...At the heart of every successful business you’ll find conscious leadership, that was the message being conveyed by John Mackey and Raj Sisodia, authors of “Conscious Capitalism: Liberating The Heroic Spirit of Business”. The authors describe conscious leaders as great men and women who have extraordinary bravery and can take stern criticism from others. These leaders are the types who prepare businesses not only for the current generation but for the future generation, too. Conscious leaders know what’s happening and what direction the business is heading. They know how their role helps attain the mission and vision of the business. They motivate their employees and treat everyone as somebody who will greatly contribute to the success of the...
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...emotions to run high in the workplace. Employees should always have some emotional intelligence, so that emotion would be understood and the issue dealt with. Emotional intelligence would get a person very far in life. Two tests were taken to test my emotional intelligence. The first test was taken on www.queendom.com. This test was 146 questions long. It consisted of questions that asked what I would do in certain situations, whether a situation was like me or not, and showed pictures of different people showing different emotions, and asked my opinion on the emotion shown. The test results came back saying my overall emotional IQ level is good. In the summary of my results, my strengths, potential strengths, and limitations were given. I agree with all of the strengths named in the results. A few are, my approach to problem solving is conductive to resolution, I have a positive mindset, I show good self-control, I am able to rise above minor issues, and I have a healthy self-esteem. My limitations were that I am not very assertive, and I struggle to act independently. I agree with the limitations also, it is very tough for me to motivate myself to do something, but if someone else is involved, it’s easy for me to be motivated from their energy. The second test...
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...Personal Values Paper Students at University of Phoenix were asked to complete the Williams Institute Ethics Awareness Inventory self-assessment. The students were then instructed to examine the Ethics Awareness Inventory and the ethical profile they are most closely aligned with and least closely aligned with. They were then asked to compare their personal values to the values of Kudler Fine Foods. Therefore, this paper will examine the Williams Institute Ethics Awareness Inventory self-assessment, the results of Tracey Adams, a University of Phoenix student, and how her values compare to the values of Kudler Fine Foods. People make decisions in their business and personal life and must rely on their values to make ethical decisions. How can ethics be categorized or defined? Ethics are defined by The Williams Institute as “a branch of philosophy, is concerned with morality, moral problems and moral judgments, dealing with such elusive terms as values, right and good. It deals with issues beyond the realm of traditional rules and customs and unconscious habits” (The Williams Institute for Ethics and Management, 2008). The Ethics Awareness Inventory provides test takers with two ethical perspectives: one they are most aligned with and one they are least aligned with. These perspectives make up the acronym CORE (Character, Obligation, Results, and Equity). The character perspective focuses on what it is good to be rather than what it is good to do. The individual’s character...
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...Consulting Analysis for Criterion Water Labs, LLC Criterion Water Labs, LLC has been in business for four years. The owners, Dr. David and Ann Ihms are hardworking entrepreneurs. Both coming from a science background, they attended a six week fast track venture class and is now providing local quality water testing along with developing educational materials for hands on science. They are passionate about education and encouraging the youth to consider biology and chemistry fields to study. The mission of the business is to continue growing while maintaining both facets. Because of their social responsibility, customer base growth potential is not an issue. They have created a quality and after sale service value to their customers. Additional focuses on marketing, process management, and capabilities will expand the horizons for future growth for this community minded business. The environmental testing labs and services industry in which Criterion is part of held strong through the recession because of the growing concerns with the environment and social responsibility making Criterion Water Lab’s differentiation strategy appropriate. The owners took part in a radio interview after flooding occurred in their local community. Members of the community took notice of Criterions diligence and received the message openly. This was a spontaneous marketing effort that displayed their competence and responsiveness. By conducting an analysis of the strengths, weaknesses, opportunities...
