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Body Image Media Analysis

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Submitted By ktsili
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Printed Advertisement: (Advertisement is on the last page 8) When it comes to trying to sell a product, advertising companies tend to create campaigns that they believe will appeal to their target audience. Depending on the product, campaigns are seen accordingly. However, one thing that majority of advertisements have in common is displaying an attractive man or woman in their advertisement. This is because more people seem to pay more attention and are more inclined to purchase something when they find it appealing. It is astonishing however, to put such advertisements side by side regardless of what each company is trying to sell. You will come to find that the female and male representatives have very similar features. Whether they have predominant cheek bones, to chiseled abdomens, they all seem to be very “slim” and “fit”. It seems to me that being slim or fit is what is defined as attractive, and anything else that does not fit this description is considered unattractive and will not appeal to consumers. For instance, the advertisement I choose does not show a person in particular, but shows a inanimate object which is an hour glass. We have different names for different body shapes, with an hour glass (full on top, thin waist and full on the bottom) being one of them. The advertisement immediately starts of by saying in big bold letters “This is no shape for a girl” (the hour glass). The ad’s message continues to state that if you have this shape, there is no need to worry because there is the Warner’s Body-Do. The Warners Body-Do is a girdle that “equalizes you”, as the advertisement puts it. Basically, the ad is saying that, if you have another type of body shape (besides the ideal slim no curves) you are disproportionate, and that it is something that should be corrected because it is not seen as beautiful. This ad gets very descriptive as well

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