...Brand Name Products vs. Store Name Products Consumers in the market pay higher prices for brand name products than they do for store name products that don’t carry an established brand name. Because individuals are willing to pay extra for what some consider an identical product that’s been advertised and promoted, brand name products may appear to be economically wasteful. However, brand name products serve a pivotal role within the economy. Not only do brand name products emphasize the idea that incentives matter but they also provide consumer efficiency within the market. Without the existence of brand name products, consumers can neither punish companies that supply low quality products by ceasing their purchases nor reward companies that supply high quality products by increasing their purchases. Consequently, if all brand name products were eliminated, unidentified producers manufacturing indistinguishable products would have an incentive to supply low quality goods. Consumer reliance on brand name products gives companies the incentive to supply high quality products because they can take advantage of superior past performance to charge higher prices. The price premium paid for brand name products facilitates market exchange. A company that creates an established brand for which it can charge higher prices knows that if it supplies poor products and its future demand declines, it will eventually lose income and the market value of the company’s brand name would depreciate...
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...Brand Name and Corporate Image Valarie Murphy-Taylor OMM 615 Janis McFaul July 21, 2014 Abstract The aim of this paper is to describe the difference between brand name and corporate image. As companies seek to gain a competitive edge through means of organizational restructuring and/or innovation, building brand name recognition and corporate image has become increasingly significant. Consumers identify with brand names and advertisements, which promote products that make favorable impressions. Corporate image is an abstract concept that has a definite effect on marketing performance since consumers prefer to purchase from companies with reputable corporate images. Brand naming is a concrete concept in that a brand name is something one can see, touch, fee or smell. By seeing and/or hearing and advertisement one can become familiar with a brand name which in turn can build a brand’s recognition. Corporate imagery is a highly involved mental process that marketers pursue in order to challenge the perceptions of internal and external stakeholders. Corporate advertising is big business with expenditures of more than nine billion dollars. The knowledge of that may affect how consumers feel about brands from a particular corporation or so one would think. The two concepts overlap one another. Corporate imaging and brand naming can be...
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...Nurture and Realize Your potential NATIONAL ECONOMICS UNIVERSITY Faculty of International Economic RESEARCH REPORT Dr. Thanh Herb Tea: The success Instructor: Pham Phuong Lan Group Trinh Thu Ha Class: I7M – Intake 7 Autumn Hanoi, June 7th, 2012 Acknowledgement The first thing, we want to acknowledge our deep gratitude to our teacher, Mrs. Pham Phuong Lan who always gets enthusiastic for giving us many useful lessons as well as valuable advice. Without this help, this study can hardly have been completed. Besides, we would like to express heartfelt thanks to all students of IBD who have helped us to collect data for this paper. Finally, we want to expend the best wishes to our teacher and friends. Contents Chapter I: Introduction 4 1. Background 4 2. Literature review.............................................................................................................5 3. Rationale.........................................................................................................................6 4. Research questions ............................................................................................................7 5. Research methods...........................................................................................................7 Chapter II: Major finding 8 1. Quality factor 8 2. Price factor 12 3. Marketing factors 15 Chapter III: Conclusion 20 Appendix 20 1. other...
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...also the satisfaction of not giving in to the marketing hype and buying something just because a company promotes it everywhere. The generic labels may not be as fancy as the brand-name products, and the taste of generic items, such as soda, may not appeal to you depending on your taste buds, but it's worth trying generic brands to see if you like them. The savings can add up over a lifetime, as a savings calculator can quickly show you. And if the savings isn't enough, or the brand name is much better than the generic, you can always go back to the branded product. You can even buy popular brands from the past. But remember the power of brands. Since the same manufacturer of a brand-name product often makes the generic product with the same ingredients, what the company selling the branded item is selling is the perception of something better. Consumers don't buy generic products because they think it makes them look bad, said Jason Gurwin, CEO of Pushpins, a mobile coupon company. Over-the-counter medications.Since the Food and Drug Administration requires generic medications to have the same active ingredients as the patented medications they replace, over-the-counter medications are the best way to save money by buying generic. No one wants to skimp on their health, so you'd think that a generic brand might be iffy. But that's not the case, said Cathy Rosenbaum, a pharmacist and CEO of Rx Integrative Solutions, Inc. "There's a public perception that generics are cheap and...
