...ESSAY ONE MAKING CONNECTIONS DRAFT Bottom of the pyramid (BOP) refers to refers to the poorest yet largest economic group in the world as it shows on figure 1. This was a term introduced by http://recyclewashington.files.wordpress.com/2010/05/graphic-world-economic-pyramid-web1.gif?w=510 http://recyclewashington.wordpress.com/category/economics/ These income values are based on the purchasing power in US dollar, and the BOP represents the tier 4 which earns less than $1,500 a year per head. This economic group however represents 4 Billion people which is larger than all other groups combined. Countries that can be referred to as BOPs include countries like Niger which has a GNI per capita of $701 http://hdrstats.undp.org/en/countries/profiles/NER.html or Afghanistan with a GNI per capita of $1000 http://hdrstats.undp.org/en/countries/profiles/AFG.html. There is a high correlation between countries with low GNIs http://hdrstats.undp.org/en/indicators/103606.html and Third world countries http://www.nationsonline.org/oneworld/third_world.htm therefore we are able to identify similarities amongst them whether cultural, environmental or economic. The Bottom of the pyramid strategy is a modern strategy introduced by Coimbatore Krishnarao Prahalad. He believes that that multinational companies not only can make money selling to the world’s poorest, but also that undertaking such efforts is necessary as a way to close the growing gap between rich and poor countries. Key...
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...Join Search Browse Saved Papers Home Page » Business and Management Maslow’s Hierarchy of Needs Theory In: Business and Management Maslow’s Hierarchy of Needs Theory In 1943, Abraham Maslow proposed Maslow’s Hierarchy of Needs Theory in his paper “A Theory of Human Motivation” in Psychological Review. Maslow wanted to understand what motivates people. He believed that people possess a set of motivation systems unrelated to rewards or unconscious desires. There is a pyramid with five levels of needs which is used to represent Maslow’s Hierarchy of Needs Theory. Starting from the bottom of the pyramid, the term of ‘physiological’, ‘safety’, ‘belongingness’, ‘esteem’, and ‘self-actualization’ are used by Maslow to describe the pattern of human motivations generally moving through. • Physiological needs – A person’s needs for basic life needs such as air, food, drink, shelter, warmth, sex, sleep and other physical requirements. • Safety needs – A person’s needs for protection and security from physical and emotional harm, order, law, limits and stability in order to assure that physical needs will continue to be met. • Belongingness and love needs – A person’s needs for family, affection, relationship and group work. • Esteem needs – A person’s needs for internal esteem factors such as self-respect, autonomy and achievement and external esteem such as status, recognition and attention. • Self-actualization needs – A person’s...
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...certain need. Advertiser created certain advertisement making consumer believe that the product are essential to fulfill their needs. Advertiser used Maslow’s hierarchy to target on their audience by create their needs in the advertisement. In this essay, it will be going to further illustrate Maslow’s hierarchy of needs in below. Also, comment the effectiveness of the model by providing two examples, first one is Samsung galaxy tab3 and second one is Watsons Water . Moreover, examine both pros & cons of the model. MASLOW’S HIERARCHY OF NEEDS A clinical psychologist Abraham Maslow proposed one influence approach, Maslow’s hierarchy of needs in 1943. Maslow’s hierarchy of needs is a method of classifying human needs and motivations into five categories in ascending importance: psychological, safety, social, esteem, and self-actualization. As a person fulfill one need, a higher level need becomes more important. Maslow's hierarchy of needs is often portrayed in the shape of a pyramid with the largest, most fundamental levels of needs at the bottom and the need for self-actualization at the top. Steere, B. F. (1988). The lowest level of the pyramid was the most basic needs; the most complex need was located at the top of the pyramid: Based on Maslow, people must fulfill the lower-level of needs before processing on to meet the higher-level of needs. The need of level 1-4 is identify as deficiency needs, which means these needs arise from deprivation. Maslow proposed the highest...