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...Final Improvement Plan Developing Self Awareness Chapter 1 Along with the tools and skills that I have learned in this chapter and the knowledge that I have gained previously in school, travels, and working, I believe that I can be even more successful in all of my future endeavors than I would have without taking this course. Although my experiences in developing self-awareness had made this chapter and its information rather routine to me I did find some of the information in the text about how someone with an insolubility score in the Tolerance for Ambiguity Scale while being tolerant of very difficult to solve, they are more likely to be entrepreneurial in their actions. This is interesting because in the past I have owned two of my own business’s that until 2008 were very successful. According to the test results none of the tests would require much improvement, but I believe the only way to be more competitive in life is to always strive for improvement in everything we do. When a person either in their work or personal life is at a metaphorical fork in the road and believes they don’t need any improvement anywhere in their lives they need to change their course. I will always embrace knowledge and continue to improve everything that I do for the rest of my life. For my future, I plan to be an executive in a position of global strategic management overseas. Taking these techniques and skills with me overseas will allow me to not only share my knowledge with others,...
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...India for MBA admission(top 8) 1. CAT 2. MAT 3. XAT 4. FMS 5. SNAP 6. ATMA 7. TANCET 8. GMAT 1.CAT(Common Admission Test): • The Common Admission Test (CAT) is a Computer Based Test in Quantitative Ability, Data Interpretation, Verbal Ability and Logical Reasoning. • The Indian Institutes of Management (IIMs), Indian Institutes of Technology (IITs) and the Indian Institute of Science (IISc) use the test as an important component in selecting students for the business administration programs. 2.MAT(Management Aptitude Test): • Management Aptitude Test is both computer based and hand written test in Quantitative ability,Data Interpretation,Data Sufficiently,Verbal Ability and Reading,Comprehension,General Awareness,Analytical and Logical reasoning. • Management Aptitude Test or MAT as it popularly knows is conducted 4 times (in February, may, September & December) by the centre for Management service (CMS) a division of all India management association (AIMA) (www.aima-ind.org). • Educational Qualification: Applicant should be graduate (10+3) in any stream (arts / science / engineering / commerce/ architecture) from a recognized university or its equivalent. 3. XAT(Xavier Admission Test): • XLRI is conducting Admission Test on all India level to select the most appropriate students for management education. • There are more than 60 Management Institutes who are selecting students...
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...4065 DECEMBER 24, 2009 V. KASTURI RANGAN SUNRU YONG TruEarth Healthy Foods: Market Research for a New Product Introduction Isabel Eckstein strode toward her office, inhaling the aroma from the test kitchen where the product development team was trying new recipes for TruEarth, maker of gourmet pastas, sauces, and meals. Her team had been working hard for the past year on a fresh whole grain pizza. The final market research results had arrived, and it was time to make a decision on launching the product. In 2006, Eckstein, a brand manager, had led the introduction of Cucina Fresca, a fresh whole grain pasta meal kit sold through supermarkets. By the end of 2007, sales had reached $23 million, making it the most successful product launch in company history. However, growth had slowed in 2008 as competitors began offering similar products. Sustaining a competitive edge in the fresh Italian food category required continual innovation and, as a result, TruEarth had invested heavily in its pizza offering. Eckstein observed: We were aggressive in launching Cucina Fresca. We made a significant investment in new manufacturing equipment and the distribution infrastructure required to get fresh food to shelves quickly. Being a small company competing against Nestle and Kraft is not easy, but we do not make rash decisions. The success of Cucina Fresca was a calculated risk based on significant research. We think we can achieve similar success with pizza, but we will...
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...Isabel Eckstein strode toward her office, inhaling the aroma from the test kitchen where the product development team was trying new recipes for TruEarth, maker of gourmet pastas, sauces, and meals. Her team had been working hard for the past year on a fresh whole grain pizza. The final market research results had arrived, and it was time to make a decision on launching the product. In 2006, Eckstein, a brand manager, had led the introduction of Cucina Fresca, a fresh whole grain pasta meal kit sold through supermarkets. By the end of 2007, sales had reached $23 million, making it the most successful product launch in company history. However, growth had slowed in 2008 as competitors began offering similar products. Sustaining a competitive edge in the fresh Italian food category required continual innovation and, as a result, TruEarth had invested heavily in its pizza offering. Eckstein observed: We were aggressive in launching Cucina Fresca. We made a significant investment in new manufacturing equipment and the distribution infrastructure required to get fresh food to shelves quickly. Being a small company competing against Nestle and Kraft is not easy, but we do not make rash decisions. The success of Cucina Fresca was a calculated risk based on significant research. We think we can achieve similar success with pizza, but we will need to take a hard look at the numbers. Company Background TruEarth was founded in 1993 in St. Louis, Missouri, by Gareth DeRosa, a young entrepreneur...
