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Brown Johnson's Sesame Street Workshop

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Brown Johnson, the creative director and vice president of “Sesame Street Workshop” said that kids are discriminating viewers.

For him, if kids do not like the characters or understand the story, they simply just walk away or change channels. Which is why “Sesame Street” is a success even until this day.

When the creators of “Sesame Street” thought about making a television for kids, they made their research based on the age and comprehension level of their target audience, cites The Creators Project. When the show began in 1969, “Sesame Street’s” main goal was education. They wanted to exhibit values that would make kids everywhere smarter, stronger and kinder - such is the motto of the show.

They did their research and consulted a team

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