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...10 WEIRD BRAND NAMES | Ayds (pronounced as "aids") is an appetite-suppressant candy which enjoyed strong sales in the 1970s and early 1980s and was originally manufactured by the Campana Corporation. It’s available in chocolate, chocolate mint, butterscotch or caramel flavors, and later a peanut butter flavor was introduced. The original packaging used the phrase "Ayds Reducing Plan vitamin and mineral Candy"; a later version used the phrase "appetite suppressant candy". | | Marie Finger Biscuits is a product of McVitie in UK. The packaging is classic McVitie's with the red background and familiar McVitie's logo you would expect from digestive biscuits, penguins, hobnobs, Jaffa cakes and other McVitie's delights. The biscuits resemble thin wafers and have a beautiful pattern all the way around, with the words "rich tea finger" in the middle of each biscuit. | | Noisy butter is a product of Elle & Vire. It is a light, fresh and subtle tasted butter ideal for all uses.Noisy Butter is wrapped in a package tear, there are plate 250g, in cloth. Noisy, butter to taste nutty! Historically, butter Noisy is distributed in the Paris region. | | Sars, made by Golden Circle, is a sarsaparilla (caramel)–flavored drink and is sold in all New Zealand supermarkets (and maybe in other countries where Golden Circle products are found). Unfortunately, it shares its name with the SARS (Severe acute respiratory syndrome) virus. | | Bone Suckin' Sauce is a Western NC-style tomato...
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...units, while Scala sold 620 units. And guess what? Nissan and Renault are not even competitors. They have been strategic partners since 1999. Micra, Pulse, Sunny and Scala are all products of the Nissan-Renault alliance. Or take German car manufacturer Volkswagen's sedan Vento. It sold 3,474 units in India in October 2011. A month later, carmaker Skoda launched its sedan Rapid. Vento's sales have since fallen to 1,909 by February this year. Once again, Skoda is part of the Volkswagen group - Vento and Rapid are from the same stable. In fact, Micra and Pulse are essentially the same cars, with some cosmetic differences, made in the same factories, but sold under different names. So too are Sunny and Scala, or Vento and Rapid. Welcome to the strategy of crossbadging , or selling the same car under different brand names - a concept new to India, but used for decades in the United States and Europe to boost sales. "Automobile makers resort to cross-badging to save on engineering, design and product development costs, to achieve economies of scale, to reduce the lead time in bringing a new product to the market, and to widen their product portfolio and get better returns with incremental investment," says Vijay Kakade, Director, Automotive and Transportation Practice, Frost & Sullivan. It costs at least Rs 300 crore to develop a car for India. But cross-badging requires merely tooling changes - an...
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...globalization, the Brand Name Pharmaceutical Manufacturing in the United States will continue to be profitable despite competition from generic pharmaceuticals, barriers to innovation, and safety regulation. An industry overview Brand Name Pharmaceutical Manufacturing in the United States is one of the largest industries in the world today. This industry produces prescription and over-the-counter drugs as well as biologic products that are primarily intended for the treatment of human illnesses (Zhong). Its major products and services include other pharmaceutical preparations, biological products, oncological products, medicinal and botanical products, respiratory agents, lipid regulators, anti-diabetics, and in-vitro diagnostic substances (Turk). Similar industries include generic pharmaceutical, cosmetic and beauty products, scientific research and development, and biotechnology manufacturing in the United States (Zhong). The Center of Drug Evaluation and Research (CDER) of the Food and Drug Administration (FDA) (Zhong) is the government agency in charge of regulation and oversight of this industry. It consists of 1,575 businesses. Major players and their market shares consist of Pfizer Inc. (10.9%), Merck and Co. Inc. (10.4%), Johnson & Johnson (8.0%), Amegen (7.4%), Eli Lilly & Company (7.2%), and Abbvie Inc (6.4%) (Turk). In 2013 it brought in $165.0 billion dollars in revenue and $35.6 billion in profits. Between the years of 2012 and 2017, the brand name pharmaceutical...
