...Marketing book notes Chapter 1: * Marketing is managing profitable customer relationships. The aim of marketing is to create value for customers and capture value from customers in return * Marketing is managing profitable customer relationships. The twofold goal of marketing is to attract new customers by promising superior value and to keep the grow current customers by delivering satisfaction * Marketing must be understood not in the old sense of making a sale- “telling and selling” – but in the new sense of satisfying customer needs. If the marketer understands customer needs; develops products that provide superior customer value; and prices distributes, and promotes them effectively , those products will sell easily * Selling and advertising are only part of a larger marketing mix – a set of marketing tools that work together to satisfy customer needs and build customer relationships * Marketing- the process by which companies create value for customers and build strong customer relationships in order to capture value from customers in return Understanding the marketplace and customer needs: * 1) needs, wants, and demands * 2) market offering (products, services, and expectations) * 3) value and satisfaction * 4) exchanges and relationships * 5) markets Customer needs, wants, and demands * The most basic concept underlying marketing is that of human needs. Human needs are states of felt deprivation. They include physical...
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...Country Notebook The Country Notebook—A Guide for Developing a Marketing Plan The Country Notebook Outline (Click here for more information about the Country Notebook.) • I. Cultural Analysis • II. Economic Analysis • III. Market Audit and Competitive Market Analysis • IV. Preliminary Marketing Plan I. Cultural Analysis writing guide Guideline I. Introduction writing guide A significant aspect of China is its long cultural and national history. The Chinese people have shared a common culture longer than any other group on Earth. The Chinese writing system, for example, dates back almost 4,000 years. The imperial dynastic system of government, which continued for centuries, was established as early as 221 BC. Although specific dynasties were overturned, the dynastic system survived. China was even ruled at times by foreign invaders, such as the Mongols during the Yuan Dynasty, from AD 1279 to 1368, and the Manchus during the Ch'ing Dynasty, from AD 1644 to 1911, but the foreigners were largely absorbed into the culture they governed. It is as if the Roman Empire had lasted from the time of the Caesars to the 20th century, and during that time had evolved a cultural system and written language shared by all the peoples of Europe. The dynastic system was overturned in 1911, and a weak republican form of government existed until 1949. In that year, after a long civil war, the People's Republic of China, with a Communist government, was proclaimed...
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...THE MICROSCOPE Much of the laboratory work in General Botany I involves the study of minute structures which are invisible of poorly seen with the naked eye. This requires the use of the microscope, the primary purpose of which is to magnify or greatly enlarge the image of the objects or organisms so their detailed structures may be studied. For our purposes, the monocular compound microscope will be used. It is an optical instrument with two lens systems: the objectives and the eyepiece or ocular. It can magnify an image up to several hundred times the actual size of an object. For effective use and proper care of the microscope, one must become familiar with its construction, parts and uses. There are three sets of parts: namely, the mechanical, illuminating, and magnifying parts. A. Mechanical Parts 1. Base- the U-shaped structure on which the microscope firmly rests in the place. 2. Pillar- the post of vertical extension of the base and to which the arm is attached. 3. Arm- the curve structure that connects the base and the body tube which serves as the handle of the microscope and at the same time supports the optical instrument. 4. Inclination joint- a movable hinge that attaches the frame of the microscope to the base and is used for tilting the microscope whenever necessary. 5. Stage- the platform upon which the slide containing the specimen to be studied is placed and is provided with a central opening allowing light to pass from below...
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...ECONOMIC ANALYSIS I. Introduction The People's Republic of China (PRC) is the world's second largest economy by nominal GDP and by purchasing power parity after theUnited States. It is the world's fastest-growing major economy, with growth rates averaging 10% over the past 30 years. China is also the largest exporter and second largest importer of goods in the world. On a per capita income basis, China ranked 90th by nominal GDP and 91st by GDP (PPP) in 2011, according to the International Monetary Fund (IMF). The provinces in the coastal regions of China tend to be more industrialized, while regions in the hinterland are less developed. As China's economic importance has grown, so has attention to the structure and health of the economy. As the Chinese economy is internationalized, so does the standardized economic forecast officially launched in China by Purchasing Managers Index in 2005. Most economic growth of China is created from Special Economic Zones of the People's Republic of China. The construction of the road system of Beijing–Shanghai Expressway was completed and opened to public usage in early 2000 for access of transportation on logistics, travel and tourism around the most populous and densely economic active areas of Chinese Mainland II. Population A. Total The demographics of the People's Republic of China are identified by a large population with a relatively small youth division, which is partially a result of the China's one-child policy. ...