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...------------------------------------------------- REQUIRED RETAKE INSTRUCTION FORM ------------------------------------------------- Introduction to Psychology 250391 Essay Student name/number: Name: Student Id: Courtney Gomez- 22336776 ------------------------------------------------- ------------------------------------------------- Exam grade: 56 ------------------------------------------------- Date/Instructor: 3-18-16 JL ------------------------------------------------- ------------------------------------------------- Dear Student, ------------------------------------------------- You have earned a failing grade on this exam. According to the Academic Policies in the Penn Foster College Student Handbook, you must now complete a retake exam. For this retake, you may rework your paper about __motivation_. ------------------------------------------------- Review all the study materials and self-checks for the lesson related to this assignment. Contact the school with any questions about the requirements. As you draft and revise be sure to incorporate the instructional tips provided in the evaluation of your first attempt and in the Retake Guidance that follows this form. ------------------------------------------------- Submit the required retake assignment to the school with this form no later than two weeks from the above date. If submitting your retake online, copy and paste this form as the first page of the document containing your exam...
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...Study Skills Essay Writing Essays remain an important method of assessment and enable examiners to discriminate between candidates, while also enabling candidates to display the skills and abilities which they possess. As the essay paper has evolved it has become more demanding with much more emphasis on posing questions which allow candidates to display the higher order skills. The following identifies a pyramid of skills which examinations try to test. [pic] The pyramid of skills: the bottom two layers are 'Lower-order skills', while the top four layers are 'Higher-order skills'. As there is now less emphasis on testing the lower order skills this implies that it is not possible for candidates to perform well in the essay paper by rote learning of notes. Command words in essay titles Examiners report that many candidates underperform because they fail to interpret the key words of an essay title. Below is a glossary of some of the most frequently used command words with suggestions for interpretation: 'Account for ...' Explain how a particular event or situation came about i.e. 'Which factors would have led a large retailing company to...' 'Analyse ...' Break down an argument or information into component parts and identify ways in which these parts are related. Always recognise the underlying assumptions. 'Analyse the extent to which ...' Show judgement over the relevant importance of different arguments or events. 'Assess ... 'Make some kind of judgement...
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...imperative to have some elements of motivation to foster the productivity of their employees. This is not only true for the organizations engaged in profitable ventures but also to non-profit organizations which have found that motivated individuals do a better job compared to demotivated individuals. Numerous theories have been developed since time immemorial to discuss and suggest various ways through which an organization can get its workforce motivated. Motivation has been discovered not only to be factor in good performance but also a factor for self-satisfaction; no matter the approaches the theories use to explain how motivation can be attained in organizations, they all drive to one point of having the employee satisfied (Wu, 2012). This essay shall focus on Humanistic Theory of Motivation developed Maslow (hierarchy of Needs) with an aim of connecting the relationship between motivation, job satisfaction and work performance. The theory is driven towards ensuring that the management is conversant about the employee state of needs and therefore able to device proper strategies to ensure that high motivation levels are maintained among the employees for better productivity. Job Performance Issue There are numerous performance problems in work places that result from demotivation. One of the conspicuous performance problems I witnessed at my place of work was negativism, hostility and lack of cooperation by the casual employees. The casual employees were focused on how their pay...
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...parents as they do not really want to change and based on her current upper middle class lifestyle as an adult; she really wants to help her parents out. They do not seem to want the help though and her mother will ask for ridiculous requests that she ultimately does not need! Why did she keep talking to her parents even though she does not want anyone to know who her parents are as she hides from them all the time out of embarrassment? This is what the plan is to discuss in my essay on the Glass Castle. I will talk about how Jeanette moved out of poverty from the hands of her two abusive parents, and how she feels about her parents current socioeconomic situation! Jeannette constantly had to move around in different small rural towns, located in the boonies of Nevada and a few other desert states. This would affect most children in a lot of ways; first you can have many mental health defects that will start to drain on a child’s overall mental and psychiatric...
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...Master of Business Administration Business Ethics assignment Nadine GOUBA Professor: Virginie VIAL January 2016 1. From CSR to CSV The concept of CSR (Corporate Social Responsibility) emerged in the 1950s. Bowen queried: “What responsibilities to society may businessmen reasonably be expected to assume?” CSR “refers to the obligations of businessmen to pursue those policies, to make those decisions or to follow those lines of action which are desirable in terms of the objectives and values of our society”. He argued that businessmen are responsible for the consequences of their actions in a sphere somewhat wider than corporate financial performance. (Bowen, 1953) Traditionally companies carried out CSR through cash donation, charitable and philanthropic activities. Companies’ CSR activities are often disconnected with their core business strategy and while possibly promoting some sort of social cause, bring no real value to the company itself. (Castillo, p. 2) This social responsibility is criticized by many. According to Milton FRIEDMAN “there is one and only one social responsibility of business–to use it resources and engage in activities designed to increase its profits so long as it stays within the rules of the game, which is to say, engages in open and free competition without deception or fraud.” (Friedman, September 13, 1970) PORTER and KRAMER propose to create economic value in a way that also creates value for society by addressing its needs...
