...Mountain Brooke Fitness Center Business Plan SWOT Analysis The Mountain Brooke Fitness Center is an establishment which provides services in health and fitness. It features a swimming pool, tennis courts, cardiovascular equipment, weight training equipment, court sports, massage, physical therapy, and an affordable childcare center for parents who wish to maintain a healthy lifestyle. It attracts mostly younger people who are primarily under the age of 45 and accredits success to its ability to provide childcare services to its members. In its business plan, it notes there was an increase in population by 15% every year for the previous three years since the business plan was written. The city it resides in is called Monroe and contains approximately 600,000 people. The Executive Summary of the business plan is to accommodate the influx of people by increasing the limit of children to be cared for. Currently the childcare center can care for 30 children and only 5 infants. The new facility will allow 75 children to be cared for and 25 infants. The business plan states it will borrow money to build the facility. With this objective, the business wants to remain the only fitness center that is dedicated to accommodating families and keeping the entire family involved in the club in some way. The business contains much strength already in place to help them achieve their goal. Financially, it has seen a steady increase in sales over the last three years while spending...
Words: 839 - Pages: 4
...Executive Summary The business plan outlined in this article is a “fitness” club that will offer a variety of different exercise techniques in order to appease its members. We feel this market is very profitable because of the nearly 58 million people who go to gyms and personal fitness centers around the United States which brings in over $22 billion in revenue annually. There are also over 66,000 people living in Washington County, which ranks 3rd in population which has only increased in the state of Maryland over the last few years. According to USA Today, Hagerstown has an obesity rate of 38.3 percent which ranks 3rd in the United States. Fitness club memberships in the United States have also increased every year since 1987 and a strong market makes a strong business. Our gym, “Your Fitness Center” will offer its members quality services and benefits that no other club can offer. In most gyms, the top three most profitable programs/services are personal training, specialized classes, and beverages/protein bars. Our gym will provide all of these services and thus increase our productivity. Most gyms do not have a large selection of protein drinks; our goal is to provide products that encourage improved health such as healthy beverages. We will build a large complex that will include top brand fitness machines and weights personal training programs, different fitness rooms for Zumba and Pilates, along with extreme cycling classes and a theater room. Day care is even provided...
Words: 3829 - Pages: 16
...Marketing C212 01/16/2015 A1. Our fitness is located in Cockeysville, Maryland, and provides fitness services to people of all age, level, and expertise. The main purpose of “Our Fitness” is to promote healthy lifestyles by providing knowledge on nutrition and exercising habits. “Our Fitness” is well known for it’s excellent services and aims to extend the business by providing two additional services. First, we will start fitness classes for people above 55 years old. These fitness classes are conducted to provide a comfortable environment for people above 55 to promote exercising habits and healthy lifestyles. Second, our fitness center will have our own restaurant next to the fitness center specifically designed for the members. Our fitness center’s restaurant will provide low fat, low calorie, and high protein and fiber food specially designed for promoting healthy eating habits. Strategically, Our fitness’s primary market target will consist of people over 55 and Marketing plan 2 mostly retirees. Our secondary target market includes college and high school students. a. Three ways that determined these products and/or services would be the most feasible and potentially profitable for the company to add are: 1. Placement 2. Trends 3. IS the profit margin large enough to make money but small enough for your “target audience” to afford? Placement Placement or location is one of the most important factors in attracting and retaining customers...
Words: 2389 - Pages: 10
...Personnel Plan 6 7.2. Break Even Analysis 7 8.1 Financial Plan 7 1.1 EXECUTIVE SUMMARY The Nixco Family Fitness Center, LLC is a thriving business-person's club but is also one of the only family-focused clubs in the Mitchellville, MD area. Fifty percent of our members are under the age of 45 and have young children. Currently, the center has 900 members. A center membership is $800 a year. The Nixco Family Fitness Center wants to add an additional 300 members with families over the next three years. We are a Limited Liability Corporation which provides a sound foundation legally for us to conduct our business. One of the keys to success of the Nixco Family Fitness Center is the ability to offer reasonably priced childcare in a safe environment while a parent works out in the fitness center. The club has increased the size of its fitness center and added more equipment, but many members would be unable to use the center if they didn't have a service to watch their children while they exercised. In fact, the service has become so popular that the clubhouse has outgrown its existing childcare facilities. Offering childcare has kept many members coming to the club. The lack of current space for a larger childcare area has even kept some prospective members from joining. Nixco Family Fitness Center will expand and create a larger childcare facility. In addition, new equipment will be purchased for the childcare center. The childcare center can currently...