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...variable naming rules for VB are: o Must be one word, no spaces o Punctuation characters are avoided o The character cannot be a number o Name a variable something that indicates what may be stored in it o camelCase can be used Python Variable Naming Rules: o Must begin with a letter (a - z, A - B) or underscore (_). o Other characters can be letters, numbers or _ only. o Variable names are Case Sensitive. o There are some reserved words which we cannot use as a variable name because Python uses them for other things. These are :and,del,from,not,while,as,elif,global,or,with,assert,else,if,pass,yield,break,except,import,print,break,except,import, print,class,exec,in,raise,class,exec,in,raise,continue,finally,is,return,continue,finally,is,return,def,for,lambda . http://www.programmr.com/index.php?q=python-variable-naming-rules o Variable names are case-sensitive. A variable's name can be any legal identifier — an unlimited-length sequence of Unicode letters and digits, beginning with a letter, the dollar sign "$", or the underscore character "_". The convention, however, is to always begin your variable names with a letter, not "$" or "_". Additionally, the dollar sign character, by convention, is never used at all. You may find some situations where auto-generated names will contain the dollar sign, but your variable names should always avoid using it. A similar convention exists for the underscore character;...
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...Case: What’s in names? According to sociologists and name researchers parents are spending more time and money to find perfect names for their new born babies (Alter par. 1). They use different methods such as pulling ideas from book and websites, hiring professional baby-name consultant, and even check Social Security data (Alter par. 1). Maryanna Korwitt is a nameologist who spent years of studying ancient culture and past traditions as well as research with present-day people (About Maryanna). She started her own name business that helps people to choose right names not only for children but also for new companies and websites (Ferrell 235). She identified her target market as middle and upper class people. She writes books, makes television appearances, and provide consultations (Ferrell 235). Today, many books about baby naming are being published, and hundreds of websites are providing similar services, which all of these make her business more competitive (Alter par.3). Maryanna Korwitt took advantage of a recent trend to give babies unusual names (Ferrell 235). She studies names and how they could affect people’s lives. She believes that a child’s personality is determined by the name it is given, and therefore making the right choice is very important. While there has been an increased demand for help in choosing a child’s name, largely driven by the Hollywood penchant to choose odd names, in Korwitt’s case her business was not customer driven. She started her business...
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...these four columns: Emp#, Lastname, Firstname, and Job_class. The table name should be EMPLOYEES. The Job_class column should be able to store character strings up to a maximum length of four, but the column values shouldn’t be padded if the value has less than four characters. The Emp# column contains a numeric ID and should allow a five-digit number. Use column sizes you consider suitable for the Firstname and Lastname columns. create table EMPLOYEES (Emp# number(5,0), Lastname varchar2(12), Firstname varchar2(12), Job_Class char(4)); 3. Add two columns to the EMPLOYEES table. One column, named EmpDate, contains the date of employment for each employee, and its default value should be the system date. The second column, named EndDate, contains employees’ date of termination. Alter Table EMPLOYEES Add (Empdate Date Default System, EndDate Date); 4. Modify the Job_class column of the EMPLOYEES table so that it allows storing a maximum width of two characters. Alter Table EMPLOYEES modify (Job_Class char(2)); 5. Delete the EndDate column from the EMPLOYEES table. Alter Table EMPLOYEES drop column EndDate; 6. Rename the EMPLOYEES table as JL_EMPS. Rename Employees To JL_EMPS; 7. Create a new table containing these four columns from the existing BOOKS table: ISBN, Cost, Retail, and Category. The name of the ISBN column should be ID, and the other col- umns should keep their original names....
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...SQL> select bdate,address 2 from employee 3 where fname='John' and minit='B' and lname='Smith'; BDATE ADDRESS -------- ------------------------------ 65/01/09 731 Fondren, Houston, TX SQL> select fname,lname,address 2 from employee,department 3 where dname='Research' and 4 dnumber=dno; FNAME LNAME ADDRESS ------------------------------ ------------------------------ ------------------------------ John Smith 731 Fondren, Houston, TX Franklin Wong 638 Voss, Houton, TX Ramesh Narayan 975 Fire Oak, Humble, TX Joyco English 5631 Rice, Houston, TX SQL> select pnumber,dnum,lname,address,bdate 2 from project,department,employee 3 where dnum=dnumber and Mgr_ssn=ssn and plocation='Stafford'; PNUMBER DNUM LNAME ADDRESS BDATE ---------- ---------- ------------------------------ ------------------------------ -------- 10 4 Wallace 291 Berry, Bellaire, TX 41/06/20 30 4 Wallace 291 Berry, Bellaire, TX 41/06/20 SQL> select fname, employee.lname, address 2 from employee, department 3 where department.dname='research' and department...
