciences serves a significantly more convincing field than human sciences, as more scientific research can be validated and accepted as truth. Furthermore, the human sciences relies almost solely off perception of past events, or behaviour, which can be contorted by bias, as well as several other limiting factors...
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...Republic of the Philippines POLYTECHNIC UNIVERSITY OF THE PHILIPPINES Don Fabian St., Barangay Commonwealth, Quezon City Campus _________________________________________ “How Color Psychology affects Consumer Behavior” Term Paper in General Psychology _________________________________________ Submitted to Prof. Artemus Cruz _________________________________________ Submitted by Michelle P. Garcia BSBA MM 3-1 _________________________________________ March 26, 2013 I. Introduction Colors play an important role in our lives. It gives meaning to everything we see. As Human our color vision influences everything from our art and poetry to the colors we paint our homes and the clothing we choose to buy. Colors distinguish a thing from the other. Colors determine our emotions. Pablo Picasso once quoted, “Colors like features follow the changes of the emotions”. Do you feel happy in a yellow room? Does the color blue make you feel calm and relaxed? Artist and interior designers have already proven how color can dramatically affect moods, feelings and emotions. Color is a powerful tool when it comes to communication and can be used to signal action, influence mood and cause physiological reactions. How color affects the effectiveness of the business? Marketing is a science of satisfying human wants and needs. When this filed acquires the principles of color psychology, it would...
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...ROYGBIV Colored Light Waves as Enhancer of the Photosynthetic Process and an Aid in Sustaining the Process without the Presence of Sunlight In Partial Fulfillment of Requirements in Science 9 Basa, Jezrelle Anne B. Butor, Christian Aris R. Dagami, Danielle Amber M. De Guia, Alyssa Eunice G. Abstract This investigation focuses on how the ROYGBIV colored cellophanes can affect the plant growth of each plant. This research paper contains the different functions of colored light waves to a plant that may help for better and healthier plant growth. The light can affect the plants by using different color of light waves. Each color has different function and uses but it depends to what color is the light will be used. As we all know, we need sunlight in order the plant to grow but in this research we can therefore conclude that plants can also grow without the presence of sunlight but instead we can use the ROYGBIV colored cellophane light waves in order the plant to grow. Also, we wanted to avoid the use of chemical fertilizers because it can affect the environmental issues and human health in a negative way. By avoiding the use of it we can attain the safety of our health and to avoid the negative effect in the plants and organisms that balance the organisms. Upon trying many colors of light waves, we have proven that the red and blue colors have the greatest impact on the plant growth, while the green light appear to be the least effective because it only gives color...
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...Title: Isolation and Process Optimization of textile dye degrading bacteria Abstract: Bacteria can remove dyes from wastewater and soil, leading to a decrease in their toxicity. The detoxification rate depends upon media and culture conditions. The decolourization/removal of textile dyes like bromophenol blue, methylene blue, methyl green, and malachite green, in addition to various other industrial dyes, using bacteria isolated from soil has been an important area of research for bioremediation and the present work is focused on this specific aspect. The effect of independent variables such as time, temperature, pH, and agitation on decolorization efficiency of bacteria has been optimized. Biodegradation of methylene blue and bromophenol blue was demonstrated by monitoring the effects of the different parameters and determining optimal conditions for degradation activity. Introduction Several industrial activities, such as textile dyeing, olive oil extraction and the manufacture of pulp and paper are characterized by intensive water consumption rates. They release huge amounts of more or less coloured effluents into the environment. As far as synthetic dye release is concerned, textile dyeing facilities and the manufacture of dyestuffs are two major polluting sources. In addition, traditional textile dyeing processes generate a large amount of coloured effluents, because about 100 litres of water are required to process 1 kg of dyed fabrics. Moreover, up to 15% of applied...
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...NOVEL PHYSIOTHERAPY APPROACH Name Class Professor University/Institution City, State Date Introduction Smith et al. (2012) explored the importance of the Blue prescription to inducing physical activity among people with multiple sclerosis. Although, the title of the study appears long, it is complete and accurate. Specifically, the title implies that the qualitative study was conducted on the participants after they received medical help in order to determine their perceptions of the Blue prescription as an intervention for enhancing levels of physical activity. Study Abstract An abstract refers to a brief summary of a concluded research. A proper abstract inspires the reader to scan through the research purposely to learn more about what the investigation was all about. The abstract contains the following primary elements of the research: the problem statement; the significance of physical activity among patients with multiple sclerosis; the methodology; results; and the scientific gap of adopting the Blue prescription as a way of ensuring that patients overcome the problem. Although, the study abstract is comprehensive, and has relevant keywords, it is not complete due to the lack of limitations of the study. Introduction and Study Objectives The introduction to the research study is spot on, in the sense that it offers a deep insight into the topic being studied. The authors began by highlighting the rationale and importance of the health benefits...