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...Informative Essay It is easy to assume that ancient civilizations are antiquated in their beliefs and practices. Ancient civilizations include the Mayans, Inca, and Aztecs. The time periods for these peoples ranged from 1500 BC to AD 1345. The Mayans, Inca, and Aztecs were all advanced for their time. All three societies had a sophisticated social structure. In source 1, it states, “Mayan society was hierarchical, divided by both class and profession.” Mayans divided their society into four tiers: the king, nobles, priest and commoners, then slaves. Source 2, asserts, “Aztec society was strictly hierarchical, ruled by a godlike emperor.” The ruler kept the society advanced by keeping religion alive by demanding tribute for sacrifice. Source imparts, “Incan society was hierarchical and highly centralized.” Incan society had a social pyramid. At the top was the emperor, then the provincial governors, followed by local rulers and leaders, and common people at he bottom. All of these civilizations were considered advanced for their highly organized...
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...exceptional at using multiple genres of writing to advance more complex purposes to his writing. Atul Gawande commonly uses narratives and informative data/research to expound on his greater persuasive purpose. Two of Gawande’s works that present a good example of his skillful use of the narrative and informative modes are “Letting Go” and “Hellhole”. Both “Letting Go” and “Hellhole”, by Atul Gawande, are complete works of literature that consist of minor topics that build up to a major hidden meaning. By using the minor topics of discussion, Gawande seems to relate and point to the more major meaning of the essay which is not as tangible as the minor topics. In “Letting Go”, Atul Gawande brings discussion to the end of life and the difficulties doctors, families, friends, and sick individuals have understanding and grasping certain death. Gawande starts of the essay...
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...CARLSBERG IN EMERGING MARKETS Case study – Essay III References Books Gupta, A.; Wakayama, T.; Rangan, S. (2012) Global Strategies for Emerging Asia; 1.Auflage; San Francisco (2012) Agtmael, A. (2007) The Emerging Markets Century: How a New Breed of World-Class Companies is Overtaking the World; 1.Auflage; New York (2007) Armstrong, G.; Kotler, P.; Saunders, J.; Wong, V. (2011) Marketing – Grundlage des Marketing; 5. Aktualisierte Auflage; München (2011) Arouri, M.; Jawadi, F.; Nguyen, D.(2010) The Dynamics of Emerging Stock Markets: Empirical Assessments and Implications; 1. Auflage; Heidelberg (2010) Bleischwitz, R.; Welfens, P; Zhang, Z..(2011) International Economies of Resource Efficiency.Eco-Innovation Policies for a Green Economy; 1.Auflage; Heidelberg (2011) Burgress, S.; Steenkamp, J. (2006) Marketing renaissance: How research in emerging markets advances marketing science and practice. International Journal of Research in Marketing; 23; p. 337- 356 (2006) Cassia, F.;Magno, F. (2010) Marketing issues for business-to-business firms entering emerging markets: an investigation among Italian companies in Eastern Europe (2010) IV Dawar, N.; Chattopadhyay, A. (2000) Rethinking Marketing Programs for Emerging Markets; Ontario (2000) Homburg, C.; Krohmer, H. (2009) Marketingmanagement. Strategie – Instrumente - Umsetzung – Unternehmensführung; 3. Auflage; Wiesbaden (2009)...