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...Bus 171a chap 1-8 HW Chapter 1 Hw probs 2,3,8,9,15-18 2) what is the difference between the claim of a debtholder of GM and an Equity holder of GM? The claim of the debt holder is established by contract, which specifies the amount and timing of periodic payments in the form of interest as well as term to maturity of the principal. The debt holder stands as a creditor and in case of default, he has a prior claim on firm assets over the equity-holder. The equity holder has a residual claim to assets and income. He can receive funds only after other claimants are satisfied. Income is in terms of dividends, the amount and timing of which are not certain. 3) What is the basic principle in determining the price of a financial asset? The basic principle is that the price of any financial asset is equal to the present value of its expected cash flow, even if the cash flow is not knows with certainty. The price of any financial asset is the present value of the expected cash flows or a stream of payments over time. Thus, the basic variables in determining the price are: expected cash flows, discount rate and the timing of these cash flows. 8) explain the difference between each of the follow a. The money market is a financial market of short-term instruments having a maturity of one year or less. The capital markets contain debt and equity instruments with more than one year to maturity; b. The primary market deals with newly issued financial...
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...to specific pages within course materials. * Highlighting and copy of content within eTextbooks to capture key information for review. * Notes management options allowing users to view notes alongside page content or in a summary view. * Search and navigation within a book and view results in line with page content. * Multiple viewing options enabling content displays providing flexible reading and navigation of course content as well as multi-level zoom of images and text without losing page clarity. Revision History Author | Description | Date | Brenda Bravener-Greville | Prepared for ITT | 6.1.13 | Table of contents Before launching the Reader Showing the Offline Reader Showing the Online Reader Showing the Table of Contents Navigating through eTextbooks Notes, highlighting, sharing and content capture tools Zooming into and out of content Content management tools Before Launching the Reader 1. “CourseSmart’s Reader provides an efficient and interactive user experience through flexible content management tools and viewing options to offer the best path to consuming digital course materials”. 2. Access your eTextbook through The ITT Technical Institute Learning Management System – or – sign directly in to http://CourseSmart.com using your student login credentials and select a book from your bookshelf. If accessing your eTextbook through The ITT Technical Institute Learning Management System sign into the LMS using your...
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...Notes FIA Paper FA1 Recording Financial Transactions theexpgroup.com ExPress Notes FIA FA1 Recording Financial Transactions Contents About ExPress Notes 1. Business transactions and documentation 7 2. Financial statements and their elements 12 3. Double entry bookkeeping: the debits and credits 18 4. Cash and bank 21 5. Sales and credit transactions 24 6. Purchases and credit transactions 29 7. Payroll 32 8. Page | 2 3 Control accounts and initial trial balance 34 © 2011 The ExP Group. Individuals may reproduce this material if it is for their own private study use only. Reproduction by any means for any other purpose is prohibited. These course materials are for educational purposes only and so are necessarily simplified and summarised. Always obtain expert advice on any specific issue. Refer to our full terms and conditions of use. No liability for damage arising from use of these notes will be accepted by the ExP Group. ExPress Notes FIA FA1 Recording Financial Transactions START About ExPress Notes We are very pleased that you have downloaded a copy of our ExPress notes for this paper. We expect that you are keen to get on with the job in hand, so we will keep the introduction brief. First, we would like to draw your attention to the terms and conditions of usage. It’s a condition of printing these notes that you agree to the terms and conditions of usage. These...