Words: 2130 - Pages: 9
...SWOT and Strategy Evaluation: Fitness Centers Industry Amberly Locke PHL/320 September 14, 2015 Carolyn Harrison It today’s society, “going to the gym” has become a normal phrase heard around the world; however, the fitness center industry is not exactly in the spot light of today’s media and headline news. So, that sparks the interest of what makes the fitness center industry succeed, what are their strengths. What about the fitness center industry in the future; are there weaknesses that could ultimately cause them to fail as a whole? What about opportunities that could add to their success? Are there threats that lean on the shoulders of those managing such an industry? With all this curiosity, a SWOT analysis needed to be done. Are you curious about those results? Are you curious about the future of your gym? Industry Background The fitness center industry only came to light in the 1970s and 1980s with simple cardio (running), and aerobics. Though, in the early 2000s an enormous growth occurred in the industry; in the beginning of the decade there were 16,938 combined gyms and clubs, and by January 2008, there were 29,636 combined gyms and clubs (Franchise Help, 2015). This industry comes in many shapes and colors, so to speak; there are large name-brand franchises such as LA Fitness, 24 Hr. Fitness, and the YMCA, there are small local gyms that are ran by neighbors and friends of a small town, and of course the private, elite country clubs and spas (First Research:...
Words: 1553 - Pages: 7
...SWOT Analysis: Fitness Centers Industry Courtney Albertson PHL/320 30 March 2015 Matthew Hazlett SWOT Analysis: Fitness Center Industry It today’s society, “going to the gym” has become a normal phrase heard around the world; however, the fitness center industry is not exactly in the spot light of today’s media and headline news. So, that sparks the interest of what makes the fitness center industry succeed, what are their strengths. What about the fitness center industry in the future; are there weaknesses that could ultimately cause them to fail as a whole? What about opportunities that could add to their success? Are there threats that lean on the shoulders of those managing such an industry? With all this curiosity, a SWOT analysis needed to be done. Are you curious about those results? Are you curious about the future of your gym? Industry Background The fitness center industry only came to light in the 1970s and 1980s with simple cardio (running), and aerobics. Though, in the early 2000s an enormous growth occurred in the industry; in the beginning of the decade there were 16,938 combined gyms and clubs, and by January 2008, there were 29,636 combined gyms and clubs (Franchise Help, 2015). This industry comes in many shapes and colors, so to speak; there are large name-brand franchises such as LA Fitness, 24 Hr. Fitness, and the YMCA, there are small local gyms that are ran by neighbors and friends of a small town, and of course the private, elite country clubs...
Words: 1556 - Pages: 7
...Profile of a Small Business MGT/300 Colleen Zidovec Profile of a Small Business Every entrepreneur has a dream of success when planning their business. It is important to have a plan before laying the bricks, or the ideas and decisions that can ground a business. A thorough plan should be discussed and reviewed to understand the business ideas from all angles in order to become successful. Rita Hunter felt the need to accommodate busy business people with a conveniently accessed gym to get in some daily exercise. Many people are too busy with working and life that it can be hard to commit to a workout regime or just to integrate some time to focus on physical fitness. By generating a convenient location close to a large amount of people and their workplace, creates convenience for the customer. Rita Hunter of Pulze Fitness Center provides a full service fitness center as well as training and guidance to her clients. Rita offers training programs for large corporate groups for many of the businesses in the area. The research that was performed showed that the location of interest to her did not have a full service fitness center. Some of the success of Pulze Fitness Center have been attributed to the location of the center in the downtown business district in Greenville, South Carolina. The location of the center in the business district helped the fact that there is not much space to accommodate for parking for her clients. With most...
Words: 392 - Pages: 2
...marketing plan is a means for Elite Fitness to refocus its identity as differentiated from competitors in its local market. The primary goal for Elite Fitness is help achieve a healthy community by focusing on lifestyle fitness. This will involve rebranding, refocusing activities, and redeveloping many marketing materials in the coming 12 months. Follow up and careful examination of results over the next three years will determine whether this marketing direction is having the desired effect. Company Overview Elite Fitness strives to be a one-stop shop for all of your health and fitness goals located in the growing city of Grain Valley, Missouri. Here we don’t just believe that health and fitness is about “losing weight” or eating well. Being fit and healthy means that your body and mind are working together to become the best “you.” And that’s what we specialize in at Elite Fitness. All of the services we offer provide the opportunity to improve any individual’s level of fitness, feel better and ultimately, be healthy. At Elite, our customers are not just a number, they’re family. * Inspire the community to take a step in a healthier direction by hosting monthly themed “fun runs” with an extra prize if a participant completes all 12 races. Each fun run will include educational resources for things such as training, stretching, and nutrition. * Hire an on-staff chiropractor. In order achieve our dream of becoming a “one-stop-shop” for all health and fitness needs, it...