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...Companies’ Use of Psychometric Tests for Recruitment: A Review of the Literature Word count: 2995 PART 1 PART 1 Introduction This paper surveys the literature on the use of psychometric testing by employers as part of the recruitment process and considers the general usage by different types of businesses. Companies spend high amount of money each year on psychometric test which measures personality type, learning styles and personal preferences of individuals. Since the 1980’s business in the UK have been making the use of psychometric test as part of the selection process for job vacancies. Over the years the usage has increased to a level where 80% of the Fortune 500 companies in the USA and by over 75% of the Times Top 100 companies in the UK are using some kind of psychometric testing (PSYCHOMETRIC-SUCCESS, 2009). However the benefits and drawbacks of using psychometric testing vary from business to business and sometimes even according to the demographics of the location where the test are conducted. Types of psychometric testing A good psychometric test features reliability, validity, discriminating and NORMs. (Kline, 1992). The significance of Psychometric Testing is able to indicate a reason why Psychometric Testing is widely used, as Kline (1992) suggests that, the efficiency of personnel selection and appraisal will go up as the efficiency of Psychometric test goes up, the necessity of appraisal may disappear as the testing is improved...
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...A company's strategy consists of A. | actions to develop a more appealing business model than rivals. | B. | plans involving alignment of organizational activities and strategic objectives. | C. | offensive and defensive moves to generate revenues and increase profit margins. | D. | competitive moves and approaches that managers have developed to grow the business, attract and please customers, conduct operations, and achieve targeted objectives. | E. | its strategic vision, its strategic objectives, and its strategic intent. | | 3. | The competitive moves and business approaches a company's management is using to grow the business, compete successfully, attract and please customers, conduct operations, respond to changing economic and market conditions, and achieve organizational objectives is referred to as its A. | strategy. | B. | mission statement. | C. | strategic intent. | D. | business model. | E. | strategic vision. | | 4. | A company's strategy is most accurately defined as A. | management's approaches to building revenues, controlling costs, and generating an attractive profit. | B. | management's game plan for growing the business, attracting and pleasing customers, conducting operations, and achieving financial and market performance objectives. | C. | management's concept of "where we are headed." | D. | the business model that a company's board of directors has approved for outcompeting rivals and...
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...SCHOOL OF BUSINESS AN IMPACT OF BRAND ELEMENTS ON BRAND AWARENESS THE CASE OF OPPO SMARTPHONES IN HCM CITY In Partial Fulfillment of the Requirements of the Degree of BACHELOR OF ARTS in BUSINESS ADMINISTRATION Student’s name: VU NHU QUYNH (BABAIU11308) Advisor: HO THI BICH VAN, PhD Ho Chi Minh City, Vietnam May, 2015 AN IMPACT OF BRAND ELEMENTS ON BRAND AWARENESS THE CASE OF OPPO SMARTPHONES IN HCM CITY APPROVED BY: Advisor APPROVED BY: Committee ___________________________ ___________________________ Ms. Ho Thi Bich Van, Ph.D Ms. Ho Thi Bich Van, PhD ___________________________ Mr. Bui Quang Thong, PhD ___________________________ Ms. Nguyen Thi Huong Giang, MBA ___________________________ Mr. Tran Van Dat, PhD THESIS COMMITEE ACKNOWLEGDEMENT This thesis could have never been done without the help and contributions of many people that I am very thankful to. First of all, I would like to express my deepest acknowledge to my supervisor, Dr. Ho Thi Bich Van – lecturer at Business Administration School, Ho Chi Minh City International University for her unbelievable and unreserved support, enthusiastic and valuable advices. She is a wonderful teacher who has taught and encouraged me from the beginning of this task till the end. Again, I want to say “Thank You Very Much” to my advisor for all she has done for me. Then, I would like to express my earnest appreciation to the professors and lecturers of Business Administration...