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...that is designed to be used for note taking and archiving. It is considered as a personal search engine or an external brain in life which performs different things and fills a completely different need. The note can be from a piece of formatted text, an excerpt from a webpage, a photograph or anything taken down in notes. With Evernote, it is easier to remember big and small things from everyday life using your computer, phone and tablet. How to use Evernote Evernote can be used to store different type of content whether it is a simple text or an email or an excerpt from an article you want to remember. To have it stored in Evernote, you start it by creating your first note. To get it started, you will click the “New Note” button located on the top of main Evernote window. By clicking, Evernote will create a new note which will show up itself on the screen. As the note appears, you can give the note any title you like, depending upon what are you looking to write for. Now, simply click the main writing box of the note and start typing whatever you want to write in. It is very user friendly and with the options mentioned just above the writing box, you can change the style of text by simply changing the font, increasing or decreasing the size or by changing the color. You can also bold, italicize or underline the text in whatever way you want the text in. One of the main feature of Evernote is, it automatically save and synchronize your note to the Evernote website and all...
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...Bill of Exchange 8 G LEARNING OBJECTIVES After studying this chapter, you will be able to : • state the meaning of bill of exchange and a promissory note; • distinguish between a bill of exchange and a promissory note; • state the advantages of bill of exchange; • explain the meaning of different terms involved in the bill transaction, • record bill of exchange transactions in journal; • record transactions relating to dishonour, retirement and renewal of bill; • describe the uses of bill receivable and bill payable book; • state the meaning and use of accommodation bill. oods can be sold or bought for cash or on credit. When goods are sold or bought for cash, payment is received immediately. On the other hand, when goods are sold/bought on credit the payment is deferred to a future date. In such a situation, normally the firm relies on the party to make payment on the due date. But in some cases, to avoid any possibility of delay or default, an instrument of credit is used through which the buyer assures the seller that the payment shall be made according to the agreed conditions. In India, instruments of credit have been in use since time immemorial and are popularly known as Hundies. The hundies are written in Indian languages and have a large variety (refer box1). Box 1 Hundies and its Types There are a variety of hundies used in our country. Let us discuss some of the most common ones. Shahjog Hundi: This is drawn by one merchant on another, asking the latter...
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...How to Read a Book, v4.0 Paul N. Edwards School of Information University of Michigan www.si.umich.edu/~pne/ This article may be freely distributed for any non-‐commercial purpose, provided that nothing is added or removed, including this copyright notice. Commercial use of this material is expressly prohibited . Quasi-‐permanent URL: pne.people.si.umich.edu/PDF/howtoread.pdf COPYRIGHT 2000-‐2008 PAUL N. EDWARDS. ALL RIGHTS RESERVED. How can you learn the most from a book — or any other piece of writing — when you're reading for information, rather than for pleasure? It’s satisfying to start at the beginning and read straight through to the end. Some books, such as novels, have to be read this way, since a basic principle of fiction is to hold the reader in suspense. Your whole purpose in reading fiction is to follow the writer’s lead, allowing him or her to ...
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...Reflection 2: Exam Prep In the book they first start off with the difference between quizzes and Exams. Then they go on to talk about the first step being, take smart notes. It starts off with making sure you are taking the right notes down and not things that you will not need for the quiz or exam. They want to make sure you get the big idea out of each topic. Then they go on about the question, evidence, and conclusion. This is the way that they think people should take notes. The way I take notes is different. I find it hard to think of a question while you have to take notes at the speed of the professor is giving the lecture. What I do is make sure I mark the title of the section that I am taking the notes on then mark the notes from the section accordingly with other symbols. I find it easy to take notes in my calculus class and in my physics class. In my accounting class the professor does not have a slide show and does not lecture so it is very difficult to take notes in that class. I manage to get notes down in every class so that I can understand the material. Next the book talks about demoting assignments, and how you should choose which assignments to do over others. If you have multiple sources to read for a paper then you should only read the most credible sources so you get the important material and don’t read the same thing multiple times. I have not had a class yet that gives out multiple reading assignments for a paper. The book gives a good a good example...