Words: 2601 - Pages: 11
...Project Definition Report Coupled with ITPM Phases Fairlawn Fitness Center and Sports Clinic MBA 533 OL – Team 3 Summer 2015 Prepared by Team 3 | Edwin Medina - Class Lead Arif Morshed Azad -Team Leader, Integration, Time, Stakeholders' and Communication Manager Ubeda Sawda - HR, Scope and Cost Manager Shikhun Liu – Procurement and Risk Manager | Quality Assurance Manager | Md Sabbir Islam Asif- Quality Manager | Date of Publication/Revision | June 9, 2015 | Document History: Document Revision | Date | Description | 1.0 | 3/1/15 | PDR Initial Document | 2.0 | 3/11/15 | PDR Revised Document | 3.0 | 05/29/15 | Value Added PDR Initial Document | 4.0 | 06/10/15 | Value Added PDR Revised Document | Table of Contents Topic | Author | Page No. | Project Executive Summary: | Ubeda Shahira Sawda | ………......... | 3 | Project Overview : | Arif Morshed Azad | ………......... | 4 | Project Objectives: | Arif Morshed Azad | ………......... | 8 | Project Scope: | Ubeda Shahira Sawda | ………......... | 9 | Project Deliverables: | Shikhun Liu | ………......... | 12 | Organizations Affected: | Arif Morshed Azad | ………......... | 15 | Project Estimated Cost: | Ubeda Shahira Sawda | ………......... | 17 | Project Approach: | Arif Morshed Azad | ………......... | 18 | ...
Words: 5349 - Pages: 22
...& Design Assignment #1 – Chapter #1 Introduction to Systems Analysis and Design Personal Trainer, Inc. Business Profile Personal Trainer, Inc. is a successful, growing fitness center company that is about to expand with a possible new supercenter approach to fitness. Headquartered in Chicago, Illinois, Personal Trainer is about to enter the International Market by expanding into Toronto, Canada. This entry will be their first implementation of the “SuperCenter” business model. This model will include features not currently found in their other fitness centers such as a health food store, a teen center, and special programs for various ages of child care, and computer café where members can have online access to customized training programs and progress reports. Included in the “SuperCenter” model will be the basic services offered at all centers like a large exercise area with state-of-the-art equipment, a swimming pool, snack bar, child care, and a sporting goods shop. Business Processes The finance side of the business utilizes account payable, receivable, and general ledger software by BumbleBee, a popular accounting package. A user productivity system for word processing and membership management is provided by the Microsoft Office productivity suite of Word, Excel, Access, PowerPoint, Outlook and Publisher. Business Processes: Accounts Payable: Pay for goods received from suppliers or service providors Accounts Receivable:...
Words: 633 - Pages: 3
...Marketing Business Plan Marketing Management 9-2-13 Truly Fit will be a community fitness center intended to help residents of Wellsville, New York and the surrounding communities to practice strength and conditioning programs to improve their health and better their lifestyles. It is intended for people of all shapes and sizes, from the highly specialized body builder to the elderly trying to maintain use of crucial muscles that may weaken with age. This fitness center is, by design, broad, general and inclusive. We will not specialize in one particular wellness routine or program, we will generalize in order to welcome all people. Athletic improvement in sports, achieving personal goals, and weight loss are just a few of the goals that may be achieved through a membership at Truly Fit. Truly Fit will be the only fitness facility in the area that is truly dedicated to engaging in the health and fitness needs of our community. This will be done through providing the highest quality equipment, constantly keeping our staff up to date on certifications, providing the highest quality equipment, constantly keeping convenient hours and a fun, social and friendly atmosphere. This is a new service to the area; therefore, it is in the introductory stage of the product life-cycle. Since the service is very new, an integrated market plan will help promote growth in members at the facility. Through marketing, sales of memberships will begin the growth portion of the...