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...History of Chinese Food 1. Cuisine and Culture: A History of Food and People (2011) states that from approximately 6000 B.C., Chinese started growing plants and raised animals to feed themselves. At around the same time, salt was harvested in Northern China. 2. Ancient story B. Culture of Chinese Food 1. According to Food and Culture: A Reader (2013), food can reflect the culture of a nation to some extent. 2. The Beauty of Neutralization of Han People's Culture in the Naming of Chinese Food (2006) clearly points out that the art of naming Chinese food is brilliant. a. Chinese Literature b. Best wishes c. Ingredient d. Examples of the names of Chinese food ① Visual aid 2: passing around the menu of a Chinese restaurant ② Showing names of Chinese food in Chinese and English, and pictures which the names refer to. 3. The personality...
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...instance, : Sandra Cisneros, in her essay My name notes that a name can mean hope, many letters, sadness waiting (pg. 190) The naming in such cases has been as distinctly precise as none of the organisms named share the same names. In cases where they might share such names, there has always been a clear and precise way that conventionally applies in differentiating the two organisms. Under such situations, different methods are put into consideration. These methods of differentiation of names majorly depend upon the parental hierarchy of such organisms. Consequently, human beings also accord a lot of credit to the power of naming. However, the decision on which name to give to someone is not an easy task. People are named with regard to a number of factors. Some people may name their children after some renowned people. These people may be influential in the society or may have some adorable characteristics that the parents may want their children to adopt. Another factor that may define naming may be a remarkable or memorable occurrence. For instance: Lini S. Kadaba, in her essay, What‘s in a Name? Shows how Christopher Angelo Annas of South Philadelphia was named after his grandfather, Annas. The grandfather, initially named Papanastasiou but later changed the name to Annas on arrival to America. The grandchild later changed his name to Christopher Angelo Anastasiou, back to the original meaning. He claims that Annas, the name adopted by his grandfather sounded like part...
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.... FORM 'F' GRATUITY NOMINATION To I. …..…………………………………… whose particulars are given in the statement below, [Name in full here] hereby nominate the person(s) mentioned below to receive the gratuity payable after my death as also the gratuity standing to my credit in the event of my death before that amount has become payable, or having become payable has not been paid and direct that the said amount of gratuity shall be paid in proportion indicated against the name(s) of the nominee(s). 2. I hereby certify that the person(s) mentioned is a/are member(s) of my family within the meaning of clause (h) of section (2) of the Payment of Gratuity Act, 1972. 3. I hereby declare that I have no family within the meaning of clause (h) of section (2) of the said Act. 4. a) My father/mother/parents is/are not dependent on me. b) My spouse’s father/mother/parents is/are not dependent on my spouse. 5. I have excluded my husband from my family by a notice dated ………………..to the Controlling Authority in terms of the proviso to clause (h) of section 2 of the said Act. 6. Nomination made herein invalidates my previous nomination. Nominee(s) |Name in full with full address |Relationship with the employee |Age of nominee |Proportion by which the gratuity| |of nominee(s) | | |will be ...
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...In “Everyday Use” Alice Walker demonstrates the importance of one’s heritage, by showing how ignorant and unappreciative Dee is of the contributions made by her ancestors. Dee is characterized by what she says. On one occasion Mama addresses her by her birth name, Dee. In reply Dee says, “No Mama. Not “Dee,” Wangero Leewanika Kemanjo!” Mama asked why and she says Dee is dead and she couldn’t bear it any longer, being named after people who oppress her. Mama then highlights her ignorance of her family’s heritage by informing her on where her name originated. She tells Dee that she was named after her aunt, who was named after Grandma Dee, who inherited the name of her mother as well. A person who possesses real heritage and culture make use of it every day of their life on the other hand Dee exhibits being shameful and ignorant of her heritage. On another occasion Dee addresses her family about some quilts. She is determined to get the quilts, but has no idea or knowledge of how the family’s jewels are infused with the presence of the people who made and used them. It was made clear that mama understands that Maggie, not Dee, should have the quilts because Maggie will respect and appreciate the jewels by using them in the way they were intended to be used and not put on display like an exhibit at a museum. To Dee, heritage is the past, something to frame or hang on the wall, a mere artistic reminder of her family history. In Conclusion Dee is ashamed of her family’s heritage...
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