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...Eucalyptus globulus Labill Eucalyptus globulus Labill, is a species also known as the Tasmanian Blue Gum grows mainly along the east coast of Tasmania. The specific epithet globulus is Latin for globe-like or spherical, which refers to the shape of the fruit it bears. Bluegum Eucalyptus is part of the Myrtaceae family. Bluegum trees are also native to many parts of Australia, and various sub-tropic climate regions. This species of Eucalyptus is a medium-sized tree, that grows 15-20 meters tall. Occasionally the tree can reach heights of up to 70 meters. It’s root system grows deep and spreads out far in range for sturdy attachment. The bark of the tree is rough and persistent, but peels to reveal long thin strips of smooth grey, green, or yellow trunk. The tree’s juvenile leaves are waxy and blue-green in color. When the leaves start to mature they become sickle-shaped, dark green, glossy, and develop many oil glands. Eucalyptus globulus is a flowering tree, which flowers from September to December, but seeds will remain on trees until mid summer. The flowers are white or cream, and produce massive amounts of nectar which is pollinated by nearby birds, mammals, and insects. Bluegum trees’ habitat is a tall, open forest with a wide range of soils. The bluegum eucalyptus tree was first described in 1799 by a French Botanist named Labillardiere, who was collecting specimens on the coast of Tasmania. Labillardiere noted that most forms of eucalypt can adapt to many different...
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...Ashley Craig Mrs. Olivier English II Pd.4 3/21/16 For my research paper the question I settled on was: How does Fitzgerald use symbolism concerning the American dream? Fitzgerald uses personification and the colors: green, red, white, yellow, blue, grey, and purple to symbolize the truth and principles within and about the American dream. The colors mentioned the most and used to enforce a greater meaning in the Great Gatsby are: green, yellow, red, blue, grey and white. Each color is a crucial detail in the book relating to intentions and foreboding. Throughout the history of literature colors have been used as motif. *add quote about color motifs in literature* Red commonly means power, danger, passion and love. Yellow is associated...
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...| | | | | | | | | | | | | | | | | Marketing Research in India – About Us eMpulse India mission is to provide high quality, cost effective market research in India to businesses operating in the global market. eMpulse India Vision is to grow into a leading provider of outsourced market research services to Indian companies. eMpulse India is a market research firm that provides custom market research solutions to our clients. The strong background of the leadership team and the employees allow us to deliver very high quality service. We focus on balancing three basic metrics for any project : * Quality * On-Time-Delivery * Price Our research has indicated that these are the three value parameters that Indian market research customers are demanding. We do not believe in sacrificing one metric at the expense of the other. Our global cost arbitrage model gives enough cost advantage that we don’t need to cut corners on quality and On-Time-Delivery performance. Market Research in India – Our Services We conduct Market Research in India. Market information is brand battleground of today. To help you understand the market using Market Research in India, the Services provided by eMpulse are : * Field Data Collection * Market Research Analysis * Market Research Reporting * India Marketing Consulting * Market Research Training We conduct Market research in India to help with the following ; * India Product Launch ...
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...Gerald J . Gorn The Effects of Music In Advertising On Choice Behavior: A Classical Conditioning Approach C OMMERCIALS typically contain both product specific information and background features such as pleasant music, attractive colors, and humor. This paper examines the impact of the background features on product preferences. One experiment was conducted to determine whether background features of a commercial affected product preferences when only minimal product information was presented. A second experiment examined the relative importance of background features and product information in different situations. The impact of product information in a commercial on beliefs and attitudes would typically be interpreted within an information processing framework. It is suggested here that a classical conditioning framework could account for the potential impact of background features on product attitudes. Classical Gerald J. Gorn is a professor in the Faculty of Commerce and Business Administration, University of British Columbia. The author would like to thank the Institut D'administration des Entreprises, University AixMarseille, France, for its helpful assistance in formulating and pretesting the project. 9 4 / Journal of Marketing, Winter 1982 Do features like humor, sex, color, and music in a commercial merely increase our attention to product information in a message, or can they directly influence our attitudes? The results of...