Words: 3292 - Pages: 14
...System Development Plan Axia College of University of Phoenix Management of Information Systems June 10, 2007 There are several phases in a system development plan, which will help The Fitness Center meet its objectives and goals. The key phases to a development plan include investigation, analysis, design, implementation and review and maintenance. Failure to complete each phase in detail may result in an unsuccessful development plan. The Fitness Center has five locations with approximately 650 members and 30 employees at each location. The purpose of a new information system is to provide its members the capability to monitor their exercise activity. This includes the type of exercise, the length of time and the loss or gain of weight and inches. By monitoring such activity, will provide information to both the member and the personal trainer to build an exercise program which best fits the member’s personal needs. A new system will also help the company obtain a competitive advantage over the other fitness clubs throughout the city. A new database will tack all member information, such as name, address, date-of-birth, date of enrollment and if the member is current on their member fees. As well as the member, management will also be able to report on the member’s activity. The reports will indicate which type of equipment is being used, what classes are being participated in and total weekly expenses. Results may indicate management needs to add equipment...
Words: 2602 - Pages: 11
...Case Study, Stage 1: Business Environment Analysis Joshua A. Collins-Schaber The UR UMUC Healthy Fitness Center has been slowly losing business for about half a five years. There are many factors that are causing the Fitness Center to lose this business both internally and externally. When it comes to the internal dilemmas, I believe that we can rise to the challenge and better ourselves to improve the Fitness Center. There are going to be times when external issues with other companies that we work with cause problems for our customers, but with the right planning and possible changes, we could be better prepared to overcome these matters with a quick manner or by eliminating the problem all together. There are many influences that are going to sway our customers from continuing to be a part of our Fitness Center, some that we will be able to control and others that will surprise us, but we should constantly be working for the better. For example, we have heard about the Gold’s Gym that is moving in a couple blocks down the road and there is nothing that we can do about this! They are one of our bigger competitors moving into our area and give our customers another alternative option to work out at their facility. As one of our bigger competitors, Gold’s Gym has a reputation that is well known across the country. In the past, we have run out of popular items that are constantly selling in our fitness center, and other items used to work out. We need to expect more from...
Words: 783 - Pages: 4
...BUS/475 Strategic Plan Part II: SWOTT Analysis Freshly Squeeze Fit Center Lisa Martinez October 30, 2014 Professor Richard Taylor Table of Contents I: Introduction II: SWOTT Table Analysis II: External Forces: What is an external force? a). Environmental b). Economic c). Social d). Technological IV: Internal Forces: What is an internal force? a). Strategy b). Goals c). Leadership V: Economic and Legal/Regulatory Trends VI: Adapting to Change VII: Supply Chain Operation VIII: Issues and/or Opportunities IX: Conclusion Introduction Freshly Squeeze Fit Center is the alternative fitness studio center that enhances the overall quality of life by integrating holistic remedies such as natural freshly squeeze juices, vitamins and nutrients supplements, nutritionist counseling, meal preparation demo, along with 15-30 minute workouts. Also we specialized in therapeutic treatments to contour the entire body. Our specialized trainers will guide committed clients along the way towards the path of success. As we plan the upcoming opening of our new studio, we are committed to the continuance of personal education in order to excel in achieving long life lasting results for our consumers. Therefore the following SWOTT (Strengths, Weaknesses, Opportunities, Threads, and Trends) analysis is attached, this has helped us recognized our strengths and weaknesses in order to comprehend where the possibilities of opportunities may be as well as potential...
Words: 1901 - Pages: 8
...Strategic Plan Part 1: Conceptualizing a Business In today’s society fitness has become a vital part of day to day life, whether its running, going to the gym, or doing fitness videos in the comfort of your own home. Because of this, fitness centers have become a staple for almost every community not just in the continental United States but worldwide, which is why Snap Fitness has been selected as the business venture that will be embarked on in order to provide a greater fitness experience for communities within the Imperial Valley, and eventually across southern California. Snap Fitness is a 24 hour fitness center which provides every amenity any other fitness center or gym can offer, without the obligation of a contract, as well as being open 24 hours a day seven days a week without having to rely on personal to be there in order to enjoy the facility. Snap Fitness can provide its customers everything from tanning, group fitness sessions, personal training sessions, hydro massage therapy, as well as enough fitness equipment to satisfy the beginner to the advanced weight lifter. These luxuries are often offered by other fitness centers but with an increase in membership fees with every option upgrade, with Snap Fitness the membership will be on a month to month basis, with the fees being all inclusive, meaning one fee to utilize every amenity the fitness center has to offer, which is why the mission statement for Snap Fitness is “fast-convenient-affordable”. If a vision...
Words: 1163 - Pages: 5