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...Unanswered Questions New Answers Q&A Categories Coupons Guides Sign In | Sign Up Home Search Settings Top Contributors Help Center English▼ Home Answers Answers.com > Wiki Answers > Categories > Business & Finance > What is motivation explain maslows theory of motivation? What is motivation explain maslows theory of motivation? In: Business & Finance, Human Behavior, Psychological Disciplines [Edit categories] Distance Learning MBAwww.regenesys.co.zaAchieve an exclusive MBA, or BBA through E-Learning 011 669 5000 Zimbabwe Classifiedswww.classifieds.co.zwproperty, cars, jobs, computers, dating, travel, hardware, furniture Ads Answer: Maslow's Theory of Motivation - Hierarchy of Needs In 1943, Dr. Abraham Maslow 's article "A Theory of Human Motivation " appeared in Psychological Review, which were further expanded upon in his book: Toward a Psychology of Being In this article, Abraham H. Maslow attempted to formulate a needs-based framework of human motivation and based upon his clinical experiences with people, rather than as did the prior psychology theories of his day from authors such as Freud and B.F. Skinner, which were largely theoretical or based upon animal behavior. From this theory of motivation, modern leaders and executive managers find means of motivation for the purposes of employee and workforce management. Abraham Maslow's book Motivation and Personality (1954), formally...
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...Barclays Bank Critical Essay Abstract [The abstract should be one paragraph of between 150 and 250 words. It is not indented. Section titles, such as the word Abstract above, are not considered headings so they don’t use bold heading format. Instead, use the Section Title style. This style automatically starts your section on a new page, so you don’t have to add page breaks. Note that all of the styles for this template are available on the Home tab of the ribbon, in the Styles gallery.] Keywords: [Click here to add keywords.] Barclays Bank Critical Essay The way that Barclays Bank and its alleged collaborators manipulated the London Interbank Offered Rate is one of the most unethical acts I have personally heard of. This is because they collaborated with fellow businesses in the financial lending sector to create an appearance of a healthy and stable economic situation when the inverse was true. While this is morally despicable they were trying to maintain their profitability in a difficult economic time. However this is no excuse for the way they ignored their corporate responsibility to their consumers. This act shows that Barclays bank is very low in terms of ethical development. According to the books pyramid of corporate social responsibility they would be on the bottom. As their actions were motivated purely to meet their economic responsibilities by being profitable. It can be argued that they did what they needed to do in a tough economical time to meet the requirement...
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...3 3.0 Brief Description of the Company 4 4.0 Analysis of Customer Relationship Marketing Strategies 5 4.1 The Value Proposition of Ritz-Carlton 5 4.2 The Concept of Experience Economy 6 4.2.1 The "wow effect" of the Company 6 4.3 Four Tier Customer Pyramid 7 4.4 Customer Relationship Management 8 4.5 Customer Complaint and Gap Model 9 5.0 Conclusion 10 6.0 Recommendation 11 7.0 References 12 1.0 Executive Summary The purpose of this report is to analyze the relationship marketing strategies by selecting one service organisation from certain industry and suggest five recommendations for the service organisation to improve its relationship marketing strategies. The introduction of this report started with the introduction and brief description of organisation about the history, objectives, achievements and competitive advantage. The body of the report will be the analysis of the customer relationship marketing strategies of the organisation. This part will explain about the value proposition of the organisation, followed by the concept of the experience economy and development of "wow effect". After that, application of the four tier customer pyramid will be discussed and also analyze how the organisation conducts its customer relationship marketing to build a loyal customer base. At the end of the body part, the processes that the company handle its customer complaints and the gaps happened will be explained. The close...
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...managers of the organizations or companies. High level of motivation could lead to high level of performance, and then good performance could cause high productivity. In contrast, low motivation perhaps makes turnover happen frequently. Motivating in the workforce is complicated and difficult due to many different reasons such as work itself, work conditions, relationship between supervisors and staff (Herrera, 2002). The managers probably need to motivate their employees by some motivational theories. The theories of motivational could help them to improve workers’ performance, reduce the turnover, make employee remain the right attitude towards the work. Consequently, the high level of performance usually can improve the productivity. This essay will describe three kinds of theories of motivation which are Maslow’s hierarchy of needs theory, Herzberg’s two factors theory and Vroom’s expectancy theory firstly and choose three companies which are Manpower, Tesco and Nokia to analyze how these three kinds of motivational theories are used by their managers. First of all, Abraham Maslow’s hierarchy of needs theory is one of the most well known theories of motivation in the world. Maslow states that it could be used to explain most of human behaviour (Maslow, 1987). Many companies motivate...
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