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...Note-taking is the practice of recording information captured from another source. By taking notes, the writer records the essence of the information, freeing their mind from having to recall everything.[1] Notes are commonly drawn from a transient source, such as an oral discussion at a meeting, or a lecture (notes of a meeting are usually called minutes), in which case the notes may be the only record of the event. Note taking is a form of self-discipline. Importance of notetaking :You don’t have to rely on your memory later on you could be a fantastic listener to concentrate in your teacher. What is note taking? Note taking involves recording ideas and facts that you learn in class to help you remember and use them later. The five R’s of note taking are as follows: Record, Reduce, Recite, Reflect, and Review. Each term is defined at the Dartmouth Academic Skills Center page. Why is note taking important? You become an active part of the listening and learning process. You create a history of your course content. You have a written record to view or study later. You reinforce what is communicated verbally. Examples of note taking methods Outline I. Preparing to Listen Effectively A. Read assignments before class B. Bring appropriate materials C. Pay attention II. Possible Listening Barriers A. External 1. Hunger 2. Climate B. Internal 1. Distracting thoughts 2. ...
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...How to Make a Bibliography - A Handy Guideline -- Based on the 6th Edition of MLA Handbook for Writers of Research Papers. A BIBLIOGRAPHY is a list of sources used by the writer of a research paper, including books, encyclopedias, newspapers, magazines, pamphlets, interviews, and electronic media. All the sources used are listed alphabetically. NOTE: Book titles must be either underlined: Ants or italicized: Ants. NOTE: Pay attention to spacing, capitalization and punctuation. NOTE: When more than one publication location is cited on the title page, the first city should be the one noted on your bibliopgraphy. Place of publication usually includes the Name of the City, and the abbreviation of the State: Greenwood, CT. NOTE: The information for your bibliography should come from the Title Page of each book, NOT THE COVER, the SPINE or other sources (such as WebCat.) BOOKS ONE AUTHOR Overbeck, Cynthia. Ants. Minneapolis: Lerner Publication Company, 1982. Author's last name, Author's first name. Title. Place of publication: Publisher, copyright date. TWO OR THREE AUTHORS Sewell, Barbara and Patrick Lynch. A First Look at Ants. New York: Walker & Company, 1992. First Author's last name, First Author's first name and Full Names of 2nd and 3rd Authors. Title. Place of publication: Publisher, copyright date. MORE THAN THREE AUTHORS Anderson, Norman D., et al. Ants : using biological indicators to ...
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...Our class read the book and watched the movie “ The Ransom of Red Chief.” I would like to discuss the topic “ Is there a difference in the book and the movie?” In this paragraph I would like to discuss the differences in the book and the movie. For example, when they write the ransom note they sign the note “ Two fierce and desperate kidnappers” in the movie; in the book they sign the note “ Two desperate men.” Another difference is, in the book the dad doesn’t go out and look for the boy, he just makes the kidnappers pay him $250; in the movie the dad dress up in many different diquises and goes out and looks for the boy. In this paragraph I would like to discuss the alikes in the book and the movie. For example, the...
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...Kimball’s book, When Religion Becomes Evil, he addresses five simple warning signs of corruption and evil in religion. The five simple warning signs he addresses are: absolute truth claims, blind obedience, establishing the “Ideal Time”, the end justifies any means, and declaring holy war. These warning signs are easy to spot in writings and actions of those who are involved in religious corruption. The book highlights and details each sign as well as giving examples to represent each. In the four pages of notes left behind from the terrorist involved in the 9/11 attacks these signs were also represented. The first of the five signs, absolute truth claims was represented in the notes multiple times. The terrorist takes different verses from the Qur’an and tries to justify the actions they are going to commit. The words of the Qur’an are interpreted in many different ways by Muslims and in this case the terrorist was only interpreting the different verses in a way that would be beneficial to him. “Sacred texts provide a rich source of wisdom and guidance in the vicissitudes of life. Like all things powerful, sacred texts can be misused through a kind of sanctification of the whole and through selective reading and interpretation. Sacred texts are the most easily abused component of religion (Kimball 2008).” The terrorist takes the words of the Qur’an and twists them in his own mind to make it seem as if the actions are acceptable. Some of the examples given in the notes include...
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