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Business Enviornment

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Various Elements Of The Marketing Process
Introduction
[pic]This assignment will discuss and summarise key issues and elements of the Marketing process. It generates the strategy that underlies sales techniques, business communications, and developments. It is an incorporated process that can be modelled in a sequence of steps: the situation is analysed to identify opportunities, the strategy is formulated for a value proposition, tactical decisions are made, the plan is achieved and the results are monitored.
TASK ONE • Explain the various elements of the marketing process
Marketing
Marketing is the social process by which individuals and organisation obtain what they need and want through creating and exchanging value with others. (Kotler & Armstrong, 2010). The marketing process of accompany typically involves identifying the viable and potential marketing opportunities in the environment, developing strategies to effective utilise the opportunities, evolving suitable marketing strategies, and supervising the implementation of these marketing efforts. (M. Patidar, 2012).
Upload Your Assignment 1. Discuss and summarise key issues and element of the process
Sainsbury’s which is one of the most prosperous companies in the world has been chosen for case study. There are four key elements of marketing process, environment analysis, and strategy development, the choice of the marketing mix and implementation and control.
The Marketing Process
Marketing process has several steps and these steps are summarising below: • 1 – By analysing marketing opportunities, Sainsbury’s has the opportunities to find out about the current and future market trends, current resources and capabilities, and internal and external environment. Research into the environment defines the strengths and weaknesses of the Organisation, the competitive forces at work and the macro

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