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...comprehensive drug awareness and education program. The supervisors at Amazon.com are given the proper information to reasonably suspect someone of being under the influence of drugs or alcohol. Once confirmation is made that a person is under the influence Amazon.com does offer a form of employee assistance program, to help the person, if addicted, to remove the use of drugs or alcohol from his or her professional life. This policy is well presented in its entirety let us take a closer look at keep factors. “By publishing a statement to all employees that possession, use, sales or unlawful manufacturing of controlled substances in the work place is prohibited and the actions that will be taken against violators of such statement”(National Drug-Free Workplace Alliance, n.d.). For legal purposes it is smart to abide by this statement from the Drug-Free Workforce Act of 1988, and Amazon.com has done this. Amazon.com (2005) Drug and Alcohol Abuse Policy states, “Open alcoholic beverages, illegal drugs and prescription drugs are not used while at work, in a work status or on company premises. Exceptions for prescription drugs are onsite medical provider gives the ok and the prescription is possessed and being used as intended by whom they are prescribed to.” Companies reserve the right to deem what disciplinary action can and will be issued for violation of a drug-free policy Amazon.com puts this right to use. According to Amazon.com (2005), “employees who test positive on a reasonable...
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...INTRODUCTION While tourism is a concept almost everyone around the world is familiar with, ecotourism is a relatively newfangled concept that not too much people have heard of and this is more realistic in the context of our country Bangladesh. Even we, when first assigned with this particular topic as our research project, did not have clear idea what ecotourism exactly was all about. Later, we studied in detail regarding the concept and got to what ecotourism actually is. Two topics that have attracted growing interest in anthropology in the past decade or two are tourism and the environment. Regarding tourism, increasingly people see vacations as a necessary corrective for what they perceive as a more and more stressful working life. Increasingly also, people see the environment as under threat from the profit‐seeking growth that drives corporations. Ecotourism can be broadly defined as an idea of leisure travel that has the object of enjoying features of what is seen as the natural environment in a way that has minimal negative consequences for the environment. Ecotourism is generally taken to include a sociocultural element, the intention of seeing and interacting with people (often identified as “indigenous”) whose customs and appearance seem exotic and attractive and doing so in a way that respects and benefits them. Bangladesh has lots of marvelous tourism spots but most of them are still unexplored by the relevant authority. Having all the minimum requirements, the...
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...Rangan and Sunru Yong prepared this case solely as a basis for class discussion and not as an endorsement, a source of primary data, or an illustration of effective or ineffective management. This case, though based on real events, is fictionalized, and any resemblance to actual persons or entities is coincidental. There are occasional references to actual companies in the narration. Copyright © 2009 President and Fellows of Harvard College. To order copies or request permission to reproduce materials, call 1-800-545-7685, write Harvard Business Publishing, Boston, MA 02163, or go to http://www.hbsp.harvard.edu. This publication may not be digitized, photocopied, or otherwise reproduced, posted, or transmitted, without the permission of Harvard Business School. V. KASTURI RANGAN SUNRU YONG TruEarth Healthy Foods: Market Research for a New Product Introduction Isabel Eckstein strode toward her office, inhaling the aroma from the test kitchen where the product development team was trying new recipes for TruEarth, maker of gourmet pastas, sauces, and meals. Her team had been working hard for the past year on a fresh whole grain pizza. The final market research results had arrived, and it was time to make a decision on launching the product. In 2006, Eckstein, a brand manager, had led the introduction of Cucina Fresca, a fresh whole grain pasta meal kit sold through supermarkets. By the end of 2007, sales had reached $23 million, making it the most successful product...
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...HRM/531 Human Capital Management Learning Team A Reflection/Training Plan Week 5 One of the best practices for a business is to have a solid need assessment, training method and training evaluation practice in place. In this paper we will go over the following: * Needs assessment * Environmental analysis * Organizational analysis * Demographical analysis * Operational analysis * Individual analysis * Training methods * Types of media * Learning principles * Training for learning skills or facts * Effectiveness of methods * Training evaluation strategies * Criteria * Pretests * Monitoring and observing training * Collecting feedback * Implementing feedback Needs Assessment Environmental analysis The purpose of the assessment phrase is to define what employees should learn in relation to job behavior. (Cascio 2013) For example with Landslide limousine all job duties and description should be defined and there should be training in place to make sure of the employees success. Organizational analysis Focuses on identifying whether training supports the company’s strategic direction, whether managers, peers, employees support training activity and what training resources are available. (Cascio2013) So with your current budget as a startup company we recommend you be conservative with your training since resources will be limited. We suggest a lot of training should...
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