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...example for this paper but none stick out as much as my first and only brand new car buying experience. I had negotiated with my husband at the time for months on what kind of car we should buy. I had fallen in love with the new body style of Toyota Celica that came out in 2000. My husband wasn’t so sure. So we looked at Mustangs, Acuras, Eclipses, etc. The Mustang we ruled out because it wasn’t the same if you couldn’t get a Salleen or Rousch package and they were just too expensive. The Eclipse interior was lacking in creature comforts and the Acura was just too boring for me. We finally went to test drive a Celica and it was everything I wanted except it was bright red. (I read the statistics – I know better than to buy a red sports car). By this time it is getting late in the year and the 2003 models were coming out. We went in to a showroom to look at the new Celica colors and they had one in the show room in this light blue that looked almost purple on the edges in the lights. It was like one of those moments in the movies when a spotlight shines down on exactly what you have been looking for. My husband took one look at it and was like “Maybe you are right. Maybe we should get a Celica – in this color.” Now since that color was brand new that meant that a used Celica was out. I looked online to see what I could get the car for through my credit union’s car buying service (my parents got an incredible deal this way) but they didn’t have the new blue color so I had...
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...color. Imagine living in a word where you couldn’t admire the green grass or blue skies. Without color, life would be dull and lack liveliness. It is colors that adds emotion and richness to our experiences and perceptions of things. Colors are often used to represent traits of something or someone. Take the United States flag for example. The blue represents vigilance, perseverance and justice, the white stands for purity and innocence, and the red is meant to symbolize hardiness, bravery, and valour. Another prime example of the importance of color is in any painting of the Virgin Mary. The picture to the right, called The Visitation, by Musée Condé, shows the Virgin Mary clearly depicted in a blue robe with a vibrant gold halo around her head. As discussed in class, in almost every picture, painting, or sculpture, the Virgin Mary is always dressed in blue to signify purity and tranquility. Artists often use a “combination of hues that engender light” to draw attention specific areas of the art (100). For instance, background of The Visitation is composed of duller, more Earth tone colors in order to accentuate the main aspect of the piece, the Virgin Mary and her visitee. Eco later describes that “blue became a prized color” after the twelfth century (123). Colors often give off a vibe that your brain correlates to a feeling, which cathedrals “used in stained-glass windows” to filter incoming light “in a ‘celestial’ manner” (123). The effect that color-something intangible-...
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...The aim of this study is to research how can an international marketing strategy be simultaneously standardized and adapted to export markets. Moreover, it reveals that this strategy is more appropriate than the contingency approach, considering the case of a firm with very little expression in the global marketplace. A single case-study based on the export venture of Renova Black toilet paper was developed. In addition to the analysis of secondary data, interviews were conducted with 3 Renova managers, 3 trade customers and 10 consumers. Findings suggest that an international marketing strategy simultaneously standardized and adapted to new export markets forms a good fit with the existence of limited resources, light structure and centralized decision making possible due to firms’ reduced size. This study presents important insights for managers of small players in the global marketplace attempting to boost the internationalization process. It also broadens our understanding on the standardization versus adaptation debate using a fresh perspective. Keywords: International Marketing Strategy, Exports, Standardization, Adaptation. 1. Introduction The concept of Blue Ocean Strategy (Kim and Mauborgne, 2005) refers to value innovation as the solution for creating new market space through the simultaneous pursuit of differentiation and low cost strategies. However, a Blue Ocean Strategy implies assuming high risks as the size of the new market demand...
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...95021 France. E-mail: avison@essec.fr Abstract In this rejoinder we discuss six commentaries to our earlier debates and perspectives paper `Is theory king?: questioning the theory fetish in information systems’. We argue again for theory light rather than theory free papers, we discuss the potential scope of theories in information systems, we reflect on our terminology and exemplar paper, and we discuss the relevance of our arguments on quantitative research before looking at potential further opportunities to debate this important issue for information systems. Journal of Information Technology advance online publication, 7 October 2014; doi:10.1057/jit.2014.24 Keywords: Theory; theory light; qualitative research; journals W Introduction e are fortunate indeed to be able to respond to six commentaries on our insights and perspectives article ‘Is theory king?: questioning the theory fetish in information systems’, where we advocated what we called ‘theorylight’ papers. Five of the respondents are leading scholars and researchers in the field of information systems (IS) – Deborah Compeau with Fernando Olivera (associate professor of organizational behaviour), Shirley Gregor, Ola Henfridsson, Allen Lee and Lynne Markus – and a sixth, David Silverman, a leading professor of sociology and editor of the Sage series of texts in qualitative research. Their reactions are interesting, thoughtful and knowledgeable, but in our rejoinder we will continue to be challenging in the spirit...
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